10 Steps for
Great Brainstorming
verb [ no obj. ]
brain storm | ˈbrānˌstôrm |
use the collective mind to meet goals and objectives, find solutions, overcome challenges, and solve problems: (as noun brainstorming) : a brainstorming session.
STEP 1:
Start by setting
goals and defining
your objectives.
Be specific with
what you want to
accomplish
up front.
Be Prepared
A strong moderator
or leader is essential for results, maintaining
control of the session
and ensuring objectives are met.
STEP 2: The Team Leader
When deciding who participates, bring in
people with varying
points-of-view.
A group of 4 to 6 is
manageable, but more
than 8 or 9 becomes hard
to control.
Choosing Participants STEP 3:
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Give enough background
to make sure everyone
knows what you hope to
accomplish.
Quick tip: the more time
participants have to look at
materials ahead of time,
the more time you'll have
to actually brainstorm!
Briefing Participants STEP 4:
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Quick tip: leave smart
phones and laptops at the
door so everyone
focuses on
the task
at hand.
The Environment STEP 5: Take participants out of the
normal work environment
to
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For best results…
• Relax
• Leave inhibitions
behind
•
Skills for Success STEP 6:
Set the stage and
let participants
know that
everyone will
respectfully listen
to the
contributions of others.
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The “Rules” STEP 7:
Don’t interrupt other participants
Never say anything negative
Take notes!
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Breaking the Rules STEP 8:
Participants need to
break the rules of
conventional thinking
(while following the “rules”).
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Think outside the box!
“Are We There Yet?” STEP 9: Knowing when to move on, to wrap up,
or even to reschedule is essential.
• Have you fulfilled your goals and
objectives?
• Do you know what you have to do to
continue the project? What is the next
step?
• Are there ways to implement the
project?
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What To Leave With STEP 10:
Ideas alone do not make
a brainstorming successful.
You must leave with a plan;
appropriate team members
need to leave with an
assignment or call to action.
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More!
Jillian Axtell Communications & Social Media Manager
Connect with me!
@JillianTalks
/jlaxtell
About The Author
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