10 Skills of the PR Pro of Tomorrow
Arik C. Hanson
ACH Communications
arikhanson.com
Format
Skill Example Tip Resource
Skill #1: Advertising Copywriting
Tip: Brevity. Powerful visuals. CTA.
Skill #2: Video Editing
Tip: Learn iMovie (take a class at the Apple store or teach yourself)
Skill #3: Mobile
Tip: Always keep the customer experience in mind
Skill #4: Content curation
Tools:• Storify• PearlTrees• Pinterest• Delicious• Paper.li• Diigo
Tip: Value/relevance>brand
Skill #5: Analytics
Other tools:• Facebook Insights• Tweetreach• Crimson Hexagon• Social Mention
Tip: Focus on the analysis, not the numbers
Skill #6: Optimizing for search
Tip: Optimize for usefulness, not keywords
Skill #7: Speed to information
Other tools:• Instapaper• Pocket• Cadmus
Skill #8: Programming
Tip: Don’t be a professor—be a translator
Skill #9: Art directing
Tip: Creative visuals win
Tools:• Instagram• PicMonkey• Pinstamatic
Skill #10: Blogger Outreach Skills
Other tools:• Blogdash• Grouphigh• Alltop
Tip: Research, personalize and set expectations
10 skills:• Copywriting• Video editing• Mobile
• Content curation• Analytics• Optimization• Programming
• Speed to information• Art directing
• Blogger outreach
Questions?
arikhanson.com
@arikhanson
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