2014 Holiday Shopping Trends

in 10 Charts

The Rise of Mobile

Consumers will continue to spend more.

Mobile commerce spend is projected at $7.9 billion

“Thanksgiving will be the most mobile

shopping day of the year.”

“Shoppers are more mobile savvy than ever.”

“Mobile devices and laptops own the holidays, and

desktops are losing ground.”

“Shoppers under 40 most likely to research

on smartphones.”

One device just isn’t enough anymore.

“Omni-channel shoppers are segmented into

three categories.”

Holiday shoppers prefer Facebook over

other social media channels.

Which social media channels will you use to decide

what gifts to buy and where to buy them?

Marketers recognize the effectiveness of Facebook.