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PUBLICATIONS AND PLATFORMS
University Communications• Editorial communications: Doug Haddix• Brand and marketing: Jacquie Aberegg• Interactive: Ted Hattemer• Media relations: Haddix and Gary Lewis• Operations: Raegan Schneider• Relationship management: Karen Patterson
and Steve Proctor
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Editorial communications
PUBLICATIONS AND PLATFORMS
PUBLICATIONSJay Hansen
Lynne BonenbergerRandy Gammage
Pam HillAdam King
Jeff McCallisterTerri Stone
John Milliken(advertising rep)
MULTIMEDIAKristen Convery
Lauren BoydMonica DeMeglioKevin Fitzsimons
Jo McCultyRandy Walk
EXECUTIVE COMMDeb Guinan
Aaron MarshallAmy McKayTrisha Patel
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PUBLICATIONS AND PLATFORMS
EdComm’s role• Build awareness of the university’s excellence
by sharing compelling content in our publications and on our platforms.
• Inspire and encourage engagement with our audiences--including students, faculty/staff, alumni and friends.
• Provide support for efforts that strengthen Ohio State’s fundraising and engagement efforts.
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PUBLICATIONS AND PLATFORMS
Building awareness• Internal publications and platforms• External publications and platforms• Specialty publications
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PUBLICATIONS AND PLATFORMS
onCampus (print)• Published every other week from August to
May and once a month in June and July• Faculty, staff, student and event news• Jeff McCallister (.32) and Adam King (.1088)
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PUBLICATIONS AND PLATFORMS
OSU Today (email)• Published five days a week during the
school year and three days a week over the summer
• Faculty, staff, student and event news• Submissions to [email protected]• Randy Gammage (.2)
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PUBLICATIONS AND PLATFORMS
Buckeye Net News (email)• For undergraduate students• Student content and a message from Dr. J
OSU Weekly (email)• For graduate students• Both student publications are produced in
partnership with Student Life.
NOTE: Both published once a week on Sundays and edited by Randy Gammage (.2)
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PUBLICATIONS AND PLATFORMS
University Communications site • ucom.osu.edu• Blog• Best practices• Staff listing• Policies and procedures• Kristen Convery (.3)
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PUBLICATIONS AND PLATFORMS
Ohio State Alumni Magazine (print)• Published six times a year for Alumni Association
members• What is an Alumni Association member?• Stories about research, faculty, students and alumni as
well as stories that enhance Ohio State’s national reputation
• Lynne Bonenberger (.1) and Terri Stone (.306)
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PUBLICATIONS AND PLATFORMS
osu.edu• Interactive digital storytelling that enhances Ohio
State's national reputation and focuses on major Ohio State messages, including student success, research prowess, and Buckeye profiles
• Feature stories feed social media efforts; timing is key.
• Watch, news, and events area give space for video, social media, events promotion
• Kristen Convery (.3) and Monica DeMeglio (.1)
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PUBLICATIONS AND PLATFORMS
Leaders’ Impact• Published two times a year for major donors• Stories that illustrate the ways donor support creates
opportunities for students and researchers.• Donor profiles• Campaign news• Terri Stone (.306)
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PUBLICATIONS AND PLATFORMS
Connect (email)• Published monthly and delivered to all in our
database (330,000)• Stories highlighting students, research and
institutional accomplishments, as well as items that enhance Ohio State’s national reputation
• When possible, include multiple links per feature item
• Goal: Send on the third Thursday of each month• Jay Hansen (.208)
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PUBLICATIONS AND PLATFORMS
Buckeye Voices (web)• Commentary from Ohio State thought leaders• Senior leaders, faculty/staff, students and alumni• buckeyevoices.osu.edu• Integration with print publications• Kristen Convery (.3) and Deb Guinan (.4)
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PUBLICATIONS AND PLATFORMS
Social media• Facebook: Ohio State, Alumni Association,
university president, alumni president• Twitter: @Ohio State, @OhioStateAlumni,
@OhioStateLive and university president• YouTube: Ohio State and Alumni Association• Instagram: @TheOhioStateUniversity• Kristen Convery (.3) and Lauren Boyd (.404)
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PUBLICATIONS AND PLATFORMS
High Points (email)• Monthly points of pride distributed to both internal
and external audiences.• Content submission deadline: One week after the
first of a month• Publication date: First week of a month• osu.edu/highpoints• [email protected]• Jay Hansen (.208)
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PUBLICATIONS AND PLATFORMS
Alumni Football News (email)• Football feature and event news; Published monthly
during the football season
The Nutshell (email)• Alumni club and society leaders; Published monthly
President’s Club E-News (email)• Members of the group; Published monthly
Women and Philanthropy E-News (email)• Members of the group; Will begin publishing monthly
in May or June
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