G.A. ODUMS, Strategy Consultant
1
STARTINGSTARTING AADIVERSITY DIVERSITY INITIATIVEINITIATIVE
STATE OF THE STATE
DIVERSITY CONFERENCE
Ritz Carlton, Cleveland Ohio
MARCH 23, 2006
G.A. ODUMS, Strategy Consultant
2
STARTINGSTARTING A DIVERSITY INITIATIVE
TODAY’S FOCUS PART ONE: History
PART TWO: Steps 1- 6
PART THREE: Steps 7 - 9
PART FOUR: Step 10
PART FIVE: Step 11
PREVIEW: 21 DIVERSITY PRINCIPLE$
G.A. ODUMS, Strategy Consultant
3
STARTINGSTARTING A DIVERSITY INITIATIVE
P A R TO N E
In The Beginning…
Historical Perspective
The New Mantra
G.A. ODUMS, Strategy Consultant
4
STARTINGSTARTING A DIVERSITY INITIATIVE
IN THE BEGINNING…
DIVERSITY and its ORIGINS
ADAM & EVE
CAIN & ABLE
JOSEPH AND HIS TECHNICOLOR DREAM
MISINTERPRETATION OF GOD’S EDICT
G.A. ODUMS, Strategy Consultant
5
STARTINGSTARTING A DIVERSITY INITIATIVE
HISTORICAL PERSPECTIVE
LEGISLATIVE EFFORTSCivil Rights Act of 1964Affirmative ActionTitle VIIADAFMLA
G.A. ODUMS, Strategy Consultant
6
STARTINGSTARTING A DIVERSITY INITIATIVE
HISTORICAL PERSPECTIVE European Model
America’s Track Record
“Racism is the pre-eminent fact of life in America. I don’t think about raceconstantly, but we live in a country whereit’s unavoidable.”
-R. Parsons, Chairman – Time Warner
G.A. ODUMS, Strategy Consultant
7
STARTINGSTARTING A DIVERSITY INITIATIVE
THE NEW MANTRA
“United States companies with more racially diverse staffs tendto deliver higher shareholdervalue…”
-New Zealand Herald
G.A. ODUMS, Strategy Consultant
8
STARTINGSTARTING A DIVERSITY INITIATIVE
THE NEW MANTRAKORN & FERRY
INTERNATIONAL
PRICE WATERHOUSE COOPERS
BAIN & COMPANY
G.A. ODUMS, Strategy Consultant
9
STARTINGSTARTING A DIVERSITY INITIATIVE
CURRENT STATE OF THE INITIATIVE
FORTUNE 500 4 MEN OF COLOR 9 WOMEN 14% BOARD OF DIRECTORS
FORTUNE 1000 = 19 WOMEN
G.A. ODUMS, Strategy Consultant
10
STARTINGSTARTING A DIVERSITY INITIATIVE
CURRENT STATE OF THE INITIATIVE
U.S. BOARD OF DIRECTORS
AFRICAN AMERICANS = 1 ON 39%
LATINOS = 1 ON < 10%
ASIAN = 1 ON 9%
G.A. ODUMS, Strategy Consultant
11
STARTINGSTARTING A DIVERSITY INITIATIVE
PART ONE SUMMARYDiversity Challenges Since Time BeganAmerica’s Challenging Past It Starts At the Decision Making LevelAll Experts Point to The PeopleHow Do We Enact Significant Change?
G.A. ODUMS, Strategy Consultant
12
STARTINGSTARTING A DIVERSITY INITIATIVE
IT STARTS AT THE DECISION-MAKING LEVEL
“WHAT AN ORGANIZATION DEEMS ACCEPTABLE IS FOUND AT BOARD AND EXECUTIVE LEVELS.
HERE IS WHERE ENTERPRISE-WIDE DECISIONS ARE MADE. HERE IS WHERE DECISIONS ON
DIRECTION AND RESOURCE INVESTMENT ARE MADE.”
-UNKNOWN
G.A. ODUMS, Strategy Consultant
13
STARTINGSTARTING A DIVERSITY INITIATIVE
P A R TT W O
STEP ONE STEP TWO STEP THREE STEP FOUR STEP FIVE STEP SIX
G.A. ODUMS, Strategy Consultant
14
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP ONE: ATTITUDE IS EVERYTHINGHonestly Define DiversityProgram or Process?As Your Attitude Goes…Leadership Signs On To YOU, Not…Positive or Negative Speak?Take the Test – Page 24
G.A. ODUMS, Strategy Consultant
15
STARTINGSTARTING A DIVERSITY INITIATIVE
21 Leadership Laws
“…People don’t initially sign on to
the initiative.
They sign on to the leader first, and
then the initiative.”
-Dr. J.C. Maxwell21 Irrefutable Laws of Leadership
G.A. ODUMS, Strategy Consultant
16
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP ONE: ATTITUDE IS EVERYTHING
Strategies for Sustaining
READ THE EXPERTSPARTNER WITH LIKE MINDSTHINK LONG TERM PROCESSENGAGE LEADERSHIP REGULARLYERADICATE STRESS
G.A. ODUMS, Strategy Consultant
17
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
TWO
It’s
About
Leadership
G.A. ODUMS, Strategy Consultant
18
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
DEFINITION & DESCRIPTION
MANAGEMENT –vs.- LEADERSHIP
MANAGER-LEADER-COACH
G.A. ODUMS, Strategy Consultant
19
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
OPERATIONAL STRUCTURE 1940s’ - Military Model 1960s’ – Administration by Leaders 1970s’ – Specialist Model 1980s’ – Japanese Model 1990s’ – The Matrix 2000 - Knowledge Era
G.A. ODUMS, Strategy Consultant
20
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
MOTIVATION THEOREMS Bureaucratic Management Branch Scientific Management Hawthorne Experiment Maslow’s Theory of Hierarchy Theory X and Theory Y Hygiene - Motivation
G.A. ODUMS, Strategy Consultant
21
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP
LEADERSHIP MODELS Principle-Centered Leadership 21 Irrefutable Laws of Leadership Self-Mastery Confident Guidance Creative Leadership From Within
G.A. ODUMS, Strategy Consultant
22
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP TWO: LEADERSHIP LEADERSHIP STYLES
Transactional & Transformational
Situational
People-Task Axis
Take the Test – Page 40
G.A. ODUMS, Strategy Consultant
23
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
THREE
It’s
About
Strategy
G.A. ODUMS, Strategy Consultant
24
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP THREE: STRATEGY
85% FAIL TO EXECUTE
70% MGMT TEAMS < 1 HOUR
70% NO HR & I.T. ALIGNMENT
G.A. ODUMS, Strategy Consultant
25
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP THREE: STRATEGY Challenges
Lack of ownership by executive team.
Compensation not linked to new behaviors.
Lack of clear communication.
Managers not held accountable.
Quick fix syndrome.
Sacrifice strategy for fire-fighting.
G.A. ODUMS, Strategy Consultant
26
STARTINGSTARTING A DIVERSITY INITIATIVE
“Strategy is thebridge
designed totransport an
enterprise from itscurrent state to
its desired state.”
STEP THREE: STRATEGY
G.A. ODUMS, Strategy Consultant
27
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP THREE: STRATEGY
An elaborate and systematic plan of action to reach pre-defined goals.
A framework guiding those choices that determine the nature and direction to attain the objective(s).
A series of planned and sequenced tasks to achieve a goal.
The unique and sustainable ways by which organizations create value.
G.A. ODUMS, Strategy Consultant
28
STARTINGSTARTING A DIVERSITY INITIATIVE
““The crisis of the day pushesThe crisis of the day pushes
you to forget about strategy.you to forget about strategy.
But if you don’t But if you don’t plan strategyplan strategyand and execute strategyexecute strategy, your, yourlife becomes one crisis afterlife becomes one crisis afteranother.another.
You are ill-prepared for theYou are ill-prepared for thefuture. Burn out is not farfuture. Burn out is not farbehind.”behind.”
STEP THREE: STRATEGY
G.A. ODUMS, Strategy Consultant
29
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP THREE: STRATEGY
Components Bold ApproachesRevolutionaryBoundary-lessIdentifies Required CompetenciesCapabilities and Market Position MatchEasily Modified
G.A. ODUMS, Strategy Consultant
30
STARTINGSTARTING A DIVERSITY INITIATIVE
SAMPLE STRATEGY
“In concert with our
mission, we at ABC
Enterprise will achieve
parity at every
organizational level,
reflecting the markets
we seek to serve.”
G.A. ODUMS, Strategy Consultant
31
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E PFOUR
Declare theEnd
From theBeginning
G.A. ODUMS, Strategy Consultant
32
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
FIVE
Build
The
Council
G.A. ODUMS, Strategy Consultant
33
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP FIVE: THE COUNCIL Council Composition
Select Stellar Performers
Diversity on Diversity
Visionary Critical Thinkers Extraordinary
Communicators
STEP FIVE: THE COUNCIL
Council Composition Positively
Influence Great Negotiators Accomplishment Commitment Passionate
Execution
G.A. ODUMS, Strategy Consultant
34
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP FIVE: THE COUNCIL
Council StructureCore TeamAt LargeConsultantsSubject Matter ExpertsAmbassadorsChampionsLegends
G.A. ODUMS, Strategy Consultant
35
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP SIX
MEANINGFUL
METRICS
G.A. ODUMS, Strategy Consultant
36
STARTINGSTARTING A DIVERSITY INITIATIVE
REFER TO WORKBOOK
STEP NINE – SCORECARD
STEP ELEVEN – IMPLEMENTATION PLAN
G.A. ODUMS, Strategy Consultant
37
STARTINGSTARTING A DIVERSITY INITIATIVE
P A R TT H R E E
STEP SEVENSTEP EIGHTSTEP NINE
G.A. ODUMS, Strategy Consultant
38
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
SEVEN
The
Concept Paper
G.A. ODUMS, Strategy Consultant
39
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
Description Why diversity initiative is needed. How initiative will increase revenue. How initiative will reduce expenses. Required resources. Opportunity leverage. SWOT analysis.
G.A. ODUMS, Strategy Consultant
40
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
Components Executive Summary
Compelling Reason Why Demographics Workforce Scan Eco-graphics
Strategic Alignment
Organizational Statements
G.A. ODUMS, Strategy Consultant
41
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP SEVEN: CONCEPT PAPER
Components Revenue Forecast Market Share Positioning Required Resources Council Functional Accountability Next Steps with Time Line
G.A. ODUMS, Strategy Consultant
42
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
EIGHT
Strategic
Plan
G.A. ODUMS, Strategy Consultant
43
STARTINGSTARTING A DIVERSITY INITIATIVE
STEP EIGHT: STRATEGIC PLANExecutive SummaryScope of PlanAligned Organizational StatementsDiversity StrategySWOT AnalysisMarketing PlanEducational Plan Implementation PlanMonitoring & Continuous Improvement
G.A. ODUMS, Strategy Consultant
44
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
N I N E
Diversity
Scorecard
PROCESSEMPLOYEE
CUSTOMER FINANCIAL
G.A. ODUMS, Strategy Consultant
45
STARTINGSTARTING A DIVERSITY INITIATIVE
P A R T
F O U R
STEP TEN
G.A. ODUMS, Strategy Consultant
46
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
T E N
Change
Leadership
G.A. ODUMS, Strategy Consultant
47
STARTINGSTARTING A DIVERSITY INITIATIVE
P A R T
F I V E
STEP ELEVEN
G.A. ODUMS, Strategy Consultant
48
STARTINGSTARTING A DIVERSITY INITIATIVE
S T E P
E L E V E N
Implementation
Plan
G.A. ODUMS, Strategy Consultant
49
STARTINGSTARTING A DIVERSITY INITIATIVE
N E X T
S T E P S
G.A. ODUMS, Strategy Consultant
50
STARTINGSTARTING A DIVERSITY INITIATIVE
LONG TERM PARTNERSHIP CONCEPT PAPER SECURE EXECUTIVE SPONSORSHIP BUILD THE COUNCIL ORGANIZATIONAL ASSESSMENT(S) DIVERSITY STRATEGIC PLAN CHANGE LEADERSHIP MODEL EDUCATION CAMPAIGN REPORTING TOOL(S) IMPLEMENTATION PLAN
G.A. ODUMS, Strategy Consultant
51
STARTINGSTARTING A DIVERSITY INITIATIVE
THE NEXT LEVEL
21
G.A. ODUMS, Strategy Consultant
52
STARTINGSTARTING A DIVERSITY INITIATIVE
S E M I N A R
C O N C L U S I O N
G.A. ODUMS, Strategy Consultant
53
STARTINGSTARTING A DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“Perhaps a new spirit is rising among us. If it is, let us trace its movements and pray
that our own inner being may be sensitive to its guidance, for we are deeply in need of a new way beyond the darkness that
seems so close among us.”
-Dr. Martin Luther King, Jr.
G.A. ODUMS, Strategy Consultant
54
STARTINGSTARTING A DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“What we need in the United States is not division;
What we need in the United States is not hatred;
What we need in the United States is not violence or lawlessness;
G.A. ODUMS, Strategy Consultant
55
STARTINGSTARTING A DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“But love and wisdom, and compassion toward one another,And a feeling of justice toward
those who still suffer in our country…”
-Robert Kennedy
G.A. ODUMS, Strategy Consultant
56
STARTINGSTARTING A DIVERSITY INITIATIVE
SEMINAR CONCLUSION
“History has demonstrated that the most notable winners usually
encountered heartbreaking obstacles before they triumphed.
They won because they refused to become discouraged by their defeats.”
-Bertie C. Forbes
G.A. ODUMS, Strategy Consultant
57
STARTINGSTARTING A DIVERSITY INITIATIVE
Top Related