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Research Methods for BusinessStudents
Instructor: Mark Henderson
Email: [email protected]
ICB - Bedfordshire
Autumn 2008
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How the Classes Will be Structured
My preferred method is to set pre-work and
reading prior to each session, and to,
run the interactive, taught part of the researchmethods course alongside an assignment in
which the students,
plan their own piece of primary research.
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Course Aims
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Learning Outcomes
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Learning Outcomes
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Using this book in the
second year of study
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The Nature of Business and Management Research
Three things combine to make business andmanagement a distinctive focus for research:
1. The way in which managers draw on knowledge
developed by other disciplines;
2. The fact that managers tend to be powerful and busy
people: they are unlikely to allow research access
unless they can see personal or commercial
advantages;
3. The research must have some practical consequence.
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Business and managementresearc involves
undertaking systematic
researc to findout t ings.
It is transdisciplinary, and
engages wit bot t eory
andpractice.
T e NatureofBusiness & Management Researc
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Theory and Practice
It is generally held that business research should
complete a virtuous circle of theory and practice.
Business and management research needs toengage with both the world of theory and the
world of practice.
So, the problems addressed should grow out ofinteraction between these two worlds rather
than either on their own.
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The BasicApplied Continuum
All usi ess nd n e entrese r h proje ts n e placed on
a asicapplied continuu
accordin to their purpose andcontext.
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Figure 1.1 Basicand applied researchSource: Authors experience, Easter
y-S
ith et al., 2002, Hedricket al., 1993
The BasicApplied Continuu
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The Importance of Rigour
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An Example Where Rigour was Lacking
May 12, 2006Disgraced Korean Cloning Scientist Indicted
By THE ASSOCIATED PRESS
SEOUL, South Korea,Friday, May 12 (AP) Prosecutors on
Friday indicted a disgraced cloning scientist on violations linked
to faked stem cell research, officials said.
The scientist, Dr. H ang Woo Suk,and five e ers of his
research team ere indicted,a prosecution official, Lee In Kyu,
said at a nationally televised ne s conference.
Dr. H ang as hailed as aglo al stemcell pioneerand treatedas a national hero untilinvestigations late last year sho ed that
he had fabricated key data in t o papers pu lished in the
journal Science.
He as later fired from his post as a professorat Seoul National
University, here he did his research.
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The Stages of Research are Flexible
In this course, research is represented as
a multi-stage process;
however, this process is rarelystraightforward and will involve both
reflecting on and revising stages already
undertaken and forward planning.
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Figure 1.2
The research processSource: Mark Saunders, Philip Le is and Adrian Thornhill 2006
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Theory and Practice
1. Business and management research need toprovide findings that advance knowledge and
understanding.
2. It needs to address business issues and
provide a process for solving managerial
problems.
3. You may satisfy your intellectual curiosity but
you must also consider the practical
implications of your findings.
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IN CLASS ACTIVITY
READ CHAPTER 1 AND MAKE
NOTES WHEN ANSWERING THETHREE SELF-CHECK QUESTIONS
AT THE END.
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In-Class Assignment
Brainstorm two interlinked questions in
groups of four to six.
T
hese are the following:1. What do you understand by the term
research?
2. What distinguishes business andmanagement research from research more
generally?
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Potential Purposes and Context of your Research Project
Policies,
Similarities,
Differences,
Context,
Behavior,
Underlying
Processes
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Figure 1.2 The research process (Continued)Source: Mark Saunders, Philip Le
is and Adrian Thornhill 2006
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http:// ps.pearsoned.co.uk/ema_uk_he_saunders_resmeth us_4/
Student Resources
Be sure to follow this link and explore the
different student resources available to you
there
Chapter-by-chapter resources;
Extra case studies;
Tutorials and datasets; Test questions;
An in-depth glossary;
An on-line search facility;
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For Next Class
Read Chapter 2.
As you read think about the following:
1. What is your proposed research topic?
2. Which of the attributes in Box 2.2 on p. 22 does your topic
possess?
3. What research questions are suggested by your researchtopic?
4. What research objectives are suggested by your research
topic?
5. To what literature does your research topic relate?6. What are the key dependent and independent variables in
your proposed study?
7. What relationship between the dependent and independent
variables do you think you will find?
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