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Getting Started with Business Intelligence at MichiganShane Fortune, Ross School of Business and MAIS
John Gohsman, MAIS
November 19, 2008
MAIS Connection Conference
10:15 session
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■ BI at U-M
• What is BI?
• What’s Happening on Campus?
■ BI at MAIS
• Organization
• Products
• Services
Agenda:
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What is Business Intelligence?Dave Wells (TDWI):Business Intelligence is the ability of an organization or business to reason, plan, predict, solve problems, think abstractly, comprehend, innovate, and learn in ways that increase organizational knowledge, inform decision processes, enable effective actions, and help to establish and achieve business goals.
University of MichiganBI is also referred to as academic analytics (at U-M) or institutional intelligence. BI is an IT term that refers to the collecting, structuring, analyzing and leveraging of data to turn it into easy-to-understand information. This enables the leaders to use their expertise to make data-driven decisions.
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Various Business Drivers of BI Investments
Lower TCO Higher Business Agility and Scale
Enabling Contributing
Technology
Information
Based on Gartner Research
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■BICE Community Events• Networking opportunities
■BI Website• www.bi.umich.edu
■Online Tutorial• Case studies, testimonials
■BI Wiki• Projects, Tools, Training
Resources on Campus
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■ BI at U-M
• What is BI?
• What’s Happening on Campus?
■ BI at MAIS
• Organization
• Products
• Services
Agenda:
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■Partner• Understand business need
• Leverage data for decision-making
■Expertise• Competency center
■Solutions• Information, Content, Tools, Analysis
MAIS BI Division: Mission
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MAIS BI Division: Organizational Structure
John Gohsman, Director
Holly Nielsen, BI Products &
Services
Analysts
Tools
BI Community
Rapid Deployment
Team
Data Sets
Data Administration
Peggy Bennett, Data Admin,
Research & Strategy
Applications
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Everyone has Different Information Needs
I am a… I want to…Faculty Member Make sure I’m not over-budget
on my sponsored research project
Academic Unit Administrator
Monitor enrollment trends
Dean’s Office Analyst Determine what the revenue from increased enrollment versus the cost of instruction
HR Specialist Explore years of service by age and gender for succession planning, equity analysis
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Just as you choose a channel for personal information needs….
Business news programming
In-depth analysis of current events
Most popular national and international stories
in just 30 minutes
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… you choose a channel for U-M information needs
Power Tools(e.g., Business Objects Webl,
Proclarity)M-Reports
Operational Applications(e.g., M-Pathways,
eResearch)
Operational Users(~5,000)
Power Users(~3,000)
Leadership, Faculty & Managers(Guided Analysis)
(~10,000 Users)
“CNBC”
“Headline News”
“News Hour”
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Content comes from different locations with appropriately-designed contentOperational Data
■ Online Transaction Databases (OLTP)• Real Time
• Designed for transaction processing
• Used for operational reporting
■ Operational Data Stores (ODS)• Day old copy of OLTP
• Created for performance purposes
HE Prod, HE ODS , Fin
Prod, Fin ODS
HE Prod, HE ODS , Fin
Prod, Fin ODS
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■ Dimensional Models• Designed to answer
known business questions
■ Cubes• Designed for analysis
(slice/dice, drill down)
Content comes from different locationswith appropriately-designed contentData Warehouse
• Different refresh schedules
• Fed from OLTP and…
■ Traditional Datasets• Designed for maximum
flexibility
HR Metrics
HR Metrics
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…and delivers information to the right location
Power Tools(e.g., Business Objects Webl
Proclarity)
M-ReportsOperational Applications(e.g., M-Pathways,
eResearch)
HR Metrics
HR Metrics
HE Prod, HE ODS,
Fin Prod, Fin ODS
HE Prod, HE ODS,
Fin Prod, Fin ODS
Local DataLocal Data
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Grids and graphs (guided analysis)Grids and graphs (guided analysis)
Data into info
Data into info
Predefined reportsPredefined reports
M-Reports: Easy-to-Use Information Application
exposed
exposed
FinProd nVisionFinProd nVisionDW
BusObjsDW
BusObjs HEProd PSQueryHEProd
PSQueryDept Crystalfuture
Dept Crystalfuture
HEODSSQR
HEODSSQRHEODS
HEProd FinODS
FinProdData into info
Data into info
DW
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Ad hoc reportingAd hoc reporting
DataData
Predefined reportsPredefined reports
BusinessObjects: Powerful Tool for Ad Hoc Reporting
DW
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Data Administration Services
■ Policy: Data as an asset that must be managed
■ Governance model: Stewards, managers
■ Strategic Use: Enterprise data model
■ Management: Information Life Cycle
■ Data Modeling Service: Data Warehouse and operational administrative data
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Business Intelligence Services
■ Consulting and support of
data and tools
■ Analytical support for small schools
■ Build data sets for data warehouse
■ Deliver application solutions via M-Reports
■ Provide beginning and advanced training and education
■ Support BI community efforts
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Recognition…
And Outreach. Speaking engagements at:
• iStrategy Conference, Educause, Educause Enterprise, HEUG, NCIC, National Consortium for Continuous Improvement in HE, American Strategic Management Institute
Winner of U-M’s BI
Award for M-Reports
Winner of U-M’s BI
Award for M-Reports
2nd place in TDWI’s
Award for BI Community
Work
2nd place in TDWI’s
Award for BI Community
Work
Finalist for Microsoft’s Pervasive BI Award for M-Reports
Finalist for Microsoft’s Pervasive BI Award for M-Reports
U-M BI Website is top Google search
result and highlighted by
CUPA-HR
U-M BI Website is top Google search
result and highlighted by
CUPA-HR
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