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E-University E-University developments in Britaindevelopments in Britain
Professor Paul BacsichSheffield Hallam University
Great Britain
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OverviewOverview– E-University theoryE-University theory
– The new UK e-UniversityThe new UK e-University
– University for IndustryUniversity for Industry
– The Open University responseThe Open University response
– Oxbridge and the Russell GroupOxbridge and the Russell Group
– New UniversitiesNew Universities
– ScotlandScotland
– Issues, analysis and conclusionsIssues, analysis and conclusions
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E-University Theory - 1E-University Theory - 1Dimensions of VirtualityDimensions of Virtuality
Students Staff
IT
Legal
Buildings
Modules
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E-University Theory - 2E-University Theory - 2Business ModelsBusiness Models
• OutsourcingOutsourcing
• Joint ventures Joint ventures
• Consortia...Consortia...
• Broker modelsBroker models
• University-Corporate partnershipsUniversity-Corporate partnerships
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UK e-University - 1UK e-University - 1www.hefce.ac.uk/News/www.hefce.ac.uk/News/
• student-orientatedstudent-orientated
• qualityquality
• innovationinnovation
• flexibilityflexibility
• cost-effectivenesscost-effectiveness
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UK e-University - 2UK e-University - 2Structure and marketStructure and market
• Holding company collectively owned by Holding company collectively owned by HEIsHEIs
• Joint venture with corporate worldJoint venture with corporate world
• Market:Market:– UK postgraduates and CPDUK postgraduates and CPD
– corporate universities and businesses corporate universities and businesses
– selected overseas markets – individuals, selected overseas markets – individuals, companies or governmentscompanies or governments
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University for Industry - 1University for Industry - 1www.ufiltd.co.ukwww.ufiltd.co.uk
• Classic Broker modelClassic Broker model
• Oriented to colleges not universitiesOriented to colleges not universities
– e.g. adult literacy and numeracye.g. adult literacy and numeracy
• DirigisteDirigiste
• Standardised technology and systemsStandardised technology and systems
• Fretwell-Downing “Learning Environment”Fretwell-Downing “Learning Environment”
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University for Industry - 2University for Industry - 2New DirectionsNew Directions
• Bite-sized learningBite-sized learning
• Online learning (I.e. Web not CD-Online learning (I.e. Web not CD-ROM)ROM)
• Worldwide strategic partnershipsWorldwide strategic partnerships
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UK Open University UK Open University responseresponse
• ““We will be an e-university too”We will be an e-university too”
• 150,000 students online, via FirstClass150,000 students online, via FirstClass
• One course has 13,000 students onlineOne course has 13,000 students online
• Corporate University initiativeCorporate University initiative
• US Open University subsidiaryUS Open University subsidiary
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Oxbridge and Russell Oxbridge and Russell GroupGroup• Cambridge-OU alliance for e-MBACambridge-OU alliance for e-MBA
• Oxford with Stanford, Princeton, YaleOxford with Stanford, Princeton, Yale
• Warwick??Warwick??
• Universitas21: Universitas21: www.universitas21.orgwww.universitas21.org– Birmingham, Edinburgh, Glasgow, Birmingham, Edinburgh, Glasgow,
Nottingham + worldwideNottingham + worldwide
• Sheffield + US partners; etc etcSheffield + US partners; etc etc
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New UniversitiesNew Universities• Global University Alliance: Global University Alliance: www.unext.comwww.unext.com
– Derby, Glamorgan + overseasDerby, Glamorgan + overseas
• Large new universities on their own:Large new universities on their own:– Sheffield Hallam: “Virtual Campus”: large Sheffield Hallam: “Virtual Campus”: large
FirstClass siteFirstClass site
– De Montfort: “Electronic Campus”De Montfort: “Electronic Campus”
– Coventry: first large UK WebCT siteCoventry: first large UK WebCT site
– Robert GordonsRobert Gordons
– Huddersfield: first UK Blackboard siteHuddersfield: first UK Blackboard site
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ScotlandScotland• University of Highlands and IslandsUniversity of Highlands and Islands
– consortium of collegesconsortium of colleges
• Scottish University for Industry:Scottish University for Industry:– focus on linking learners to learning focus on linking learners to learning
opportunitiesopportunities
– ““a broker and facilitator, providing a broker and facilitator, providing information, support, guidance, advice information, support, guidance, advice and encouragement to learners”and encouragement to learners”
– not chosen a standard MLE yetnot chosen a standard MLE yet
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Issues - 1Issues - 1
• Learning System StandardsLearning System Standards
• Change ManagementChange Management
• RolesRoles– of consortiaof consortia
– of “conventional institutions”of “conventional institutions”
– of funding agencies (HEFCE, JISC, etc)of funding agencies (HEFCE, JISC, etc)
• Procurement of systemsProcurement of systems
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Issues - 2Issues - 2New Procurement New Procurement ParadigmParadigm• ““conversation” between customer conversation” between customer
and supplier business modelsand supplier business models
• Generalised features:Generalised features:– system information (such as architecture,
scalability, standards)
– user information (such as “industrial-strength” reference sites)
– “futures” information on pedagogy and technology
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Issues - 3Issues - 3Looking “beyond” HE and Looking “beyond” HE and FEFE
• UK HE and FE models inadequately UK HE and FE models inadequately richrich
• Must look “across borders”:Must look “across borders”:– at corporate U’sat corporate U’s
– at schoolsat schools
– at business models in e-businessat business models in e-business
– at US/Canadian/Far East HE modelsat US/Canadian/Far East HE models
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Issues - 4Issues - 4Barriers to e-universitiesBarriers to e-universities
– Lack of Lack of trainingtraining in new technologies in new technologies
– Lack of Lack of transparenttransparent tools tools
– Lack of Lack of compellingcompelling pedagogical evidence to pedagogical evidence to support a move to e-learningsupport a move to e-learning
– Lack of Lack of standardsstandards
– Lack of Lack of water-proofwater-proof network: “net tone” network: “net tone”
– (Lack of) Diffusion of innovat(Lack of) Diffusion of innovatorsors as well as as well as innovations?innovations?
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Issues - 5Issues - 5Implementation errorsImplementation errors
– An old or too young person is given the lead roleAn old or too young person is given the lead role
– R&D becomes more exciting than R&D becomes more exciting than implementationimplementation
– Adoption/roll-out jump is badly doneAdoption/roll-out jump is badly done
– Periphery fights the centrePeriphery fights the centre
– An old-fashioned department gains controlAn old-fashioned department gains control
– Funding dies out (EU beware)Funding dies out (EU beware)
– Lack of support from Lack of support from toptop management management
– Lack of compelling positive visionLack of compelling positive vision
– Drift into technical managementDrift into technical management
– Omitting to do Omitting to do constantconstant awareness-raising awareness-raising
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Thanks for listeningThanks for listening
Professor Paul BacsichProfessor Paul BacsichVirtual Campus Research Virtual Campus Research ProgrammeProgrammeSheffield Hallam UniversitySheffield Hallam UniversityGreat BritainGreat Britain
[email protected]@shu.ac.uk
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