1Digital Media Distribution Channels ©OverDrive, Inc. 2005
DRM Challenges in Digital Media Distribution Channels
Steve [email protected] 18, 2005
2Digital Media Distribution Channels ©OverDrive, Inc. 2005
A Framework for the Epublishing Ecology September 25, 2000
3Digital Media Distribution Channels ©OverDrive, Inc. 2005
4Digital Media Distribution Channels ©OverDrive, Inc. 2005
5Digital Media Distribution Channels ©OverDrive, Inc. 2005
6Digital Media Distribution Channels ©OverDrive, Inc. 2005
7Digital Media Distribution Channels ©OverDrive, Inc. 2005
8Digital Media Distribution Channels ©OverDrive, Inc. 2005
OverDrive Operates a Global Digital Content Clearinghouse
Content Reserve – B2B Digital Warehouse
100,000 Digital Media TitleseBooks, eDocs, digital audio
books, music, video400 publishers & suppliers34 countries, 32 languages, 19
currenciesDigital Library Reserve
1,000 librariesPrivate Reserve
Custom Fulfillment for Publishers, Education, Corporate
SolutionsCustom fulfillment, hosting, Library
lending, retail, eCommerce, DRM
publishers
access management server
retailers education
Content Reserve®
Adobe PDF, Microsoft formatsMobipocket
Windows Media Audio/Video
Digital Rights Management
creatorcreator
libraries
Content Reserve is the largest commercial Digital Book
repository.
9eBook Retail & Distribution Channels ©OverDrive, Inc. 2004
WH Smith (UK)
Retail website for purchase of
Rights Protected
Digital Media
10eBook Retail & Distribution Channels ©OverDrive, Inc. 2004
11Digital Media Distribution Channels ©OverDrive, Inc. 2005
Content Rights are “Layered” by Stakeholders
1.Creator-Author-Agent (Publisher)Grant distribution and resale rights to Distributor
General copyright protection policies (no-redistribution)
Business Model approval - licenses
Territorial rights, discounts, bundles, granularity
Accessibility, regulatory initiatives, archive/escrow
2.Aggregator-Distributor-Clearinghouse (OverDrive)Apply DRM to all content for B2B channel partners
DRM technologies impose rules, features, limits
Hybrid materials (audio-video-digital print)
Preview Rights, Archive, Cover Images & Marketing Data
12Digital Media Distribution Channels ©OverDrive, Inc. 2005
Content Rights are “Layered” by Stakeholders
3.Channel Partners (Retailer, Library, Corporation, School, Publisher Direct)
Return Policies, lending policies (length of loan)
Concurrent access, super-user accounts, consortia
Promotional units, author access, preview rights
DRM challenged exceptions (high security)
4.End User Issues: Format & Software Rights •Varies by media type (eBook, audio, video)
•Software format DRM variances (Also by Version #)
•Print, Copy-paste, Read-Aloud, Early Return, Burn to CD, Back-up license
13Digital Media Distribution Channels ©OverDrive, Inc. 2005
DRM Challenges for Clearinghouse
Multiple Business Models from Single Digital Object
Software Format Inconsistencies
Emerging Channels, Devices, Access Models
Patent Infringement and IP Threats
Maintaining Value of Content while Balancing Protections
14Digital Media Distribution Channels ©OverDrive, Inc. 2005
Challenges/Opportunities for Rights Expression Standards
Large consumer markets will drive applications
Key platform vendors need to be engaged
IP issues create barriers for partnering on standards
Accessibility issues – regulations may drive standards
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