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Avenues Avenues of Lightof Light
Visual Merchandising Guidelines Visual Merchandising Guidelines 2/15/08 – 3/23/082/15/08 – 3/23/08
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OverviewOverview
This year’s spring summer collection is a celebration of urban spirit and vibrating energy you are only able to find in the city. It is inspired by vital elements of cities such as Tokyo or New York: Architecture, design, geometric forms, light reflections. The collection shows the different styles in the city, sometimes functional and modern, and then fashionable and more refined or just absolutely glamorous and sparkling that lets a woman feel like a movie star.
Please read these guidelines thoroughly before beginning the floor set.
White vs. Blue
Blue Display Stores
Reference both the SCS and Valentine’s day guidelines for set up of all cases with blue displays. If there is a please set the focal and feature showcase with silver fashion displayers instead of the white displays that are shown.
White Display Stores
These guidelines include photos of all products on white displays. All of the visual guidelines from this point on will be photographed on white displayers. Thank you for your patience during this transition.
_____________________________________________________________
Tracking Your Collateral Shipments
If you discover you’re missing any seasonal collateral that ships to you from Cranston, you can now call customer service to track or replace your missing item. Please refer to the prop overview (pages 6 and 7) and report the missing item(s) by their proper name or customer service will not be able to help you as efficiently. You can also reference the missing items sku number from the order overview at the end of this guideline.
Call 1-800-426-3088
This does not include graphics form Synnott Imaging. You must still fax your packing list back to Synnott to verify that you received all of your paper graphics.
Operations InformationOperations Information
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CalendarCalendar2/15, 2/18 - 2/19 Avenues of Light Floor Set
2/15 - 3/23 Avenues of Light Program
3/24 - 3/26 Bridal Floor Set
3/24 - 4/27 Bridal Program
4/28 - 4/30 Mother’s Day Program
4/28 - 5/25 Mother’s Day Program
Signage OverviewSignage OverviewBlue Display Stores OnlyBlue Display Stores Only
Multiple items on a neck form
Multiple items on a pendant form
Notes:• If multiple jewelry items are
displayed on a neck form, center the price point under each item.
• If multiple jewelry items are displayed on a pedant form, stagger the price points with the front price referring to the lowest necklace on the form and the rear price referring to the highest necklace.
• If multiple items are on one fixture and the price of all of them is the same, place only one price point that refers to all of the items on that display.
• Price signs should be straight and parallel with the front of the case.
• The price signs must always be placed on the right side of the displayer or the product
• When product is displayed on a riser, the price sign is placed on the displayer
• Place the price sign on the glass when an item is displayed on the glass
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Signage OverviewSignage OverviewWhite Display Stores OnlyWhite Display Stores Only
• The price signs must always be in line with the right side of the displayer or the product.
• The price sign may only be placed on the outside when another displayer is blocking the view of the price sign.
• On a vertical displayer, the price sign is placed on the glass.
• On a horizontal displayer, the price sign is placed on the displayer.
• When displaying more than one item on a horizontal displayer, place the price sign in line with the right side of the product.
• When you have multiple items on a vertical display, center the price sign below the product as shown in A.
• When the price is in front of vertical displayers, place the price sign about ¼ inch away from the displayer.
• If the front displayer is blocking the price sign in back, move the price signs out to the edge so that it is visible, see B.
A.
B.
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GraphicsGraphics
Mega Poster 1 Mega Poster 2
Duratran Graphics • Alternate the fashion and crystal living images throughout the store.
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GraphicsGraphics
Leaseline Graphics
Cash Wrap Display Graphics
11x17 Graphic
Period 1 Period 22/25-3/09 3/10-3/23
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Window PropsWindow Props
Base Covers
Column Cover Tops
Showcase & Window Sticker
VD08 WAD Lcovers and Inserts
WAD Lcover Inserts
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Feature Showcase Backdrop
Feature Showcase PropsFeature Showcase Props
Large Backdrop Holder
VD08 Showcase Acrylic Displays- SAD
Showcase Sticker
Use th
e sa
me
back
drop
from
Vale
ntine
’s Day
SAD Lcover Inserts
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Item Desc. Information Qty Usage Due
AOL Case Sticker To be used on the feature showcase. 1 Per FSUse during
AOL2/13
AOL Window Sticker
To be used on pedestal windows.1 per pedestal
windowUse during
AOL2/13
AOL Column Cover Tops
To be used on pedestal windows.1 per pedestal
windowUse during
AOL2/13
AOL Base Cover To be used on built in windows. 1 per built in windowUse during
AOL2/13
Blue WAD Lcover inserts
Paper WAD inserts to be used in all windows.
1 set per FSContinue to use in case
2/13
Blue SAD Lcover inserts
Paper SAD inserts to be used in the feature showcase.
1 set per FSContinue to use in case
2/13
SAD display and L cover set
Clear acrylic neck forms for feature showcase only.
1 set per FSContinue to use in case
In Store
FS Backdrop Holder
Acrylic panel that will keep the backdrop in place.
1 per FSContinue to use in case
In Store
VD08 Feature Showcase Backdrop
To be used in the feature showcase. 1 per FSSave for use during AOL
In Store
Pink Lcover Inserts
Use the pink Lcover inserts in the window.
1 per windowSave for future
useIn Store
Pink SAD Lcover inserts
Paper SAD inserts to be used in the feature showcase.
1 set per FSSave for future
useIn Store
SCS BackdropUse in case with the SCS
presentation throughout 2008.1 per store
Use throughout
2008In store
Backdrop Graphic Holder
Use in case with the SCS backdrop throughout 2008.
1 per storeUse
throughout 2008
In store
SCS Icon PlateUse in case with the SCS
presentation throughout 2008.1 per store
Use throughout
2008In store
SCS Case StickerPlace on the SCS case throughout
2008.1 per store
Use throughout
2008In store
SCS Display Covers
Only to be used with blue displays. 1 per storeUse
throughout 2008
In store
A5 Poster HolderUse in case with the SCS
presentation throughout 2008.2 per store
Use throughout
2008In store
SCS Benefit Mini Poster
Use in case with the SCS presentation throughout 2008.
1 per storeUse
throughout 2008
In store
New/Current PropsNew/Current Props
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New/Current PropsNew/Current PropsItem Desc. Information Qty Saleable/ Price Due
SCS Water Project Mini Poster
Use in case with the SCS presentation throughout 2008.
1 per storeUse throughout
2008In store
SCS Brochure Holder & Graphic
Place on top of SCS display if display is in an oval 95 case.
1 per storeUse with new graphic and
brochureIn store
AC07 Info StickerTo be displayed on the acrylics that
display the AC pieces.Selected Stores
1 set per storeContinue to use In store
AC07 Earphone Part for SFD
To be used on SFD wide bracelet displays to feature AC headphones.
Selected Stores
1 set of 8 per store
Continue to use In store
AC07 Logo BlockTo be displayed with AC product on
going.Selected Stores
1 per storeContinue to use In store
AC07 Shopping Boxes
Shopping boxes for customers that purchase the Active Crystals product.
Selected StoresUse until they are
goneIn store
Sign BlocksTo be used throughout the year where
designated in the visual guidelines.5 blocks, 5 GC
coversContinue to use
in caseIn store
Black Display Easels
To display Pooh & Tinkerbell Lithographs
2 per storeSave for future
useIn store
H07 Best Gifts Graphic Holder
Each best gifts store will get 2 extra for the best gifts case
2 for the best gifts case
Save for future use
In store
Best Gifts Window Display
Stair step window display and risers from 2007. This will be used again in
2008.
1 set of 2 per window
Save for future use
In store
2006 2 Tier Orn. Display
To be used in store in 2008 2 per storeSave for future
useIn store
Lithograph Sashes To display with Pooh lithograph 2 per storeKeep until GWP
are soldIn store
White Window Acrylic Covers
For use in windows throughout 2007 1 set per WADSave for future
useIn store
Window Acrylic Display Set (WAD)
Only to be used in the windows 1 set per windowSave for future
useIn store
Leporello Brochure holder
To display the lovlots brochure 1 per storeSave for future
useIn store
Place SettingIncludes dishes, flatware, silver
placemat/napkin & place cards1 set per store
Save for future use
In store
Magnet HooksTo be used to display large window
ornaments in the future2 sets per store
Save for future use
In store
Silver Ornament Hooks
To be used to display ornaments throughout the year
1 of each size per store
Save for future use
In store
Member Card Display
Place in the SCS case throughout the year
1 set per storeSave for future
use In store
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Props to PurgeProps to Purge
Item Desc. Information Qty Saleable/ Price
Frosted White Block SetsAvailable in 8” and 10” squares. To be used with DSE and optiks
only3 sets per store $3.00 per block
VD08 Column Covers- Red
Red covers coming from Synott for go red window only
1 set per go red window
Discard after 2/14
VD08 Column Covers-Pink
Pink covers in kit for etera window only
1 set per etera window
Discard after 2/14
VD08 Base CoversRed or pink depending on the
window type. For built in windows only.
1 per Built in window
Discard after 2/14
VD08 Window and showcase sticker
To be used in the windows and on the feature showcase
1 set per window/FS Discard after 2/14
SCS Window StickerPlace on the SCS window for
the SCS window program.1 per window Discard after 1/20
SCS Column Covers Use in the SCS pedestal
window.1 per window Discard after 1/20
SCS Base CoversOnly to be used in built in
windows1 per window Discard after 1/20
SOT Green WAD Covers
For use in window displays 1 set per window Discard
H07 WAD Gold Covers
To be used with window acrylic displays in windows only
1 set per window Discard after 12/31
H07 Natural Ornament Tree
To be used on the open sell table to display all ornaments
1 per storeSee for $50.00
after 12/31
Prop sale notes:• If you do not sell the prop two weeks after the promotion has ended, discard the prop. Be sure to check the
“current list” before discarding.• If a customer is interested in buying a new prop, please take their name and call them when it is available. This
is the best way to sell these items as they cannot be displayed on the sales floor after the season is over.• All props must be rung up under the prop sale sku- “PROP ITEM” at the cost listed in these or past guidelines.• If you have more than one customer for a prop, please take their name and attempt to find the prop at a store in
your area. If unavailable, call the Visual Merchandising Dept. Sometimes there are a few extra we have here at corporate that we can send to you for your customer.
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Window Sticker ApplicationWindow Sticker Application
Notes: If the window sticker is going to overlap the Swarovski logo on the window glass, do not use the
window sticker. Only selected stores can implement the window sticker. The Avenues of Light Window Sticker Ornament (one part) is 33” high and 63”wide. Apply the sticker to the interior of the window. The sticker must be positioned on the bottom of the window, flush with the floor and slightly
overlapping the WFS, but not covering the products or decoration too much. If you receive a window sticker and you know you cannot display it because of mall restrictions,
please discard the sticker and email your district manager to make them aware of the restrictions.
Wide Window: Position the bottom of the sticker 41 inches
from the floor with 1/3 of the sticker overlapping the window graphic.
Narrow Window: Position the bottom of the
sticker 41 inches from the floor with 2/3 of the sticker overlapping the window graphic.
33”
86” 86”
Window Sticker Application:1.Clean window with cleaning agent. Dampen the window with water before adhering the
sticker. This will allow you to adjust the positioning as you put the sticker on.2.Position the top edge of the sticker so that it is level level on the glass. Adhere the top
edge with wide adhesive tape.3.Remove the backing by pulling carefully downward. Use the squeegee to flatten the
sticker moving from the center to the edges, thereby removing any air- bubbles underneath. All stores should have a blue squeegee available in store.
4.Remove application tape by pulling carefully downward.
33”
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Case Sticker ApplicationCase Sticker Application
How to apply the Sticker Text1.Clean the window2.Position the sticker on the glass,
remove the small strip on the rear of the sticker and fix the top part
3.Remove backing tape by carefully pulling downward. At the same time use a squeegee to flatten the sticker from the center to the edges, thereby removing any air-bubbles underneath
4.Remove application tape by carefully pulling downward
5.If bubbles are still visible afterwards, pop them with a pin, and flatten with the squeegee
Application on Showcase 200▪ Apply the showcase sticker text to the
exterior of the showcase▪ Position the sticker on the left, with the
base of the upper line of text slightly above the second glass shelf
1.
5.
4.3.
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Cash Wrap DirectionCash Wrap Direction
Over time each store has been placing an array items on their cash wrap. We would like to keep the cash wrap as free of clutter as possible so we will direct exactly what should be on the cash wrap and what should not.
The following items should be displayed on the cash wrap throughout the year:
The return policy sign (white and gray) in the 5.5x7 Acrylic sign holder with frosted acrylic base
The employment brochure in acrylic holder provided by Human Resources California stores only--- The Prop 65 sign about air quality New Jersey stores only--- The New Jersey Discrimination 8x10 sign The mirror display should be placed on the back of the cash wrap. The cash wrap display should continue to be placed on the front of the cash
wrap
The following items will be displayed periodically throughout the year but only during selected timeframes designated by Marketing or Human Resources:
The hiring sign in acrylic block sign holder provided by Human Resources (only if you are currently hiring)
The current "Events to Inspire" take away in the acrylic brochure holder provided by Marketing promotions
8x10 Promotional graphics 8x10 PR related graphics
The following items should NEVER be displayed on the cash wrap Any postcards of any kind! (These are meant for you to give to the customer,
not to display on the counter) The Optiks Brochure and holder (This should be handed out to customers
who show an interest in Optiks) The brochure and holder should not be out on display unless optiks are in an Oval 95 showcase.
SCS brochure and holder (These should be given to customers interested in SCS) The brochure holder may be placed on top of an Oval 95 if SCS is featured in the oval. Otherwise, the brochure should stored out of sight.
Active Crystals Brochure (This should be handed out to customers who show an interest in Active Crystals)
Any business cards of any kind! (These are meant for you to give to the customer, not to display on the counter)
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Priority Priority OneOne
Morning of 2/15 Morning of 2/15 WindowsWindowsOpen SellOpen Sell
FocalFocalMust be completed prior to store opening!Must be completed prior to store opening!
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Notes:• The photo to the left is just an overview of the
look of the window. Follow the detail photo for exact product placement.
• Use the plexi pedestal covers in your windows.• Clean the window and pedestals thoroughly and
focus the lighting to highlight the products and the graphic.
• Make sure that your WAD Lcovers and displays are clean and free of fingerprints.
• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
• Substitutions:• Small euphoria pendant for 933640• Desert glow kyrat collection for emblema• Large etoile or mini parallel for etoile shown
Props:• Etoile Megaposter• Window Acrylic Displays (WAD)• Window Acrylic Display Lcovers• AOL08 Blue Window Acrylic Display Lcover
Inserts• AOL08 Column Cover Tops• AOL08 Window Stickers
Window 1 – EtoileWindow 1 – Etoile
933623
933624
920685
933640933641
933645
933628 933629
945229
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Window 2 – EclipseWindow 2 – Eclipse
Notes:• The photo to the left is just an overview of the
look of the window. Follow the detail photo for exact product placement.
• Use the plexi pedestal covers in your windows.• Clean the window and pedestals thoroughly
and focus the lighting to highlight the products and the graphic.
• Make sure that your WAD Lcovers and displays are clean and free of fingerprints.
• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
• Substitutions:• Ensemble collection for eclipse on left• Eyeliner collection for eclipse in the center• Clear crystal active for new active colors
Props:• Etoile Megaposter• Window Acrylic Displays (WAD)• Window Acrylic Display Lcovers• AOL08 Blue Window Acrylic Display Lcover
Inserts• AOL08 Column Cover Tops• AOL08 Window Stickers
959368Pink Heart Ware
909823959369
959367 959366
935391
935389
942885
935387935388
935352
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Built-in Window 1 – EtoileBuilt-in Window 1 – Etoile
Props:• 22x28 Etoile Graphic• Window Acrylic Display
Lcovers• AOL08 Blue Window Acrylic
Display Lcover Inserts• Window Acrylic Display Set
(WAD)• AOL08 Base Cover
Notes:• This window should contain
an AOL base cover.• Carefully measure the
window and cut the base cover to fit.
• Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
• Make sure that your WAD Lcovers and displays are clean and free of fingerprints.
• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
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Built-in Window 1 – EtoileBuilt-in Window 1 – Etoile
Substitutions:•Small euphoria pendant for large euphoria•Desert glow kyrat collection for emblema•Large etoile or mini parallel for etoile shown
933623
933624
920685
933640
933645
933628
945229
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Built-in Window 2 – EclipseBuilt-in Window 2 – Eclipse
Props:• 22x28 Eclipse Graphic• Window Acrylic Display
Lcovers• AOL08 Blue Window
Acrylic Display Lcover Inserts
• Window Acrylic Display Set (WAD)
• AOL08 Base Cover
Notes:• This window should
contain an AOL base cover.
• Carefully measure the window and cut the base cover to fit.
• Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
• Make sure that your WAD Lcovers and displays are clean and free of fingerprints.
• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
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Built-in Window 2 – EclipseBuilt-in Window 2 – Eclipse
Substitutions:•Ensemble collection for eclipse on bottom left•Eyeliner collection for eclipse on the top•Clear crystal active for new active colors
959366
959368with cord
935391
935389
942885
935387
935388 959368Pink Heart Ware
909823959369
959367 959366
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Focal – Enjoy Collection Focal – Enjoy Collection
For selected stores with large focal cases:•Large Focal, front – Enjoy Collection•Large Focal, top – Nirvana and Glacier rings on thin bracelet displays•Large Focal, right – Clear and gold mini parallel collections• Focal, left – Eyeliner collection
Notes:• Make sure the white or silver fashion displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.• Substitutions:
• Emergency collection or ex aequo collection for the enjoy collection• Black or blue intervalle bangles for golf bracelet and alice key chain• Any nirvana ring for ring shown
903718
903723
903722
905780
909887
957033
99888
957035
957032 934032
957031957027
935362935363935361
935360
860475
910852
935364846392928355
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Open Sell- Gold JewelryOpen Sell- Gold Jewelry
Notes:• Display the product on white or silver displayers on the mini table as shown.• Place the price points as directed. Refer to price point guidelines at the beginning of
this packet for more information. • All of the stacks should be set up like a set of stairs, with the higher stack in the
back and the lower stack in the front to create interest.• Replenish the open sell quantities as sell-through occurs throughout the day.• Substitutions:
• Rhodium mini parallel for gold• Gold stonehenge or brown galet collection for euphoria collection
928366 928365933641933642933643
933642
928366
933641
928365
933643
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Open Sell- EasterOpen Sell- Easter
Notes:• Display the product on white or silver displayers on the mini table as shown.• Place the price points as directed. Refer to price point guidelines at the beginning of
this packet for more information. • All of the stacks should be set up like a set of stairs, with the higher stack in the
back and the lower stack in the front to create interest.• Replenish the open sell quantities as sell-through occurs throughout the day.• Substitutions:
• Lazo mini sun neck and earring for galet collection• Daeni and dambulla flowers for rabbits
933642933643
949740
940245940243
949740 940243
940245
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Priority Priority TwoTwo
On 2/18On 2/18Oval 95 Cases
Cash Wrap CasesFeature Showcase
Cash Wrap Displayer
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Oval 95- DisneyOval 95- Disney
Notes:• Only place Disney in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each grouping
after the case is set.
933152
903723
933151
903722
933148 933155
933150
903725
903718903720
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Cash Wrap- DisneyCash Wrap- Disney
Double collection
Notes:• Only place Disney in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
Desert Rose collection
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Oval 95 – Active CrystalOval 95 – Active Crystal
Notes:• Only place active crystal in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
909817
909816
909820959366
959367
959368
909823
959369
909822 909819 909818
909821
959368
909822909823959369
909819
909818
909816959366
959367
909817
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Oval 95 – PinsOval 95 – Pins
Notes:• Only place pins in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
909817909822 909819 909818
909821
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Cash Wrap – PinsCash Wrap – Pins
Notes:• Only place pins in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
909817909822 909819 909818
909821
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Oval 95 – RingsOval 95 – Rings
Notes:• Only place rings in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
865408
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Cash Wrap – RingsCash Wrap – Rings
Notes:• Only place rings in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
959368
920685
910830
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Oval 95 – WatchesOval 95 – Watches
Notes:• Only place watches in an oval 95 if it is designated on your custom floor plan.• Display what you own and remove the end acrylics if you need to shrink the
presentation down a bit. 85% of the watches are shown but not all stores will have all watches.
• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
920820
945966945964
903344
945980
945979
945981945982
945967
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Oval 95 – Rhodium JewelryOval 95 – Rhodium Jewelry
Notes:• Only place rhodium jewelry in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Clean the case thoroughly before beginning and focus the lights onto each grouping after
the case is set.
959286
848564
933616
678198
956723
869978
661034
959288
959266910490916976
933555 957038
1809006
697331
834865
848563
957032957033
957027957031934032
678187
909887
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Oval 95 – DSEOval 95 – DSESelected StoresSelected Stores
Notes:• Only place DSE in an oval 95 case if it is designated on your custom floor plan.• The glasses shown are for placement only. Each individual’s stores assortment
will vary a bit. Be sure to place the newest glasses on top.• Stores with blue displays should set up this display on silver fashion displayers.• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
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Narrow Showcase – DSENarrow Showcase – DSESelected StoresSelected Stores
Notes:• Only place DSE in a
narrow case if it is designated on your custom floor plan.
• The glasses shown are for placement only. Each individual’s stores assortment will vary a bit. Be sure to place the newest glasses on top.
• Stores with blue displays should set up this display on silver fashion displayers.
• Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
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Feature ShowcaseFeature Showcase
Notes: This showcase is for selected
stores. On each store’s floor plan a FS will be designated on the plan.
The majority stores will receive a set of collateral to create a feature showcase (FS).
• Stores with blue displays should set up this display on the SAD’s and silver fashion displayers.
This showcase will focus on highlighting new products for each season throughout the year.
The same backdrop from Valentine’s Day will be used again for AOL.
Props:• Acrylic Backdrop Holder• SAD set• SAD inserts• Feature showcase kit
containing:•Case Backdrop•Pink WAD Lcover Inserts •Case Sticker
• White or Silver Fashion Displays
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Cash Wrap DisplayerCash Wrap Displayer
Notes:• Please replenish the cash wrap quantities as sell-through occurs
throughout the day.
909887 909888909887 909888
933573933573933570 933571
Fashion Jewelry 1Fashion Jewelry 1A, B & C StoresA, B & C Stores
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
935378935384935382
935377
935410
Fashion Jewelry 1Fashion Jewelry 1A, B & C StoresA, B & C Stores
935383
935360
935363935362 935364
935361935365
935359
900074
Shelf 3
Shelf 4
910673
910674
Fashion Jewelry 1Fashion Jewelry 1A, B & C StoresA, B & C Stores
935376935370935371
946780
910858910860
933583
933580
933582
933553
945230933551
Fashion Jewelry 2Fashion Jewelry 2A, B & C StoresA, B & C Stores
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
933591
933593, 955734
933592
910059910061
933562
933564
933607
Fashion Jewelry 2Fashion Jewelry 2A, B & C StoresA, B & C Stores
935348 910852
935352935355
935387
935386
933563
910057
Shelf 3
Shelf 4
935395935397935411935399
935398
935396
933640
935341
933626
Fashion Jewelry 2Fashion Jewelry 2A, B & C StoresA, B & C Stores
900076
935406 935409
935405
935404
Fashion JewelryFashion JewelryD and E StoresD and E Stores
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
935378
935384
935382
933591
933593, 955734
933592
935376933553
935370935360
935363935364935361
Fashion JewelryFashion JewelryD and E StoresD and E Stores
910059910057, 910061, 916958
935352935355
945230933551
900074
935388 935387
Shelf 3
Shelf 4
910673910674
935395
935397
935411
935399
935398
Fashion JewelryFashion JewelryD and E StoresD and E Stores
935348
900076
910852
910858910860
935406935409
933581933583 933580
933582
933563
Accessories 1Accessories 1A+ StoresA+ Stores
Notes:• Clean the case
thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
942840955934
877293 942853
909680
910462, 914011
910439
910456 919542
916090
914231
909679
909678
914233
914234 914232916089
910457
910455
865282
910459
910458
910944875705 871154
942852
Accessories 2Accessories 2A+ StoresA+ Stores
Notes:• Clean the case
thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
910445
942850
910444
943029
914235
914257
914258
910450
910451
954236
914236
914259
943034944493
942851
910447
910452
914238 943041914237
942852
910446
943036943035
Accessories 1Accessories 1A StoresA Stores
942840
955934
877293
909680
910462, 914011
910456
919542
916090
914231
909679
909678
914233
914232916089
910457
910455
865282
910459
910458
875705 871154
910944
Notes:• Clean the case
thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
Accessories 2Accessories 2A StoresA Stores
910445
942850
910444
943029
914235
914257
914258
910450910451
914236
914259
943034
942851
910452
943041
942852
943036
944493
Notes:• Clean the case
thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
AccessoriesAccessoriesB StoresB Stores
943029
914258
942840
877293
916089
909679
914259
865282910459
910458
910451
914011871154
914231
910455
875705
910944
909680
909678910456
943036
943034
Notes:• Clean the case
thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
AccessoriesAccessoriesC, D and E StoresC, D and E Stores
Notes:• Clean the case thoroughly before beginning.• Your store’s accessory level is notated on top of your custom floor plan.• Focus the lighting on the product groupings once the case is set.• Stores with blue displays should use silver fashion displays to feature the accessories.• Never leave a displayer empty for any reason!
Front
Back
Priority Priority FourFour
2/192/19Rhodium JewelryRhodium Jewelry
Crystal JewelryCrystal JewelryBridal JewelryBridal JewelryGold JewelryGold Jewelry
Rhodium JewelryRhodium JewelrySingle CaseSingle Case
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Rhodium JewelryRhodium JewelrySingle CaseSingle Case
843865
959286
697331
933555
661034
956723
848563
959288
1809006
957039
959266848564
933616
916976910490
933597
933598
933595
933599
909891
933644
909890692862
678189
1792056
933578
6973071800050
869798
1808935
869796869797891352
18083611802295
956715 959257
1500592
957027957031934032
957032
957033
933596
909887
957038
Shelf 3
Shelf 4
Rhodium JewelryRhodium JewelrySingle CaseSingle Case
933571
933573933570
909960
1808912
909950
18089601592691791305
869824
959267
933619933620933621
945222945223945224
945226945227
661020956720681251
834982678223
851824
9567171792298 1504973959270
661065
866924
834999
959285867682
956721
661066
Impression set
Brilliance set
910067
1791185
956719
959287
1800045 956722
678198 933611
891352
959261678187
Rhodium Jewelry + Oval 95Rhodium Jewelry + Oval 95Single CaseSingle Case
Notes:• Only place SJR in a
case and oval if it is designated on your custom floor plan.
• Clean the case thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Rhodium Jewelry + Oval 95Rhodium Jewelry + Oval 95Single CaseSingle Case
Shelf 1
Shelf 2
959287
933597
933598
933595
933599
909891
909890
891352 933578
851824
697307 18000501808935
891352 1808912
8697961808361 8676821802295 869797
866924
956720
681251
933596
Rhodium Jewelry + Oval 95Rhodium Jewelry + Oval 95Single CaseSingle Case
Shelf 3
Shelf 4
909960
1808960
933619933620933621
661020
956717
959269
1504973 1500592
661065
956715 959257
834999
959285956721
Impression set
Brilliance set
1791305
1800045 1791185956722910067678189
1792056
692862 933611909950
933571
933573933570
945222945223945224
945226945227
959261678187
869824959267834982
1792298959270
661066678223
933644
Expanded Rhodium Jewelry 1Expanded Rhodium Jewelry 1
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Expanded Rhodium Jewelry 1Expanded Rhodium Jewelry 1
843865
959286
697331
933555
869798
661034
956723
957038848563
959288
1809006
678198
957039
959261
959266
678187 848564
933616916976910490
933576933578
Shelf 3
Shelf 4
Expanded Rhodium Jewelry 1Expanded Rhodium Jewelry 1
910067 17911859567221800045
933571 933573933570933611
959287
909960
1808912909950
180836118089601791305 869824
959267
933619933620933621
945222945223945224
945226945227
Impression set
Brilliance set
Expanded Rhodium Jewelry 2Expanded Rhodium Jewelry 2
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Expanded Rhodium Jewelry 2Expanded Rhodium Jewelry 2
956720681251
678223
1808935
933597
933598
933595
933599
909891
933644
909890
661020 692862 17920568518246973071800050
933596
957033 909887
934032957032957032957031
Shelf 3
Shelf 4
Expanded Rhodium Jewelry 2Expanded Rhodium Jewelry 2
956717
1792298
959269
1504973
959270
661065
956715 959257
891352
866924
1802295843866 834999 959285
869796867682 869797956721
661066
834982
678189
1500592
Crystal JewelryCrystal JewelrySingle CaseSingle Case
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Crystal JewelryCrystal JewelrySingle CaseSingle Case
903659
856853839815
839817
928354
846392
1504973 917235
1806501
1791275
846388
891627
846356846396
952373 891623
928363
1808199
891628665159
910873
Shelf 3
Shelf 4
Crystal JewelryCrystal JewelrySingle CaseSingle Case
928360
928361
928359
665154698840
940245940243
877255
658906658907
878445878446659646
900992906594903634 901328
860474860475
679317685706695151
855879
685707
655501664318662628
942885
877253877254
933603
903641
Crystal JewelryCrystal JewelrySingle Case with ActiveSingle Case with Active
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Crystal JewelryCrystal JewelrySingle Case with ActiveSingle Case with Active
909821
909820
959368
909823959369909822
959366 959367909817909816 909818
909819
860474860475
891627
842885
928360
928361
928359
952373891623
928363
1791275917235
1504973
933603846392
910873
903641
Shelf 3
Shelf 4
Crystal JewelryCrystal JewelrySingle Case with ActiveSingle Case with Active
1806501
855879685707
655501664318
662628
665154698840
940245
940243
878445878446
659646877255658906
658907
901328900992 906594
903634
877253877254
679317685706695151
839815
839817
903659
856853
928354
1808199
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
839815
839817
928360
903659
928354
846392
842885
928361
928359
856853
1808199
1806501
846356933603
860474 860475
903657
Shelf 3
Shelf 4
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
846388
891627952373 891623
952374
928363
1791275
1504973917235910873
891628
891624
903641BD Sun
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
Notes:• Clean the case thoroughly before
beginning.• Focus the lighting on the product
groupings once the case is set.• Stores with blue displays should
refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
940245
940243665154 698840
901328 900992
906594903634
891615
665160
903635
Shelf 3
Shelf 4
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
878445 878446659646 877255658906
658907
877253877254
679317, 685706, 695151855879 685707
856299
655501 664318662628
Bridal JewelryBridal JewelrySingle CaseSingle Case
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Bridal JewelryBridal JewelrySingle CaseSingle Case
901319
901318
959277
959303
956716
959282
959263
959278
959260
959281959268
956727
956726
959297
Shelf 3
Shelf 4
Bridal JewelryBridal JewelrySingle CaseSingle Case
851812
959289 959279
834969 834970
893058
1808171
1808172
894446
894449
894451894450
894448
894453
894454
661104
Gold JewelryGold JewelrySingle CaseSingle Case
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
Shelf 1
Shelf 2
Gold JewelryGold JewelrySingle CaseSingle Case
917246 917245
909997
933642
959283
933643
933628
933629
933631
945229
959262
959284
917321
909926
867687956719 917241
917242
Shelf 3
Shelf 4
Gold JewelryGold JewelrySingle CaseSingle Case
891630
901839
909971
886807
956713959256
959280959259
909948835036
886761 928365891619891616891621
920685
886748
901830
956714959258
933622 933623
933624
AOL Kit OverviewAOL Kit Overview
AOL Store OrdersAOL Store Orders
Sys.no. packages
Content
959578 1 CL08_WFS A WoS 5# CL08_Mega Poster A
CL08_WAD LCover Insert S 10#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959581 2 CL08_WFS B WoS 5# CL08_Mega Poster B
CL08_WAD LCover Insert M 12#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959593 8 CL08_Feature SC rec WoS 2# CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
959594 9 CL08_Feature SC oval WoS 2# CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
In-store presentation: WORLD OF SWAROVSKI
Package
Shopwindow presentation: WORLD OF SWAROVSKI
SAD1 Display large 4#
Backdrop Holder large
square
CL08_Feature SC oval WoS 2#
CL08_Feature SC rec WoS 2#
CL08_WFS B WoS 5#
CL08_WFS A WoS 5#
CL08_Base Cover square
CL08_WAD LCover Insert S 10#
CL08_Window Sticker Text EN
Store #918811 943017 959594 959593 959581 959578 959634 959607 959636
00 1 1 1 1 1 1 101 20203 204 1 1 1 105 106 1 2 2 209 110 211 212 2 2 213 1 1 1 114 2 2 215 2 2 216 1 2 2 217 2 2 218 219 1 2 2 220 2 2 221 1 1 1 122 2 2 223 1 2 124 1 1 1 125 1 2
AOL Store OrdersAOL Store Orders
SAD1 Display large 4#
Backdrop Holder large
square
CL08_Feature SC oval WoS 2#
CL08_Feature SC rec WoS 2#
CL08_WFS B WoS 5#
CL08_WFS A WoS 5#
CL08_Base Cover square
CL08_WAD LCover Insert S 10#
CL08_Window Sticker Text EN
Store #918811 943017 959594 959593 959581 959578 959634 959607 959636
26 227 2 2 229 2 2 230 1 3 2 231 232 233 2 2 234 1 1 2 1 135 1 236 2 2 237 1 2 1 139 1 1 140 1 2 2 241 1 1 1 142 2 2 243 1 2 2 244 145 1 4 2 246 247 1 2 148 1 249 1 250 2 2 2 25152 153 254 1 155 1 256 1 1 1 1575859 1 260 1 261 1 262 263 1 264 265 1 2 266 1 167 1 368 1 269 1 270 171 272 1 373 174 27576 1 277 1 278 279 1 180 1 281 1 282 283 1 284 286
AOL Store OrdersAOL Store Orders
SAD1 Display large 4#
Backdrop Holder large
square
CL08_Feature SC oval WoS 2#
CL08_Feature SC rec WoS 2#
CL08_WFS B WoS 5#
CL08_WFS A WoS 5#
CL08_Base Cover square
CL08_WAD LCover Insert S 10#
CL08_Window Sticker Text EN
Store #918811 943017 959594 959593 959581 959578 959634 959607 959636
87 188 1 289 1 292 1 293 1 294 1 495 296 397 298 399 1100 1 2101 2102 1 1 1 2 1 1 1103 1 2104 2106 1 1107 1 2108 2 1 1 1109 1 2110 1 2111 1 2112 1 2114 1 3115 1 2
116 1 3117 1 2118 3119 1 2121 1 3123 1 2127 3128 1 3129 1 3130 1 2131 2132 1 2133 1 3134 2135 1 2136 2137 2138 1 2139 1 2141 1 1142 1 2143 2144 1 2145 2146 2147 1 2148 2149 2150 1 2151 1 2152 2153 1 1154 1 2
AOL Store OrdersAOL Store Orders
SAD1 Display large 4#
Backdrop Holder large
square
CL08_Feature SC oval WoS 2#
CL08_Feature SC rec WoS 2#
CL08_WFS B WoS 5#
CL08_WFS A WoS 5#
CL08_Base Cover square
CL08_WAD LCover Insert S 10#
CL08_Window Sticker Text EN
Store #918811 943017 959594 959593 959581 959578 959634 959607 959636
151 1 2152 2153 1 1154 1 2155 1 3157 1 2158 1 2160 2
92
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
93
Shelf 1
Shelf 2
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
839815
839817
928360
903659
928354
846392
842885
928361
928359
856853
1808199
1806501
846356933603
860474 860475
903657
94
Shelf 3
Shelf 4
Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1
846388
891627952373 891623
952374
928363
1791275
1504973917235910873
891628
891624
903641BD Sun
95
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
Notes:• Clean the case thoroughly before
beginning.• Focus the lighting on the product
groupings once the case is set.• Stores with blue displays should
refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
96
Shelf 1
Shelf 2
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
940245
940243665154 698840
901328 900992
906594903634
891615
665160
903635
97
Shelf 3
Shelf 4
Expanded Crystal Jewelry 2Expanded Crystal Jewelry 2
878445 878446659646 877255658906
658907
877253877254
679317, 685706, 695151855879 685707
856299
655501 664318662628
98
Bridal JewelryBridal JewelrySingle CaseSingle Case
Notes:• Clean the case
thoroughly before beginning.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
99
Shelf 1
Shelf 2
Bridal JewelryBridal JewelrySingle CaseSingle Case
901319
901318
959277
959303
956716
959282
959263
959278
959260
959281959268
956727
956726
959297
100
Shelf 3
Shelf 4
Bridal JewelryBridal JewelrySingle CaseSingle Case
851812
959289 959279
834969 834970
893058
1808171
1808172
894446
894449
894451894450
894448
894453
894454
661104
101
Gold JewelryGold JewelrySingle CaseSingle Case
Notes:• Clean the case thoroughly
before beginning.• Focus the lighting on the
product groupings once the case is set.
• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.
• Never leave a displayer empty for any reason!
102
Shelf 1
Shelf 2
Gold JewelryGold JewelrySingle CaseSingle Case
917246 917245
909997
933642
959283
933643
933628
933629
933631
945229
959262
959284
917321
909926
867687956719 917241
917242
103
Shelf 3
Shelf 4
Gold JewelryGold JewelrySingle CaseSingle Case
891630
901839
909971
886807
956713959256
959280959259
909948835036
886761 928365891619891616891621
920685
886748
901830
956714959258
933622 933623
933624
104
AOL Kit OverviewAOL Kit Overview
AOL Store OrdersAOL Store Orders
Sys.no. packages
Content
959578 1 CL08_WFS A WoS 5# CL08_Mega Poster A
CL08_WAD LCover Insert S 10#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959581 2 CL08_WFS B WoS 5# CL08_Mega Poster B
CL08_WAD LCover Insert M 12#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959593 8 CL08_Feature SC rec WoS 2# CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
959594 9 CL08_Feature SC oval WoS 2# CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
In-store presentation: WORLD OF SWAROVSKI
Package
Shopwindow presentation: WORLD OF SWAROVSKI
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