Landscape Business Marketing
Plant: Jasmine
Term: Marketing
Winter JasmineJasminum nudiflorum• Plant type: Groundcover, Vine • USDA Hardiness Zones: 6b to 11a • Height: 24" to 48" ,Spread: 48" to 96" • Exposure: partial shade to full sun • Bloom Color: Yellow • Bloom Time: winter • Leaf Color: Green • Growth Rate: fast • Form: Rounded, Spreading or horizontal, Weeping • Landscape Uses: Arbor, Cascades, Erosion control,
Foundation, Ground cover, Massing, Screen, Standard • Looks similar to forsythia but blooms 4-6 weeks earlier
Marketing
• The business activity of presenting products or services in such a way as to make them desirable
• For Landscapers, marketing is getting clients
• You can do great work, but if no one will hire you, your business will not succeed
Landscape businesses
• Gallop poll results: 67% of respondents said that good references and reputation was the most important factor in choosing a landscape business
• “Word of mouth” advertising• Protect your reputation• “If a client is pleased with your work they
will tell 1 person. If they are upset, they will tell 5 people”
Marketing Materials
• Business Cards
• Leave them at garden centers, bulletin boards, extension service
• Pass out extras to current clients so they can share
Which do you think looks best?
• Use the best quality you can possibly afford
• Don’t give too much information
• You can pay for your cards in 1 or 2 good jobs
Marketing Materials
• Brochures– Post at garden centers– Hand out to clients
• Gives you more room to show off your business
Marketing Materials
• Website will pay for itself if done well
• Good Ones– http://www.dougbibb.com/– http://boyerlandscapes.com/– http://readinglandscapesinc.com/
• Not so good– http://www.jdlawnservice.com/
Marketing Materials
• Phonebook – Yellow Pages
• Relatively expensive
• Used more by older people than younger
Marketing Materials
• Newspaper ads– Expensive
• Hard to stand out without spending a lot.
Make a business card
• Open Microsoft Word• Click on “File”• Click on “New”• On the right side, type “Business Card” in the search box• Select a form & download it.• Customize the picture• Enter your information• Print a test sample on regular paper• Have Mrs. Hilleary check it before printing on card paper.
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