1
24/1/2560
1. ก���������ก���� ��ก����������� Digital Economy (Thailand HR 4.0)
2. �+�,-.��/0�10�+2�3,��ก�� 4�������ก������567ก��05875�
3. ก��+�70:�ก����;< =>6ก�� 4�������ก���3-6���367ก�-?� 0+��36,�@><A�@>��0A�7BA
4. ก���������� ��ก�����������,8< =>6ก��<C��2C�@>�>7�=�
5. A�1<,��Eก�?� (Potential Assessment)
0�1�.���ก-JC�0�1�.���ก-JC�
2
5. A�1<,��Eก�?� (Potential Assessment)
6. ก�� 4��6�L@ (Career Development)
7. ก����.�-��6�L@ (Career Path)
8. ก��ก.����,�C�S���+�,-�,��T�@>C367ก��
9. Competency Model AW��@>�.�,��L3��ก��ก.���� IDP
10. 0�+��7ก��A�1<,��L8+7+8�7�+�,-�,��T (Competency Gap Analysis)
11. Talent Management (�+�,�����<L�7������)
0�+�+�,���ก���.�<���;��ก����AW���0�+�+�,���ก���.�<���;��ก����AW���
1.1. ก��A��<A�@>��ก����;ก���.�<���;��ก�ก���.�<���ก����3-6���367ก�ก��A��<A�@>��ก����;ก���.�<���;��ก�ก���.�<���ก����3-6���367ก�-?�+1<E�ZSก��@><A�@>��0A�7BA-?�+1<E�ZSก��@><A�@>��0A�7BA
2.2. ก��A��ก���.�<���;��ก���3<53�-J8,�C�S��-�ก�ก��A��ก���.�<���;��ก���3<53�-J8,�C�S��-�ก�
3.3. ก��-�3�7 �;,�C���7;��ก�ก��-�3�7 �;,�C���7;��ก�
4.4. ก��05875���7�3��ก����3���ก��0ก8�Jก�3�ก��05875���7�3��ก����3���ก��0ก8�Jก�3�
3
4.4. ก��05875���7�3��ก����3���ก��0ก8�Jก�3�ก��05875���7�3��ก����3���ก��0ก8�Jก�3�
5.5. ก���������+�,<A�@>��0A�7ก���������+�,<A�@>��0A�7
6.6. ก��A��<A�@>��2��7-�3�756767�[ก�ก��A��<A�@>��2��7-�3�756767�[ก�
7.7. ก��A��<A�@>��ก���.�7���@>C8�7+4�;��,ก��A��<A�@>��ก���.�7���@>C8�7+4�;��,
8.8. EE--Commerce Commerce 0�1 0�1 EE--LivingLiving 1<53�,�,@�������ก���.�<���;��ก�1<53�,�,@�������ก���.�<���;��ก�0�1��ก���.�<���L@+�C,�ก��>75^_�0�1��ก���.�<���L@+�C,�ก��>75^_�
�S���B�3ก.�����2���� ��=6�@><�@�ก+8� �S���B�3ก.�����2���� ��=6�@><�@�ก+8� <E�ZSก�������C6� <E�ZSก�������C6� < =>6< =>6<A`�ก��5�<��=>6�A�1<�EB�� BA6@กก3�+��^>7�@>,@�+�,-.��/6�8�7��>7 <A`�ก��5�<��=>6�A�1<�EB�� BA6@กก3�+��^>7�@>,@�+�,-.��/6�8�7��>7 < ��1< ��1
-- <A`�ก��<A�@>��0A�7-?� 0+��36,ก���������ก������ก�1�� <A`�ก��<A�@>��0A�7-?� 0+��36,ก���������ก������ก�1��
ก���������ก���� ��ก������ ก���������ก���� ��ก������ ����� ����� Digital Economy (Thailand HR Digital Economy (Thailand HR 44..00))
4
-- <A`�ก��<A�@>��0A�7-?� 0+��36,ก���������ก������ก�1�� <A`�ก��<A�@>��0A�7-?� 0+��36,ก���������ก������ก�1�� �3+�ก���.�<��2�2��@>���C6� <53�,�< �>,A�1-��;�?� �3+�ก���.�<��2�2��@>���C6� <53�,�< �>,A�1-��;�?�
-- <A`�ก��-�3�7,J��8�< �>,��30ก8:�:��C?���C3�����2�ก�?�+4�[ <A`�ก��-�3�7,J��8�< �>,��30ก8:�:��C?���C3�����2�ก�?�+4�[ ((Globalization)Globalization) c>7��6����,�_7 c>7��6����,�_7 Knowledge Economy Knowledge Economy ��=6��=6<E�ZSก��� =_�S��567�+�,�J30�1 <E�ZSก��� =_�S��567�+�,�J30�1 Creative Economy Creative Economy ��=6��=6<E�ZSก�<L�7-�3�7-���[<E�ZSก�<L�7-�3�7-���[
-- ก.����<Af��,�� ก.����<Af��,�� 2��ก���L3<��2�2��@>-��-���ก��< �>,,J��8� ��30ก8-���3� 0�1���ก��:8����7�+Cก��, 0�1�+�,���-�3�7-���[ c>71,@
5
-���3� 0�1���ก��:8����7�+Cก��, 0�1�+�,���-�3�7-���[ c>71,@:�ก�1��BAT7ก�1�+��E�[ ��=60�+�+�,�����,8567ก���������ก��
-- -�,��TC6�-�67�+�,C367ก��567:J3,@-8+�B�3<-@�-�,��TC6�-�67�+�,C367ก��567:J3,@-8+�B�3<-@���ก��-�3�7��g�8�< �>, (Value Creation)
6
Digital HRDigital HR 1C367-�,��T<L=>6,2�7 �� ��ก������ �+�,�6��J3�+Cก��,��7�+�,��� 0�1<��2�2��@���C6� <A`���^>7<�@�+ก�ก��5�<��=>6�;��ก� 0�1ก���.�7��
- ก��<�@���J3<ก@>�+ก� Technology ��,8j 0�1-�,��T�.�,��L3��7��B�36�8�7<�,�1-, 0�1 ,@A�1-��;�?� ��>75^_�
- �+�,���-�3�7-���[
- ก��0ก3B5AW/���@>c�c36�
ก�� 4���กZ1�@>.�<A`�< =>6�67��ก��ก3�+<53�-J8���<E�ZSก����C6� ก�� 4���กZ1�@>.�<A`�< =>6�67��ก��ก3�+<53�-J8���<E�ZSก����C6� ((Digital Economy)Digital Economy)
7
- ก��0ก3B5AW/���@>c�c36�
- ก�����6�8�7,@+���g/�g
- ก��A�1-��7��ก�:J36=>� (����ก Generation)
- ก���������� / ก��J7�
- ก��-6�7��
- ก��C�-���
- ก����3���ก��
- ก��<��C86�67
- �+�,�=����8��3��67�[�+�,�J3
8
- �+�,�=����8��3��67�[�+�,�J3
- ก��A��5_�C6�ก���.�7�� (Reprocess) 2������กS�� 0 ��ก�1�+�ก�����567<�� <L8� 1, 2, 3, 4, 5, 6, 7, 8 ���� 1, 4, 8, 6, 2, 7, 5, 3T3�<���7�.�7��0��<��, <��กm1B�3:�� ;[0��<��,j
- ก����C3���� / ก��A��A��7��g?�
- ก��������ก��<A�@>��0A�7
67�[ก��@>2CB,8�� BAB,8<�m+ กm16�J8B,8�6� ����67�[ก��@>C�,B,8��ก��<A�@>��0A�7567<��2�2��@>กmC367An�C+<67�7���@>-��
������������ ��������� ��������������������� ���������������� ��������� ��������������������� ��������
9
HR. HR. 11..0 0 --> > ���0�กก������������� ���0�กก�������������
,@�กZg1<A`�7��;��ก����3�+�,-.��/ก�ก��8��<7��<�=6� ����<53� ��66ก <Lm��C�C6ก 66ก��<C=6� 67�[ก�,67+8� HR B,8�L8-8+�-.��/< ��1B,8�.���3<ก�����B�3
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
10
��66ก <Lm��C�C6ก 66ก��<C=6� 67�[ก�,67+8� HR B,8�L8-8+�-.��/< ��1B,8�.���3<ก�����B�3
HR. HR. 22..0 0 --> > 2�ก,@ก��05875�-J75^_� 2�ก,@ก��05875�-J75^_� 0�1<��>,0�1<��>,,67<�m�+8���<A`��� ��ก�567���Z��@>,67<�m�+8���<A`��� ��ก�567���Z��@>C367��3�+�,-.��/C367��3�+�,-.��/ �7�_� HR 7A��ก���.�7��+�C86+� (Routine) BA-J8ก��<A`�
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
11
�.�7��+�C86+� (Routine) BA-J8ก��<A`��J8�����7;��ก� / �J8���<L�7ก����; 0�1C367,@��3��@><A`� Change Agent ,@�+�,-�,��T��ก��<C�@�,�+�, �36,567����3�67��ก��<A�@>��0A�7
HR. HR. 33..0 0 --> > ก���.�7��567 ก���.�7��567 HR HR �����AW��������AW��� �ก HR C367,@�+�,<A� Credible Activist �=6 <A����.�7���@>,@�+�,�8�<L=>6T=6 ,@E�-C�[��ก���.�7��<L8�<�@�+ก�+�L�L@ 6=>�j C367<A��ก-87<-��,������ก��
ก���������ก���� ��ก������ก���������ก���� ��ก������ ����� ����� Digital Economy Digital Economy
(Thailand HR (Thailand HR 44..00))
12
�.�7��<L8�<�@�+ก�+�L�L@ 6=>�j C367<A��ก-87<-��,������ก��<A�@>��0A�7 C367<L=>6,2�7AW�0+��36,?���6ก<53�ก�7��������
HR ?����67�[ก� (HR from the outside in) -�,��T-�3�75@��+�,-�,��T (Competency) 56767�[ก�0�1-�,��T����3��+Cก��, 66ก0��<��=>67,=6�������ก���� ��ก�,��Z�[�@><�,�1-,ก�67�[ก�567C�<67B�3 C�6��<A��ก+�70:�<L�7ก����; �@>-�,��Tก.����C.�0��87<L�7ก����;56767�[ก� 0�1<-�60�10�+��7��30ก8:J3������B�3
HR. HR. 44..0 0 --> > �JA0��ก���������������6���C �JA0��ก���������������6���C ��ก��6���CA�1<�E��ก��6���CA�1<�EB��TJกA��A��72��7-�3�7<E�ZSก��<�@�กB�3+8�A�1<�EB�� B��TJกA��A��72��7-�3�7<E�ZSก��<�@�กB�3+8�A�1<�EB�� 44..0 0 67�[ก�67�[ก�C8�7j กmC367,@ก��A��A��70�+��7ก���������������,8��3-6���367ก�C8�7j กmC367,@ก��A��A��70�+��7ก���������������,8��3-6���367ก�<E�ZSก��@> 4��5^_� 2��-�,��T���0�+2�3,C8�7j �@>1C�,,� �7�@_<E�ZSก��@> 4��5^_� 2��-�,��T���0�+2�3,C8�7j �@>1C�,,� �7�@_
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy (Thailand HR Digital Economy (Thailand HR 44..00))
13
<E�ZSก��@> 4��5^_� 2��-�,��T���0�+2�3,C8�7j �@>1C�,,� �7�@_<E�ZSก��@> 4��5^_� 2��-�,��T���0�+2�3,C8�7j �@>1C�,,� �7�@_
1.1. A�1<�EB��1<53�-J8-7�,:J3-J76��� A�1<�EB��1<53�-J8-7�,:J3-J76��� (Aging Society) (Aging Society) ก��ก.����ก��ก��ก.����ก��<กZ@�g6���C�,�+�,.�<A� <กZ@�g6���C�,�+�,.�<A� / / <�,�1-,<�,�1-,
22. . ก���������ก���� ก���������ก���� Gen YGen Y 0�1 0�1 Generation Gap Management Generation Gap Management ��67�[ก���67�[ก�
33. . �JA0��<E�ZSก�1<A�@>��0A�7BA �JA0��<E�ZSก�1<A�@>��0A�7BA �ก6�C-��ก��,�@><�3�ก��:��C,�ก �L30�77��TJก BA-J8ก�� 4��6�C-��ก��,�@> ^>7 ��+�,�J3 �+�,���-�3�7-���[ �+Cก��, 0�1ก���L3<��2�2��@�����
HR 7,@��3��@>-.��/��ก�� 4��Eก�?� ����67�[ก���3-J75^_�
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
14
HR 7,@��3��@>-.��/��ก�� 4��Eก�?� ����67�[ก���3-J75^_�
44. . 2�ก�?�+4�[ <53,53�,�ก5^_� 2�ก�?�+4�[ <53,53�,�ก5^_� A��กsก��g[�@><ก��5^_���-8+���^>7-8+���5672�ก <L8�
- ก��66ก�ก-�?� ��2�A567A�1<�E67กtZ
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
15
- ก��66ก�ก-�?� ��2�A567A�1<�E67กtZ
- -��S6<,��ก�B�3�����,Au <A�A�1;���;���@��,8
ก��<ก��5^_�567<��2�2��@��,8j 1<53�,�-87:�ก�1��C86;��ก�,�ก5^_�
�ก �ก HR HR 7C367�J3A��กsก��g[C8�7j ��2�ก 0�1 �36,����กก��<A�@>��0A�7
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
16
55. . C367 ^>7 �2�ก66�B��[,�ก5^_�C367 ^>7 �2�ก66�B��[,�ก5^_� < ��1536,J���ก6�8�7��6���C1TJก< ��1536,J���ก6�8�7��6���C1TJก<L=>6,2�7 6�J8��2�ก6��<C6�[<�mC <L=>6,2�7 6�J8��2�ก6��<C6�[<�mC
�7�_� ��6���C �7�_� ��6���C HR HR 1C367,@0:�0�3++8�15�<��=>6�����3 �36,ก�1C367,@0:�0�3++8�15�<��=>6�����3 �36,ก�2�ก��������6�8�7B� 0�11,@+�;@������ก���.�7��:8���1�� 2�ก��������6�8�7B� 0�11,@+�;@������ก���.�7��:8���1�� Online Online B�3B�36�8�7B�6�8�7B�
6. <ก��ก���.�7����,8�@><�@�ก+8� Digital Work Place Digital Work Place �.�+8� Internet of Things yIOTzInternet of Things yIOTz
1-�3�7ก��<A�@>��0A�7��3ก�2�ก6�8�7,�ก 536,J�0����ก6�8�7��
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
17
6�8�7,�ก 536,J�0����ก6�8�7��6���C1TJก<L=>6,2�7��2�ก Internet
77. . ��ก-�>7��ก6�8�7��L@+�C16�J8�� ��ก-�>7��ก6�8�7��L@+�C16�J8�� Mobile TechnologyMobile Technology
88. . +4�;��,ก��<L=>6,2�7ก� +4�;��,ก��<L=>6,2�7ก� ((Culture of Connectivity) Culture of Connectivity) 1<A�@>��0A�7BA�<A`�ก��C��C86�@>�.�B�3C�6���ก�@> 1<A`�A��กsก��g[�@><�@�ก+8� Hyper ConnectedHyper Connected 0�1<A�@>���ก0�+���
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
18
A��กsก��g[�@><�@�ก+8� Hyper ConnectedHyper Connected 0�1<A�@>���ก0�+��� Work life of Balance BA-J8�.�+8� yWeisure Timez �@>56�<5C�1�+8�72�ก-8+�C+ 0�12�ก5677�� B,8,@<-3�0�87L�<�6@กC86BA
���.�7��6��L3-=>6 Social -8+�C+��<+���.�7�� 0�1C��C86<�=>677��:8�� Program Chat <,=>6ก���3�� �.�+8� Work life of Balance 1���BA |1�_� HR 7C367<C�@�,�@>1A��+�;@��ก���J0�2�ก�_7-67�3��567 �ก7���@>,@�JA0��C8�7BA�ก<��,
9. -7�,567ก��,@-8+��8+,��6���C-7�,1C367ก��ก��,@-8+��8+,,�ก5^_�<�=>6�j 0,30C8ก��:��C
ก���������ก���� ��ก������ ����� Digital Economy(Thailand HR 4.0)
19
��6���C-7�,1C367ก��ก��,@-8+��8+,,�ก5^_�<�=>6�j 0,30C8ก��:��C-���3���j กmC�, ��ก:J3c=_6-�,��T,@-8+���ก��66ก0�� 0�ก<A�@>��B6<�@� -���3��_�15���@
HR 7C367 �36,�@>1-�3�7ก��,@-8+��8+,��3<ก��5^_�?����67�[ก� 0�1-�3�726ก�-��3 �ก7�� �+,T7�Jก�3��@>c=_6-���3�0�1���ก��56767�[ก� -�,��T,@-8+��8+,0-�7�+�,���<�m� 0�ก<A�@>�� 0�87AW��+�,�J30�1�+�,���-�3�7-���[ก�B�3C�6�<+��
10. ก��<�@���J3:8�� Social 1ก���<A`�-�>7-.��/6�8�7,�ก� ก����������� ������ก The !e" decade (��� e �'�� e-learning, e-book,
e-commerce 2 2) 4�56� The !s" decade �89:���;:< Social 4��>������?� Social networking, Social media �89: Social Learning 5C�<5D��EF �9: ก�8�8���86GH���59�:5E<��::�4 �IJ���;�5���8K�8���86G4LGLG>�ME>�:<
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
20
�8���86GH���59�:5E<��::�4 �IJ���;�5���8K�8���86G4LGLG>�ME>�:<
��3��@>567 ��3��@>567 HR HR �N<MG:<�� ������ก Trainer �89: Instructor 4�56� Facilitator �89:��?�H6GJ���:�:D��>��>��5�L>ก ��'�:<J�<��ก�85�<�58C���GR�Eก<��4LG�8���86GLG>�M��:<
1111. . 67�[ก���6���CC367,@�+�,��:��L6�C86-7�,,�ก5^_�67�[ก���6���CC367,@�+�,��:��L6�C86-7�,,�ก5^_�� ก�������กD� E<;ES�� 9�:���ก � ก�������กD� E<;ES�� 9�:���ก CSR (Corporate Social CSR (Corporate Social
ก���������ก���� ��ก������ ����� ก���������ก���� ��ก������ ����� Digital Economy Digital Economy (Thailand HR (Thailand HR 44..00))
21
� ก�������กD� E<;ES�� 9�:���ก � ก�������กD� E<;ES�� 9�:���ก CSR (Corporate Social CSR (Corporate Social Responsibility) Responsibility) 4���?� 4���?� CSV (Creating Shared Value) CSV (Creating Shared Value) J��� 6กYZ<�CM5D��NกJ��� 6กYZ<�CM5D��Nก����C�����89�:<�>��8ESHCL':SM�:5E<�� '�>CM 5C�<[>L G:� [ �\88�'�MC ����C�����89�:<�>��8ESHCL':SM�:5E<�� '�>CM 5C�<[>L G:� [ �\88�'�MC 8>���?�5�>���N�<��ก�8JD�\�8กC�ME]<[M�MG��]D�KN<� ���]D� 8>���?�5�>���N�<��ก�8JD�\�8กC�ME]<[M�MG��]D�KN<� ���]D�
J���C����� ก:���M��MG:<�8ESME>4�56� J���C����� ก:���M��MG:<�8ESME>4�56� yy������,�@>,@�C-.��^ก������,�@>,@�C-.��^กz z N�< N�< HR HR MG:<��5�>�8�>�:���<��ก��ก�8�D�R���[ �:<�Iก84�56���L�E]���G4LGMG:<��5�>�8�>�:���<��ก��ก�8�D�R���[ �:<�Iก84�56���L�E]���G4LG
1. -�3�7-?� 0+��36,��ก���.�7���@><�,�1-, ก��,@������ Gen �� Office �.���3<ก��0�+����@>���ก���� HR 7C3670ก3AW/���+�,���ก�����@>1<ก��5^_�B�3 �.���3������j ��8� ����j 0�� ���ก����0�+���6�J8�8+,ก�B�3
Trend HR Trend HR �����,8�����,8
22
���ก����0�+���6�J8�8+,ก�B�3
2. ก���������ก��3+�+�;@ก����,8�@>��-,�
3. -�3�7?�+1:J3�.��@><�,�1-,��3ก�67�[ก�
1. -�,��T�.�7��B�30�� Multi Task
2. A��ก���.�7����3��-,�6�J8<-,6
3. �.�<��2�2��@>,�A���L3��ก���.�7��
67�[ก�C367ก�� 67�[ก�C367ก�� HRHR �@>,@��g-,�C�0��B���@>,@��g-,�C�0��B��
23
4. -�,��T���+�<���1�[B�3�6��3��
5. 0ก3AW/��B�36�8�7,@�กZ1
6. -�3�7-?� 0+��36,�@>�@��ก���.�7�� Happy workplace
7. 67�[ก�0�87ก��<�@���J3 ��ก��-�3�7�+Cก��,��,8j
67�[ก�0�1 tC�ก��,67�[ก���AW���67�[ก�0�1 tC�ก��,67�[ก���AW���
24
����67�[ก�AW��� <A�-8+���>7567<E�ZSก������,8(New era) <A��@>c^>7��C367�.�7���@>�3���� ������-�>7����6�8�7 ,@ก��<A�@>��ก�6��+�,��� ก�6��+�,��� (Paradigm shifting)(Paradigm shifting) 67�[ก���AW���,@�+�,0CกC8�70�1���ก����
67�[ก�0�1 tC�ก��,67�[ก���AW���67�[ก�0�1 tC�ก��,67�[ก���AW���
25
yy����zz �=6 AW�C�,��7�@>C367�.���3��=6 AW�C�,��7�@>C367�.���3�yy����zz �=6 AW�C�,��7�@>C367�.���3��=6 AW�C�,��7�@>C367�.���3�
:J3������0�1~����� ��ก������1C367�8+,,=6��ก���������ก���8+,ก� < =>6�.� �67�[ก�BA-J8<Af��,���@>C_7B+3
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)
C367<A`�67�[ก��0�87ก��<�@���J3 (Learning Organization) C367<A`�67�[ก��0�87ก��<�@���J3 (Learning Organization) C3676�E��+�,<53��0�1�+�,,�87,>���ก���.��1���86��_7 5 �1��56767�[ก��0�87ก��<�@���J3 6�B�30ก8
1. ก��<�@���J3 (Learning)
26
1. ก��<�@���J3 (Learning)
2. 67�[ก�� (Organization)
3. �� (People)
4. �+�,�J3 (Knowledge)
5. <��2�2��@ (Technology)
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)
ก���@>1-�3�7��3<ก��67�[ก��0�87ก��<�@���J3�_� ก���@>1-�3�7��3<ก��67�[ก��0�87ก��<�@���J3�_� Peter M.Senge B�30�1�.�+8� 67�[ก�C367-�3�7+��� 5 A�1ก�� (Fifth Discipline) ��3<ก��0ก8�����ก� �7�@_
27
1.1. �����ก��@>,@�+�,�6��J3 �����ก��@>,@�+�,�6��J3 (Personal Mastery)(Personal Mastery) ก��<�@���J3567AW<ก�����<A���<��>,C3�56767�[ก��0�87ก��<�@���J3 c>7������+�C367B�3��ก��-87<-��,��3,@ก�� 4��6�J8<-,6 ���JA0��567ก��<�@���J31<�3�ก��<�@���J3���@>�.�7�� (Work Place Learning) ��=6 ก��<�@���J37������3��@> (On the Job Learning)
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)22. . �JA0���+�,��� �JA0���+�,��� (Mental Models) (Mental Models) �JA0���+�,���
567�����,@6��;� �C860�+��7ก��A���C�567������_�j 6@ก�_7<A�-�>7ก.���� tC�ก��,ก��A���C�7��+8�1,@�กZg1<L8�B� �3+�<�C��@_67�[ก��C367 4�������ก���3,@ก��<�@���J30�1<53��T7-�>7�@>�����C367ก�� (Self Vision) ก�-�>7�@>67�[ก��C367ก��
28
C367ก�� (Self Vision) ก�-�>7�@>67�[ก��C367ก�� (Organizational Vision) c>767�[ก���+�<C�@�,ก��-�3�7�����ก�Eก��0�ก<A�@>��0�+�+�,����1�+8�7ก� 6�1�.���3����67�[ก��,@0�+���BA����7<�@�+ก� 0�1�.�BA-J8:�7���@>,@A�1-��;�?� 0�1A�1-��;�:�
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)
33. . +�-��E�[�8+, +�-��E�[�8+, (Shared Vision) (Shared Vision) �+�,-6���367�1�+8�7+�-��E�[56767�[ก��0�1+�-��E�[567����� -87:���3�����A���C���3��@>�3+��+�,:Jก �,��L8< @�70�8ก���.�C�,��3��@><�8��_�
29
�7�_���,�87�,��56767�[ก��0�87ก��<�@���J3 �=6 ก��:�ก����3�������67�[ก����ก��,@536-//� :Jก,���7� 2��6�E���A�1-7�[�8+,ก��� =_�S��567ก��<A���3�-8+� (Partner) c>7-�>7�7ก�8�+<ก��5^_�B�3<�=>67�ก ก��0�ก<A�@>��0�+��� �+�,�J3 A�1-�ก��g[ c>7ก�0�1ก��>�<67
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)
44. . ก��<�@���J3<A��@, ก��<�@���J3<A��@, (Team Learning) (Team Learning) ��67�[ก��0�87ก��<�@���J3 B,8�+���3��������������>7<ก876�J8< @�7:J3<�@�+��67�[ก�� �+�ก86��3<ก��ก��0�ก<A�@>���+�,����_7���JA0���@><A���7ก�� (Formal) 0�1B,8<A���7ก�� (Informal) ก86��3<ก��<A��+�,�J3 �+�,����8+,ก� ?����67�[ก�� 6�C_7<A��@,<�@���J3 < =>6 ���g��+�,<A�@>��0A�7567-?� 0+��36,?���6ก67�[ก�� �+,�_7-?� �+�,<A�BA?����67�[ก�� < =>6�.�,�
30
?���6ก67�[ก�� �+,�_7-?� �+�,<A�BA?����67�[ก�� < =>6�.�,�0�ก<A�@>��0�+�+�,���0�1�.�BA-J8536ก.���� 2���.�<��2�2��@��,8j <53�,�<A�<��=>67,=6��ก��A��A��767�[ก����3,@A�1-��;�?� ��>75^_�
67�[ก��-,���,8 (Modern Organization)
55. . �+�,���<A��1�� �+�,���<A��1�� (Systematic Thinking) (Systematic Thinking) <A�+���536�@>-.��/,�ก �=6 ก�� ���g�67�[ก��C367 ���g����JA0��67�[�+,56767�[ก�� B,8�+� ���g�
31
ก�� ���g�67�[ก��C367 ���g����JA0��67�[�+,56767�[ก�� B,8�+� ���g�0C8< @�7AW<ก�����<�8��_� ,@ก�6�0�+�+�,��� �=6 ���<A�ก����; <�3��JA0���@>-�,��T�.�,�A���C�B�3��7 �����<�C�ก��g[ ก������+���C86ก��<A�@>��0A�7-?� 0+��36,?���6ก�@>,@6��;� �C8667�[ก��0�1-�,��T0ก3B5AW/��B�3��<�C�ก��g[ ก��,67<�m�26ก�-ก�����B,8< @�70C8�����AW/��<| �1��3�<�8��_� 0C8�+� ���g�T7-?� ก��g[��6���C < =>6-�,��Tก.����0�+��7��<L�7��กB�3
67�[ก��-,���,8 67�[ก��-,���,8 (Modern Organization)(Modern Organization)
,�C���ก�� 4��67�[ก��0�87ก��<�@���J3 (Learning Organization) <ก@>�+<�=>67ก�,�C���7�3�� 4���� ��,��Z�[ (Human Resources Development) 6�8�70�3��7 67�[ก��0�87ก��<�@���J31�.��76�J8B�3C3676�E������ก�<A`�-.��/ c>7�����ก��_��7<ก@>�+5367ก�����������1�� <L8� :J3������ �+��3�7�� �ก7���1��A���C�ก�� c>7C367,@
32
�1�� <L8� :J3������ �+��3�7�� �ก7���1��A���C�ก�� c>7C367,@�+�,L�<���+����_7 5 �7ก�8�+�8+,ก�
:J3�.� :J3�.� 55 �1�� C�,0�+���0��C1+�66ก�1�� C�,0�+���0��C1+�66ก
�1���8�7-�� �=6 :J3�.��@><|�@�+|��� ,@B�+ ��� �J3<�8����� ,@���;+�;@0�1ก����;�@>0��,�, ,@+�-��E�[ก+3�7Bก� <A`�:J3�.��@>�Jก�@,,>��+8�1 ��@,BAB�3C�6��6�~W�7 :J3�.��1���@_<�@�ก+8�
“ ��������ก �!��"”
33
��������ก �!��"
:J3�.� :J3�.� 55 �1�� C�,0�+���0��C1+�66ก�1�� C�,0�+���0��C1+�66ก�1���@>-67�1���@>-67 �=6 :J3�.�<ก87|����+ก�3+�A�1-�ก��g[L@+�C �+,�_7 ,@��<�@���@><��:8���+�,<m�A+�,�0�3+ 0�10�8�6�C367:8��ก���.�7��6�8�72Lก2L�< @�7 6 <5�1B�3<53��T7ก��<�E1 <�=>6761B��+���ก<�=>6761B��+�<�� -�>7���+��@�<�87 -�>7���+��_7�6B+3ก86� A�1<�m���-.��/,�ก A�1<�m���-.��/�36�ก+8� :J3�.��1���@_กm1-�3�7�+�,,>��B�3,�ก5^_�+8� 1B,8��8,�8�, ����� ��0�8� 0C81,@+�;@0ก3AW/���@>�=����8� ��8,�+� TJกC367
34
B,8��8,�8�, ����� ��0�8� 0C81,@+�;@0ก3AW/���@>�=����8� ��8,�+� TJกC367-6���367ก�-T��ก��g[C8�7j B�3�@5^_� <�8�ก��.� ���3�@,7�����+�,<-@>�7�@>1C367 �<6ก�?�+1+�กtC2��B,8.�<A� :J3�.��1���@_<�@�ก+8� “ ���������#$$�”
:J3�.� :J3�.� 55 �1�� C�,0�+���0��C1+�66ก�1�� C�,0�+���0��C1+�66ก
�1���@>-�,�1���@>-�, �=6 :J3�.��@>,@AW//�0�3+�7-�,��T<A`��@> ^>7567�Jก�367 B�3,@�+�,<,CC�ก��g��@>���<�=6��36�กm1,� ^>7 �56�+�,L8+�<��=6�Jก�@,�@>6�J8�8+,ก�กm1,@�+�,�J3-ก:Jก � 6�6�8� ,>��7 :J3�.��1���@_<�@�ก+8� ““ ���������%�������������%����””
35
:J3�.��1���@_<�@�ก+8� ““ ���������%�������������%����””
:J3�.� :J3�.� 55 �1�� C�,0�+���0��C1+�66ก�1�� C�,0�+���0��C1+�66ก
�1���@>-@> �=6 :J3�.��@><An���7-��-�����3�Jก�@,B�3A�1-��+�,-.�<�m �����<��8��_�1<��� ��T=6:J3�.�L����@_6�8�7-���C-��� < ��1�+�,-.�<�m��L@+�C567 +ก<5�B�3,��ก:J3�.����@_ :J3�.��1���@_<�@�ก+8� “ �������&������”
36
�1���@_<�@�ก+8� �������&������
:J3�.� :J3�.� 55 �1�� C�,0�+���0��C1+�66ก�1�� C�,0�+���0��C1+�66ก�1��-J7-���1��-J7-�� �=6:J3�.��@>B,8B�36��ก<A�:J3�.� 0C8<A����@>,@�+�,-�,��T�.� �67�[ก��_7�@,~���W�:8�� 3�+�กtCBAB�32��B,8,@ก�<�-Cg�����1<A���/8 7�.���ก6�8�72��B,8,@61B� 06�0~7 2A�87�-C�+-6�B�3����ก�3�� �7<L8� AJL�@�������@>:,<��<5@��0�1�.�A�1+C�B+3 2
37
L�@�������@>:,<��<5@��0�1�.�A�1+C�B+3 2 �8�� �=6 6�[ +6L�7C� 0�1 <C�_7<-@�+:�7 c>7�3+�TJก<�@>�+<5m/��35^_�,�<A���/8< =>6ก6�กJ3+�กtC 0�1 ����,56T6�C+�กBA6�8�7<7@��j <,=>6<-�m-�_�?��ก��@>C367��:��L6� :J3�.��1���@_<�@�ก+8�
““ ��������'���$ ��������'���$ ””
:J3�.��1���@>��^>70�1-67�L3 y-,67z <A`���ก 0C8:J3�.��@>-J75^_�,����1���@>-�, -@> �3� C367�L3 y�+�z <A`�ก�Bก 5�<��=>6� 0�+��7ก���������ก��0��C1+�66ก<�3�<�=>67�+�,�กก+8�-,67 2���^���กA�L/��@>+8�
“คนจะใหญ หวใจตองใหญ พอ!”
ก�8�+2��-��Aก�8�+2��-��A
38
“คนจะใหญ หวใจตองใหญ พอ!”
ก�8�+2��-��Aก�8�+2��-��A�7�_� ������@>B,8B�3,@�+�,-�,��T�@>2��<�8�,�ก�@>-����=6<ก87�@>-�� 0C8,@?�+1�C�6�J8���1��-�, -@> �3� �7�@>ก�8�+,�0�3+ 7,ก16�J8��C.�0��87�1��-J756767�[ก���/8j �@>������C�,0�+��7C1+�66ก < ��167�[ก�<��8��@_B,8B�3�^�:�A�12�L�[<A`���/8 0C8��3�_.���กก�<�=>67�+�,-�5567��ก�� �_.���กก�<�=>67�+�,-�5567��ก��
39
C1+�66ก < ��167�[ก�<��8��@_B,8B�3�^�:�A�12�L�[<A`���/8 0C8��3�_.���กก�<�=>67�+�,-�5567��ก�� �_.���กก�<�=>67�+�,-�5567��ก�� ���@,���@,<A`�<Af��,���@>-.��/�@>-��
�@>,� +������ �;[�กEกZ�A��//�<6ก�@>,� +������ �;[�กEกZ�A��//�<6ก
,��+���������[+��[�,��+���������[+��[�
1. What do you think? T�,���+�,���<�m�
2. I trust you J�0-�766ก��3�Jก�367�J3+8���g<L=>6�<5�
3. I know you can do it :,�J3+8���g�.�B�3
4. It’s not your Fault B,8<A�B�B,8�L8�+�,:��567��g
5. I’m proud of you ?J,����C+ +ก��g6. Please �L3�.� J�<L�756 ,�กก+8�ก��66ก�.�->7
40
6. Please �L3�.� J�<L�756 ,�กก+8�ก��66ก�.�->7 7. Thank you <L=>6��=6B,8+8� 58% 567ก��-.��+�Jก�367���@>�.�7��L6�
��3���3�7ก�8�+�.�56���g<,=>6�Jก�367�.�7��<-�m���8+78.Great idea-let’s do it <A��+�,����@>�@,�ก �.�C86BA�19. I’ve always got time for you ,@<+����3C�6�<+��
10 I couldn’t have done it without you 10. I couldn’t have done it without you -67�+�@ก+8��+<�@�+11. No one is perfect B,8,@���-,�J�g[0��
12. What can I do to help? ,@61B���3L8+�B�3�3�7
13. I made a mistake �6,��<,=>6�.�536:�� ��� B,8,@�Jก�367��B���@>��3
�+�,<��� <3�����@>AW��+�,��:��L6�
14. I need your help 6�8�6���@>C36756�+�,L8+�<��=6�ก���@>�36�ก+8�
41
14. I need your help 6�8�6���@>C36756�+�,L8+�<��=6�ก���@>�36�ก+8�
15. Anything is possible ��ก-�>7<A�BAB�3
16. I’m sorry ก�8�+�.�562�Z 0-�7�+�,<-@����=6562�Z <A�A�12���@>��ก��
C367ก��B�3��� �_7�7L8+�ก��กZ��+�,�J3-กc>7ก�0�1ก�B�36�8�7�@
17. I’ve got your back <A�0�+��7�@>�6���3ก��-��-���
1. �+�,7�ก?ก�@C8667�[ก�1<A`�AW/����/8 �@>C367Af67ก�0�1<C�@�,0ก3B5 2��~����������� ��ก�,��Z�[ .�<A`�C367,@�กZ1��ก���ก��0�1 4���� ��ก�,��Z�[
2. ก��05875��@>< �>,5^_��.���367�[ก�C8�7j 0-+7���� ��ก�,��Z�[�@>,@�+�,�J3�+�,-�,��T<53�,��8+,7����3B�3,�ก�@>-�� 0C8ก���^7�J�0�1�กZ�
0�+2�3,ก���������� ��ก�,��Z�[0�+2�3,ก���������� ��ก�,��Z�[
42
�+�,�J3�+�,-�,��T<53�,��8+,7����3B�3,�ก�@>-�� 0C8ก���^7�J�0�1�กZ� �ก7��<��8��_�B+31�.�B�3��ก��>75^_�
3. ~����������� ��ก�,��Z�[ 1C367ก��,=66�L@ ��ก���.�7��,�ก5^_� 0�1:J3�@>B,8-�,��Tก3�+C�,��ก��<A�@>��0A�7B�3 กm1B,8-�,��Tก3�+��;��ก���=667�[ก��@>�_.�-,���AW���B�3
4. ก���.�<��2�2��@<53�,��L3��ก���������ก���3���� ��ก�,��Z�[<A`�-�>7.�<A`��@>B,8-�,��T��@ก<�@>�7B�3 2��<��>,C_70C8ก�1�+�ก��-����0�1+8�3�7BA�T7 ก�1�+�ก����ก�� 4�������ก� < =>6�+�,-�,��T��ก��05875� 0�1< =>6ก��<��/<C��2C�@>�>7�=�56767�[ก�
0�+2�3,ก���������� ��ก�,��Z�[0�+2�3,ก���������� ��ก�,��Z�[
43
�@>�>7�=�56767�[ก�
5. �+�,�3������ก���������� ��ก�,��Z�[<��>,,@�+�,C367ก���@><A`�-�ก�,�ก��>75^_�
ก���������� ��ก�,��Z�[�����567ก��05875�ก���������� ��ก�,��Z�[�����567ก��05875�
��AW���0C8�167�[ก�1C367,@ก��A��C+<A`�6�8�7,�ก <�=>67�กก�10- ก��<A�@>��0A�7<ก��5^_�6�8�7C86<�=>67 ก���������� ��ก�,��Z�[��3,@A�1-��;�?� 5670C8�167�[ก�
44
1. 2��7ก��-�3�7ก����������3<�,�1-,ก�-?� 0+��36,�@><A�@>��0A�7BA
2. ก��-�3�7��กS��56767�[ก�1C367,@ก�� 4��A��A��7��-8+� Job Analysis, Job Specification (Core Competency) 56767�[ก�
A�1-��;�?� 5670C8�167�[ก� 7�+� ���g���-8+�C8�7j �7�@_
3. ,@<�������ก����<�=6ก��3B�3�� ��ก�,��Z�[�@>,@5@��+�,-�,��T-J7
4. 4��ก�1�+�ก��-����0�1��<�=6ก�@>��-,�C86<�C�ก��g[ 2���.�<��2�2��@<53�,��L3<A`��1�� Online
5. 4���� ��ก�,��Z�[��3,@5@��+�,-�,��T-J75^_� < =>6�+�,-�,��T��ก��05875� 0�1ก��<C��2C6�8�7�>7�=�56767�[ก�
ก���������� ��ก�,��Z�[�����567ก��05875�ก���������� ��ก�,��Z�[�����567ก��05875�
45
��ก��05875� 0�1ก��<C��2C6�8�7�>7�=�56767�[ก�6. �.��1��-��-�<�E,�A�1��กC[�L3��ก��
�������� ��ก�,��Z�[��3,@A�1-��;�?� ��>75^_�
7. -�,��T;.��7�กZ��� ��ก�,��Z�[ �@>,@:�ก��A���C�7���@0�1<A`����@��36�J8�8+,7��ก�67�[ก�B�3���1�1��+
ก��<�@���J30�1ก�� 4�������ก�< =>6ก���.�7�������AW���ก��<�@���J30�1ก�� 4�������ก�< =>6ก���.�7�������AW���1. <�3�-J8�+�,<A`�<��E���3�����ก��
2. ก��-�3�7�+�,-, �;[ก��Jก�3�
3. �กZ1�3��ก���.�<��2�2��@><53�,��L3��ก���.�7��
4. �กZ1�3��ก��������ก��<A�@>��0A�7
5. �กZ1�3��ก��C��C86-=>6-��2���L3?�Z�C8�7A�1<�E
46
5. �กZ1�3��ก��C��C86-=>6-��2���L3?�Z�C8�7A�1<�E
6. �กZ1��ก���.�7��ก���C8�7+4�;��,, �8����, 0�1C8�7�+�,���
7. �กZ1��ก�����567:J3������
A�1<?�567����67�[ก�A�1<?�567����67�[ก�
47
������������ ก������������� ก�
1. �����������
2. �����������ก���
48
3. ��������
4. ��������ก���
"#$��%������&�����������'&���
()$��$�*��%+&�,-� ��ก���ก��()$��$�*��%+&�,-� ��ก���ก��
.�&��ก��������ก�� Physical
.�&��ก��������&7 Emotion
.�&��ก�����(�& Social
49
.�&��ก�����(�& Social
.�&��ก������>??� Mental
- &�.�&�B+��()$�%��������C�������
- � ก���$����(�ก�� ���D�)���7E
- ����ก)���$�+���FD)�G�F/&�(�.��ก�$�.�+�
- ก�����F��, I�J�� ����
- .�&�B+(#ก����F.ก (Positive Attitudes)
- .�&�B+(#ก�#ก)�����&�$��� �(Q$�&�( / R���S� (Trust and Believe)
- .�&�B+(#ก�#ก)���.�&ก���Q��Q��+�/&,�&�$�
- .�&�B+(#ก�#ก)���.�&���.��� &�$�
��R��)Attitudes
F,�)ก��I.�&�B+
��R��)
.�&�B+
50
- ��ก-�ก���W)F��)��
- ��ก-����+�����) (Technical Skills)
- ��ก-����+��.�&)� (Conceptual Skills)
- ��ก-���&�,-� (Human Skills)
- ��ก-���ก��(Q$�(�� (Communication Skills)
- ก�����F��, I�J�� ���� F,�)ก��IPersonality
.�&�B+Knowledge
��ก-�Skills
��ก-�
F,�)ก��I - &�.�&��C�&)�� - ก����&��F - ก��`> - ��S��R��
�กก��-.��+567��C�-�� Industry Focus ��ก��8,���Z�-,�L�ก-?�6�C-��ก��,0�87A�1<�EB�� �����67�[ก���3�+�,-.��/ก�ก��-�3�75+/ก.��7�0�1ก�1C�3���3<ก���E��C���<L�7�+ก
51
-?� 0+��36,��7;��ก�-?� 0+��36,��7;��ก� 1. -?� 0+��36,?���� 2. -?� 0+��36,?���6ก
?�+1<E�ZSก�<���67�J / L�6C+
�Jก�3�,@��7<�=6ก�2�����S
67�[ก�
52
;��ก�C���<-�@
�J805875�C3����C>.�
<��2�2��@>E-business
Investorก���7���
-�>70+��36,L�,L�6�A-�����ก���.�;��ก�
67�[ก�
�����ก567:J3�������@>,@6��;� �C86ก�������������-,���,8�����ก567:J3�������@>,@6��;� �C86ก�������������-,���,8
S = System ,@ก���.�7���@><A`��1���@>B�3,�C�S��
M = Motivation ,@E��A��ก��ก�1C�3�J7�:J36=>�2���L3�+�,-�,��T567C�<67
53
�+�,-�,��T567C�<67
A = Aims �.�7��6�8�7,@���,��A�����7,@ก��+�70:�ก���.�7��L6�~W���3Bก�0�1BA��3T7
R = Role 6�J8��������@>�@,@ก���6,��A��<53�ก���ก-T��ก��g[
T = Tactic ,@ก����;��ก���.�7��,@���;+�;@��ก������������67�[ก�
People & OrganizationPeople & Organization
High
Low Competency
MediumCompetency
54
HighCompetency
Normal Curve Normal Curve
MediumCompetency
High
People & OrganizationPeople & Organization
55
Low Competency
HighCompetency
What will happen ? •Increase in low competence employees•Loss of good employees•Low productivity•High training cost
What should happen in your organization
MediumCompetency
People & OrganizationPeople & Organization
56
LowCompetency
Competency
High volumeof competentemployees
�tZs@<Af��,���~�-,t�;�� �tZs@<Af��,���~�-,t�;�� ((Achievement Goals Achievement Goals ��=6 ��=6 Goals Orientation Theory)Goals Orientation Theory)
0,m�<��0���[B�3-��A+8� ���@>,@0�7J7��~�-,t�;��-J71,@�กZg1�7C86BA�@_0,m�<��0���[B�3-��A+8� ���@>,@0�7J7��~�-,t�;��-J71,@�กZg1�7C86BA�@_
1. <A`�:J3,@�+�,��:��L6� tC�ก��,567C�0�1C_7,�C�S���+�,<A`�<��E (Standard of Excellence) ��ก���.�7��
2. <A`�:J3�@>C_7+CT�A�1-7�[�@>1,@26ก�-1�.�B�3-.�<�m 50-50 ��=6<A`�:J3�@>,@
57
2. <A`�:J3�@>C_7+CT�A�1-7�[�@>1,@26ก�-1�.�B�3-.�<�m 50-50 ��=6<A`�:J3�@>,@�+�,<-@>�7A��ก��7
3. ����,�@>1�.�7��C8�7j B,8�36T6��T7���,��A�����7
4. <A`�������@>,@�+�,-�,��T��ก��+�70:��1�1��+
5. C367ก��536,J�:��36�ก��567:�7���@>�.�
6. <,=>6A�1-��+�,-.�<�m,ก163�7-�<�C�?���� <L8� �+�,-�,��T0�1�+�, ����,
�tZs@<Af��,���~�-,t�;�� �tZs@<Af��,���~�-,t�;�� ((Achievement Goals Achievement Goals ��=6 ��=6 Goals Orientation Theory)Goals Orientation Theory)
0�7J7��~�-,t�;��<A`�-�>7�@><�@���J3 ก��EกZ�<ก@>�+ก�ก��6��,<�@_�7�JB�3 �-J�[�+�,���<�m�5670,m�<��0���[
58
<�mก�@>,@0�7J7��~�-,t�;��-J7 ,ก1,��ก��6���+�@> 860,8C_7,�C�S���+�,<A`�<��E��ก���.�7��0�1�6ก��3�Jก����+8� C�,@�+�,-����-,t�;��:�567�Jก 6��,�Jก��3<A�������@>L8+�C+<67B�3 0�1-87<-��,��3<A`�6�-�1
�+�,�,��0�1�+�,-.��/567ก��ก.����<Af��,���+�,�,��0�1�+�,-.��/567ก��ก.����<Af��,��
ก��ก.����<Af��,��<A`���^>7��AW��@>-87:�C86�+�,-.�<�mB,8+8���ก���.�<���;��ก���กA�1<?� ��=6ก���.�<���L@+�C567�����กmC�,
ก��ก.����<Af��,���.���3,@��E��7��ก���.�7�� -�,��Tก.�������,��
59
ก��ก.����<Af��,��^7,@�+�,-.��/ก��ก.����<Af��,��^7,@�+�,-.��/
�.�7�� -�,��Tก.�������,�� +CT�A�1-7�[ < =>6��3-.�<�m0�1B�3��-�>7�@>C367ก��
ก��ก.����<Af��,��ก��ก.����<Af��,��
<Af��,��1<ก��5_�B�3<,=>6,@�+�,�8+,,=6�ก:J3�8+,7���+,�_7�+�,��8,<� ก.��7ก�� ก.��7� ก.��7�+�,-�,��T��ก��A���C�7��< =>6��3�����+CT�A�1-7�[
60
- 0�7J7�7<A`�AW�-.��/ < ��10�7J7�1<A`�0�+��7�@>1A���C���3-.�<�m -�,��T�����<Af��,���@>C_7B+3B�3
- ��3��@>-.��/567:J3��:��L6���ก��ก.����<Af��,��กm�=6ก��-�3�70�7J7����@,7����3<ก��5^_��>�<67
L8+��E+��Z�@> L8+��E+��Z�@> 1990 1990 Robert Kaplan Robert Kaplan 0�87 0�87 HarvardHarvard Business School Business School 0�1 0�1 David NortonDavid Norton B�3 4��+�;@ก��+�:�-,���,8 <�@�ก+8� B�3 4��+�;@ก��+�:�-,���,8 <�@�ก+8� Balanced ScorecardBalanced Scorecard (BSC)(BSC) c>7-1�36�:�ก���.�<���7��0C8�1,�,,67B�36�8�7���T3+�c>7-1�36�:�ก���.�<���7��0C8�1,�,,67B�36�8�7���T3+�
0��0�+��7ก��+�:�0��<��,�@>,�87:�� ;[��7ก��<7�� �7�_� BSC 7
61
,�87:�� ;[��7ก��<7�� �7�_� BSC 7<A��1���������@>,�B�3,�87< @�7ก��+�:�<�8��_� 0C8�7-��-�����367�[ก�B�3<�m�?� +�-��E�[ 0�1ก����;6�8�7L�<� -�,��T0A�7ก����;-J80:�ก��A���C� (Action Plan) B�3
,�,,67ก��+�:� ,�,,67ก��+�:� BSC BSC A�1ก6��3+�A�1ก6��3+�
1. ,�,,67�3��ก��<7�� (Financial Perspective)
2. ,�,,67��7�3���Jก�3� (Customer Perspective)
3. ,�,,67�3��ก�1�+�ก��?���� (Internal Business Process Perspective)
62
Business Process Perspective)
4. ,�,,67�3��ก��<�@���J30�1ก��<C��2C (Learning and Growth Perspective)
ก��A�1<,��:�ก��A���C�7��C�,0�+���-,���,8 ,@67�[A�1ก6� ก��A�1<,��:�ก��A���C�7��C�,0�+���-,���,8 ,@67�[A�1ก6� �7�@_�7�@_
1. <�3�<�=>67:�� ;[ก��A���C�7�� (Results oriented)2. �^�<Af��,�� 0�1+CT�A�1-7�[56767�[ก� (Focus on
goals and objectives)3. C367,@-8+��8+,ก�:J3�7���/L���ก��ก.����
<Af��,��7�� (Mutual goal setting between
63
<Af��,��7�� (Mutual goal setting between supervisor and employee)
�_7�@_< ��1<L=>6+8� <,=>6 �ก7��,@-8+��8+,��ก��ก.����<Af��,����=6�_7�@_< ��1<L=>6+8� <,=>6 �ก7��,@-8+��8+,��ก��ก.����<Af��,����=6+CT�A�1-7�[5677��< =>6�L3<A�<กg�[+��+�,-.�<�m567ก���.�7��0�3+ 1�.�+CT�A�1-7�[5677��< =>6�L3<A�<กg�[+��+�,-.�<�m567ก���.�7��0�3+ 1�.���3 �ก7��<ก���+�, 7 6���7��,@�+�,ก�1C=6�=6�3��@>1�.���37���������3 �ก7��<ก���+�, 7 6���7��,@�+�,ก�1C=6�=6�3��@>1�.���37�������<Af��,��<Af��,��
0�+���567�1��A�1<,��:�ก��A���C�7����AW���0�+���567�1��A�1<,��:�ก��A���C�7����AW���
�JA0��:-,:-�� MIXED MODEL
KPIs / Balanced KPIs / Balanced ScorecardScorecard
Competency Competency ModelModel
64
�������������������ก������������
ScorecardScorecard`<�3�:�� ;[�ก
yC+0A���7ก��<7��z 0�1 yC+0A��@>,��L8
ก��<7��z
ModelModel`<�3�:�� ;[�ก
y tC�ก��,z
ก��������-,��T�1567�����ก��������-,��T�1567�����
กก.. . . B�3ก.��������,567-,��T�1+8�B�3ก.��������,567-,��T�1+8�y<A���g�กZg1<L�7 tC�ก��, �@><A�,��ก�+�,�J3 �กZ1 / �+�,-�,��T 0�1��g�กZg16=>�j �@>�.���3�����-�,��T-�3�7:�7��B�32��<�8�ก+8�< =>6��8+,7����6=>�j ��67�[ก�z
ก���.�-,��T�1BA�L3���1��ก����������������3��C8�7j 1�.���3ก���������� ��ก������,@A�1-��;�?� ,�ก��>75^_� B,8+8�1<A���<�=>67
1. ก����<�=6ก�����ก�2. ก�� 4��3. ก��������:�7�� (��=6 ก���กZ�B+3 0�1�L3A�12�L�[)
ก��������-,��T�1567�����ก��������-,��T�1567�����
ก����<�=6ก 1. 53���Lก��<�3�ก��+��+�,T�� �+�,�J3<| �1��7��2. A�1<,���+�,<�,�1-,ก�C.�0��873. ก��+��+�,T��<A�ก��A�1<,���+�,-�,��T567�������ก��<�@���J3-�>7��,8j
ก��+��+�,�J3<| �1��7�� <A�ก��+�+8������,@�+�,�J3�@>.�<A���ก���.�7����=6B,8 ก��+��_7-67-8+��@_ ,@�+�,-.��/6�8�7,�กC86ก���.�7����3A�1-�ก��+��+�,�J3<| �1��7�� <A�ก��+�+8������,@�+�,�J3�@>.�<A���ก���.�7����=6B,8 ก��+��_7-67-8+��@_ ,@�+�,-.��/6�8�7,�กC86ก���.�7����3A�1-��+�,-.�<�m
2����กก��567-,��T�1-8+�567��-���6567����� ,@�+�,-.��/,�กC86 ก��A���C�7��<L8�ก� c^>7T=6<A���g�กZg1<L�7 tC�ก��,567�����+8�,@�+�,<�,�1-,ก�C.�0��877����=6B,8
ก��������-,��T�1567�����ก��������-,��T�1567�����
�1��ก����<�=6ก1�@< @�7�� กm6�,@536:�� ���<ก��5^_�B�3 �7�_� �1��ก�����677�� ^7�+��@>1�.�,��L3��3<ก��A�12�L�[ ��ก��L8+7���677�������B,8-�,��T�.�7��B�3C�,<Af��,�� ��=6,@ tC�ก��,ก���.�7���@>B,8 7A�1-7�[ กmB,8�+�����<A� �ก7��
ก��������-,��T�1567�����ก��������-,��T�1567�����
ก�� 4�� 0C8<��,<�3�<�=>67�+�,�J3 0�1�กZ1AW���กm��,���3�+�,-.��/ก� tC�ก��,��ก���.�7��< �>,<C�,5^_�
ก��~�ก6��, 2��6�7-,��T�1 -�>7.�<A��@>1C367,@ �=61. L��567 tC�ก��,��ก���.�7�� �@>0-�7T^7-,��T�1�@>C367ก��1�ก��~�ก6��,2. ก�1�+�ก����ก����536,J�+8������ก�,@�1��-,��T�16�J8���1���� 0�1 2. ก�1�+�ก����ก����536,J�+8������ก�,@�1��-,��T�16�J8���1���� 0�1
����3�7�@>C367ก�� ก�� 4��-,��T�1 (Need Analysis)
ก��A�1<,��Eก�?� ก��A�1<,��Eก�?� (Potential Assessment)(Potential Assessment)
Eก�?� 567 �ก7�� ,@�+�,-.��/��ก��-�3�7:�7�� 0�1ก��-�3�76���C��3ก�67�[ก�
ก��A�1<,��Eก�?� 567 �ก7�� 2�� ����,-�3�7��3<A�-�>7�@>�C367B�3 <A�C+<�5 <A� KPI
69
-�3�7��3<A�-�>7�@>�C367B�3 <A�C+<�5 <A� KPI
�.�+8� yyEก�?� Eก�?� z z �_�<A���g-,�C�567�� �@><��B,8-�,��T�@>1�L3<��=>67,=6��7+����E�-C�[,�+�ก�B�30��C�7j 0C8<��-�,��TA�1<,��B�3 2��6�E�<��=>67,=6��7L���
ก��A�1<,��Eก�?� ก��A�1<,��Eก�?� (Potential Assessment)(Potential Assessment)
ก��A�1<,��Eก�?� 567 �ก7�� ,ก1�L3<��=>67,=6C8�7j �7�@_ก��A�1<,��Eก�?� 567 �ก7�� ,ก1�L3<��=>67,=6C8�7j �7�@_
:�7��567 �ก7�� �@>�C367B�32��ก.����<A� KPI �@>ก.����C+L@_+�:�ก��As��C�7�� �ก7���@>,@Eก�?� -J7 1<A�
70
As��C�7�� �ก7���@>,@Eก�?� -J7 1<A� �ก7���@>-�,��T-�3�7:�7��B�3 ���1���@>2��<�8�,�ก <,=>6<�@��ก�<Af��,�� 0�11C367-�3�7:�7�����1���@>2��<�8�C��C86ก�,�2��C�6�
<��=>67,=6ก��A�1<,��Eก�?� <��=>67,=6ก��A�1<,��Eก�?�
�L3 Core Value 56767�[ก�,�A�1<,�� 2�� ���g�+8� �ก7��:J3�_�B�30-�766กT^7 tC�ก��,�@>-6���367ก� Core Value 56767�[ก�,�ก�36�< @�7��
2��ก��0A�7 Core Value ��366ก,�<A�L�� tC�ก��,�@>L�<�ก86� < =>6�L3<A�0�+��7��ก��A�1<,��Eก�?� B�36�8�7L�<�
�ก7���@>,@Eก�?� -J7 1<A�:J3�@>0-�766ก�� tC�ก��,<��8��_�6�8�7
71
�ก7���@>,@Eก�?� -J7 1<A�:J3�@>0-�766ก�� tC�ก��,<��8��_�6�8�7-,>.�<-,6 0�12��<�8� 0�1�7<A�C3�0����3 �ก7��6=>�B�3
ก��A�1<,��Eก�?� �3+�+�;@�@_C367ก.������3,@:J3A�1<,��,�กก+8� 1 �� 2���>+BA1,@A�1,�g 5-8 �� ��ก��A�1<,��Eก�?� 567 �ก7�� 1 �� < =>6��30�8�+8� �ก7�����_�,@Eก�?� ��7j 0�1<A����@>�6,��ก���67�[ก�6�8�70�3��7
ก��A�1<,���3+�+�;@�@_,@536.�ก� < ��1��7�@ก.����<A� tC�ก��,B�3��ก,�ก
<��=>67,=6ก��A�1<,��Eก�?� <��=>67,=6ก��A�1<,��Eก�?�
72
ก��A�1<,���3+�+�;@�@_,@536.�ก� < ��1��7�@ก.����<A� tC�ก��,B�3��ก,�ก < ��1<A���,;��,
<��=>67,=6ก��A�1<,��Eก�?� <��=>67,=6ก��A�1<,��Eก�?�
73
�L3 Competency ��ก��A�1<,��Eก�?� �ก7�� <A�+�;@�@>���,ก�,�ก ��ก��A�1<,��Eก�?� 2���L3 Competency �@>67�[ก�,@6�J8,�A�1<,�� 2��6�1C367<�=6ก Competency �@>-6���367ก��.�+8� Eก�?� -J7 +8�1�L3C+B���3�7��ก��A�1<,�� 0�1C367ก.����<กg�[ ��3L�<�+8� ���@>,@Eก�?� -J7 �_� 1C3670-�766ก6�8�7B��3�7
<��=>67,=6ก��A�1<,��Eก�?� <��=>67,=6ก��A�1<,��Eก�?�
T3�67�[ก�<��B,8,@ T3�67�[ก�<��B,8,@ Core ValueCore Value B,8,@ B,8,@ CompetencyCompetency ��3�67�6กL=>6 �ก7��,�-ก ��3�67�6กL=>6 �ก7��,�-ก 3 3 -- 5 5 ���� <��1 6,6766ก+8�<��1 6,6766ก+8� ��B��,@Eก�?� �@>1-�3�7:�7����6���CB�3�@ก+8�ก���B��,@Eก�?� �@>1-�3�7:�7����6���CB�3�@ก+8�ก�
74
:J3�@>,@Eก�?� -J7 �=6 :J3�@>,@Eก�?� -J7 �=6 :J3�@>,@:�7��2��<�8�6�8�7C86<�=>67 ,@ tC�ก��,�@>�@��ก���.�7�� B,8�86�36C866�A-�����j <A����@>->77��BA0�3+-�,��T���C86�6��ก�@>B�3���.�->766กBAB�36@ก B,8�L80�8�.�C�,�.�->7 �7-�,��T���.�C6�6=>�j �@><ก@>�+5367,���3B�36@ก�3+� �.���3:�7���@>66ก,�,@�+�,-,�J�g[��>75^_�
ก��A�1<,��Eก�?� ก��A�1<,��Eก�?� (Potential Assessment)(Potential Assessment)
75
�.�->7 �7-�,��T���.�C6�6=>�j �@><ก@>�+5367,���3B�36@ก�3+� �.���3:�7���@>66ก,�,@�+�,-,�J�g[��>75^_�
<A�:J3�@><�@���J3B�3<�m+ -�,��T<53��?� �+,B�3�_7�,� T3�,@A�1<�m��@>B,8<53�� กm-�,��T���.�C6�,�B�3�3+�C�<67
ก��A�1<,��Eก�?� ก��A�1<,��Eก�?� (Potential Assessment)(Potential Assessment)
tC�ก��,�@>�87�6ก+8� �ก7��,@Eก�?� -J7�=6
- ,@�+�,,�87,>�C_7��@>1-�3�7:�7���@>�@6�J8C�6�
- ,@�+�,���-�3�7-���[ ��+�;@ก����,8j ��ก�� 4��ก���.�7��6�J8C�6�
76
4��ก���.�7��6�J8C�6�
- <�@���J3-�>7C8�7j B�3�+�<�m+
- -�,��T�.���3��6=>�,@0�7J7� 0�1,@0�7��������ก���.�7��
- ���C86�6�0�1�.�,�กก+8��@>->7 ����6��6�+8�C367�.�61B� < =>6��3B�37���@>-,�J�g[��>75^_�
Core Value Core Value ��=6�8����,��ก56767�[ก���=6�8����,��ก56767�[ก�
���,�L3��ก��L@_�.�67�[ก� 0�1 tC�ก��,567 �ก7����3A���C�C�, 0�1<A�C+�@>�L3-��-���ก��C�-���C8�7j �@>-87:�C86ก���.�<���7��56767�[ก�
2���8����,��ก�@_,ก1,@�+�,-, �;[0�1-6���367ก��กZg1567;��ก� <L8�
- ;��ก��3��6���� 6�,@�8����, <�=>67 �+�,-16�� �-L���@ ����TJก
- ;��ก�2�70�, 6�,@�8����, <�=>67���ก���@ -1�+ก-��� <A�C3�
77
- ;��ก�2�70�, 6�,@�8����, <�=>67���ก���@ -1�+ก-��� <A�C3�
2�� �ก7����ก����67�[ก� C367��T=6A���C�< =>6��3��ก?��-8+�56767�[ก�2�� �ก7����ก����67�[ก� C367��T=6A���C�< =>6��3��ก?��-8+�56767�[ก��_�,�87��3�BA����E��7<�@�+ก��_�,�87��3�BA����E��7<�@�+ก�
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
<A�ก����;��>7�@>�L3��ก��;.��7�กZ������ก�56767�[ก� < =>60ก3B5AW/��ก����66ก567�����ก� 0�1< =>6<A�0�7J7���3 �ก7��<�m��+�,ก3�+��3���6�L@ �J3+8�C�<67,@��g�8�0�1B�3��ก���6,���ก67�[ก� �6ก�ก�_�ก��+�7<-3���7-��6�L@ �7-�,��T�.�BA�ก��8,7��0�1��3��@> �@> �ก7����:��L6�
78
<-3���7-��6�L@ �7-�,��T�.�BA�ก��8,7��0�1��3��@> �@> �ก7����:��L6�B�36�8�7-,���
- ��AW/���+�,ก�����7�� 2���.�<���ก��6�8�7,@��ก<กg�[2A�87�-0�1 ��C�;��,
- ��AW/��5365�0�37�1�+8�7�����ก� 0�1:J3������ c^>70C8�167�[ก�1,@+�;@ก����.��JA0�� -��7���+�,ก3�+��3���6�L@ 567 �ก7��0CกC8�7ก�BAC�,�����56767�[ก�
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
B,8+8�1<A����JA0����-�>7�@><�,=6�ก� �=6 0�+���+8�ก�� 4��6�L@ <A�ก��<An�26ก�-��3�����ก�B�3<�=>6�C.�0��87 c^>71L8+�< �>,�+�,:Jก �567 �ก7���@>,@C8667�[ก�
(Schwarzwald, Koslowsky & Shalit, 1992)
79
(Schwarzwald, Koslowsky & Shalit, 1992)
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
ก����.��1��ก�� 4��6�L@ ก����.��1��ก�� 4��6�L@ B�3�@< @�7�� ,@AW�-��-�������6�8�7 <L8�
- :J3������
- 2��7-�3�767�[ก�
- �1��56767�[ก�
80
- �1��56767�[ก�
- �ก 4���� ��ก������
c^>7<A�AW�-.��/�@>1�.���3ก�� 4��6�L@ ก���<A�<��=>67,=6��ก���กZ������ก�B�36�8�7,@A�1-��;�?� 0�1-�,��Tก.����<A�ก����;56767�[ก�B�3
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
0�+���<ก@>�+ก�7��6�L@ 0�+���<ก@>�+ก�7��6�L@ �=6 �+�,-, �;[567A�1-�ก��g[��ก���.�7�� 0�1�1��5_�567C.�0��877�� c^>7������.��76�J8��0C8�1L8+7L@+�C
81
2�������6�A���C�7����-��6�L@ <��,C_70C8<��>,C3��<กZ@�g6��� <L8� L�+�� L�+-+� 86�3� ��J �ก�/L@ 0 ��[ �ก������
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
ก�� 4��6�L@ ก�� 4��6�L@ ((Career Development) Career Development) �,��T^7 �+�, ����,��ก��A�1<,��Eก�?� 567����� ก.����<-3���76�L@ �@><�,�1-, +�70:� �+,�_7 �.�<���ก��~�ก6��, 0�1<-��,A�1-�ก��g[ < =>6<C�@�,�����-.�����+�,ก3�+��3���7��
82
�+�,ก3�+��3���7��
2��,�87-87<-��,��3�����ก� 4��C�<67 <An�26ก�-��3���.�7��0C8�1�� ,@26ก�-<C��2C 0�1ก3�+��3�
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
,�,,67567 Thomas G.Gutteridge (63�7�� EE� � +7�1 ��;�[, 2549) ก�8�++8� ก�� 4��6�L@ <A�67�[A�1ก6��@><ก���กก��A�1-��ก��1�+8�7ก�1�+�ก���86� 2 ก�1�+�ก�� �=6
11. . ก�1�+�ก��+�70:�6�L@ 567����� ก�1�+�ก��+�70:�6�L@ 567����� ((Individual Career Planning) Individual Career Planning)
83
11. . ก�1�+�ก��+�70:�6�L@ 567����� ก�1�+�ก��+�70:�6�L@ 567����� ((Individual Career Planning) Individual Career Planning)
22. . ก�1�+�ก���ก��6�L@ 56767�[ก�� ก�1�+�ก���ก��6�L@ 56767�[ก�� ((Institution Career Management)Institution Career Management)
ก�� 4��6�L@ ก�� 4��6�L@ (Career Development) (Career Development) 0�1ก����.�-��6�L@ 0�1ก����.�-��6�L@ ((Career Path)Career Path)
ก����.�<-3���7�+�,ก3�+��3���-��6�L@ ก����.�<-3���7�+�,ก3�+��3���-��6�L@ ((Career Path)Career Path) 1�.���3 �ก7��<�m�+8�C�<671-�,��T,@�+�,<��/ก3�+��3���7��BAB�36�8�7B��3�7 0C8B,8B�3�,���+�,+8�1C367<A�BAC�,0�+��7�@>+�7B+3<-,6BA
<A�ก��0-�7��3 �ก7��<�m�<-3���7<��/<C��2C567C.�0��877��?����67�[ก�� c^>71�.�BA-J8<Af��,��5677��0�16�L@ �@>C_7B+3 �_7�JA0��567<-3���7�+�,ก3�+��3���
84
<A�ก��0-�7��3 �ก7��<�m�<-3���7<��/<C��2C567C.�0��877��?����67�[ก�� c^>71�.�BA-J8<Af��,��5677��0�16�L@ �@>C_7B+3 �_7�JA0��567<-3���7�+�,ก3�+��3���-��6�L@ 2���>+BA (Normal Track) 0�1<-3���7<�����-��6�L@ <| �1 (Fast Track) �@>67�[ก�,@ก���ก�� �<EZ��3-6���367ก��+�,-�,��T�@>2��<�8�567:J3A���C�7��
+CT�A�1-7�[567ก�� 4��6�L@ +CT�A�1-7�[567ก�� 4��6�L@
1. 4���� ��ก�,��Z�[�กA�1-�ก��g[ Warren Bennis(1996) ก�8�+����7-=6 yOn Becoming A Leaderz 2��-��A+8� A�1-�ก��g[�@>���ก����,@-8+�-.��/C86ก�� 4��:J3�.���=6:J3������56767�[ก��
<�=>67�กA�1-�ก��g[567�����1ก86��3<ก��ก��<�@���J3
85
<�=>67�กA�1-�ก��g[567�����1ก86��3<ก��ก��<�@���J3 �กZ10�1�+�,<53����;��,L�C�5677��0�1-?� 0+��36,2��A�1-�ก��g[��6�@C1�.���3�_7�����0�167�[ก�-�,��T�67��C86AW/����=6ก��<A�@>��0A�7�@><ก��5^_�
C�6��-�,��TA��C+B�36�8�7<�,�1-,c^>7<A�<�=>67�@>-.��/6�8�7,�ก��-T��ก��g[�@>ก�� �+C�567;��ก�<ก��5^_�6�8�7�+�<�m+
+CT�A�1-7�[567ก�� 4��6�L@ +CT�A�1-7�[567ก�� 4��6�L@
2. -��-��������ก��@>,@�+�,-�,��T Eก�?� 0�1�+�,C_7� �1��7�� 4���� ��ก�,��Z�[�+,�_7ก��C6�0���+�,�@�+�,L6�c^>7,@-8+�L8+�-87<-��,��3<ก��0�+A���C���=6+4�;��,�@>-6���367ก�+CT�A�1-7�[0�1?��ก�56767�[ก�
3. < =>6 4��0�1-87<-��, �ก7��?����67�[ก�
86
3. < =>6 4��0�1-87<-��, �ก7��?����67�[ก�
4. ��6C��ก����66ก567 �ก7��
Career Development PlanCareer Development Plan
First Stage: Competency AnalysisFirst Stage: Competency Analysis
87
Competency FrameworkCompetency Framework
OrganizationStrategy
VISIONMISSION CULTURE
OrganizationCompetencies
EmployeeCompetencies
88
CoreCompetencies Functional
Competencies
Definition of cDefinition of competencyompetency
�=6 y5@��+�,-�,��T<L�7 tC�ก��,�@>-7<กCB�30�1A�1<,��B�3
(Observable and measurable behaviours) c>7A�1ก6��3+� �+�,�J3
(Knowledge) �กZ1 (Skill) 0�1��g�กZg1-8+������ (Attribute) �@>�.�
89
(Knowledge) �กZ1 (Skill) 0�1��g�กZg1-8+������ (Attribute) �@>�.�
��3�����ก���67�[ก�-�,��TA���C�7��B�3:�7��2��<�8�ก+8���6=>�j
0�1-87:�C86:�-,t�;��56767�[ก�2���+,��-T��ก��g[�@>���ก����
ก+8�B�3z
Competency Competency ��[M� �MD�[���<[S�<::ก��?� ��[M� �MD�[���<[S�<::ก��?� 33 ก ���LG>�กE�ก ���LG>�กE�
� -�>7�@>67�[ก�C367ก����3�J3 (Knowledge)
� �+�,-�,��T�@>C367ก����3�.�B�3 (Skills)
90
� �+�,-�,��T�@>C367ก����3�.�B�3 (Skills)
� �กZg1�@>67�[ก�C367ก����3<A� (Attributes)
Elements of cElements of competencyompetency
Definition Of Competency
Skill Knowledge
Competency
Knowledge -Information an individual has in specific content areas.
“ What the individual
Not a definition of competency
91
Attributes
Competency “ What the individual needs to know”
Attributes : “What the indiv idual needs to be”
• Motive - The things which drive an individual to act.
• Traits - Physical characteristics and consistent responses to situation or information.
• Values - An individual’s attitudes , self-concept,or self-image.
Skill - Ability to perform a certain mental or physical task.
“What the individual is able to do.”
Example: Roger Federer competencyExample: Roger Federer competency
Knowledge: • Tennis theory• Rule and regulation
Skills:• Serving
92
• Serving• Stepping• Hitting• etc.
Attributes:• Emotional control• Achievement orientation
Superior performance
Superior behaviors
Essential competencyEssential competency: : 3 3 typestypes
Managerial competency
�=65@��+�,-�,��T�@>,@�+�,.�<A`�-.����:J3������ <L8� ก��+�<���1�[, ก��C�-��� (Analysis and Decision-making), A��������� (Leadership), ก��E�'���ก������� ���(Change management) ��H����
93
Genericcompetency
Functional/technical
competency
�=65@��+�,-�,��T�>+BA�@>�����ก���67�[ก�.�<A�C367,@ c>75@��+�,-�,��T�@>ก.����5_�1C367-6���367ก�<Af��,����7;��ก�<L8� ก��-=>6-�� (Communication), ก������Jก�K�L������ EE���M���ก��(Project Execution), ก���L���������� (Processing tools) ��H����
�9:;�L�>��5���8K�bR��5��<���L�RC��8c���ก�>���D���?�5D��8ESก�8JD�<����[M� �5�>�<�� �'�� 5��<��ก�8�<C� �� Functional Competency �9: ก�8S8C��8ก�8 <J�� (Investment Management), ก !"#$%&%"'$#()$*+,$ (Finance and Administration), /!012 3# %ก !4!+53 ก!*6778 9: Functional Competency 701 ก !*!$/ !4!+53 ก!*6778 (Human Resource Management "(@%,A%
ก���.� ก���.� Competency Competency ,��L3��67�[ก�,��L3��67�[ก�
�3��ก��-���� / ��<�=6ก:J3-,��7��
� < =>60-+7�����@ � ��<ก87 <53�,�6�J8��67�[ก�
� -����:J3-,���ก0��87C8�7j <L8� ก��A�1ก�E��-,��<�=6ก-=>6C8�7j ��3<�,�1-,
94
-����:J3-,���ก0��87C8�7j <L8� ก��A�1ก�E��-,��<�=6ก-=>6C8�7j ��3<�,�1-,
� ก.������g-,�C�567:J3-,����C.�0��877�� 0�1 Competency �@>67�[ก�C367ก��
� ��:J3-,��7��,�-6�536<5@��0�1-6�-,?�Zg[
� ก���L3 Check list ��0��A�1<,��:�ก��-,?�Zg[
��=6Eก�?� <A`��+�,-�,��T<| �1C+�@>-8+���/8 ,��ก =_�S��567������_� ก�� 4����=6
A�1-�ก��g[1L8+�-87<-��,��3,�ก5^_� ������@>,@Eก�?� -J7-�,��T <�@���J30�1 4�� Competency B�3<�m+ก+8�AกC�
95
-�,��T <�@���J30�1 4�� Competency B�3<�m+ก+8�AกC�
,�C�S��5670C8�1C.�0��877��
-�,��T�.�,��L3��ก��-����0�1+8�3�7�����ก�
ก��A�1<,���8�7�� ก��ก.�����8�C6�0��
ก��A�1<,��:�7�� ก��~�ก6��, ก��-.��+�8�C6�0��
96
ก��A�1<,��:�7�� ก��~�ก6��, ก��-.��+�8�C6�0��
E�E��� &"���ก� �&����
���K������� ����กR�� ��S536,J��+�,�J3�@>�����,@��-�5�C8�7j
������@>�����0-�766กC86:J36=>�
�+�,<L@>�+L�/ L.���/ �<EZ���3��C8�7j
�+�,�J3-^ก�ก���<ก@>�+ก�
�@>,�567 �@>,�567 CompetencyCompetency
97
A�T��กRUKA����
�J��'&��
�����ก"���E�%���Vก
66กC86:J36=>�
�+�,<��L�� tC�ก��,c_.�j���JA0�����JA0����>7
�+�,�J3-^ก�ก���<ก@>�+ก�<6ก�กZg[0�1��g�8�567C�
��C��ก��0�+2�3,+�;@���A���C�C�6�<A�BA2��
;��,L�C�567�����
Iceberg Model of CompetencyIceberg Model of Competency
Easier to be developed
Necessary but not sufficient
SkillKnowledge
67�[A�1ก6�567�+�,-�,��T67�[A�1ก6�567�+�,-�,��T ก����������� ��������ก�������ก����������� ��������ก�������
98
Social RoleSelf Image
TraitsMotives
More difficult to be developed
Underlying characteristics necessary for success
Created by Spencer (1993)
Eก�?� -,��T�1 /
5@��+�,-�,��T
Eก�?� (Potential) �=661B�
�+�,-�,��T / �+�,<ก8706�0~7567�����
Eก�?� �@>�7Eก�?� �@>�7B,8B�3 4��0�1
TJก�.�,��L3
�+�,-�,��T�@>A�1กZ[L�<�
99
�@>���+8��7,@6�J8 0C8�7B,8B�3TJก�.�,��L3 ��ก���.�7����7j
-,��T�1 / 5@��+�,-�,��T (Competency)
�+�,�J3 �+�,-�,��T0�1 tC�ก��,�@><�,�1-,��ก���.�7����3<A`�BAC�,�@>C.�0��87�_�ก.����
�� ��..ก�� 4��53���Lก�� �<�=6� ก�� 4��53���Lก�� �<�=6� ..EE..25512551
A�12�L�[567 IDP
1. 0:� 4���������� (Individual Development Plan : IDP) �=6 ก�6���=6 0�+��7�@>1L8+���3�����ก�����8+�7��-�,��T�.�7��B�3�����<Af��,�� �� -�5�+�L�L@ 567C�
2. IDP <A�0�+��7�@>L8+���3:J3�7���/L�,@<��=>67,=6��ก�� 4���+�,-�,��T 567�����ก�����8+�7����AW��� 2��������8+�7��B�3A�1��กC[�L30:�7��567�����ก�����8+�7����AW��� 2��������8+�7��B�3A�1��กC[�L30:�7���7ก�8�+ ก��1��ก��~�ก6��,0�1 4�� �+,�_7 <��=>67,=6ก�� 4���+�,-�,��T567��8+�7���3+�+�;@6=>�j <L8� -6�7�� ��=6 ก��~�ก6��,
3. IDP ,@+CT�A�1-7�[��ก ��ก�� 4����686� (Weakness) 0�1<-��,��05m7 (Strength) 567�����ก�����8+�7�� IDP ^7<A�0:�-.����ก�� 4�������ก� < =>6<C�@�,�+�, �36,��3,@��g-,�C��+�,-�,��T 0�1Eก�?� ��ก���.�7��-.����C.�0��87�@>-J75^_�C86BA��6���C ��=6C�,<-3���7�+�,ก3�+��3���-��6�L@ (Career Path) �@>67�[ก�B�3ก.����5^_�
IDP B,8�L8ก�1�+�ก��A�1<,��:�ก��A���C�7�� (Performance Appraisal) < =>6ก��<�=>6�C.�0��877�� ��=6< =>6ก��A��<7��<�=6� 0�1ก����3:�C6�0��
A�12�L�[567 IDP
A��<7��<�=6� 0�1ก����3:�C6�0�� ���JA0��C8�7j
�6ก�ก�.� IDP ,��L3��ก��~�ก6��,6��,0�1 4��0�3+ 67�[ก� �7-�,��T�.� IDP ,��L3�+��J8BAก��1��7���� ��ก������ �7�@_
ก.����<A`� KPI 0�1�7-�,��T�.�,��L3ก.���� tC�ก��, ก���J0� <6���-8567:J3�7���/L���ก�� 4���+�,-�,��T567�����ก� ����8+�7��B�36@ก�3+�
ก���.� IDP ,��L3
����8+�7��B�36@ก�3+�
ก����.�:7�+�,ก3�+��3���-��6�L@ IDP TJกก.����5^_�<A`�0�+��7��ก�� 4�������ก�����8+�7��ก86�<�=>6�C.�0��877�� ��=6�L3<A�0�+��7ก�� 4���+�,-�,��T567�����ก�����8+�7��ก86�ก��26��3��
ก���.� IDP ,��L3
26��3��
��.�0:�-=��6�C.�0��877�� IDP<A`�0:�7���@>L8+� 4���+�,-�,��T567�����ก��@>B�3��ก����<�=6ก��3<A`� :J3-=��6�C.�0��877�� < =>6<C�@�,�+�,
ก���.� IDP ,��L3
567�����ก��@>B�3��ก����<�=6ก��3<A`� :J3-=��6�C.�0��877�� < =>6<C�@�,�+�, �36,��ก���.�7�� ��3ก�:J3-=��6�C.�0��877��ก86��@>1B�3��ก��<�=>6�C.�0��877���@>-J75^_�
ก��-�3�7+4�;��, IDP <A`�ก��<A�@>�� tC�ก��,567�����ก�����8+�7�� 0�1<,=>6�����ก�����8+�7��,@ tC�ก��,�@>�@ C�,0���@>67�[ก�����+7B+3 tC�ก��,<��8��@_�86,B�3��ก��-=��6��ก�� ��8���^>7BA-J8��6@ก��8���^>7
ก���.� IDP ,��L3
ก���ก���+�,�J3 (Knowledge Management : KM) �=6 ก��������67�[�+�,�J3��3<ก��5^_� c>7 IDP <A�<�=>67567ก�� 4�������ก�����8+�7��<ก��ก��<�@���J35^_� <A�0:�7����3�����ก�����8+�7��
ก���.� IDP ,��L3
�����ก�����8+�7��<ก��ก��<�@���J35^_� <A�0:�7����3�����ก�����8+�7�� <ก��ก�� 4�� �+�,�J3��C�<67 �.�BA-J8ก��0�ก<A�@>��ก��<�@���J3ก������ก� ����8+�7����6=>�j
ก��+�Eก�?� ก��+�Eก�?� 77 67�[A�1ก6�67�[A�1ก6�
� �+�,-�,��T�3��?�Z� (Verbal Factor)
� �+�,-�,��T�3��C+<�5 (Number Factor)
� �+�,-�,��T�3��<�C�:� (Reasoning Factor)
108
� �+�,-�,��T�3��<�C�:� (Reasoning Factor)
� �+�,-�,��T�3��,�C�-, �;[ (Spatial Factor)
� �+�,-�,��T�3���+�,.� (Memory Factor)
� �+�,-�,��T�3��ก��<�@���J3 (Perceptual Factor)
� �+�,-�,��T�3���+�,��8670��8+��ก���L3�.� (Word Fluency Factor)
ก��+�Eก�?� ก��+�Eก�?�
ก��+�Eก�?� ��=6�+�,-�,��T��7�+�,��� 0�1ก��ก�1�.�567����� c>7<A`� =_�S��-.��/567ก�� 4�� (Train Ability) ,@+�;@ก���7C86BA�@_
� �L30��A�1<,����-6� Ability
109
� �L30��A�1<,����-6� Ability
� ก��-,?�Zg[ (C367�L3�+�,-�,��T567:J3-,?�Zg[6�8�7,�ก)
ก��+�-,��T1 ก��+�-,��T1 / / 5@��+�,-�,��T 5@��+�,-�,��T ((Competency Assessment)Competency Assessment)
� ��-6��+�,�J3 (Knowledge)
� ���67A���C� < =>6C�+-6��กZ1 (Skill) �+�,-�,��T (Ability) ��g�กZg1�@><�,�1ก�7�� (Attribute) ��7���_�2��C�7 <L8� ก���L3
110
��g�กZg1�@><�,�1ก�7�� (Attribute) ��7���_�2��C�7 <L8� ก���L3-T��ก��g[ (Simulation) ��=6~�ก�.���7 (Ability Test)
� ก��<~f�C��C�, -7<กC tC�ก��,�8+,ก�:J36=>� (���67A���C�7��L8+7<+����^>7)
� ก��-,?�Zg[ C367�L3�+�,-�,��T567:J3-,?�Zg[6�8�7,�ก
การบนไทย การบนไทย Functional Competency Functional Competency Hard Skills Core CompetencyHard Skills Core Competency
1. Teamwork and Team Leadership2. Strategic Agility3. Customer Service Orientation/Client need
focused4. Ethics, Integrity, Trust
111
4. Ethics, Integrity, Trust5. Leadership6. Perspective Vision7. Achievement and Action Oriented8. Business Acumen9. Directing Others / Providing Directions10. Career Ambition11. Leading Change / Change Agent
112
113 114
ก��A�1<,��< =>6�� ก��A�1<,��< =>6�� Competency Gap AnalysisCompetency Gap Analysis
1. �+��3�7��,@�+�,<53��+CT�A�1-7�[��ก��A�1<,��+8�<A`�ก��A�1<,��< =>6ก�� 4��:J3�C3�7���/L��@>�75���+�,�J3 �กZ1 0�1��g�กZg1�@>.�<A`���7���_7�,���=6��7-8+�
1.1 < =>6< �>,<C�,��-8+��@>�7B,8-,�J�g[ / ���T3+�
115
1.1 < =>6< �>,<C�,��-8+��@>�7B,8-,�J�g[ / ���T3+� 1.2 :J3�C3�7���/L���7��6�,@�+�,�J3�+�,<L@>�+L�/
0�1��g�กZg1�@><�,�1ก�7����AW��� 0C8�75���+�,�J3 �+�,<L@>�+L�/0�1��g�กZg1�@><�,�1ก�7���@>1C367,6��,����3< �>,5^_���0C8�1A� ��=61C367<C�@�,�+�, �36,< =>6A���1��BA��:��L6�7����C.�0��87�@>-J75^_�
ก��A�1<,��< =>6�� ก��A�1<,��< =>6�� Competency Gap AnalysisCompetency Gap Analysis
2. �ก7��,@�+�,<53��0�1<�m�A�12�L�[��ก���.� IDP < =>6��3C�<67B�3��26ก�-��ก�� 4���+�,�J3 �+�,<L@>�+L�/ 0�1,@��g�กZg1�@><�,�1ก�7��0�1-�,��T<��/ก3�+��3���-�5�+�L�L@ 567C�B�36�8�7,=66�L@ �_7��AW���0�16���C
116
6�8�7,=66�L@ �_7��AW���0�16���C
Development ToolsDevelopment Tools
Certify(ประกาศนยบตรวชาชพ) Self Learning
(การเรยนรดวยตนเอง)
Corporate BusinessObjectives
117Site Visit
(การดงานนอกสถานท)
Activity(การจด / เขารวมกจกรรม)
Project Assignment(การมอบหมายงาน)
Human ResourceDevelopment
Meeting & Sharing(ประชมกลม / แลกเปลยน)
Coaching(เรยนรงานจากผมประสบการณ)
<��=>67,=6�@>�L3��ก�� 4�������ก�<��=>67,=6�@>�L3��ก�� 4�������ก� Development ToolsDevelopment Tools
Corporate BusinessObjectives
Self Development IDP Program
Continuing HRD ProgramContinuing HRD Program
118
CoachingE-Library
E-Learning
Human ResourceDevelopment
On the Job Training
Job on Film
ก��6��,��5g1A���C�7�� <A`�<��=>67,=6ก�� 4�������ก��3+�ก��~�กA���C���7 67�[ก�-,���,8�L3 OJT ��ก��-�3�7�����ก�Eก��T8���6� 0�10�ก<A�@>���+�,�J3 ��=6 Knowledge Sharing < =>6��L867+8�7�+�,�J3567����67�[ก���3,�ก�@>-�� 2��
On the Job TrainingOn the Job Training
119
Sharing < =>6��L867+8�7�+�,�J3567����67�[ก���3,�ก�@>-�� 2���+��3�7�� / :J3�7���/L� ��:��L6���ก����3 �ก7���J3��-�>7C8�7j �@>.�<A`� �7�@_
1. �J8,=65_�C6�ก��A���C�7�� (Procedure)
2. +�;@ก��A���C�7�� (Work Instruction)
3. �J8,=6ก���.�7�� (Manual)
On the Job TrainingOn the Job Training
120
3. �J8,=6ก���.�7�� (Manual)
4. �1<�@��As��C��@><ก@>�+5367ก�ก���.�7�� (Rules & Regulation)
5. <��2�2��@>��,8j (T3�,@)
On the Job Training 0�1 Coaching ��3��ก� 0C8ก��Coaching B,8.�<A�C367A���C�7����7��-T���@>��7 6�<A�ก��.��67-T��ก��g[<-,=6���7 < =>6��3 �ก7��B�3
On the Job TrainingOn the Job Training & Coaching& Coaching
121
<A�ก��.��67-T��ก��g[<-,=6���7 < =>6��3 �ก7��B�3~�ก~�0�1A���C�
ก��<�@���J366�B��[ (e-Learning)
ก��<�@���J3:8��-=>66�<�mก��6��ก-[ ( e - learning ) < =>6��3 �ก7��B�3EกZ�0�1 4��C+<676�8�7-,>.�<-,6 c>71L8+���L867+8�756726ก�-��ก��
<�@���J3 2��6�E�<��2�2��@ก��-=>6-��0�1-��-�<�E c>7-�,��T<L=>6,2�7:J3<�@��B,8+8�16�J8-8+���5672�ก ��3-�,��T�J3 �+�,<A`�BA
5672�ก �_7<�=>67��+ 58�+-�� +�L�ก�� �+�,�J3
122
5672�ก �_7<�=>67��+ 58�+-�� +�L�ก�� �+�,�J3
:8����7 www.opdcacademy.com/www.tsi-thailand.org/
2�� ก. .�. -.��ก7���g1ก��,ก�� 4���1����Lก��(B,8<-@��8��L38��)
e-Library
y�+�,�J3 <A`�-���� �[�@>���กm52,�BAB,8B�3 0�1�L3B,8�J3�,��+�,�J3 <A`�-���� �[�@>���กm52,�BAB,8B�3 0�1�L3B,8�J3�,�z
<�=6ก-����7-=6 < =>6 4���+�,�J3�+�,-�,��T����กj �3��.. 6�<A`�A�12�L�[-.���� �ก7����ก�8��ก+8� 400 <�8,
123
6�<A`�A�12�L�[-.���� �ก7����ก�8��ก+8� 400 <�8,
�3�����7-=6B�3�@> ... www.samarthre.com <,�J 4���� ��ก�������+536 e-Library
ก��<�@���J3078����ก?� ��C�[ <A���>7��ก��<�@���J30�1 4��
�@>�6ก�ก1�.�,�A���L3��ก��A���C�7��0�1ก���.�<���L@+�CA�1.�+�0�3+ �7L8+�-87<-��,�E��C�
�8����, 0�1 tC�ก��,��ก���~�ก��<�@���J3 0�1 4��C�<676�8�7B,8������>7
124
4��C�<676�8�7B,8������>7
เพราะเราเชอวาการเรยนรดวยตนเอง จะชวยเปลยนชวตเราได
(จดตามขดความสามารถทใชในงาน)
JOB ON FILMJOB ON FILM
125
EE--LIBRARYLIBRARY
EE--LEARNINGLEARNING
126
ก��-�3�7�� 0�1-7�,��8���,8��3,@��-��กก��<�@���J3
1. ก��-�3�7�����ก�E�@>-87<-��,��3<ก��-7�,�@>,@��-�6��ก<�@���J3 < =>6L8+���3-�,��TC�,��ก��<A�@>��0A�70�1A��C+B�3
2. :J3�������.�<���ก�� 4��0�1���<��=>67,=60�16�Aก�g[�@>.�<A`�
ก��+�70:��� ��ก�,��Z�[ก��+�70:��� ��ก�,��Z�[
127
2. :J3�������.�<���ก�� 4��0�1���<��=>67,=60�16�Aก�g[�@>.�<A`�< =>6��3 �ก7��-�,��T���+�,�J3�_7<ก8�0�1��,8B�3C�6�<+��
ก����;ก���������� ��ก�,��Z�[ ก����;ก���������� ��ก�,��Z�[ < =>6ก��<C��2C�@>�>7�=�< =>6ก��<C��2C�@>�>7�=�
ก��-�3�7�+�,B�3<A�@����ก��05875���7;��ก�
1. -�3�7A�1-��;�?� ก����������3-J75^_��3+�ก���.�<6�<��2�2��@>2��<| �1<��2�2��@>-��-�<�E,��L36�8�7B�3:�
128
2��<| �1<��2�2��@>-��-�<�E,��L36�8�7B�3:�
2. ,@ก�� 4��ก��������0�1ก���ก���@>�@ L8+���3:�:��C0�1ก���.�7��56767�[ก�,@��g?� �@5^_� :�:��C-J75^_� 0�1C3����TJก�7
3. ���3,@ก��~�ก6��,�กZ10ก8 �ก7����ก��8, �ก7��A���C�ก�� �.�<���ก��0�1���ก�� < =>6��3<ก�� < =>6��3<ก�� Production Efficiency Production Efficiency ?���C3?���C3Productivity, Cost, Quality Productivity, Cost, Quality 0�1 0�1 SpeedSpeed c>7A�1-��;�?� (Efficiency) �@_1<A`�AW��.���3B�3<A�@����ก��05875���7;��ก�
ก����;ก���������� ��ก�,��Z�[ < =>6ก��<C��2C�@>�>7�=�ก����;ก���������� ��ก�,��Z�[ < =>6ก��<C��2C�@>�>7�=�
0�+��7ก���������� ��ก�,��Z�[<L�7ก����;0�3��7 �=6 ก��,@ y:J3�.�z ��ก�1���@>,@��g?� �J3กก��J7� 0�1�L3AW//�,��Z�[ < =>6ก���.�7����3<ก��:��@
:J3�.����;E�-C�[ (Strategic Leadership) <A`��+�,�,��567:J3�.�
129
:J3�.����;E�-C�[ (Strategic Leadership) <A`��+�,�,��567:J3�.����2�ก�?�+4�[ c>71C367,@+�-��E�[Bก� �ก+3�7 0�1,@�C���,����g�8� 0�1�+�,<��/<C��2C567�� ��ก�,��Z�[
67�[A�1ก6�-.��/��ก�� 4���� ��ก�,��Z�[67�[A�1ก6�-.��/��ก�� 4���� ��ก�,��Z�[1. �C-.��^ก��ก��6��ก<�@���J3
2. ก�6��+�,��� (Paradigm) 0�1ก��<A�@>��ก�6��+�,��� (Paradigm Shifting)
3. Value of Life
4. ก��B�3��ก��-��-����ก��6���+, ��8+�7��. 67�[ก� 0�1
130
4. ก��B�3��ก��-��-����ก��6���+, ��8+�7��. 67�[ก� 0�1-7�,
AW�0�87�+�,-.�<�m567ก�� 4���� ��ก�,��Z�[AW�0�87�+�,-.�<�m567ก�� 4���� ��ก�,��Z�[
1. �2����56767�[ก� 0�1ก��B�3��ก��-��-����ก:J3�������1��-J7��<�=>67ก�� 4�������ก�
2. �JA0��567ก���0�1ก��������7��~�ก6��,
131
2. �JA0��567ก���0�1ก��������7��~�ก6��,
3. �กZ1�+�,L.���/0�1�+�,<53���������567<3���3��@>~�ก6��,
4. �C-.��^ก��ก��<�@���J3 0�10�7J7���ก�� 4��C�<67567 �ก7��<67
5. ก���ก�� 4�������ก��@><A`��1��0�1C86<�=>67
<�����-.��/��ก�� 4���� ��ก�,��Z�[<�����-.��/��ก�� 4���� ��ก�,��Z�[
1. 4���ก��686�
132
2. <-��,�ก��05m7�@>,@6�J8
� �.�C�<67��3�@<�@>�, (Lead Yourself) � �_7��-8+�567ก���+���,6��,g[
� ก��������<+��
� ก����.����+�,-.��/
��กก���.�7���8+,ก�:J3�7���/L���กก���.�7���8+,ก�:J3�7���/L�
133
� ก����.����+�,-.��/
� ก��-�3�7�+�,B+3+�7��ก������1����
� ก��-�3�7-, �;?� ก�:J3�������1��-J7�@><�,�1-,
� 0�87<��?��1567:J3�7���/L�
� �J3+8�<,=>6B��+�<�����3� <+�����+�T6�
� <�����ก��-=>6-��0�1ก��A�1-��7��
� <A`�< =>6��@>�@�� ,�C�?� �=6 ��กS��567ก��,@6��;� �C86:J36=>�,�C�?� �=6 ��กS��567ก��,@6��;� �C86:J36=>�
��กก��������< =>6��8+,7�� 0�1�������1��<�@�+ก���กก��������< =>6��8+,7�� 0�1�������1��<�@�+ก�
134
,�C�?� �=6 ��กS��567ก��,@6��;� �C86:J36=>�,�C�?� �=6 ��กS��567ก��,@6��;� �C86:J36=>�
�� ,�C�?� �=6 =_�S��567�+�,-.�<�m,�C�?� �=6 =_�S��567�+�,-.�<�m
�� ,�C�?� �=6 ก.��7 ���AW/��,�C�?� �=6 ก.��7 ���AW/��
� �6,�����+�,����@>�@�@>-��0�1-,<�C�-,:��@>-���@><ก��5^_�
L=>6<-@�7B,8B�3,��กก���@><�� J�T7C+<67 L=>6<-@�7B,8B�3,��กก���@><�� J�T7C+<67 0C8,��กก���@>��6=>� J�T7<��
� ,@?�+1:J3�.�-�3�7�+�,�8�<L=>6T=60�1�+�,��C�;��,
� ,6��,��7��0�1L8+�-6�7��
� ������C�,��ก�tZs@ X, �tZs@ Y
��กก��������:J3�C3�7���/L���กก��������:J3�C3�7���/L�
135
� ������C�,��ก�tZs@ X, �tZs@ Y
� T8���6�+�-��E�[
� <���<53���:J3�� (Management by walking around)� ��3��7+���ก��-�3�7:�7��
0�+2�3,ก��~�ก6��,0�1ก��0�+2�3,ก��~�ก6��,0�1ก�� 4�������ก���6���C 4�������ก���6���C
1. <Af��,��0�1ก����;��ก���.�<���;��ก� 1<A`�C+ก.������E��70�1��ก-JC���ก�� 4�������ก�
2. 0�+2�3,ก��~�ก6��,1<A`��1�� Multi Skill ,�กก+8�ก��<A`�
136
2. 0�+2�3,ก��~�ก6��,1<A`��1�� Multi Skill ,�กก+8�ก��<A`� Specialist 2��C367�.�<���ก��~�ก6��,6�8�7C86<�=>67 0�1,@0:�ก�� 4�������ก�6�8�7L�<� (Individual Development Plan) 0�1<A`��1���@>�@
3. <Af��,��567ก��~�ก6��, ,�87<�3�BA�@>ก�� 4��A��A��7:�ก��A���C�7��,��L8< @�7< =>6ก��-�3�7�กZ1
0�+2�3,ก��~�ก6��,0�1ก�� 4�������ก���6���C0�+2�3,ก��~�ก6��,0�1ก�� 4�������ก���6���C
4. <��2�2��@>1<53�,�,@�����-.��/��;��ก� 0�1L@+�CA�1.�+�,�ก5^_�6�8�7��@ก<�@>�7,�B�3
137
4. <��2�2��@>1<53�,�,@�����-.��/��;��ก� 0�1L@+�CA�1.�+�,�ก5^_�6�8�7��@ก<�@>�7,�B�3
5. <��2�2��@>-=>6ก��-6�1�.�,��L3��ก��~�ก6��,,�ก5^_� <L8� �1��ก��<�@�� ก��-6���7Bก� VDO. Conferencing
6. ��ก-JC��@> <ก@> �+ก�ก��0ก3AW/�� ก��C�-��� ก��<A`�:J3�. � ก���������+�,<A�@>��0A�7 0�1ก���.�7��<A`��@, 1<A`���ก-JC��@>,@�+�,-.��/ �+,�_7<��2�2��@> 0�1?�Z�C8�7L�C��3+�
0�+2�3,ก��~�ก6��, ก��8,�@> 0�+2�3,ก��~�ก6��, ก��8,�@> 11 :J3�������1��-J7:J3�������1��-J7
1. ,�87<�3��+�,�J3��7�3���+�,���<L�7ก����; (Strategy)
2. +�;@���0��:J3������ (Executive Thinking)
3. ก�����6�8�7<A`��1�� (Systematic Thinking)
138
3. ก�����6�8�7<A`��1�� (Systematic Thinking)
4. ก��<A`�:J3������ก��<A�@>��0A�7 (Change Management)
5. ก���������+�,-, �;[�_7?����0�1?���6ก67�[ก�<��2�2��@>-,���,8 ?�Z�C8�7L�C�0�1�+�,0CกC8�7567+4�;��,
0�+2�3,ก��~�ก6��, ก��8,�@> 0�+2�3,ก��~�ก6��, ก��8,�@> 22 �1��:J3�7���/L��1��:J3�7���/L�
1. �+�,�J3��7�3���+�,���-�3�7-���[
2. �กZ1�3��ก���������+�,�=����8�
3. �.���3<ก��ก��<A�@>��0A�7 BA����7�@>TJกC3670�1C�7<Af��,��
139
3. �.���3<ก��ก��<A�@>��0A�7 BA����7�@>TJกC3670�1C�7<Af��,��
4. �กZ1��7�3�� Management Skill -J7
5. �กZ1��ก��-�3�7�+�,-, �;[ก������
6. �กZ1��ก��<A`�:J3�.� 0�1ก���.�7��<A`��@,
7. �กZ1��7�3��<��2�2��@> ?�Z�C8�7L�C� 0�1�+�,0CกC8�7567+4�;��,
0�+2�3,ก��~�ก6��, ก��8,�@> 0�+2�3,ก��~�ก6��, ก��8,�@> 33 �1��A���C�ก���1��A���C�ก��
1. ,@�C-.��^ก��ก����3���ก���Jก�3�
2. ,@�กZ1��ก���.�7���@><A`�0�� Multi Skill
3. ,@0�7ก�1C�3�����7�~��J3-J7
140
3. ,@0�7ก�1C�3�����7�~��J3-J7
4. �+�,�J3��7�3��<��2�2��@> 0�1?�Z�C8�7L�C�
5. �กZ1��ก���.�7��?���C3�+�,ก���
6. �กZ1��ก���.�7���8+,ก�:J36=>�
67�[ก��@>A�1-��+�,-.�<�mA�1ก6��3+�AW� �7�@_:J3������1. ,@+�-��E�[�@>L�<� 0�1�.�BAA���C���3�����<Af��,��56767�[ก�
�;ก� ,@+4�;��,-�,��T�@>-6���367ก�<Af��,��56767�[ก�2. ,@�1��ก���������ก���@>�@ ��ก��ก.����0:�ก����;0�1
AW�-.��/0�87�+�,-.�<�m56767�[ก�AW�-.��/0�87�+�,-.�<�m56767�[ก�
141
2. ,@�1��ก���������ก���@>�@ ��ก��ก.����0:�ก����;0�1-�,��Tก.�ก��J0� ��3�����<Af��,��56767�[ก�B�3
3. ,@�@,7���@>,@�+�,�J3�+�,<L@>�+L�/0��,=66�L@ ����ก-�5�0�1 ,@ Unity �+,�_7,@�+�,�ก0�1�+�,:Jก �C86< =>6��8+,7��0�167�[ก�
4. ,@ก���������ก��:�ก��A���C�7��6�8�7,@A�1-��;�?�
5. <A`�67�[ก�0�87ก��<�@���J3 ,@0:�ก�� 4�������ก�6�8�7<A`��1��0�1C86<�=>67
6. ,@�+�,-�,��T��ก��������ก��<A�@>��0A�7
AW�-.��/0�87�+�,-.�<�m56767�[ก�AW�-.��/0�87�+�,-.�<�m56767�[ก�
142
6. ,@�+�,-�,��T��ก��������ก��<A�@>��0A�7
7. ,@ก���.��1�� Rewarding and Punishment ,��L36�8�7<�,�1-,0�1,@A�1-��;�?�
8. �.�<��2�2��@,�A���L3��7��< =>6��3<ก��A�12�L�[-J7-��
9. ��3�+�,-.��/ก�ก������������67�[ก� < ��1 y��z �=6 AW�567�+�,-.�<�m�@>�>7�=�56767�[ก�
�+�,-�,��T567���.�7�������,8�+�,-�,��T567���.�7�������,8� �+�,<L@>�+L�/��7���_7��AW���0�16���C
(Continuous Learning)� ก���.�<��2�2��@><53��L3��7��B�36�8�7,@A�1-��;�?� � International Standard� Proactive & Innovative
��กก���������������AW����@>:J3������1C367�.��7T^7��กก���������������AW����@>:J3������1C367�.��7T^7
143
� Proactive & Innovative� �+�,-�,��T��ก���������+�,<A�@>��0A�7
(Change Management)� Effective under pressure� �+�,-�,��T��ก���.�7��C8�7+4�;��,67�[ก�� �+�,-�,��T���3��ก���L3?�Z�C8�7A�1<�E
0�+���ก���������ก����<ก870�+���ก���������ก����<ก87
67�[ก�,67+8�-�>7-.��/�@><A`�C+5�<��=>6�67�[ก� ��3�����<Af��,�� �=6�����ก� 2��<| �1��<ก87��<ก87 (Talent)(Talent) 0�1���Z��7,@ก��-�3�70�1A��ก����;ก���������ก����<ก87��3,@�+�,-6���367ก�ก����;0�1<Af��,��56767�[ก�
144
-�3�70�1A��ก����;ก���������ก����<ก87��3,@�+�,-6���367ก�ก����;0�1<Af��,��56767�[ก�
Talent ManagementTalent Management
��<ก87(Talent) ��=6��7��_76�<�@�ก��+��87(Star) <A`� �ก7���@>,@:�ก��A���C�7���@<�@>�, ,@-,��T�1��ก (Competency) 0�1,@Eก�?� 6�J8��5_�-J7c>7,ก,@.��+�B,8,�ก��0C8�167�[ก� A�1,�g 3-5% <,=>6<A�@��<�@��ก�.��+� �ก7���_767�[ก� ��=6B,8<ก��10%567 �ก7��
145
�1���ก��0�1������ (Managerial Level) ��=66@ก�3����^>7�@>1-7<กCB�3+8� �ก7��:J3��<A� ��<ก876� ���g�B�3�ก:�ก�1��C8667�[ก��_7AW���0�16���C ��ก67�[ก�C367-J/<-@������ก��7ก�8�+BA
Talent ManagementTalent Management
�7�_���<ก877<A�@��<-,=6���� (Human Capital) �@><A`��+���ก��ก���.�<���7��56767�[ก� -�,��TA���C�7��C�,�@>B�3��,6��,���3+�C�<67(Self-Directed) 2��6�B,8C367ก�� @><�@_�7��=6�+��3�C�+-6��+���,7�� �6ก�ก�@_��<ก87�7-�,��T-�3�7:�7��
146
�+��3�C�+-6��+���,7�� �6ก�ก�@_��<ก87�7-�,��T-�3�7:�7���+Cก��, ��=60�+�+�,�����,8��ก���.�<���7����30ก867�[ก�B�3
Talent ManagementTalent Management
��<ก871C367,@:�ก��As��C�7��-J7 (High Performance) 0�1Eก�?� ��ก���.�7��-J7 (High Potential) 2��:�ก��A���C�7��-�,��T�B�3�ก<Af��,���@>�.�-.�<�m ��=6C+L@_+�:�ก��A���C�7�� (KPIs) �36���7
147
(KPIs) �36���7
Talent ManagementTalent Management
ก��+�Eก�?� +�B�3�ก
1. Personal Characteristic ��g�กZg1<L�7����� c>76�0CกC8�7ก�C�, Value ��=6+4�;��,5670C8�167�[ก�
2. Business Capability ��<ก870�1���@1C367�ก����<L�7;��ก�B�3 ������0�1�ก��ก���B�3
148
������0�1�ก��ก���B�3
3. Leadership Capability �+�,-�,��T��ก��<A`�:J3�.��@>67�[ก�6��ก<�m���=6����+7 c>70C8�167�[ก�6�0CกC8�7ก�BA
Talent ManagementTalent Management
�6ก�ก��<ก8756767�[ก�1,@:�ก��A���C�7���@>2��<�8� 0�1,@�กZg1�@>0CกC8�7�ก�����ก�6=>�0�3+ ��<ก87�7,@�+�,C367ก��0�1�+�,����+7�@>0CกC8�7�ก�����ก�6=>��3+� <L8� ��<ก876�B,8C367ก��ก��~�ก6��,��<�=>67�กZ1ก��A���C�7��
149
��<ก876�B,8C367ก��ก��~�ก6��,��<�=>67�กZ1ก��A���C�7��<�,=6�ก������ก�6=>��>+BA
0C8��<ก87C367ก��26ก�-��ก��B�3��:��L6���7���3���� 0�1,@�+�,<-@>�7-J7 ��<ก87<��8��@_�7�86�53�7,@�+�,,>����C+<67-J7 B,8C367ก���+���,ก���7���/L��ก�+��3�7��,�ก�ก
Talent ManagementTalent Management
<�=>67�ก��<ก87<��8��@_,@26ก�-��ก��<�=6ก67�[ก��@>1�8+,7��,�กก+8������ก��>+BA ��<ก87��7��6��1<��C86ก��A���C�C�,�.�->7��=6กs�1<�@�� <,=>6<5�<�m�+8��.�->7��=6กs�1<�@���_�B,8,@<�C�:�< @�7 6 7
150
กs�1<�@�� <,=>6<5�<�m�+8��.�->7��=6กs�1<�@���_�B,8,@<�C�:�< @�7 6 7<A`�ก����กC8667�[ก���ก���7���/L���<ก87<��8��@_
6�8�7B�กm�@ 67�[ก�C8�7j�7�7C367ก����<ก87<��8��@_��36�J8?����67�[ก� < =>6<-��,5@��+�,-�,��T56767�[ก� 7-87:���3<ก��ก��0�87L�7C+��<ก87�1�+8�767�[ก�<ก��5^_� ��=6�@><�@�ก+8� War of Talent ��ก67�[ก�-J/<-@���<ก87BA 1ก86��3<ก��ก��-J/<-@��_7�����ก��@>,@
Talent ManagementTalent Management
151
67�[ก�-J/<-@���<ก87BA 1ก86��3<ก��ก��-J/<-@��_7�����ก��@>,@�+�,-�,��T 0�1,@Eก�?� -J7��ก��A���C�7�� 0�1�7-J/<-@��+�,�J30�1�+�,<L@>�+L�/ ��7���@>C��6�J8ก�������_�BA�3+�
Talented People Talented People %&��a#%&��a#
David Sears (2003) –ก�8�++8�<A`������ �@>,@�C-.��ก567�+�,A���T���@>C367ก��1A�1-��+�,-.�<�m (Achievement) ����3��@>
152
A�1-��+�,-.�<�m (Achievement) ����3��@> ก��7�� ,ก10-�7��3<�m�+8�C�<67,@�กZ1 (Skill) 0�1�+�,-�,��T��ก���.�7�� (Capabilities) �@>B�3��,6��,��
Talented People Talented People %&��a#%&��a#
Lance A.Berger & Associates (2004) � ,67+8� Super keepers 1<A� �ก7���@>,@:�ก��A���C�7���@<��E (Superior Performance) <A�������@>,@Eก�?� -J70�1,@:�7��2��<�8�<ก��ก+8��+�,����+7 ��=6,�C�S���@>ก.����B+3<A�6�8�7,�ก (Greatly exceed expectations)
�6ก�ก�@_������@><A� Super keepers 1<A����@>-�,��TJ7���3:J36=>�0-�7 :�7���@>
153
�6ก�ก�@_������@><A� Super keepers 1<A����@>-�,��TJ7���3:J36=>�0-�7 :�7���@>�@<��E�3+�<L8�ก� <A�:J3�@>,@�+�,-�,��T��ก (Core Competency) C�,�@>67�[ก��C367ก���+,T^7<A�������@><A�0,80����=6C+6�8�7 (Role Model) 567:J3�@>A�1-��+�,-.�<�m����3��@>ก��7��
�+8��กZg1567��A�1<?��@_1<A������ก��@>67�[ก���+��กZ�0�1�^7�+�,-�,��T0�1Eก�?� �@>,@6�J8,��L3��3<ก��A�12�L�[6�8�7<Cm,�@> 2��AกC�0�3+67�[ก���+�-�3�7ก��8,���@><�@�ก+8� Super keepers ��36�J8A�1,�g 3-5% 5676C��ก.��7���@>,@
1. <A`������ก��@><A`���<ก87 �+�,<ก87�_7<�=>677��0�1<�=>67�� �>�กm�=6Talented People 1C367<A`� “ ��<ก87” 0�1 “ ���@” < ��11B,8,@�+�,�,����<��
��ก �ก7��<A`�< @�70�8���@��=6��<ก876�8�7<�@�+ 56��3:J368��
����������������������������������//���������������������������� ��ก���� ��������ก���������ก���� ��������ก�������
154
��ก �ก7��<A`�< @�70�8���@��=6��<ก876�8�7<�@�+ 56��3:J368���67����������ก��ก ��������� ���ก� ก�����������ก�� ����ก�� ��� ���� ��������� ��������� !����"��#� �$ก���� ก��
�����ก ������%�ก&�����������"�ก�����"�&" ���'� (�����#�������)*"$�����+$ก������,#� ��,����� ก&��ก����ก��ก ��������ก� ��ก�����������ก�� �&'�ก��� ./������,#� ����ก ���ก&����� �� ��������� �� ���������)01�����2����#������� ����� ก��<A`����@0C8B,8�L8��<ก87
�����567:J3�����������567:J3������//:J3�7���/L�:J3�7���/L� ��ก�� 4���� ��ก�,��Z�[��ก�� 4���� ��ก�,��Z�[
155
�� ���������)01�����2����#������� ����� ก��<A`����@0C8B,8�L8��<ก877��กm1B,8,@A�12�L�[<L8�<�@�+ก�
A�12�L�[�@>B�3���กก����������<ก87A�12�L�[�@>B�3���กก����������<ก87
A�12�L�[���1��67�[ก�1. -�,��T-�3�7,J��8�< �>,��3ก�:J3T=6��3�B�3 �3+�ก����3�+�,-.��/ก�ก��B�3,�0�1�กZ�B+3c>7�����ก��@>,@Eก�?� -J7�@>ก86��3<ก���+�,-�,��T��ก��05875���7;��ก�B�3�1�1��+
156
ก��05875���7;��ก�B�3�1�1��+2. < �>,26ก�-��ก��6�J8�6�567;��ก� < ��1,@�+�,-�,��T��ก��A��C+< =>6ก��05875�B�3�@3. +4�;��,0�1�8����,56767�[ก�B�3��ก��-=��6��ก:J3�.�BA�7:J3���������1���67�7,�4. <A`�ก���L3�� ��ก���7ก���������@>,@6�J86�8�7.�ก� ��3<ก��A�12�L�[-J7-��
A�12�L�[�@>B�3���กก����������<ก87A�12�L�[�@>B�3���กก����������<ก87
A�12�L�[���1��~���7��1. -�,��TJ7�0�1�กZ������ก��@>,@Eก�?� -J7 c>71<A`�ก.��7��ก
567��8+�7�����1�1��+C86BA2. ��8+�7��,@ก�� 4��6�8�7C86<�=>67 �3+��@,7���@>,@�+�,-�,��T
157
2. ��8+�7��,@ก�� 4��6�8�7C86<�=>67 �3+��@,7���@>,@�+�,-�,��T3. ��6C��<-@>�7ก��5��0��������ก��@>,@�+�,-�,��T<| �1�3��
<�=>67�ก,@ก��<C�@�,�+�, �36,��3ก������ก���8���,8 c>7-6���367ก���E��7567;��ก�6�8�7C86<�=>67
4. ��ก��-J/<-@�<+��0�126ก�-�กก���@> �ก7����,8C367<�@���J3�.��+�,<53����7���@>��:��L6�
A�12�L�[���1�� �ก7��1. <ก���+�, ^7 6���ก���.�7�� <�=>67�กC�1��กT7��g�8�0�1ก��
�J0�<6���-8�ก67�[ก�0�1:J3�7���/L�6�8�7�ก�3L��2. �ก7������T7�+�,ก3�+��3���6�L@ 567C�<676�8�7L�<�
A�12�L�[�@>B�3���กก����������<ก87A�12�L�[�@>B�3���กก����������<ก87
158
2. �ก7������T7�+�,ก3�+��3���6�L@ 567C�<676�8�7L�<�3. �ก7��<�@���J3�@>1������C+<67��3A�1-�:�-.�<�m��L@+�C ?���C3ก��
-��-���56767�[ก��:J3�7���/L� @><�@_�7 �+,�_7�@,7��4. �ก7��B�3��26ก�-0�1?��ก��@>�3�����+�,-�,��T,�ก5^_�6�J8<-,6
c>7�3+�0�3+0C8<A`�A�12�L�[C86ก��< �>, J�Eก�?� 0�1�+�,ก3�+��3���6�L@ �1�1��+
1. ก���1����<ก87 (Identification Talent)
<��>,C3��กก��+�<���1�[+8�67�[ก�ก.��7�3��� �ก7���@>,@��g�กZg16�8�7B� ��=667�[ก�C367ก����<ก870���� <��>,C3�2��ก���1��+8����<A`�:J3-�3�7ก��A���C�7��B�3�@�@>-����7���@>-.��/j 567
�1���������ก����<ก87�1���������ก����<ก87(Talent Manage System)(Talent Manage System)
159
�1��+8����<A`�:J3-�3�7ก��A���C�7��B�3�@�@>-����7���@>-.��/j 567��8+�7�� ��=667�[ก�
�ก�_�67�[ก�C367+�7�2����< =>6�กZ���<��8��@_��36�J8ก�67�[ก���3����@>-�� 0�1+�7�2����< =>6��3��<��8��@_-�3�7:�ก��A���C�7���@>�@��367�[ก�6�8�7C86<�=>67
5_�C6�ก.����<Af��,��67�[ก�+8�
<Af��,��-J7-��56767�[ก��=661B�
0A�7<Af��,��67�[ก�-J8<Af��,����-8+�7��0C8�1-8+�
1�.���3-�,��T�1����g-,�C���g�กZg1��<ก87C�,�@>0C8�1-8+�7��0�167�[ก�C367ก��
160
�+��3��1�� �ก7���@>,@��g-,�C�C�,�@>67�[ก�C367ก��
�.���3����+8� �ก7����67�[ก�,@��g-,�C�C�7C�,��g�กZg1536��0�1�75����g-,�C���
-�,��T�1��B�3+8�����=6��<ก87 0�1B�3536,J�,� 4�� �ก7����3,@��g-,�C��@>67�[ก�C367ก��
�1���������ก����<ก87�1���������ก����<ก87(Talent Manage System)(Talent Manage System)
22. . ก��~�ก6��,0�1 4����<ก87ก��~�ก6��,0�1 4����<ก87(Training and Development Talent)(Training and Development Talent)
ก��A�1<,��5@��+�,-�,��T :�ก��A���C�7�� �+,T7Eก�?� 567 �ก7����67�[ก�
�6ก�ก�.���3����+8�����=6��<ก87�@>,@��g-,�C�C�7C�,�@>67�[ก�
161
�6ก�ก�.���3����+8�����=6��<ก87�@>,@��g-,�C�C�7C�,�@>67�[ก�C367ก�� 0�1,@�+�,-�,��T �@>1L8+�-�3�7��g�8���30ก867�[ก�B�30�3+ �7�.���3����+8���<ก870C8�1���75���+�,�J3 �+�,-�,��T0�1�กZ1ก��A���C�7���3�����3�7 c>7<A���3��@>56767�[ก��@>1<C�,<Cm,L867+8�75675@��+�,-�,��T0�1�กZ1ก��A���C�7����3,@�+�,-,�J�g[���T3+�C�,�@>67�[ก�B�3C_7�+�,�+7B+3
5_�C6�ก��~�ก6��,0�1 4����<ก875_�C6�ก��~�ก6��,0�1 4����<ก87
,@ 5 5_�C6� B�30ก81. ก��A�1<,���กZ1 (Assess) <A`�ก���+��+, Feed Back �ก
0��87536,J��@>���ก����2. ก��+�<���1�[ (Analyze) <A`�ก���+��+, +�<���1�[ A�1<,��536,J�
162
2. ก��+�<���1�[ (Analyze) <A`�ก���+��+, +�<���1�[ A�1<,��536,J� 0�1ก.����:�ก�1���@>67�[ก�B�3���กก�� 4���กZ1 ���g��+�,-��567 �ก7�� 26ก�-��ก���L3�กZ1��ก��A���C�7�� <�=6ก 2 ��=6 3 �กZ1,�+�70:���ก�� 4��
5_�C6�ก��~�ก6��,0�1 4����<ก875_�C6�ก��~�ก6��,0�1 4����<ก87
3. ก��+�70:� (Plan) <A`�ก��6;�����กZ1�@><�=6ก66ก,����JA567 tC�ก��, 0�16;����+8� �ก7��-�,��T�.�61B�B�3�3�7 ?����7�กก�� 4���กZ1 �+,T7ก��66ก0��ก�ก��, �@>�L3 4���กZ1 0�1ก.����+8�C367�L3�� ��ก����3�7��0C8�1ก�ก��, �_7��<�=>67<+�� :J3-6�0�17�A�1,�g �+,T7ก.����+�;@�@>�L3C��C�,�+�,ก3�+��3���
163
:J3-6�0�17�A�1,�g �+,T7ก.����+�;@�@>�L3C��C�,�+�,ก3�+��3���ก�� 4��
4. ก���.�<���ก�� (Act) <A`�ก���.�0:�7���@>B�3ก.����B+3��5_�C3�,��.�<���ก��0�1C��C�,�+�,ก3�+��3���ก�� 4��
5. ก��A�1<,���+�,ก3�+��3� (Evaluate Progress) <A`�ก��A�1<,��:� 0�1ก����3:�-1�36� ก��0ก8 �ก7��
�1���������ก����<ก87�1���������ก����<ก87(Talent Manage System)(Talent Manage System)3. ก��8���8�C6�0��0�1��3��7+���<ก87 (Compensation and Rewarding Talent)
�+�B�3��ก��66ก0����3,@�+�,0CกC8�70�1��C�;��,-.����ก��8,��<ก87c>7<A`�:J3,@�+�,-.��/ 0�1-�,��T-�3�7��g�8���3ก�67�[ก�B�3,�กก+8� �ก7���>+BA
164
,�กก+8� �ก7���>+BA
��ก67�[ก�-�,��T8���8�C6�0��0�1��3��7+�ก���<ก87B�36�8�7,@A�1-��;�?� <�,�1-, 0�1��C�;��, 0�1B�3��ก���6,���กก��8,��<ก87��67�[ก�0�3+ 1L8+���367�[ก�-�,��TJ7� 0�1-�3�7�+�, 7 6� ��3ก���<ก87 �+,�_7<A`�AW�-.��/��ก���กZ���<ก87��36�J8ก�67�[ก�B�3<A`�6�8�7��+���
�1���������ก����<ก87�1���������ก����<ก87(Talent Manage System)(Talent Manage System)
4. ก���กZ���<ก87 (Retention Talent) B�30ก8
4.1 ก��8���8�C6�0��0�1-+-��ก���@>-�3�7-���[4.2 ก����3��7+�ก��C�1��กT7�+�,-.��/567 �ก7��4.3 ก��������:�ก��A���C�7�� ก��A��<Af��,��567 �ก7����3
165
4.3 ก��������:�ก��A���C�7�� ก��A��<Af��,��567 �ก7����3-6���367ก�<Af��,��56767�[ก�4.4 ก����;ก��< �>,�+�, ^7 6�567 �ก7��4.5 ก��+��+�, 7 6�567 �ก7��4.6 ก��+�70:�-��6�L@ 4.7 ก����;�+�,-,����1�+8�77�� 0�1L@+�C-8+�C+
�1���������ก����<ก87�1���������ก����<ก87(Talent Manage System)(Talent Manage System)
4.8 ก��-�3�7536:Jก,���ก��3�77��4.9 ก����;ก��������5@��+�,-�,��T4.10 �.��^7T7�+�,C367ก��567 �ก7��4.11 ก�� 4�� �ก7���3+��1�� @><�@_�7
166
4.11 ก�� 4�� �ก7���3+��1�� @><�@_�74.12 ก.����+4�;��,67�[ก�4.13 �1��-6�7��< =>6ก�� 4��-��6�L@ 4.14 ก����;ก��-�3�7��3 �ก7��<��/<C��2C 0�17�ก?ก�@C8667�[ก�4.15 ก����;ก���+��+,0�1���ก�ก��< =>6�กZ� �ก7��
AW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�mAW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�m
1. :J3������-J7-��56767�[ก�B,8<53�,�,@-8+��8+, ��=6B,8��3ก��-��-���
��ก���.�ก���������ก����<ก87,��L3��67�[ก�6�8�7��77
2. ก���.���ก6�8�7��3�?������_7<�@�+2��B,8,@ก��-��C86 <�=>67�ก
167
2. ก���.���ก6�8�7��3�?������_7<�@�+2��B,8,@ก��-��C86 <�=>67�ก
ก���������ก�� ��<ก87<A`�ก�1�+�ก���@>C367�.�6�8�7C86<�=>67
0�1.�<A`��@>C367,@ก�����+�AW�C8�7j�@><ก@>�+5367 <L8� ก����;
67�[ก� ��g�กZg1567��<ก87�@>67�[ก�C367ก�� c>76�<A�@>��0A�7
C�,-?� 0+��36,;��ก��@><A�@>��0A�7BA
AW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�mAW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�m
3. ก���.�ก��������:�ก��A���C�7��(Performance Management)
,�A���C��8+,��=6:-,ก�ก���������ก����<ก87�<ก���+�,
-�-� <�=>67�กก���������ก����<ก87,@��<�3� �=6 ก�� 4����<ก87
168
-�-� <�=>67�กก���������ก����<ก87,@��<�3� �=6 ก�� 4����<ก87
��3<A`�BAC�,��g�กZg1�@>B�3ก.����5^_� ��3-6���367ก�+�-��E�[0�1
ก����; 2��<A`�ก��,67:�� ;[�@>1<ก��ก�67�[ก�
��6���C C8�7�กก��������:�ก��A���C�7��
c>7<A`�ก��+� 0�1������:�7�� 2��,67T7
:�ก��A���C�7����AW���<A`���ก
AW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�mAW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�m
4. ,@ก�1�+�ก����ก���1����<ก870�1 4����<ก87�@>B,8,@A�1-��;�?� �.���367�[ก�B,8B�3��<ก87�@>0�3��7 ��=6B�3��<ก870C8B,8-�,��T 4�� ��<ก87��3,@�+�,�J3 �+�,-�,��T 0�1
169
4�� ��<ก87��3,@�+�,�J3 �+�,-�,��T 0�1Eก�?� �@>-J75^_�B�36�8�7<Cm,�@>
5. ก��-=>6-���@>B,8< @�7 6��=6B�3A�1-��;�?� ��ก���@>1�.���3:J3<ก@>�+5367<53��T7��กก��0�1<�C�:�567ก���.�ก���������ก�� ��<ก87,��L3 �_7C86 �ก7���>+BA0�1�����ก��@><A`���<ก87<67 c>7ก��-=>6-��T=6<A`�<�=>67�@>-.��/,�ก
AW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�mAW��@>�.���3ก���������ก����<ก87B,8A�1-��+�,-.�<�m
6. 5��ก���.�0:�-=��6�C.�0��877���@>L�<� 5��,�,,67��=6 B,8��3�+�,-.��/��ก���<C�@�,�����ก���3 �36,-.������0��C.�0��877���@>-.��/��=6�67��ก��<A�@>��0A�7�@><ก��5^_�ก�67�[ก��_7��AW���0�16���C ��=6B,8-�,��T���C.�0��877��
170
67�[ก��_7��AW���0�16���C ��=6B,8-�,��T���C.�0��877���@>�3������3��<ก87B�30-�7�+�,-�,��TC�7C�,�+�,<L@>�+L�/��=6�+�,T��B�3
1. ก���������ก����<ก87��0C8�167�[ก�<A`�-�>7�@>B,8-�,��T�6ก<�@��0��ก�B�3 <�=>67�ก0C8�167�[ก�,@��E��7 0�1ก����;��ก���.�<���;��ก��@>0CกC8�7ก� �.���3��g�กZg1567��<ก870C8�167�[B,8<�,=6�ก�
536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�
171
<�,=6�ก�
2. ก��ก.������g�กZg1��<ก87 c>71�.�,��L3-�3�70��.��67��ก�� 4����<ก87�_� 1C367<A`���g�กZg1�@>C6�-�67ก��A���C�7�� C�,ก����;56767�[ก� < =>6��3�����+CT�A�1-7�[0�1<Af��,��56767�[ก�6�8�70�3��7
536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�
172
67�[ก�6�8�70�3��7
536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�
3. ก���.�ก���������ก����<ก87,��L3��ก�� 4��67�[ก���3A�1-��+�,-.�<�m ,@0�+���+8�ก���������ก����<ก87T=6<A`�<��=>67,=6��ก�� 4��67�[ก�<��=>67,=6��^>7 �@>��ก1�.�,��L3��3<ก��A�1-��;�:�0�1A�1-��;�?� 0�1B�3��ก���6,���ก �ก7��0�3+
173
A�1-��;�:�0�1A�1-��;�?� 0�1B�3��ก���6,���ก �ก7��0�3+
67�[ก�1C367,@ก��-�3�7��=6-87<-��,�8����, 0�1+4�;��, �@><6=_6C86ก���.�ก���������ก����<ก87,��L3 <L8� �8����, ��ก���6,��:J3�@>,@�+�,-�,��T ก��<��� ��:�7��567 �ก7�� <A`�C3�
536<-�60�1��ก���.�ก���������ก��536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก���<ก87,��L3��67�[ก�
4. ก���.�ก���������ก����<ก87,��L3��ก�� 4��67�[ก� <A�@��<-,=6�ก�� 4���+�,ก3�+��3�567��<ก87c>7<A� Niche
��=6<A`�ก��8,<| �1��67�[ก�c>7,@6�J8.��+��36� 0C8,@:�ก�1��C86ก���.�<���;��ก�56767�[ก�-J7
174
ก���.�<���;��ก�56767�[ก�-J7
�_7�@_67�[ก��7�+���3�+�,-.��/ก�ก�� 4��0�1-87<-��,�+�,ก3�+��3�567 �ก7���>+BA c>7T=6+8�<A`� Mass 0�1<A`�ก��8,��-8+���/856767�[ก��3+� < =>6��3 �ก7��C�1��ก+8�67�[ก���3�+�,-.��/ก���g�8�567 �ก7�� 0�1 �ก7���>+BA��-8+��@_�7-�,��T�@>1ก3�+BA-J8ก��<A`���<ก8756767�[ก���6���CB�3<L8�ก�
536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�
5. 67�[ก�1C367,@ก��-=>6-�� �ก7����<�=>67�@_6�8�7,@A�1-��;�?� 2��L@_07T7<�C�:�0�1�+�,.�<A`���ก���������ก����<ก87,��L3 4��67�[ก� ��ก<กg�[C8�7j�@>L�<��@>�L3��ก����<�=6ก��<ก87�@>6�J8?����
175
?����
:�ก�1���@> �ก7��C8�7j1B�3�� �+,T7A�12�L�[�@>67�[ก� ��<ก87 0�1 �ก7��1B�3�� < =>6��3<ก��ก���6,��0�1<ก���+�,�8+,,=6�@>�@�1�+8�7ก��8,Talent 0�1 Non-Talent 0�1A���C�7���8+,ก���<L�7-��-���0�1�8+,-�3�7:�7����367�[ก�
536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�536<-�60�1��ก���.�ก���������ก����<ก87,��L3��67�[ก�
6. ��ก�� 4����<ก87 67�[ก�1C367B,8�=, 4����<ก87��,�C��3����g;��, 0�1���;��,�+��J8ก��+�,�J3 0�1�กZ1���3��C8�7j < =>6��367�[ก�B�3�����ก��@><A`���<ก87�@>,@�+�,�J3 �+�,-�,��T �กZ10�1Eก�?� �@>-J7 �36,BA�3+���g;��,0�1�+�,�@
176
< =>6��367�[ก�B�3�����ก��@><A`���<ก87�@>,@�+�,�J3 �+�,-�,��T �กZ10�1Eก�?� �@>-J7 �36,BA�3+���g;��,0�1�+�,�@
““ The old adage The old adage ‘‘ People are your most important People are your most important assetsassets’’ turns out to be wrong. People are not turns out to be wrong. People are not your most important asset.your most important asset. The right people areThe right people are””
177
your most important asset.your most important asset. The right people areThe right people are
Jim CollinsJim Collins
Good to GreatGood to Great
�JUM�&�'�"K ���'$��WK�JUM�&�'�"K ���'$��WK���L ��ก���ก�������"ก����$ ���L ��ก���ก�������"ก����$ &��E�'������T��ก�EJ���&��E�'������T��ก�EJ���
178Thank YouThank You
&��E�'������T��ก�EJ���&��E�'������T��ก�EJ���E�'R�� &����X���K����L�� ���ก�" E�'R�� &����X���K����L�� ���ก�" ((���L����L�))
Top Related