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The importance of the relationship between effectively determining the needs of a caller and providing excellent service to customers.
To recall and apply six techniques for improving effectiveness as a listener.
You Will Learn:You Will Learn:
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Take the Pre-Program QuizTake the Pre-Program Quiz
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Key Point #1:Key Point #1:
Decide to Be a Better Listener – Make a Commitment
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DiscuDiscussss
The words “hear” and “listen” are often used interchangeably. Why is that reality not accurate? What are the major differences between the two processes?
Think of someone you know who is a good listener. What specific things does that person do that let you know he/she is listening?
Compare your listening habits with the ones you just described. Since good listening is a skill that can be mastered with practice, what are some of the techniques you can use to improve your skill as a listener?
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Telephone Doctor® Telephone Doctor® PrescriptionPrescription
Decide to be a better listener.
Remember: hearing is only physical; listening is intellectual.
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Key Point #2:Key Point #2:
Welcome the Caller – Be Obviously Friendly
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DiscuDiscussssIt takes a little extra time and effort
to make callers feel welcome. What are the benefits that make it worthwhile to take this extra step?
When you take an incoming call, what words do you use to welcome the caller? Why do you use that particular phrase or sentence? What other expression could you use to be even more effective?
What makes, “You’ve called the right place!” the most effective way to welcome a caller? Why does it work so well?
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Telephone Doctor® Telephone Doctor® PrescriptionPrescription
Be obviously friendly when you welcome the caller.
Answer the caller’s request by saying, “You’ve called the right place!”
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Key Point #3:Key Point #3:
Concentrate – Don’t Multi-Task
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DiscuDiscussssWhy is it important to concentrate fully on what the caller says?
Everyone is busy. Why not try to get something else done while the caller is talking?
We all have trouble concentrating from time to time. Why do our minds sometimes wander?
In addition to internal challenges to concentration, there are external factors to be overcome. What are some of these?
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Telephone Doctor® Telephone Doctor® PrescriptionPrescription
Give the caller your undivided attention.
Focus on what the caller is saying.
Avoid distractions. Do one thing at a time.
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Key Point #4:Key Point #4:
Keep an Open Mind – Avoid Jumping to Conclusions
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DiscuDiscussssIn an effort to be decisive, people sometimes try to size up a situation as
quickly as possible and draw a conclusion. What problems can that cause with your callers? Why is it important to keep an open mind?
What specific practices will help you keep from jumping to conclusions?
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Don’t interrupt. Let callers finish what they start to say.
Stick to the facts. Avoid assumptions.
Remain objective. Don’t jump to conclusions.
Telephone Doctor® Telephone Doctor® PrescriptionPrescription
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Key Point #5:Key Point #5:
Give Feedback that You’re Listening
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DiscusDiscusss
In any conversation, it’s important to let the other person know you’re listening and keeping up with what’s being said. Why is this especially important when listening on the telephone?
If you’re listening to a caller and don’t give verbal feedback, what message are you sending? What is the caller likely to think?
What is verbal feedback? Give a few examples.
What should you avoid when giving verbal feedback?
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Telephone Doctor® Telephone Doctor® PrescriptionPrescription
Give verbal feedback clues to let the caller know you’re listening.
Use a variety of verbal clues to avoid sounding boring.
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Key Point #6:Key Point #6:
Take Notes While You Listen
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DiscusDiscusssWhat things should be kept nearby, all
the time, by every telephone?
Making notes requires extra effort. Why go to the time and trouble, especially on a busy day?
What can you do to make note taking easier and more effective?
When you’ve finished making notes from what the caller says, what should you do with them?
What are the benefits of repeating or rephrasing what the caller has told you?
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Telephone Doctor® Telephone Doctor® PrescriptionPrescription
Always have paper and a pen or pencil by every phone.
Use a system of abbreviations to make note taking easier and more effective.
Repeat or rephrase the message back to the caller.
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Take the Pre-Program QuizTake the Pre-Program Quiz
ANSWERS
01. C
02. A
03. A
04. B
05. C
06. C
07. B
08. C
09. B
10. B
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SUMMARY OF KEY POINTSSUMMARY OF KEY POINTS
DECIDE TO BE A BETTER LISTENER: Hearing is physical; listening is intellectual.
WELCOME THE CALLER: “You’ve called the right place!”
CONCENTRATE: Focus; avoid distractions.
KEEP AN OPEN MIND: Don’t jump to conclusions.
GIVE FEEDBACK THAT YOU’RE LISTENING: Use a variety of verbal clues.
TAKE NOTES: Have paper and pen by every phone; repeat or rephrase the message back to the caller.
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