+Process
Full Board Retreat – Vision, Values, SWOT and Strategic Issue Area Identification – January
Strategic Planning Committee – Strategic Issue Analysis, Goals, Objectives, Strategies, Action Planning – March to May
Staff/Board – Strategies, Action Planning – May
+Vision
Community
Participants
Organization
• Youth Development Reform
• Youth Leadership• Inclusive Decision-
Making
• Love of Learning• Academic Excellence• Community Service
• Program Expansion• Impact Validation• Leadership• Visibility
+Values
Financially
Sustainable
Achievement
Oriented
Community Minded
Respectful
Collaborative
Continuous
Improvement
5+SWOT Analysis
STRENGTHS• Program longevity &
track record• Partnerships• Market niche• Program content• Program scalability• Staff competency &
passion
PROBLEMS• Minimal financial
sustainability• Limited funding for
marketing• Lack of strategic
plan for expansion• Inadequate board
engagement
OPPORTUNITIES• Pool of untapped
grants• Pool of untapped
partnerships• Parental support for
HS students• Pool of schools and
districts aligned with AH focus
• Community polarization
THREATS• Competing interests
of all involved.• Community
perceptions & awareness
• Funding competition
6+Strategic Focus Areas
Board Leadersh
ip
Branding &
Marketing
Financial Sustainabil
ity
Program Expansion & Impact
7+
• Sporadic board and event participation
• Lack of succession strategy
• Focus on survival, but expansion and growth
• Miscommunication about board’s role and function
• Strong board engagement that advances organizational effectiveness, growth and impact
• Diverse board membership that deepens constituency connections and stakeholder engagement
Eliminate:Problem
issues that must be
addressed and resolved
Achieve:Desired
outcomes AH should work
towards
Program Expansion & Impact
8+
• Over dependence on too few funding sources
• Year-end deficit• Funding focus
fragmentation
• Increased diversity and magnitude of funding through expanded government, corporate and philanthropic support
• Continually funded endowment
Eliminate:Problem
issues that must be
addressed and resolved
Achieve:Desired
outcomes AH should work
towards
Financial Sustainability
9+
• Sporadic board and event participation
• Focus on survival, but expansion and growth
• Miscommunication about board’s role and function
• Strong board engagement that advances organizational effectiveness, growth and impact
• Diverse board membership that deepens constituency connections and stakeholder engagement
Eliminate:Problem
issues that must be
addressed and resolved
Achieve:Desired
outcomes AH should work
towards
Board Leadership
10+
• Lack of awareness• Misperception of AH’s
intent, impact and value• Inability of stakeholders to
tell the AH story• Brand confusion
• Greater visibility, influence and community awareness that increase program participation and financial support
• Effective branding and messaging that tells the story of Aim High’s impacts across all communications platforms and collateral
• Recognition as the official summer program for participating school districts
Eliminate:Problem
issues that must be
addressed and resolved
Achieve:Desired
outcomes AH should work
towards
Branding & Marketing
11+PEI Goals & Objectives Goal I: Undertake
horizontal program expansion Obj. A: Maximize program capacity at
existing school sites (5)
Ex: Assess program yields at existing sites to determine expansion capacity
Obj. B: Expand the number of school districts served (2)
Ex: Develop criteria, assess districts and create target list
Obj. C: Consider increasing the number of host site schools (3) Ex: Assess VD expansion and revise host site
expansion model
* Number indicates number of accompanying strategies
Program Expansion & Impact
(32)
Financial Sustainabilit
y
Board Leadership
Branding & Marketing
12+PEI Goals & Objectives Goal II: Initiate vertical
program expansion Obj. A: Formalize alliances with CCR
orgs.(2) Ex: Develop criteria, screen and identify to
performing CCR orgs.
Obj. B : Explore prospect of mission/model expansion (5) Ex: Formally meet with College Bound to
investigate franchise challenges and advantages
Obj. C : Intensify parent engagement to enhance relationships with graduates (4) Ex: Create and administer parent survey to
understand needs and desires beyond AH
Obj. D: Intensify alumni engagement to enhance Aim High’s relationships with its graduates (4) Ex: Form an alumni advisory board of older
graduates* Number indicates number of accompanying strategies
Program Expansion & Impact
(32)
Financial Sustainabilit
y
Board Leadership
Branding & Marketing
13+PEI Goals & Objectives
Goal III: Strengthen evaluation and documentation of impacts Obj. A: Enhance the rigor of
existing program evaluation efforts (4)
Ex: Identify avenues to collect third party verified data. Form partnerships with appropriate parties
* Number indicates number of accompanying strategies
Program Expansion & Impact
(32)
Financial Sustainabilit
y
Board Leadership
Branding & Marketing
14+
Program Expansion & Impact
(32)
Financial Sustainabilit
y (9)
Board Leadership
& Engagement
Branding & Marketing
FS Goals & Objectives Goal I: Increase the diversity
and amount of AH funding
Obj. A: Strengthen donor relations to deepen connections to the organization and increase (4)
Ex: Analyze three to five years of giving (individual, corporate and philanthropic) and share findings with Dev. Comm.
Obj. B: Secure additional funding from local and national corporate and philanthropic grantors (2)
Ex: Conduct analysis of national, state and local philanthropic opportunities; incorporate findings into strategic fund raising plan
Obj. C: Increase Aim High’s endowment (3)
* Number indicates number of accompanying strategies
15+
Program Expansion & Impact
(32)
Financial Sustainabilit
y (9)
Board Leadership
& Engageme
nt (7)
Branding & Marketing
BLE Goals & Objectives Goal I: Strengthen board
engagement to enhance effectiveness growth and impact Obj. A: Create a culture that supports
and encourages participation, engagement and organizational improvement (5) Ex: Train existing board members on how to
welcome, engage and mentor new board members
Goal II: Diversity board composition to deepen community connections and engagement Obj. A: Strengthen board recruitment
process to ensure Aim High has the needed skills, talents and community connections (2) Ex: Identify upcoming board leadership needs
after assessing existing skills and talents* Number indicates number of accompanying strategies
16+
Program Expansion & Impact
(32)
Financial Sustainabilit
y (9)
Board Leadership
& Engagement
(7)
Branding &
Marketing (3)
BM Goals & Objectives
Goal I: Greater visibility, influence and community awareness Obj. A: Execute a strategic marketing
plan and program (3) Ex: Develop a strategic marketing plan and
program
Ex: Update logo to reflect 25th anniversary
* Number indicates number of accompanying strategies
+Strategic Timetable
Roughly six of ten strategies are scheduled for implementation during first year of plan
Time sensitive implementation Funding sources are needed for marketing plan and
program and financial feasibility study (if contracted) Onboarding of new members 25th anniversary Villa expansion
Board committee involvement is critical to successful execution
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