Samantha Figueroa & Marisa Stolting Grade 11
Age 16 & 17
Pump It Up
Mission Statement Mission Statement
will provide active diabetics with a customizable band that will secure their insulin pumps. This will allow our customers security and freedom.
Opportunity 300,000 people, worldwide that currently use an insulin
pump 60,000 from USA We plan to expand our product line (i.e. pockets for asthma
pumps, etc.)
Pump It Up
Type of BusinessRetail
is a business which provides active diabetics with a customized band that secures and protects their insulin pump while engaging in any physical activity
Legal StructurePartnership
Share the financesShare responsibilitiesShare the time
Business Profile
Pump It Up
We’re qualified to run this business because:
Qualifications
One partner has been a part of our target market for 13 years
We will have completed an Embroidery/Art class
We’ve completed a Marketing and Entrepreneurship course
Market AnalysisIndustry Name
Medical Equipment & Supplies Manufacturing
Industry Size $85 billion
Total Population
U.S. population of people using insulin pumps
Target Market Active Males and Females ages 5-24 that use insulin pumps
Potential Market
90% of our target market we surveyed said they would be willing to purchase a customized body band online
60,000
13,878
15,420
Total Population
Target Market
Potential Market
DemographicsActive Males and FemalesAges 5-24
Geographic'sUnited States
Target Market Segment Psychographics
Active diabetics who do not allow their medical situation to impact their physical activity
Buying PatternsWilling to spend money on
customizable bands to show their individuality while providing safety and security
Competitive Advantage
Bands 4 LifePump Wear Inc.Factors
$17.99-$44.99
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
$10.00-$24.00
$19.99
Satisfactory Great Excellent
Pocket Bands
Kid Oriented
Customizable
Online Online Online
Good Great Excellent
Pump It Up
Marketing Mix
People Product Place Price Promotion
Active Males and Females ages 5-
24
• Word of mouth• Business Cards• Website/Social
Networks
Online
Customizable body bands to
cover and secure insulin pumps
Competitive
Promotional MixPromotional Expense
MonthlyAmount
Cost of Materials/Labor
Materials
Material Description Cost/Total Quantity Cost per Unit
Sewing Thread $47.37/52 colors(400 yards)
$0.91
Embroidering Thread $ 99.99/60 pieces $1.67
Spandex Fabric/Body Bands
$5.79/9 meters $0.64
Packaging Boxes $22.92/50 boxes $0.46
Total Material Cost per Unit $3.68
Labor
Labor Cost per Hour Time (in Hours) to Make One Unit
Labor Cost per Unit
$8.25 3min or .05/hr $0.41
Total Labor Cost per Unit $0.41
COGS (per Unit) $4.09
Description of One Unit of Sale: 1 Embroidered Arm Band
Economics of One Unit
Selling Price (per Unit) $19.99(plus shipping and handling)
COGS (per Unit) $4.09
Other Variable Expenses $0.00
Total Variable Expenses (per Unit) $4.09
Contribution Margin (per Unit) $15.90
Description of One Unit of Sale: 1 Embroidered Arm Band
Fixed Expense Average Monthly Expense
Salary $280.00
Advertising $62.50
Depreciation (Cell Phone, Computer, Sewing/ Embroidery Machine)
$29.00
Utilities (Gas, Electric, Telephone) $50.00
Rent (From home) $20.00
Total Average Monthly Fixed Expenses $441.50
Average Monthly Fixed Expenses
Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
New Business
School
Free Time
25
50
93
Hours
050
100150200
Jan Feb Mar Apr May June July Aug Sept Oct Nov DecUn
its
So
ldMonthly Sales ProjectionsFirst Year
Total Units Sold
781
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.28
= Monthly Break-Even Units
$441.50
38 Monthly Break-Even Units
=
Monthly Fixed Expenses
Contribution Margin per Unit
$15.90
Projected Yearly Income StatementFirst Year
Selling Price per Unit $19.99
Number of Units Sold 781
Total Sales $15,612.19
Variable Expenses $0.00
Contribution Margin $15,612.19
Fixed Operating Expenses $5,298.00
Pre-Tax Profit $10,314.19
Taxes @ 15% $1,547.13
Net Profit $8,767.06
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
DBA New Britain, CT $10.00
Partnership Agreement Weber & Myers, LLC $150.00
Laptop/Cell Phone Best Buy/Sprint Already own
Art/ Embroidery class Joanne Fabrics $45.00
Sewing & Embroidery Machine
Joanne Fabrics $900.00
Sewing & Embroidery Thread
Ali Express $150.00
Spandex Fabric Ali Express $6.00
Shipping/Packaging Boxes
Amazon.com $22.92
Total Start-Up Expenditures $1,284.00Emergency Fund $642.00
Reserve for Fixed Expenses $1,324.50
$3,250.50Total Start-Up Investment
ROS: Return on Sales
For My Business:DollarEquivalent =
ROS & ROI
ROI: Return on Investment
For My Business: DollarEquivalent =
$8767.06$15,612.19 X 100 = 56%
$8,767.06$3,250.50
X 100 =270%
$0.56
$2.70
Source Amount Debt Equity Gift
Personal Savings $3,250.50
Relatives/Friends $0.00
Totals$ 3,250.50
Financing Strategy
$ 3,250.50
Total Start-Up Investment
Philanthropy will donate 5% of our net profits to the Ronald McDonald House Charities in New Haven, CT.
Business ResponsibilityWe will make our customers aware of this cause byhaving the logo on our website.
Business Responsibility& Philanthropy
Pump It Up
Business & Personal Goals
Take a class to learn how to promote our business better.
To get a website up and running
To graduate from SMSA and get accepted to the college of our choice
Business Personal
To move the business out of the house and into a store front
• We hope to double our sales in the second year
Sh
ort
-Te
rmL
on
g-T
erm
S: Have a secured job in the Business field
M: Have 4 more years left to become an Endocrinologist
Band it to your perfection!
Thank you for your consideration.
Pump It Up Our website is currently under construction:
http://www.pumpitup-bodybands.webs.com/
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