Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 139 of 347
Total Smartphone Tablet E-ReaderSmartphone
ONLY Tablet ONLYE-reader
ONLY
Smartphone and Tablet
ONLY
Smartphone and E-reader
ONLYTablet and E-reader ONLY
Smartphone, Tablet, and
E-reader ONLY
A B C D E F G H I JBase: All respondents 897 897 0 0 897 0 0 0 0 0 0Weighted 1613 1613 -* -* 1613 -** -** -** -** -** -**
1060 1060 0 0 1060 0 0 0 0 0 065.7% 65.7% - - 65.7% - - - - - -
84 84 0 0 84 0 0 0 0 0 05.2% 5.2% - - 5.2% - - - - - -
444 444 0 0 444 0 0 0 0 0 027.5% 27.5% - - 27.5% - - - - - -
25 25 0 0 25 0 0 0 0 0 01.6% 1.6% - - 1.6% - - - - - -
Summary1144 1144 0 0 1144 0 0 0 0 0 0
70.9% 70.9% - - 70.9% - - - - - -
Apps
Table 158 Q53. Have you ever downloaded an App on your ...?
Devices Used
Yes, and I have used the App
Proportions/Means: Columns Tested (5% risk level) - D/E/F/G/H/I/J Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Yes, but I have not used the App
No
Don't know
Yes (Net)
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347
Total Smartphone Tablet E-ReaderSmartphone
ONLY Tablet ONLYE-reader
ONLY
Smartphone and Tablet
ONLY
Smartphone and E-reader
ONLYTablet and E-reader ONLY
Smartphone, Tablet, and
E-reader ONLY
A B C D E F G H I J
Base: All answering who have downloaded and used an App on their assigned device 547 547 0 0 547 0 0 0 0 0 0Weighted 1060 1060 -* -* 1060 -** -** -** -** -** -**
690 690 0 0 690 0 0 0 0 0 065.0% 65.0% - - 65.0% - - - - - -
674 674 0 0 674 0 0 0 0 0 063.6% 63.6% - - 63.6% - - - - - -
608 608 0 0 608 0 0 0 0 0 057.3% 57.3% - - 57.3% - - - - - -
551 551 0 0 551 0 0 0 0 0 052.0% 52.0% - - 52.0% - - - - - -
451 451 0 0 451 0 0 0 0 0 042.6% 42.6% - - 42.6% - - - - - -
442 442 0 0 442 0 0 0 0 0 041.7% 41.7% - - 41.7% - - - - - -
378 378 0 0 378 0 0 0 0 0 035.6% 35.6% - - 35.6% - - - - - -
373 373 0 0 373 0 0 0 0 0 035.2% 35.2% - - 35.2% - - - - - -
297 297 0 0 297 0 0 0 0 0 028.0% 28.0% - - 28.0% - - - - - -
279 279 0 0 279 0 0 0 0 0 026.3% 26.3% - - 26.3% - - - - - -
257 257 0 0 257 0 0 0 0 0 024.2% 24.2% - - 24.2% - - - - - -
257 257 0 0 257 0 0 0 0 0 024.2% 24.2% - - 24.2% - - - - - -
Apps
Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.
Devices Used
Weather
Games
Social Networking
Maps & Navigation
Instant Messaging
Entertainment
Music & Audio
Search engine
Sports
Photo
Productivity (e.g., organization tools, document readers)
Movies
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347
Total Smartphone Tablet E-ReaderSmartphone
ONLY Tablet ONLYE-reader
ONLY
Smartphone and Tablet
ONLY
Smartphone and E-reader
ONLYTablet and E-reader ONLY
Smartphone, Tablet, and
E-reader ONLY
Apps
Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.
Devices Used
244 244 0 0 244 0 0 0 0 0 023.0% 23.0% - - 23.0% - - - - - -
244 244 0 0 244 0 0 0 0 0 023.0% 23.0% - - 23.0% - - - - - -
243 243 0 0 243 0 0 0 0 0 022.9% 22.9% - - 22.9% - - - - - -
223 223 0 0 223 0 0 0 0 0 021.0% 21.0% - - 21.0% - - - - - -
219 219 0 0 219 0 0 0 0 0 020.6% 20.6% - - 20.6% - - - - - -
215 215 0 0 215 0 0 0 0 0 020.3% 20.3% - - 20.3% - - - - - -
202 202 0 0 202 0 0 0 0 0 019.0% 19.0% - - 19.0% - - - - - -
189 189 0 0 189 0 0 0 0 0 017.8% 17.8% - - 17.8% - - - - - -
181 181 0 0 181 0 0 0 0 0 017.1% 17.1% - - 17.1% - - - - - -
179 179 0 0 179 0 0 0 0 0 016.8% 16.8% - - 16.8% - - - - - -
173 173 0 0 173 0 0 0 0 0 016.3% 16.3% - - 16.3% - - - - - -
173 173 0 0 173 0 0 0 0 0 016.3% 16.3% - - 16.3% - - - - - -
170 170 0 0 170 0 0 0 0 0 016.1% 16.1% - - 16.1% - - - - - -
Utilities (password keeper, call blocker, etc.)
Restaurants
Finance
Video
Food / Cooking / Culinary (different from Restaurants)
News - World
News - Local
Books
News - National
Health & Wellness
Newspaper
Location Based/Location Specific
Business
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347
Total Smartphone Tablet E-ReaderSmartphone
ONLY Tablet ONLYE-reader
ONLY
Smartphone and Tablet
ONLY
Smartphone and E-reader
ONLYTablet and E-reader ONLY
Smartphone, Tablet, and
E-reader ONLY
Apps
Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.
Devices Used
143 143 0 0 143 0 0 0 0 0 013.5% 13.5% - - 13.5% - - - - - -
115 115 0 0 115 0 0 0 0 0 010.9% 10.9% - - 10.9% - - - - - -
112 112 0 0 112 0 0 0 0 0 010.5% 10.5% - - 10.5% - - - - - -
110 110 0 0 110 0 0 0 0 0 010.4% 10.4% - - 10.4% - - - - - -
96 96 0 0 96 0 0 0 0 0 09.1% 9.1% - - 9.1% - - - - - -
82 82 0 0 82 0 0 0 0 0 07.8% 7.8% - - 7.8% - - - - - -
81 81 0 0 81 0 0 0 0 0 07.7% 7.7% - - 7.7% - - - - - -
80 80 0 0 80 0 0 0 0 0 07.5% 7.5% - - 7.5% - - - - - -
77 77 0 0 77 0 0 0 0 0 07.2% 7.2% - - 7.2% - - - - - -
67 67 0 0 67 0 0 0 0 0 06.3% 6.3% - - 6.3% - - - - - -
52 52 0 0 52 0 0 0 0 0 04.9% 4.9% - - 4.9% - - - - - -
32 32 0 0 32 0 0 0 0 0 03.0% 3.0% - - 3.0% - - - - - -
21 21 0 0 21 0 0 0 0 0 01.9% 1.9% - - 1.9% - - - - - -
47 47 0 0 47 0 0 0 0 0 0
Travel
Education
Reference & e-Books
Shopping
Alcohol/Beer
Coupons
News - Entertainment
Events (e.g., the Olympics)
Magazine
Child Specific
Fashion & Beauty
Employment / job listings
Themes Travel
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347
Total Smartphone Tablet E-ReaderSmartphone
ONLY Tablet ONLYE-reader
ONLY
Smartphone and Tablet
ONLY
Smartphone and E-reader
ONLYTablet and E-reader ONLY
Smartphone, Tablet, and
E-reader ONLY
Apps
Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.
Devices Used
4.4% 4.4% - - 4.4% - - - - - -
15 15 0 0 15 0 0 0 0 0 01.4% 1.4% - - 1.4% - - - - - -
0 0 0 0 0 0 0 0 0 0 0- - - - - - - - - - -
2 2 0 0 2 0 0 0 0 0 00.2% 0.2% - - 0.2% - - - - - -
Summary341 341 0 0 341 0 0 0 0 0 0
32.1% 32.1% - - 32.1% - - - - - -
Want ads / Classified ads
Other
None
Don't know
News (Net)
Proportions/Means: Columns Tested (5% risk level) - D/E/F/G/H/I/J Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Smartphone Users
Base: All respondents 897Weighted 1613
106065.7%
845.2%
44427.5%
251.6%
Summary1144
70.9%
Table of contents
Apps
Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10
Yes, and I have used the App
p ( ) Overlap formulae used. * small base; ** very small base (under 30)
Yes, but I have not used the App
No
Don't know
Yes (Net)
Smartphone Users
Apple iPhone Blackberry Samsung
A B CBase: All respondents 897 231 471 50Weighted 1613 450 827 83*
1060 423 444 5565.7% 94.1% 53.7% 65.8%
BCDE84 10 45 2
5.2% 2.2% 5.5% 2.9%
444 14 323 2627.5% 3.2% 39.0% 30.7%
AE A25 2 15 0
1.6% 0.5% 1.8% 0.6%
Summary1144 433 489 57
70.9% 96.3% 59.1% 68.7%BCDE
Table of contents
Apps
Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theeach type of App you currently have on your device today. SHOWING TOP 10
Smartphone Bra
Yes (Net)
p ( ) p 30) ineligible for sig testing
Yes, and I have used the App
Yes, but I have not used the App
No
Don't know
HTC OtherD E52 9293* 159*
44 9547.4% 59.8%
7 197.7% 11.9%
AB38 42
40.9% 26.2%A A4 3
4.0% 2.2%
51 11455.1% 71.6%
B
eme or genre). Please select
nd
y (
Smartphone Users
Base: All answering who have downloaded and used an App on their assigned device 547Weighted 1060
69065.0%
67463.6%
60857.3%
55152.0%
45142.6%
44241.7%
37835.6%
37335.2%
34132.1%
29728.0%
18917.8%
Apps
Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10
Weather
Games
Social Networking
Maps & Navigation
Instant Messaging
Entertainment
News (Net)
Books
Music & Audio
Search engine
Sports
Smartphone Users
Base: Currently using Games 336Weighted 674
Games92
13.6%
578.4%
263.9%
233.5%
202.9%
202.9%
172.6%
Poker 152.3%
0-
142.0%
00.1%
Camera Plus 0
0-
Apps
Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10
Angry Birds
Sudoku
Solitaire
Brick Breaker
Hangman
Bejewelled
Calorie Counter
Canada
Yahoo!
Tetris
Texas Hold �Em
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Canadian Business
Canadian Living
Canadian Press
Canadian Tire
Canoe
Castanet
CBC Hockey
CBC
Chatelaine
CIBC
Cineplex
CityTV
Classics
Clip
Clock
CNBC
CNN
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Compass
Conde Nast
Converter (units/ currency)
Corus
CP24
Craigsphone
CraigsPro
ABC
CTV
Cyberpresse
Data Vault
Desjardins
Dictionary
Discover
Doc2Go
Documents
Doodle Buddy
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Dora
Drinks Free
Drop Box
eBay
eBooks
eBuddy
Economist
Elle
Entertainment Tonight/ ET
Environment Canada
Epicurious
Epocrates
eReader
ESPN
Esquire
Eurosport
Expedia
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Fashion Fix
Fashion
Fitness
Flickr
Flight Track
Flixster
Food Channel
Food Network
Food Spotting
Forbes
Four Square
FreeBooks
Friendly
Frommers
AccelaStudy
FutureShop
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Fxchange
Gamin
Gas Buddy
Gazette
Geocaching
Global Video
Global
Globe and Mail
Good Reader
Google Earth
Google Mail
Google Maps
Google News
Google Places
Google Reader
Google Talk
Accuweather
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
GPS
Grocaching
Groupon
H&M
Hairstyle (Lite)
Adobe
Health
Hipsamatic
Hockey Central
Hockey News
Hockey Night in Canada
Home Budget
Huffington Post
iAccounts
iBooks
iCal
iFitness
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
IM+
IMDb
ING Direct
Invoice2Go
iPhone
iPhotos
iPod
iTunes
Jamie Oliver
Japanese Dictionary/ Phrasebook
AIM
Kayak
Keeper
Key Ring
Kijiji
Kindle
Kobo
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
La Presse
LeMonde.fr
Les Affaires
Lespacs
Life
Living Well
Local Weather
Lonely Planet
Lose It
Maclean's
MacLife
Macworld
Air Canada
Air Miles
Maple Leafs
MapQuest
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Maps
Martha Stewart
Media
Meditator
Medscape
MemoPad
Men's Health
Messages
Messenger (unspecified)
Metro Éclair
Metro Media
Metro
Mint
Mixologist
Mixology
MLB
MobileMe
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Molecules
Monkey Lunch
Monster
Movies
MSN Messenger
Music (unspecified)
MyFitnessPal
National Geographic
National Post
Netflix
New York Times
News 1130
NFB
NHL
Nike
Notes
Now
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Office
OfficeHD
Olympics/ Vancouver 2010
Open table
Oprah
Ottawa Citizen
Outlook
Overdrive
PacMan
Pages
Paris Match
Password Keeper
PC Recipe Box
PDF Reader
Pedometer
People
Personal Trainer
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Photo App
Photo Shop Express
Photo Shop
Picasa
Ping
Places
Plans
Al Jazeera
Plus
Aldiko
Poynt
Province
Pulse
QuickOffice
QuickPull
Radio Canada
RBC
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
RDS
Recipes/ Food/ Cooking (unspecified)
Red Flag Deals
Red Laser
Restaurant
Restaurant Finder
Restaurantica
Resto Montreal
All Recipes
RunKeeper
Safari
SAQ
Save.ca
Scene
Scotiabank
Amazon
Shape
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Shazam
Shoppers Drug Mart
Shopping Channel
Sirius
Skype
Smrtguard
SMS
American Airlines
Android
SparkPeople
SPG
Sphora
Sport Illustrated
Sportsnet
Stanza
Star Phoenix
Starbucks
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Starwalk
Stock Track
Stocks
1password
Sympatico
Tablet
Talking Tom
Taska
TD Canada Trust
Telus CFL Mobile
Appareil Photo
Appbox/Appbox Pro
Text Plus
The Score
The Star/ Toronto Star
Thomson Reuters
Tim Hortons
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Time
TMZ
Tom Tom
Toronto Sun
TouTV
Translator
Travelocity
Trip Advisor
TSN
Tune in
U of T
Urban Spoon
UsedVictoria
Utilities
Vancouver Canucks
Vancouver Province
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Vancouver Sun
Vanity Fair
Vevo
Victoria's Secret
Video
Viigo
WagJag
Weather Channel
Weather Eye
Weather Network
Weather
WeatherBug
WebMD
Wee Giggle
Weight Watchers
Whole Foods
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Wikipanion
Wikipedia
Wine Spectator
Winnipeg Free Press
Word
WordWeb
Workopolis
World Cup
Yahoo! Finance
Yahoo! Messenger
Around Me
Yellow Pages
Yelp
Yoga
Yorkdale
YouTube
Zagat
0-
0-
28442.2%
0-
507.4%
Table of contents
Zinio
p ( ) Overlap formulae used. * small base; ** very small base (under 30)
Zoompass
Other
None
Don't know
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Base: Currently using Weather 358Weighted 690
Weather273
39.6%
12017.5%
39357%
679.7%
456.5%
304.4%
121.8%
101.4%
Local Weather 71.0%
0-
Weather Network (NET)
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
Weather Network
Weather Eye (Name of Weather Network Product)
Weather
Metro Media
Weather Channel
Accuweather
Calorie Counter
Environment Canada
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
60.9%
0-
Camera Plus 0
0-
0-
0-
0-
0-
0-
0-
0-
Canada
Around Me
Metro Éclair
Canadian Business
Canadian Living
Canadian Press
Canadian Tire
Canoe
Castanet
CBC Hockey
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
CBC
Chatelaine
CIBC
Cineplex
CityTV
Classics
Clip
Clock
CNBC
CNN
Compass
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Conde Nast
Converter (units/ currency)
Corus
CP24
Craigsphone
CraigsPro
Cribbage
CTV
Cyberpresse
Data Vault
Desjardins
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Dictionary
Discover
Doc2Go
Documents
Doodle Buddy
Dora
Drinks Free
Drop Box
eBay
eBooks
eBuddy
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Economist
Elle
Entertainment Tonight/ ET
2do
Epicurious
Epocrates
eReader
ESPN
Esquire
Eurosport
Expedia
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Fashion Fix
Fashion
Fitness
Flickr
Flight Track
Flixster
Food Channel
Food Network
Food Spotting
Forbes
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Four Square
FreeBooks
Friendly
Frommers
Fruit Ninja
FutureShop
Fxchange
Gamin
Gas Buddy
Gazette
Geocaching
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
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Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Global Video
Global
Globe and Mail
Good Reader
Google Earth
Google Mail
Google Maps
Google News
Google Places
Google Reader
Google Talk
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
680 News
GPS
Grocaching
Groupon
H&M
Hairstyle (Lite)
Hangman
Health
Hipsamatic
Hockey Central
Hockey News
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Hockey Night in Canada
Home Budget
Huffington Post
iAccounts
iBooks
iCal
iFitness
IM+
IMDb
ING Direct
Invoice2Go
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
iPhone
iPhotos
iPod
iTunes
Jamie Oliver
Japanese Dictionary/ Phrasebook
Ka-Glom
Kayak
Keeper
Key Ring
Kijiji
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Kindle
Kobo
La Presse
LeMonde.fr
Les Affaires
Lespacs
Life
Living Well
ABC
Lonely Planet
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Lose It
Maclean's
MacLife
Macworld
Mahjong
Many/ various apps
Maple Leafs
MapQuest
Maps
Martha Stewart
AccelaStudy
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Meditator
Medscape
MemoPad
Men's Health
Messages
Messenger (unspecified)
1password
Adobe
Metro
Mint
Mixologist
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Mixology
MLB
MobileMe
Molecules
Monkey Lunch
Monster
Movies
AIM
Music (unspecified)
MyFitnessPal
National Geographic
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
National Post
Netflix
New York Times
News 1130
NFB
NHL
Nike
Notes
Now
Office
OfficeHD
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Olympics/ Vancouver 2010
Open table
Oprah
Ottawa Citizen
Outlook
Overdrive
PacMan
Pages
Paris Match
Password Keeper
PC Recipe Box
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
PDF Reader
Pedometer
People
Personal Trainer
Photo App
Photo Shop Express
Photo Shop
Picasa
Ping
Places
Plans
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Plant vs Zombie
Plus
Poker
Poynt
Province
Pulse
QuickOffice
QuickPull
Air Canada
RBC
RDS
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Recipes/ Food/ Cooking (unspecified)
Red Flag Deals
Red Laser
Restaurant
Restaurant Finder
Restaurantica
Resto Montreal
Rogers (MyAccount)
RunKeeper
Air Miles
SAQ
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Save.ca
Scene
Scotiabank
Scrabble
Shape
Shazam
Shoppers Drug Mart
Shopping Channel
Sirius
Skype
Smrtguard
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
SMS
Sol Free
Solitaire
SparkPeople
SPG
Sphora
Sport Illustrated
Sportsnet
Stanza
Star Phoenix
Starbucks
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Starwalk
Stock Track
Stocks
Sudoku
Sympatico
Tablet
Talking Tom
Taska
TD Canada Trust
Telus CFL Mobile
Tetris
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Texas Hold �Em
Text Plus
The Score
The Star/ Toronto Star
Thomson Reuters
Tim Hortons
Time
TMZ
Tom Tom
Toronto Sun
TouTV
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Translator
Travelocity
Trip Advisor
TSN
Tune in
U of T
Urban Spoon
UsedVictoria
Utilities
Vancouver Canucks
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Vancouver Province
Vancouver Sun
Vanity Fair
Vevo
Victoria's Secret
Video
Al Jazeera
WagJag
Aldiko
All Recipes
Amazon
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
American Airlines
Android
WebMD
Wee Giggle
Weight Watchers
Whole Foods
Wikipanion
Wikipedia
Wine Spectator
Winnipeg Free Press
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
0-
Word
WordWeb
Workopolis
World Cup
Yahoo! Finance
Yahoo! Messenger
Angry Birds
Yellow Pages
Yelp
Yoga
Yorkdale
Mobil-ology 2011 (11-003095-01) $des Detailed Tables
Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347
Smartphone Users
Apps
Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10
0-
0-
0-
0-
334.7%
20.3%
649.2%
YouTube
Zagat
Zinio
p ( ) p formulae used. * small base; ** very small base (under 30) ineligible for sig
Zoompass
Other
None
Don't know