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Карьерный рост фрилансера Kак получить больше клиентов
Building Freelancer Career How to Get More Clients
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
UPWORK IN NUMBERS
9M $1B 3M 4M
REGISTERED FREELANCERS
WORTH OF WORK DONE ANNUALLY
JOBS POSTED ANNUALLY
REGISTERED CLIENTS
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GETTING THE JOB IS THE PROCESS
4
MATCH
COLLABORATE
EARN
Search Jobs Submit Proposal Discuss the Job with the Client
Review and Accept Job Offer
Collaborate, Communicate and
Share FilesStart Work
Submit Work Get Paid
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WRITE A CRISP, FOCUSED PROFILE
● Focus on your best skill
● Upload a professional picture
● Introduce yourself and what you have to offer
● Set your rate
● Take and pass some Upwork skill tests
● Add your portfolio and previous work experiences
● Check for errors
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TITLE: FIRST THING FIRST
● First thing clients read when looking for freelancers
● Be short and clear
● Let clients know of your skills
● Indicate what type of jobs you’re looking for
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LIST YOUR SKILLS
● Focus on most relevant skills
● Prefer to list only those skills that you can take a test in to prove your competency
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OVERVIEW
● Section to let clients know about your qualifications and experiences
● Highlight skills, interests, assets that make you an ideal freelancer to clients
● Mention types of jobs you’re looking for
● Show how your skills can solve clients’ problems
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SKILL TESTS
● Start with Upwork readiness test
● Take at least 2 tests and try to get among the top 20% or above
● Upwork test scores can establish credentials of your knowledge on a subject matter
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FIND THE RIGHT JOBS FOR YOU
● Do I have the right skills and interest for the job?
● Can I prove that I have the right skills?
● Do I have time for the scope of the project?
● Does the job description look complete and thoughtfully written?
● Is the offered rate acceptable?
● Vet client!
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VET YOUR CLIENT
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→ Payment verified
→ Hires & hiring ratio→ Past spend
Detailed job description
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TWO TYPES OF JOBS
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Fixed-Price● Generally short-term
projects paid upon completion
● Terms agreed to before work begins
● Covered by Upwork Fixed-Price Protection
Hourly● Often preferred by freelancers● All time logged through the
Team App● Covered by Upwork Hourly
Protection
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7 STEPS TO AN EXCELLENT COVER LETTER
● Use professional and friendly tone
● Relate back to the job post, demonstrate you’ve read the description
● Respond to questions, follow directions
● Ask clarifying questions
● Reread, edit and consider
● Don’t copy+paste!
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PREPARE FOR THE INTERVIEW
● Be flexible with time zones and communication preferences
● Make sure to understand the job requirements
● Double-check your equipment ● Be professional and honest –
don’t mislead the client ● Ask for details about the job ● Ask if there is a deadline for
hiring and thank them for the interview
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PRICING AND NEGOTIATING
Pricing ○ Research your market
○ Consider the client’s point of view
○ Factor in time, complexity, effort
Negotiating ○ Maintain a professional tone
○ Be willing to withdraw if you can’t get an agreement – early conflicts can be a red flag
○ Working outside of Upwork eliminates all your protections – and it’s against the rules
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MAKING IT WORK
● Create a workspace with minimal distractions
● Set regular work hours so that clients know when you are available
● Set up a kick-off meeting with your client
● Communicate regularly
● Keep the Upwork Team App on
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4 TIPS AND TRICKS
● Be your own boss and take responsibility for delivering excellent work on time
● Set expectations and give your client regular progress updates
● Resolve issues quickly
● Use a project management tool
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COMMUNICATION IS KEY
● Agree on work hours, deadlines and delivery mode
● Establish regular check-in meetings
● Ask when you’re unsure of something
● Inform your client immediately when something goes wrong or is delayed
● Plan for your off-time
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DOS AND DON’TS OF WRITTEN COMMUNICATION
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Don’ts● Don’t use all caps● No emoticons● No slang or text shortcuts
Dos● Be professional and
polite● Be careful with jokes● Be concise
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PROTECTING YOURSELF
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● If client asks to pay outside of Upwork, report it to our customer support team
● Avoid any client who requests free work ● Never pay to get a job!● If a job looks suspicious, report it to our customer support team
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GET REWARDED FOR GREAT PERFORMANCE
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● Send thank-you message to client and let them know you’re available for more work
● Ask the client to close the contract and provide honest feedback● Get approval to display your finished project in your portfolio● Adjust your hourly rate if necessary● Add any new skills you’ve acquired to your profile● Move on to the next job!
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7 HABITS OF SUCCESSFUL FREELANCERS
● Communicate early, communicate often.
● When in doubt, ask.
● Set clear expectations.
● Respond quickly.
● Hit deadlines
● Be a pleasure to work with.
● Under-promise, over-deliver.
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● Adhere to Upwork ToS
● 100% completed profile
● Up-to-date availability status
● Bid on relevant projects regularly
● Deliver great results
● Complete projects on time
Rising Talent badge on Upwork profile
Inclusion in premium talent pool
One-time bonus of 30 free Connects
Priority chat and ticket support
1
2
3
4
5Personalized recommendations to
strengthen your profile
Eligibility: Selected freelancers or non-exclusive agency members without a Job Success Score.
BECOME A RISING TALENT (BETA)
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● Job Success score of 90%+
● $1,000 earnings in the past year
● 100% completed profile
● Up-to-date availability status
● No recent account holds
● 30 days work history on Upwork
Top Rated badge on Upwork profile
Exclusive job invitations from in-house
recruiters
Personalized recommendations to
strengthen your profile
Priority phone, chat, and email support
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2
3
4
Coming soon: ● Top Rated Program for agencies● Recognition for high earners
BECOME A TOP RATED FREELANCER
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BECOME A PRO MOBILE DEVELOPER
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We’ll find you the most rewarding iOS and Android programming positions
with the best clients on our platform.
How to join:1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/mobile-
developers2. Take a technical mobile programming assessment + interview3. We will invite you to apply to the best jobs on Upwork
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BECOME A CUSTOMER SERVICE PRO
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We’ll find you the most rewarding customer service positions with the best
clients on our platform.
How to join:1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/
customer-service2. Take assessment tests and complete an interview3. We will invite you to apply to the best jobs on Upwork
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BECOME A PRO WEB DESIGNER
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We’ll find you the most rewarding web design projects with the best clients
on our platform.
How to join:1. Take the webflow video course2. Polish your Upwork profile and apply to Pro at: http://upwork.webflow.io3. Get priority access to jobs curated specifically for you
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LEARN MORE
https://www.upwork.com/hiring/category/for-freelancers/
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Appendix:Skill Focused Add-on Slides
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Most In-Demand Positions
Personal/Virtual Assistant Customer Service Representative Web Researcher
Phone handling Phone support Internet research
Email handling Email support Data entry
Calendaring/Scheduling Live Chat Excel & Google docs
Excel & Google docs Zendesk English
Salesforce administration
CMS
Social Media Marketing
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Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills (+$10/hour)
Mid-Range Skills ($7 to $10/hour)
Lower-Tier Skills (Under $7/hour)
Technical Support Customer support Telephone Skills
Salesforce Administration Customer Service Appointment Setting
Help Desk Administrative Support Chat Support
Medical Billing & Coding General Office Skills BPO Call Center
Research Phone Support Internet Research
Transcription Calendar Management Zendesk
Email Technical Support
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Customer service positions are in increasingly high demand. Demand for platform skills such as Zendesk, Salesforce Administration and CMS/marketing automation software is high. Hourly rates for Salesforce
Administrators exceed $24/hr USD.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
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Customer Service Technical Support Personal/Virtual Assistant
Customer Service Technical Support Salesforce Administration
Customer Support Help Desk Medical Billing & Coding
Live Chat Support Zendesk Transcription
Email Support French
Phone Support German
Zendesk Excel
Customer service represents the largest opportunity for freelance admins.Demand is greater than supply, average wages are higher than general admin wages, and most clients are
hiring for long-term positions - more than 6 months.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Learning Resources
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Online Offline
Local colleges and universities
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Top Admin SupportRecruiting Positions
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Virtual Assistant
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Transcriptionist
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web Researcher/Data Entry
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Technical Support
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Zendesk Consultant
45Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Recruiter
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Click to view profile
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Most In-Demand Positions
Graphic Design Web & Mobile Design Product Design & Media
Graphic Design Web Design 3D Modeling
Adobe Photoshop Bootstrap Animation
Adobe Illustrator User Interface (UI) Design Video Editing
Logo Design PSD to HTML Voice Acting
Illustration User Experience (UX) Design
Video Production
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Source: Upwork + Elance data, Q4 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills (>$20/hour)
Mid-Range Skills($17 to $20/hour)
Lower-Tier Skills (Under $17/hour)
Wireframing eLearning Bootstrap
Voice Acting Photography Adobe After Effects
UX Design Infographics Adobe Flash
Mobile UI Design Presentations Animation
Microsoft Sharepoint 3D Modeling 3D Design
Instructional Design Cartooning Game Design
UI Design Responsive Web Design 2D Animation
3D Rendering
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Source: Upwork + Elance data, Q4 2014
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Skills where Demand > Supply
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Web & Mobile Video & Animation 3D Design
UX Design Animation 3D Design
UI Design Video Production 3D Modeling
Microsoft Sharepoint Video Editing
Web Design
Many web & mobile design skills are under-supplied and earn the most with high hourly rates and high project values.
Video, animation and 3D design skills also need more qualified freelance designers to meet existing demand.
Source: Upwork data, December 2014
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Online Offline
Learning Resources
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Local schools for Design & Arts
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Top DesignRecruiting Positions
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: User Experience Designer
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Click to view profile
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Portfolio: User Experience Designer
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: User Interface Designer
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Click to view profile
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Portfolio: User Interface Designer
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web Designer
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Graphic Designer
60
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: 3D Modeler / CAD Designer
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Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: 3D Modeler / CAD Designer
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Illustrator
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Click to view profile
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Relevant Profile: Animator / Motion Graphic Artist
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Click to view profile
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Relevant Profile: Animator / Motion Graphic Artist
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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Video Producer / Editor
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Click to view profile
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Portfolio: Video Producer / Editor
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WEB, MOBILE & SOFTWARE DEVELOPMENT
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Most In-Demand Positions
Front-End Web Dev Mobile Programming Back-End Web Dev
Javascript iOS development Ruby on Rails
Angular Android SDK / dev Python
CSS Objective-C / Swift PHP
HTML5 Java / Core Java Node
MySQL
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Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills (+$24/hour)
Mid-Range Skills($17 to $24 /hour)
Lower-Tier Skills (Under $17/hour)
Ruby on Rail Javascript PHP
Git jQuery HTML
Python SQL Wordpress
Ruby Java SEO
Node.js ASP.NET CSS
AWS Bootstrap Drupal
Mongo.DB Magento General Web Design
General Web Dev
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Top-earning skills are specialized around platforms that are new and in high demand. Wages for general CMS customization / editing have dropped as supply in these areas has increased in the
past 5 years.
Source: Upwork data, November 2014
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Skills where Demand > Supply
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iOS Dev Android Dev Other
iOS Development Android SDK MySQLSwift Java jQuery
Objective C ASP.NET
Ruby on Rails
C#
Python
Java
Mobile development represents the largest opportunity for freelance programmers. Demand is greater than supply, average wages are higher than general IT wages, and average spend per job is 3X of average job on marketplace.
Source: Upwork data, November 2014
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Online Offline
Learning Resources
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Local IT Schools
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Front-End Developer
77
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Mobile App Developer
78
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web UI/UX Designer
79
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Back-End Developer
80
Click to view profile
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Relevant Profile: .NET & Desktop Dev
81
Click to view profile
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Relevant Profile: Data Scientist & Dev
82
Click to view profile
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Most In-Demand Positions
Web & Marketing Writing Specialized Writing Editing & Proofreading
Content Writing Creative Writing Editing
Article Writing Technical Writing Proofreading
Blog Writing Ghostwriting Copy Editing
Copywriting Academic Writing
Web Content Management Journalism Writing
Screenwriting
85
Source: Upwork + Elance data, Q4 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills (+$20/hour)
Mid-Range Skills($13 to $17 /hour)
Lower-Tier Skills (Under $13/hour)
Screenwriting Copy Editing Content Writing
Ghostwriting Copywriting Proofreading
Academic Writing Writing Web Content Management
Business Writing Journalism Writing Article Writing
Technical Writing Blog Writing
Editing Microsoft Word
Creative Writing
86
Source: Upwork data, November 2014
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Skills where Demand > Supply
87
Web & Marketing Writing Specialized Writing
Copywriting Screenwriting
Business Writing Creative Writing
Content Writing Ghostwriting
Article Writing Academic Writing
Journalism Writing
Many of the writing areas that are under-supplied are also the highest-paying, such as Screenwriting, Ghostwriting, Academic Writing and Business Writing.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Online Offline
Learning Resources
88
Local colleges and universities
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Top Writing Recruiting Positions
89
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Relevant Profile: Translator
90Click to view profile
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Relevant Profile: Copywriter
91
Click to view profile
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Relevant Profile: Content Writer
92
Click to view profile
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Relevant Profile: Copy Editor / Proofreader
93
Click to view profileClick to view profile
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Relevant Profile: Technical Writer
94
Click to view profile
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Relevant Profile: Ghostwriter
95
Click to view profile
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