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Workshop 4 - GuidelinesInnovation, Entrepreneurship & Design Toolbox
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A) FORMAT
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IE&D Workshops: a safe environment
• The workshops are a safe place where mistakes are considered opportunities to learn.
• Workshops 1 to 3 are meant to show your evolution, research, thinking.
• But Workshop 4 is an assessment! • It should aim to resemble a real investor pitch (if a startup) or a
presentation to an investment board (if a consulting project or negative business case)
• If you are invited to the business plan competition you will refine this pitch again
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Presentation development
• If you have a template, use it as a guide, nothing more
• Aim to be authentic – what’s exciting to you about this business?
• Even if you have negative case (no go), show why you wanted to explore the possibility in the first place!
Recommendations:• Use pictures or visual aids (including props) where possible, to
give the message PUNCH.• Use your own graphics/branding – show that you have an
identity.• Don’t overcrowd with text – you should have a good speech by
now and the slides are background!
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Time management and presenting skills
• You have 20 minutes to present and 20 to answer questions; figure out the best format to do this.
• Your best guide is to practice in advance and see what works!
• Don’t overrun the time allocated
• Have one main presenter (at most two)
• Other team members can take questions
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B) CONTENT
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Specific Purpose of workshop 4
All the research and exploration you’ve done should come to fruition in describing this business and your vision.Put your back into it and have fun! Now you are the expert!
1. Present your FINAL business case to the coach and assessor
2. Present it like a pitch
3. The background research should now be implied in your case, not presented separately.• No longer ‘What did you do and what does it mean?’
4.This presentation should be about ‘What WILL you do, and why and how should it be done?’
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What to talk about
The following slides indicate main themes typically covered in a pitch, not a one-size-fits-all deck
We’ve kept instructions simple so you can be creative
Content will vary for specific cases and industries – be authentic, do what works for your vision
Some links for more specific ideas on presentation content and style:
Joshua Reeves, CEO ZenPayroll
One Match Ventures
Irene Bejenke Walsh, founder MessageLab
IE&D Workshop 4 – Team no. (e.g. W1, E12, F6)
Your Project Title
Your Logo and graphics
Your visual aids or tagline
Title Slide
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Start with an Elevator Pitch
IN BRIEF (60 seconds maximum):
What type of business is this (b2b, b2c, technology development, social...)
What are you offering, for whom
Why is it compelling
How you make money (or achieve social impact if applicable)
What you have achieved so far
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Market opportunity
What market is it
What’s your target segment and why
What’s the problem/need you will address
What’s the size and value (£$€) of this market, and of your specific segment
If a social enterprise, quantify the impact you intend to make as well as describing it
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Your solution
What’s your solution to the problem (product, service, technology as applicable)
Why does it fit your market
What’s the competitive advantage/benefits over other solutions (qualify/quantify)
If it can be protected from imitation, state how
Why is now the right time
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Business model
How is your Business Model competitive
Is it novel compared to other companies
How does it protect/lock in value
If a social enterprise, how does it create engagement
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Route to Market
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Where does your venture sit in the industry structure (value chain/network)
How will your product/service ultimately reach the end customer/user
Why is this the best route to market
Who do you expect to partner with, if applicable
Have you made contact with partners and what’s the status
What will you do (are you doing), concretely, to build your customer base
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Team
Who’s on the team
Main areas of responsibility for members
Emphasise experience that relates to the business – legitimacy, authority
If the team is incomplete, what roles and experience are you going to recruit soon
Tip:Don’t use pretentious C-titles for a pre-seed startup, but do
indicate who leads the team.
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Roadmap and Milestones
First and next steps to get the venture going
Expected timing and targets
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Financials
What money can you make over next 3 yrs
What will you need to spend• e.g. sales forecast, development plans, milestones, etc.
How much capital will you need
How do you expect to source the capital
Exit prospects – suggest real buyers
Tips:• Consider if tables are easier to read than graphs with tiny print!• Price, gross margin, breakeven points, profit and cash, GROWTH! • Don’t specify a % stake for equity investment, it’s too early! This
should be ‘negotiable’.
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Progress made
What’s been done so far, e.g. as applicableDesign work, R&D
Grants, Awards
Built a prototype
Field trials with users
Contacts with potential partners... Engagement?
Contacts with key customers... Orders?
Early sales (even selling a prototype is a thumbs-up!)
Conversations with investors
Anything you’ve already done, say so!
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Conclusion: Key Takeaways
Brief salient points for your audience to remember
Could be:Your value proposition – why this is brilliant
Progress made
What you are asking for today and why they should invest or support you
Offer to answer questions
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Appendix: supplementary slides
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Any extra data that might help you in a Q&A session• Figures• Pictures• Quotes• Whatever you need
This is optional! But it may help you to not overcrowd the main presentation.
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