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Social Networking in the workplace
An opportunity for young people?
Graeme Mackay
Social Networking Conference
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Social Networking – is it all about…?
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Yes - but a lot more as well
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Social Networking gives us the means to…
• Say something about you – stand out from the crowd• Connect with others – be part of the crowd• Share achievements, experience, skills• Discover people with a shared interest • Network• Engage in conversation / dialogue• Play• Collaborate• Communicate
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Business spending is on the rise
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Why is Social Networking growing in the corporate world?
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mobilitysilos
community
overload
connected
productiveattention
collaborate
network
discover
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What does this mean for young people?
• Young people are in a possibly unique situation:• For many young people – social networking is the ‘norm’• Therefore they often have the skills and attitudes that
business is looking for:• Collaborate; share; network; online dialogue; use technology
• These skills are an important asset for the modern workplace• Young people can come into the workplace with something
valuable to offer• They can exploit these skills to market themselves, to connect
with colleagues, to learn faster, to ‘fit in’ more easily
• But… there are differences between social networking in the consumer & corporate worlds
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In Summary
• Social Networking is about more than your social life
• Social Networking skills are increasingly relevant in the workplace
• Pertinent to many key challenges in the modern workplace
• Young people are well placed to meet these challenges
• This presents a real opportunity (and some issues) as they enter the workplace – we must communicate this
• Also an opportunity for companies & organisations to engage with and get the best from young people
• Provided we recognise the opportunities & issues of social networking in a work setting
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