ZyXEL market research - European summary
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ZyXEL market research - European summary
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Zyxel Market Research – EuropeanSummaryNatalie Spearing
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Networking Routers Wireless Security
%
Q4 Do you know ZyXEL for:
Networking was the favouredoption followed by Wireless
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Cisco HP ZyXEL Netgear D Link Lancom Juniper Linksys Asus TP Link 3com Others
Q5 What are the top 3 brands that come to mind in networking?
Cisco received the highestresponse followed by ZyXEL and
then HP.
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Netgear Cisco HP D Link TP Link Linksys Telewell Belkin Juniper Others
Q6 Who do you consider to be ZyXEL’s main competitors?
The main competitor was Cisco,followed by HP and Netgear.
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Social Media Search Engines Print Media Awards andreviews
Press
Q8 Have you ever come across ZyXEL in:
Search Engines was the mostpopular medium, then Print Media
and Awards.
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Yes No
%
Q9 Are you aware of ZyXEL’s design and manufacturingcapabilities?
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Yes No
%
Q10 Do you know where ZyXEL’s head office is?
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Yes No
%
Q11 Do you know which countries ZyXEL operates in?
5%
55%20%
8%
5%8%
Q14 When did you last sell a ZyXEL product or service?
Never
A Week ago
A Month ago
3 months ago
6 months ago
1 year+ ago
75% of the respondents sold aZyXEL product either a week or
month ago.
72%
0%4%
19%
4%
Q15 When recommending a product to a customer – what is the first thing youconsider?
Ability to offer a solution to solvecustomers need
Promotion
Price
Quality
Service
The ability to offer a solution tosolve a customers need was
identified as the preferred option by72% of respondents .
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Q16 When considering a service offer – what is the most important aspect? Rank in order of importance with 1 being veryimportant and 4 being least important:
13%
23%
29%
10%
7%
9%
2%3%
1% 2%
Q17 How would you rate your account management? (10 being excellent and 1being poor)
10
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1
The feedback received was largelypositive, with the preferred options
being 10,9 and 8.
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Yes No
%
Q19 Do you ever need to use our technical supportservices?
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10 9 8 7 6 5 4 3 2 1
%
Q20 If yes, how would you rate this service? (10 beingexcellent and 1 being poor)
The feedback received was againpositive, with the higher options -10, 9 and 8 featuring prominently. .
0102030405060708090
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Yes No
%
Q22 Are you a ZyXEL partner?
0102030405060708090
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Yes No
%
Q23 Are you aware that we run a Partner Programme?
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A month 3 months 6 months 1 year+
%
Q24 How long have you been in the Partner Programme?
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%
Q25 As we are working to improve our Partner Programme – what features and benefits would you consider tobe important?
The popular options were Onlinelibrary – knowledge database,
Dedicated support line andOffers and promotion.
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Yes No
%
Q26 Do you belong to any other Partner Programmes?
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Understanding ourbrands and products
Knowledgeable aboutlatest industry trends
Providing good customersatisfaction
%
Q27 What are the attributes of being a ZyXEL partner? Orto become a ZyXEL partner?
The most important attribute ofbeing a ZyXEL partner was
Understanding our brands andproducts.
