1. Zygmunt BaumanScience, Consumption & Identity

2. Bauman & Capitalism Looking at Zygmunt Baumans analysis ofcontemporary consumer society As opposed to production-based socialorganisation 3. Social Class(Production) 4. Consuming rubbish Bauman argues that contemporary society is organisedaround the principles of consumption, rather thanproduction. Freedoms in a consumer society, tend to understood as: the freedom to choose how to satisfy individual desires (viathe medium of the consumer market) As a consequence, individual freedom has becomeprivatised and commodified a development which in turnfuels increasing consumption Identity itself becomes based on the process and productsof consumption 5. What defines who we are? 6. SeducedRepressed ZygmuntBauman 7. Thorstein Veblen: ConspicuousConsumption