Zurich

brand direction.

„future mobility‟.

modern technology has

permanently changed

the way we drive.

how can we be ready

for the future?

“those who cannot learn

from history are

doomed to repeat it.”George Santayana

last mobility revolution:

America 1945-1960

video: how Robert

McNamara won the

future for Ford.

what causes most

accidents?

“human error and

mechanical failure.”

cutting down human

error will be the key to

the next mobility

revolution.

what does this mean for

help when it matters most?

help when it matters most

is before it matters most

what if Zurich was all

about reducing human

error?

what if Zurich was all

about saving lives?

percentage of motor

accidents due to mobile

phones in 1990.

0%

percentage of motor

accidents due to mobile

phones in 2010.

28%

people can‟t help but

respond to their phones.

your phone already has

„plane‟ mode.

shouldn‟t it also have a

„drive‟ mode?

ZURICH DriveModewhen it matters most is before it

matters most

connects only your

most important callers /

txts; and makes every

call / txt hands-free…

and makes your most

important call for you,

automatically.

ZURICH DriveMode

Sorry2BLat

e

PerfectServ

eDriveSafel

y

how DriveMode works ?

your hands stay on the

wheel, your eyes stay

on the road.

discover: lobbying

campaign.

we begin a lobbying campaign to

get governments to tackle the

mobile issue in a more effective

way.

we provide a link to download

DriveMode on our own assets:

Zurich YouTube channel, Facebook

fan page and zurich.com. as well

as other relevant sites.

we circulate a witty video on

mobile safety on the road, e.g.

Virgin Atlantic air safety video.

involve: social

networking petitions.

we conduct and sustain our

lobbying online, with social

networking petitions, SEO,

Facebook groups, votes, chat

boards, Twitter and blogging.

We produce a media tool kit for

local communities and

governments that doubles as a

news release.

share: „save your

friends‟ on Facebook.

we do a „save your friends‟

campaign on Facebook, where

drivers are rewarded for sharing

the app with their friends.

act: savings on

premiums.

Zurich promotes its commitment to

future mobility by offering savings

on its policy premiums, based on

usage of the app.

by the end of year one, 500,000

DriveMode apps are in use.

in year 2, we build on the success

of the app, by creating

partnerships with Ford and LG to

have DriveMode built into all new

product lines.

This year, we saved 5,142

lives