Z'Tejas Happy HolidayZ' Marketing Deck - Pippa Bowen

8/13/2019 Z'Tejas Happy HolidayZ' Marketing Deck - Pippa Bowen

1/33


2/33

Next Gen Marketing

We are the future of marketing.

Aaron Aragonez

Pippa Bowen

Sarah Cole

Jacqui Haspell

Megan Ono

Kati Thompson

Billy Tran

Marketing

Marketing | Communication

Marketing

Graphic Design | Marketing

Communication | Marketing

Marketing

Marketing


3/33

Table of ContentZImage & Personality...........................................................................................................1ObjectiveZ.........................................................................................................................2Target AudienceZ..............................................................................................................3Plan & Strategy..................................................................................................................4

12 Drinks of MixmaZHappy HolidayZ SweepstakesTaste of Tejas

Restaurant DisplaysZ DayGet Down to BiZness with ZTejas

ChannelZ.........................................................................................................................12Social MediaMobile ApplicationZmailTraditional Media

Promotion Calendar.........................................................................................................20RecipeZ..........................................................................................................................21The Fine Print..................................................................................................................25Contact Us.......................................................................................................................30


4/33

Image & Personality

ZTejas was founded by friends. We want to continue theirtradition of Southern hospitality with an innovative twist. ZTejasis laid back and knows how to party, as shown by their heavyhanded margaritaz. Through this campaign we will target SpiceLovers, Socializers, and Biz Diners and spread the ZTejas spirit

this holiday season.

Happy HolidayZ

1


5/33

ObjectiveZ

Increase overall restaurant visitation by 20% by January1, 2014.

Increase Biz Diner visitation by 15% during November

2014. Increase online traffic by 15% by January 1, 2014.

Increase number of margaritaz sold by 20% throughJanuary 1, 2014.

Expand ZTejas presence on Social Media by 30% byJanuary 1, 2014.

2


6/33

Target AudienceZ

Spice Lovers

Love variety and authenticity.

Socializers Casual dining w/ friends.

BiZ Diners

Lunch diners and business meetings.

3


7/33

Plan & Strategy

4


8/33

12 Drinks of MixmaZ

Six new drinks will be revealed on December 1st for theTaste of Tejas promotion which will showcase the new mixes and sixfavorites that are not normally offered at a discount during Happy Hour.

Guests will be able to vote for their favorite flavor margarita on the ZTejaswebsite, ZTejas mobile App, or in stores. Voters will automatically be

entered into the Happy HolidayZ sweepstakes, and will have the option toopt-in to promotional emails, further building the ZTejas email database.

The sweepstakes winner and the most popular margarita will be revealedon January 1st at the 6th street ZTejas Z-DayParty,and the winning drinkwill be added to the menu for all of 2014.

New Mixes Apple Cider Chocolate Cranberry Orange Salted Caramel Peppermint Sugar Plum

Favorites 20th Anniversary Pomegranate Chipotle Mandarin Pepper Melon Millionaire Paradise

5


9/33

Happy HolidayZSweepstakes Prizes

1. The Grand Prize winnerwill receive an all expenses paid trip toAustin, TX, with three friends. There they will stay for three daysand two nights in the Extreme WOW Suite at the W Hotel andreceive cooking lessons from ZTejas chefs at the original 6thStreet location.

2. 50 runner-ups will win $50 ZTejas Gift Cards.

3. 100 people will win a certificate for a Free Margarita.

6


10/33

Taste of Tejas will be an in-storefood pairing promotion whereconsumers can receive a discountfor pairing one item from threespecific categories for one price.

Utilizing the 12 PromotionalMargaritas for the 12 Drinks ofMixmaZ, customers will pick a

margarita, an appetizer, and anentree for a discounted price of $20during happy hour (based off of eachlocations happy hour timing) and$25 after happy hour.

Taste of Tejas

7


11/33


12/33

Restaurant Displays

To encourage customers to spread the wordabout ZTejas, we will create huge holidaythemed picture frames. The frames will beidentical, but the backdrops will be specific toeach location, and will feature a photo of theactual restaurant.

Guests can use their smart phones or camerasto take pictures inside the frames and sharethem on social media. If possible,hosts/hotesses can have iPads to take picturesof guests in the frames and upload these photos

directly onto the ZTejas website, where guestscan later download the photo for free, thusdriving traffic to the website.

These frames will also be featured at theGet Down to BiZness with ZTejas cateredparties.

9


13/33

ZDay

January 1st is Z Day! ZTejas will host a party at everylocation with live music, celebrity guests, and great food.Here we will reveal the new margarita of 2014 and thesweepstakes grand prize winner. A feed of the broadcast will

be played at all ZTejas locations so everyone can celebrateZDay together!

Each of the locations will feature special ZDay offers

(promotions will vary by location), and the new margarita of2014 will be served for $1 with the purchase of an entree.

10


14/33

Get Down to BiZness with ZTejas

To become the routine lunch stop, ZTejas will feature adrawing specifically targeted to biz diners. When biz diners eat atany of the 11 restaurants they will be able to drop off theirbusiness card in a large margarita glass located on top of the

hostesses station. One company from each location will beselected randomly to win a catered lunch for up to 100 people.The catered lunch will also feature 2 margaritas per person. Bydropping in their business card, they will opt-in to future emailpromotions. This will capture more emails to add to the ZTejas

database. The winner will be chosen on November 30. Thewinning company can choose the day of their lunch between thedays of December 5-16.

11


15/33

ChannelZ

12


16/33

Social Media

In order to create awareness about our variouspromotions, we will utilize ZTejas existingsocial media networks as well as implementnew outlets.

Social media will increase ZTejas intangible

value and spread awareness to both strong andweak ties. Strong ties are consumers who areactively engaged, and interact with social mediaregularly. Weak ties are consumers who areunfamiliar with the company, they areconnected through social media to the strong

ties, and are potential customers.It will encourage interaction and engagementwith our target audiences: Spice Lovers,Socializers, and Biz Diners.

13


17/33

Existing Social Media

Facebook:Like and Share Promotion - Customers who like ZTejas existingFacebook page and share the image below will win a special coupon thatthey can show their server straight from their mobile device, or print out.

Twitter: ZCode - We will release a secret code via twitter everyday and ifyou mention the code to the waitress/waiter you will receive 50% off yourmargarita. Limit 1 per visit.

Both of these social media promotions willbuild our online following. In turn, ZTejas

will gain more exposure and word-of-mouthadvertising. They are simple, and requirelittle effort from the customer.

14


18/33

New Social Media

Facebook and Twitter are social media of the past. Sites like Instagram andVine, are the newest and most utilized networks amongst the youngerdemographics, which we are trying to target in this campaign. ZTejas currentlylacks these up-and-coming social media platforms. By creating accounts, wecan spread awareness of the promotion and continue using them long after the

holiday season.

Instagram- We can see what customers are posting, filter through hashtags,utilize geotagging, and get a better idea of the experiences customers arehaving. In addition, we can post beautiful mouthwatering images and video ofthe food, live music, specials, and promotions to spark interest of consumers.

Vine- We can show video clips of the chefs preparing the dishes, differentspecials and other promotional offers on this looped video sharing site.Majority of users are between the ages of 18-24.

15


19/33

Yelp

Every time a customer checks-in on yelp, theywill receive an instant coupon. This coupon willbe a random percent of 5%, 10%, 15% or 20%off an entree, appetizer, margarita, or total bill.The variety will encourage customers to keepchecking in and to keep coming back.

This will build brand awareness and onlinetraffic, as well as increase repeat visitation.

Yelp is the Spice Lovers Bible, and will alsotarget Socializers and Biz Diners who viewSpice Lovers in their own networks as OpinionLeaders.

16


20/33

Mobile Application

17


21/33

Zmail

By requiring an email when entering our sweepstakes wecan encourage guests to opt-in to our promotional emails.This will benefit ZTejas in the long-run after HappyHolidayZ promotion has ended. We recommend that ZTejas increase its communications with guests throughemail regarding coupons, promotions, and events. ZTejascan further communicate to its customers by asking themto complete a survey and in return offer them a coupon for

their next visit. This will create a stronger relationship for ZTejas and their customers by showing them that they careand want their feedback.

18


22/33

Traditional Media

Television: We will run commercials advertising the HappyHolidayZ promotion, as well as contact local news stationsto cover the Zday Party on January 1st, 2013

Radio: Utilize radio stations in the surrounding areas toadvertise the promotion

Print: We plan to include advertisements and coupons inFree Standing Inserts and Sunday Supplements

OOH: Place outdoor ads on billboards and other publicadvertising platforms to remind loyal customers and attractnew customers

19


23/33

Promotion Calendar

November1- Begin Get Down to BiZness with ZTejas

30- End Get Down to BiZness with ZTejas

December

1- Begin Happy HolidayZ, Taste of Tejas, 12 Drinks of MixmaZ, andVoting. Choose BiZness winner.

5 - 16- Get Down to BiZness Catered Party

30- Last Day to Vote and enter the Happy HolidayZ Sweepstakes

31- Last day of 12 Drinks of MixmaZ & Taste of Tejas*

January1- Z Day Party - Reveal Drink of the Year & Sweepstakes winner

*Depending on success of Taste of Tejas, it can be added to Happy Hour without thepromotional flavors

20


24/33

RecipeZThe Six New FlavorZ of the HolidayZ

21


25/33

1 oz Grand Marnier

1 oz Gold Tequila 5-6 oz Sweet Apple Cider Cinnamon+Coarse Sugar for rim Apple Slices & Cinnamon Sticks

for Garnish

Apple Cider Chocolate

2 oz Chocolate Syrup

2 oz Tequila 1 oz Heavy Cream 1 1/2 oz Cointreau 2 oz Chocolate Liqueur 1/2 tsp Ground Canela Shaved Chocolate for rim

22


26/33

Cranberry

1 1/2 oz Jose Cuervo Gold

1 oz Lime Juice 1 1/2 oz Triple Sec 1 1/2 oz Sweet and Sour Mix 2 oz Cranberry Juice

1 1/2 oz Tequila

1 1/2 oz Orange Juice 1 oz Salted Caramel Sauce 1/2 oz Triple Sec 1/2 oz Lime Juice

Orange SaltedCaramel

23


27/33

Peppermint Sugar Plum

1 tbs Grenadine

2 oz Tequila 1 oz Triple Sec 1 oz Sugar Syrup 1 tsp Peppermint Schnapps 1 tbs Lime Juice Crushed Candy Canes on rim

1 1/2 oz Tequila

1 oz Sugarplum Syrup (5 dry figs, 10 dry plums, dry apricots,cherries, sugar, lemon, water, cardamom,and ginger)

1/2 oz Lemon Juice Dash of Cherry Liqueur Cinnamon and Sugar for rim

24


28/33

The Fine Print Part 11. No purchase necessary to enter or win. Non-purchase entries and purchase entries have an equal chance of winning.

2. ELIGIBILITY:The Happy HolidayZ Sweepstakes(The Sweepstakes) is open to legal residents of the fifty (5) United States

and the District of Columbia, who are 21 years of age or older as of date of entry, valid State ID or Passport required (Eligible

Participants). Void where prohibited. Employees, shareholders, and representatives of ZTejas, Inc. (Sponsor), and their

respective advertising and promotion agencies, affiliates, and immediate family members are not eligible to enter or win.

Sweepstakes is subject to all applicable federal, state, and local laws. The Sweepstakes is in no way sponsored, endorsed, or

administered by, or associated with, Facebook, Instagram, Twitter, or Yelp. The information you provide will only be used for the

purpose of the drawings and to notify potential winners, unless otherwise noted.

3. SWEEPSTAKES TIMING/DESCRIPTION: The Sweepstakes begins at 08:00:00 AM Pacific Standard Time (PST) on SundayDecember 1, 2013 and ends 11:59:59 PM PT on Monday December 30, 2013 (the Promotional Period).

4. HOW TO ENTER: You may enter the Sweepstakes through the application on the ZTejas website, using the ZTejas mobile

application, or at any ZTejas restaurant. You will be asked to complete and submit the Registration Form including your first and

last name, email address, and your favorite margarita from the six new flavors. You can only choose one margarita per entry.

Entries with multiple or no selected margarita flavors will be void. Entries must be received by Monday December, 30, 2013 by 11:

59:59 PST. Limit one (1) entry per person per day. Subsequent entries submitted by the same person in excess of the stated

limitation for the entry period will be void. Entries become the property of the Sponsor and will not be returned. Incomplete entries

or entries not complying with these Official Rules are subject to disqualification, at the Sponsors sole discretion. The promotionalwebsite's database clock will be the official timekeeping device for the Sweepstakes.

Releasees are not responsible for late, lost, delayed, stolen, undelivered, incomplete, damaged, or misdirected entries. Sponsors

decisions are final on all matters relating to this Sweepstakes. Sponsor reserves all rights, including the right to edit, publish, use,

adapt, modify, or dispose of an entry, proper names, likenesses, and photographs for advertising and promotional purposes in all

media (included, but not limited to, the internet) without additional compensation, except where prohibited by law. If an entrant

changes his/her email address after he/she enters the Sweepstakes, it is his/her sole responsibility to notify the Sponsor by email

to be received by the end of the Promotional Period.

25


29/33


30/33

The Fine Print Part 3No substitutions, cash equivalents, or transfer of prizes are permitted, except at the sole discretion of the Sponsor, who reserves

the right to substitute a prize (or portion thereof) with one of comparable or greater value. All taxes, and any other costs andexpenses associated with prize acceptance and use not specifically stated within these Official Rules as being provided, are the

sole responsibility of the winners, including, without limitation, all federal, state, and local taxes. Prize may not be transferred or

substituted except at the Sponsor's sole discretion. Limit one (1) prize per person during the Promotion Period.

Travel Restrictions

Winner and guests must be able to travel by July 1, 2014 or prize will be forfeited and an alternate winner may be selected. If a

travel guest is a resident of jurisdiction that deems him/her to be a minor, he/.she must be accompanied by his/her parent/legal

guardian, and such legal guardian must pay his/her own expenses unless deemed to be a winner/travel guest. Winner, guest or

parent or legal guardian of minor guest must sign a travel release prior to traveling. Trip is subject to air/hotel availability andconfirmation of reservations; certain travel restrictions and blackout dates may apply. The trip may not be combined with any other

offer.Airline and flight times to be selected by Sponsor at its sole discretion. One or more stopovers may be required on air

transportation.Winner and guests must travel together at the same time on the same itinerary.Air transportation and hotel

accommodations must be taken together and cannot be taken separately. All travel arrangements must be made through

Sponsor's agent on a carrier of Sponsor's choice. Once trip dates have been booked, no change, extension, or substitution of trip

dates is permitted, except at Sponsor's sole discretion. Winner must confirm available travel dates and flight times selected by the

Sponsor at least four (4) weeks prior to travel dates. No extension or change of trip dates permitted. Sponsor will not replace any

lost or stolen tickets, travel vouchers, certificates or similar items once they are in winner's possession, or in the possession ofwinner's guests. Winner and guests must possess valid ID and are solely responsible for obtaining all necessary and required

travel documents in order to travel. Sponsor, its affiliates, subsidiaries, divisions, advertising, and promotion agencies, and Next

Gen Marketing (Sweepstakes Entities) shall not be responsible for any cancellations, delays, diversions or substitution or any act

or omissions whatsoever by the air carriers, hotels, or other transportation companies or any other persons providing any of these

services and accommodations to passengers including any results thereof such as changes in services or accommodations

necessitated by same. Sweepstakes Entities shall not be liable for any loss or damage to baggage. All airline tickets issued in

conjunction with prize are not eligible for frequent flyer miles, and no code-share flights may be used. Prize components cannot be

used in conjunction with any other promotion or offer, and no portion may be separated except at Sponsor's sole discretion. Prize

27


31/33

The Fine Print Part 4conditions may be added or modified by companies providing those portions of the prize. The prize restrictions/conditions stated

herein are not all-inclusive and may be subject to additional restrictions/conditions, which may be stated in the affidavit andrelease and/or prize travel documents. Costs for room and tax only based on one suite with four (4) occupants; meals, telephone

calls, and other incidentals are not included.

8. CONDITIONS OF PARTICIPATION: By entering, entrants agree to be bound by these Official Rules including all eligibility

requirements and the decisions of the Sponsor and judges, which are final and binding. By accepting a prize, each winner

consents to the use of his/her name, impage, likeness, photograph, voice, and biographical material for advertising, publicity, and

promotional purposes by Sponsor, or party designated by Sponsor, in any and all media now or hereafter devised, including but

not limited to, any online announcements, worldwide in perpetuity, without additional compensation, notification, or permission,

except where prohibited by law. Entrants release and hold harmless Releasees from any claims, actions, injury, loss, or damageof any kind, including but not limited to, personal injury or death, resulting, directly or indirectly, in whole or in part, from

participating in this Sweepstakes or from the acceptance, possession, or use or misuse of the prize. This limitation of liability is a

comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct,

indirect, or consequential damages; loss of data, income or profit;' loss of damage to property; and claims of third parties. Entrants

agree that Releases have not made nor are in any manner responsible or liable for any warranty, representation, or guarantee,

statutory, express or implied (including but not limited to, the implied warranties of merchantability, title, and fitness for a particular

purpose), in fact or in law, relative to the Sweepstakes or any prize awarded.

9. GENERAL:Sponsor will collect information from the entrants solely for the purpose of the drawings and to notify potential

winners, unless otherwise specified. Sponsor will not share this information with any third party, excpt as necessary for the

administration of the Sweepstakes or potential winner notification as applicable, nor attempt to contact entrant, unless entrant has

agreed to receive further information on Sponsor's products and promotions or for potential winner notification (if applicable).

Releasees are not responsible for entries that are lost, misdirected, or fail to enter into the system, or are processed, reported, or

transmitted late or incorrectly; or for any other errors or problems of any kind, whether typographical, printing, mechanical, human,

electronic, or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, any error or problem that

may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prizes, or

28


32/33

The Fine Print Part 5in any Sweepstakes-related materials. Entry materials that have been tampered with or altered are void. Sponsor reserves the

right, in its sole discretion, to cancel or suspend part or all of this Sweepstakes at any time without notice and for any reason,including if in the judges opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any

portion of the Sweepstakes, or if virus, bugs, non-authorized human intervention or other causes corrupt or impair the

administration, security, fairness, or integrity and proper play of the Sweepstakes. In the event of cancellation, Sponsor may void

any entries it suspects are at issue and, at its discretion, award the prizes at issue in a random drawing from among all non-

suspect, eligible entries received for the applicable Drawing(s). Caution: Any attempt by an entrant or any other individual to

damage the website or undermine the legitimate operation of the Sweepstakes may be in violation of criminal and civil

laws and, should such an attempt be made, the Sponsor reserves the right to seek damages and other remedies

(including attorneys fees) from any such person to the fullest extent permitted by law, including criminal prosecution .Sponsors failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision. Sponsor

reserves the right to disqualify entrants who violate these Official Rules or interfere with this Sweepstakes in any manner. If an

entrant is disqualified, Sponsor reserves the right to terminate that entrants eligibility to participate in the Sweepstakes.

10. DISPUTES:Except where prohibited, all issues and questions concerning the construction, validity, interpretation and

enforceability of these Official Rules, or the rights and obligations of the Eligible Participant and Sponsor in connection with the

Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Arizona, without giving effect to

any choice of law or conflict of law rules (whether of the State of Arizona, or any other jurisdiction), which would cause the

application of the laws of any jurisdiction other than the State of Arizona.

11. WINNERS' LIST:For the names of the winners, available after January 5, 2014, mail a self-addressed, stamped envelope by

January 5, 2014 to: Z'Tejas Happy HolidayZ' Sweepstakes Winners, P.O. Box 1234, Scottsdale, AZ 85254.

12. SPONSOR & ADMINISTRATOR: The Sponsor of this Sweepstakes is Z'Tejas, Inc. 6909 E Greenway Parkway Suite 195,

Scottsdale, AZ 85254. Administrator: Next Gen Marketing, 1250 Bellflower Blvd, Long Beach, CA 90840.

29


33/33

Contact Us

Aaron Aragonez

Pippa Bowen

Sarah ColeJacqui Haspell

Megan Ono

Kati Thompson

Billy Tran

[email protected]

Z'Tejas Happy HolidayZ' Marketing Deck - Pippa Bowen

Documents

Transcript of Z'Tejas Happy HolidayZ' Marketing Deck - Pippa Bowen