ZSL Promoting Eco-friendly Computing with WebSphere sMash

Shiv Kumar, Executive VP, ZSL, Inc.Tracey Trigona, WebSphere sMash Product Manager

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ZSL Promoting Ecofriendly Computing with WebSphere sMash

• Agenda– ZSL Introduction– Ecofriendly Computing – Need & Opportunity– WebSphere sMash - Introduction– Becoming green savvy with WebSphere sMash – 3

ways:• Use sMash to become eco-friendly by implementing

situational applications with small carbon footprints• Use sMash and WebSphere VE to leverage application

virtualization to better utilize your resources• Use WebSphere sMash “in the cloud” to leverage additional

deployment options that optimize both operational and capital expenditures

– ZSL examples & experience in marketplace– Summary

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ZSL - Introduction

• About ZSL– 14 years old Global Technology Integrator and ISV, based in

Edison, NJ with offices in UK, France, Malaysia, Singapore, Middle East and India

– Worldwide Workforce : 2200 +– State-of-the-art Technology Solution Centers in US and India – IDEA Lab to offer Value Added R&D and PLM to the ISVs – Emerging Technologies(SOA / Enterprise Web 2.0 / Cloud / Fixed

Mobile Convergence) Powered Business Solutions – “Get IT Together” Partnership Program for ISVs and SIs– “Green IT” enablement through ‘GreenWare Computing’– ISO and CMM Certified Solution Provider

• ZSL – Relationship with IBM– Specialization in Websphere, Rational, Cognos, Lotus, ISS products

family

– Click here for ZSL Talk about Project Zero on DeveloperWorks

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…Share an IBM “Green” Commercial…

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The Environment has Become a Boardroom Discussion

80%view corporate

social responsibility as also impacting their company’s

brand valueSource: IBM Global CEO Study 2008

… CEO Focus on Environmental Issues Has DOUBLED since 2006.

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CEOs Seek Smarter Business Outcomes to Address Environmental Issues

Carbon Emissions Regulations & Penalties

Rising Cost of Energy Reducing Profits

Demand for Eco-friendly Products

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According to the U.S. Department of Energy, 67% of all electrical energy is lost due to inefficiencies in the grid.

Opportunities for Greener, Smarter Business Outcomes are Everywhere

Consumer market for green products expected to hit $57 billion by 2010.

As of May 2008, 181 countries ratified the Kyoto Protocol -an international environmental treaty intended to reduce greenhouse gas emissions.

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Smart Environmental Practices Lead to Greener, Smarter Business Outcomes

Smarter Business Outcomes:

Increase Bottom Line

Increase Productivity

Improve Efficiency

Reduce Cost

Increase Top Line

Create New Revenue Streams

Reach New Markets

Enhance Reputation

Increase Brand Cachet

Carbon Credits Trading

Eco-friendly ProductsCarbon ManagementGreen Supply ChainsGreen Data CentersEfficient Processes

Smart Environmental

Practices

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A Crisis of Complexity. The Need for Progress is Clear.

85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

Explosion of information driving 54% growth in storage shipments every year.

1.5x

70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.

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WebSphere sMash can help drive green initiatives & reduce energy costs

• WebSphere sMash delivers web applications with a reduced carbon footprint

• WebSphere sMash is complemented by WebSphere Virtual Enterprise, which can effectively utilize workloads in the data centers, so new apps can be introduced into the infrastructure without having to acquire additional hardware

• sMash is offered in a cloud computing model (Amazon EC2) to further optimize capital and operational expenditures and improve service delivery

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WebSphere sMash - IntroductionWebSphere sMash - Introduction

Can improve developer productivity and efficiency through use of dynamic scripting languages (Groovy and PHP).

Enables developers to quickly add rich user interfaces to applications, leading to increased business value.

Rapid time to value can mean rapid return on investment.

Demo: http://www.projectzero.org/download/videos/ApplicationBuilderTour.mov

A web 2.0-based dynamic scripting environment that allows developers to

rapidly deliver dynamic web applications

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WebSphere sMash target WebSphere sMash target situational application typessituational application types

• Targets the application landscape within the “long tail” that can be delivered in highly agile ways with WebSphere sMash

Usa

ge

Number of Applications

ERP

CRM

SCMEnterprise applications

Traditional developers building strategic applications

Developers building simple applications to solve simple problems

IT created applications User created applicationsSales analysis

Dashboards

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WebSphere sMash is complemented by WebSphere Virtual Enterprise (VE)

• VE can effectively utilize workloads in the data centers, so new apps can be introduced into the infrastructure without having to acquire additional hardware

• Implement application virtualization with WebSphere Virtual Enterprise

• Concept: Single resource pool, made up of clusters so that if resource utilization goes up on one, it is handled by the other clustered systems, which would typical have idle capacity.

Implement application virtualization with WebSphere

Virtual Enterprise

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WAS Network Deployment

Capabilities

CustomerNeeds

Reduced Reduced acquisition acquisition

costs; costs; Small Small

footprintfootprint

Ultimate Ultimate scalability & scalability &

performance; performance; Functional Functional

depth & depth & breadthbreadth

Fast deployment High Qualities of Service

WebSphere Application Foundations

WebSphere Application Server for zOS

Java Enterprise Edition (JEE)

Dynamic Scripting (PHP/Groovy)

WAS / WAS-Express Move to WAS / ND for

greater QoS & performance – tools & docs make the transition easier…

WebSphere Virtual Enterprise/Extreme Scale

Maximize reuse -- rapidly consume services

WAS CE

Java Enterprise Edition (JEE), Open Source

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WebSphere sMash is offered “in the cloud” to further optimize cost

• IBM and Amazon Web Services (AWS) have joined forces to give developers access IBM software on Amazon EC2 (Elastic Cloud Computing).

• Products include DB2, IBM Informix, IBM WebSphere sMash, IBM Lotus Web Content Management, and IBM WebSphere Portal Server.

• Developers using IBM programs can now build their applications while paying only for the time and capacity they use in our scalable, flexible cloud environment.

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ZSL’s Eco-Friendly Computing Experience in the Marketplace

• Enterprise 2.0 SocNet - Next Generation Collaboration and Knowledge Management Solution Powered by Websphere sMash

• Collaboration in Cloud(CiC)- Cloud enablement of Enterprise 2.0 SocNet using Websphere sMash and Amazon EC2

• Power Migrator - Framework to migrate the energy hungry legacy apps/business processes to the energy efficient platforms using Websphere family of products

• Greenware Computing Framework – SOA / BPM / SaaS / Cloud enablement to support IBM’s “Smarter Planet” initiative

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Enterprise 2.0 SocNet Powered by sMash

• Next Generation Collaboration and Knowledge Management Solution for Enterprises based on Enterprise Social Network computing model

• Uses the Enterprise Web 2.0 features to empower the User Interface with richness

• Lightweight but powerful to scale up• Uses Thin Provisioning and Deployment Model• Scripts Power = Faster and Cheaper • Optimized infrastructure = Lower TCO

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Collaboration in Cloud (CiC)

• Enterprise 2.0 SocNet deployment in Cloud Environment

• Collaboration as a Service (CaaS) enablement – Pay per use model

• Powered by Websphere sMash and Amazon Web Services

• Scalable and Flexible Deployment model with no CapEx

• Empowers Service Orientated Computing

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Power Migrator

• It’s Platform/Tool/Framework to Automate the Legacy Modernization Process

• Identify and analyze the Legacy Assets – Eco Impact Assessment

• Web 2.0 Enablement of the User Interface – Browser-ware Apps

• Architecture Modernization – SOA Enablement

• Business Process Re-engineering – Power Shift

• Migration of the Power and Computing Hungry Legacy Apps to the Java/J2EE environment

• Built based on Websphere product family

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Greenware Computing for ‘Smarter Planet’

• Service Oriented Enterprise Enablement

SOA Assessment

Compute On Demand(SaaS/Cloud)

• Green IT Framework Powered by Websphere VE

• Empowering Responsive Enterprise by Enterprise BI (Business Intelligence)

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Summary• IT executives are scaling back their 2009

spending plans and business is demanding more from the technology to compete and grow in 2009.

• In this presentation, ZSL recommended ways that a business can save and become "green savvy" with WebSphere sMash by covering three main areas:

• Use sMash to become eco-friendly by implementing situational applications with small carbon footprints

• Use sMash and WebSphere VE to leverage application virtualization to better utilize your resources

• Use WebSphere sMash “in the cloud” to leverage additional deployment options that optimize both operational and capital expenditures

• Use sMash to achieve business agility and business alignment