Zootout business plan

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Transcript of Zootout business plan

Page 1: Zootout   business plan
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City Food & Lifestyle Guide

An Online Food & Lifestyle guide, which delivers timely insights on 'What's New & Special' in the

Restaurants of your city.

We operates in 13 cities of India & Singapore.We have started revenue generation from our model

city - Indore

What is Zootout.com ?

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Team ZOOTER’s

SUKRAT RAY | Age 27 | Co-Founder & CEO MANISH VASWANI | Age 24 | Co-Founder &

Director

SUBRAT KAR | Age 21 | Co-Founder & COO

CHIRAG GUPTA | Age 27 | CTO

PLUS, 15 individuals for- Data Analysis, Creative Designing, Android Application, HR & Business Development.

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What is ZOOTOUT.com?

talks about- Food, Entertainment, Nightlife, Events, Fashion & Deals.

is a Lifestyle Recommendation Platform, which assist visitors to take quality decisions, by providing them updated information & genuine suggestions.

provides you a platform to search the Specialty of all Restaurants of your city, PLUS Feedback of there visitors on certain parameters such as Food, Service & Ambience.

is spread across several platforms - Web, Mobile, & Social Media (facebook and twitter).

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What will interest you to ZOOT ?

Updated information about various restaurants- Contact details, photos, profile, timing, category, cuisines, services, cost for 2, & nearby restaurants.

You can customize your search with numerous filters like- location, category, cuisines, services, & cost.

Most unique feature of website is that it provides you the Specialty & Feedback of several restaurants, given by the genuine visitors directly.

You will also get certain Guides on the website, on heads such as- Best North Indian Food, Best Candle Light Dinner, Newly Opened Places etc..

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What can ZOOTOUT.com help you in..

I need to visit Hotel Kingston, Pune for dinner with family tonight, what is the Specialty & overall feedback of the restaurant ?

I need to visit Hotel Kingston, Pune for dinner with family tonight, what is the Specialty & overall feedback of the restaurant ?

Planning to hang out with friends at a cool open air restaurant, nearby vijay nagar area, what are the best options ?

Planning to hang out with friends at a cool open air restaurant, nearby vijay nagar area, what are the best options ?

Can I know the Top 5 South Indian restaurants of city, which could have an Romantic aura, with also knowing there services ?

Can I know the Top 5 South Indian restaurants of city, which could have an Romantic aura, with also knowing there services ?

Craving to eat Butter Paneer today in lunch, appropriate options with cost for two below Rs.600 ?

Craving to eat Butter Paneer today in lunch, appropriate options with cost for two below Rs.600 ?

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Zootout on Android

There can nothing be better than getting an option to use the same amazing features directly on your smart phone, via ZOOTOUT’s Android Application.

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How it will help Businesses? / Revenue Model

We assist brands to promote themselves with ZOOTOUT.com, through displaying Banner Ad’s.

Additionally, we also assist brands by managing there complete Social Media /Inhouse Marketing including customer loyalty program.

Major Benefits:

Promote directly to visitors who are fond of eating !

Zootout users are mostly working professionals with high disposable income !

Reach visitors who are in search of a place of your area, with your exact specifications !

Track complete spending by knowing exact number of visitors on your brand at Zootout.

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Competitors

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SWOT Analysis

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What we have done till date ? Started on 26th Jan 2011, and made world record of

biggest veg burger with most prominent restaurant of Indore. http://www.youtube.com/watch?v=I56kFBAxNtI

This was done to promote their new offering (Big Daddy Burger )

Generating revenues of 1.5lac /month from Indore city Some of our clients are Sarovar, Sheesha Sky

Lounge, Sayaji – Barbeque Nations etc. Growth of 20% per month

in revenues. Note: Revenues are all through online marketing &

advertising

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What’s in Store Starting India’s First Interactive Food N

Lifestyle Magazine (Indore Edition)

Loyalty management software for promoting offer’s in-house and outside

Start Revenues in Pune city followed by Bangalore.

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Funding Particulars Currently self funded. Founders have invested

12 Lakh till June 2012 on Zootout.com.

Looking for 2 Million USD dollar as seed funds in first round, which majorly would be used for expanding Zootout in 6 major cities, with running 3 year period.

Expense sheet is attached .

We are looking to raise the series A funds by end of July 2012. Microsoft Office

Excel 97-2003 Worksheet

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Key Strategies to use funds Accelerate product launches by strengthening

technical team. Expand senior management team in

sales/marketing Strengthen human resources function Appoint adviser for intellectual property and

finances. Seek new market segments/applications for

products Develop overseas market entry plan Strengthen web presence and promote offline

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Financial Projections:

Fiscal Year 2012 2013 2014

Revenues 7.95 Cr 13.3 Cr 14.97 Cr

Microsoft Office Excel 97-2003 Worksheet

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