by

2016

SOFT LANDING PROGRAM

EUROPE LATAM

ZoomLYD

WHO WE ARE?

• 15 years experience in business development, coaching, business strategy, communication, pitching, country management, marketing consulting, qualitative & quantitatives studies, offline & online, in Europe, Brazil and LatAm

• 40+ clients & brands worldwide, SMBs & multinationals, early & growth stages

• Sectors : IT, education, retail, food, beauty & higiene, healthcare, electronics, appliances, packaging, energy, fashion, consulting, etc.

• Public and private partners covering the entirevalue chain for business start-up and developmentin Europe and Brazil

• Deep knowledge of the European and South American ecosystems

• 2 companies: ZoomLab + LYD Brazil = ZoomLYD

• Rio de Janeiro, São Paulo & Belo Horizonte

ZoomLYD

PRESENTATION

ZoomLYD

40+ CLIENTS & BRANDS WORLWIDE

ZoomLYD

40+ CLIENTS & BRANDS WORLWIDE

Jérôme Moles – Founder LYD BRASILInternational Business Consultant

■ Senior Advisor in Brazilian Market Strategies for international start-ups – Lyd Brasil, CEO

■ Digital Consulting VP Awak’iT agency Key Accounts. Co-FounderL’Oréal, KEOLIS, GCEA, AIR LIQUIDE, TOTAL etc.

■ Business, communication and strategy advisor for Euratechnologies’ Start-upsCIV, DEMO DAYS, INCUBATOR

■ Consultant Business management Brazil for Stereograph since March 2013

■ Designed Euratechnologies’ acceleration program

■ Administrator EASYPAY WEB BR (EasyFlirt braziliansubsidiary)

Education

■ Stanford Entrepreneurship and Innovation 2012 program

Linkedin: br.linkedin.com/in/jeromemoles/en

François-Xavier Saint-Martin – Founder ZoomLab BrazilMarketing Consultant

■ Founder ZoomLab Pesquisa & Marketing in 2007 in Rio de Janeiro & São Paulo

• Qualitative & quantitatives studies in Latin America

• Clients SMBs & multinationals LatAm, Europe & US

• Partnerships Harris Interactive (France) and EuromonitorInternational (UK, US)

• Sectors: Digital, consulting, food, beauty & hygiene, electronics, appliances, packaging, energy, fashion, etc.

■ eProcurement/eAuction manager - PSA Peugeot Citroën & Marketplace Covisint - France, Brazil, Argentina

■ Product Manager Assistant - Coca-Cola - France

■ Auditor & Six Sigma Project Manager - General Electric - UK

Education

■ NEOMA/Rouen Business School – France

■ MBA COPPEAD/UFRJ - Brazil

LinkedIn: br.linkedin.com/in/francoisxaviersaintmartin/en

ZoomLYD

WHO WE ARE?

ZoomLYD

OUR SOFT LANDING PROGRAM

MARKETASSESSMENT5 to 7 days non-presential1 week roadshow in Brazil

COUNTRY MANAGEMENT

SALES PROGRAM & BUSINESS DEVELOPMENT8 to 12 weeks in Brazil

ACCELERATION & VALIDATION PROGRAM6 weeks non-presential1 to 2 weeks roadshow in Brazil

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ZoomLYD Program: Europe => Brazil

HOW IT WORKS ?

We provide a personalized follow-up on ourclients’ entire value chain, based on the 4 phases of our program, with specific expertise focusedon reducing frictions related to any business set-up and development

This soft landing approach is based on our local partners network, short listed for their expertiseand track record in their own sectors and knowledge of the ecosystem

Our secret sauce:- We are entrepreneurs serving entrepreneurs- We have built a high added-value network of

expert partners and mentors- We are fully business driven, permanently

seeking for business developmentopportunities for our clients, at any stage of the program

M&A

FUNDRAISING LEGAL

TAX

TRADING & LOGISTICS

OFFICE SPACES

ACCOUNTINGHR

CREATION

BUSINESS DEV

MARKETING & PR/COM

Ecosystem

SOFT LANDING PROGRAM

ZoomLYD

OUR PARTNERS, MENTORS & FRENCH CLUSTERS

ZoomLYD

OUR PARTNERS & MENTORS IN EUROPE & LATAM

CONSULTING & BUSINESS INSTITUTIONS EXPERTS EDUCATION ACCELERATORS

LATAM MENTORS

EuraTechnologies in Lille, France

■ Created in 2006

■ 1st French incubator/accelerator, Top 5 Europe

■ USA (SF & NYC), Dubaï, China, Brazil, France

■ 265 startups

■ 80.000 m², 600 events/60.000 visitors per year

■ 100+ M€ raised and 12.000 jobs created since 2009

■ Lille-Stanford Innovation & Entrepreneurship program

■ www.euratechnologies.com

Cap Digital in Paris, France

■ Created in 2006

■ 1000+ members public/private sector: 850 SMBs, 58 large companies, 81 schools/universities/labs, 13 investors, etc.

■ Acceleration, coaching strategy, design, fundraising/VC Camp, fairs, roadshows, scale-up/assessment & market entry

■ R&D: 280 projects analysed per year, 140 labeled and 76 financed for a total of 1.2 Bi€ since 2006 (50% public)

■ European network: European Connected Health Alliance, EuropeanInnovation Institute (EIT Digital), New European Media platforme

■ www.capdigital.com

La Mêlée in Toulouse, France

■ Created in 2000

■ 550 members (50%+ SMBs), 19.000 participants, 50 partners institutional/professional associations IT solutions’ providers/users, 11 commissions/think tank/do tank, VCs

■ www.lamelee.com

ZoomLYD

OUR PARTNERS CLUSTERS IN FRANCE

ZoomLYD

CASES

ASSESSMENT WSE BRAZIL

■ Market study Digital Workspace in Brazil

■ Education sector’s specifics in Brazil:

• Education franchising

• Foundations

• Integrated teaching systems

■ Market datas & trends

■ Benchmark competition

■ Sector’s experts interviews:

• Education decision makers

• Specialized technology integrators

• Associations / foundations

• Schools / Universities

■ Recommandations & action plan

Contact: Olivier Vigneau| Co-Founder WSE | +33 6 08 18 65 35 | olivier.vigneau@web-education.net

ZoomLYDEDTECH / PAAS / SAAS / PARTNERSHIPS

ZoomLYDVISUAL CONTENT / LOGICIEL SAAS / EVENEMENTIEL & IN-STORE

ASSESSMENT HEADOO BRAZIL

■ Market study digital content and picture marketing in Brazil

■ Image usage & attitudes and specifics in Brazil

■ Benchmark brands’ digital engagement

■ POC identification

■ 2016-2017 Action plan proposal

■ Domain www.headoo.com.br

■ Local activity set-up cost estimates

■ Experts’ interviews:

• Agencies

• Brands

• Major events’ organizations and producers (OlympicsRio 2016)

■ Follow-up contacts and prospects

Contact: Jean Dussetour| CEO Headoo | jean@headoo.com

ACCELERATION HEADOO BRAZIL

■ Model tropicalization (sales material, pricing, business model)

■ Main players’ interviews to fine tune market entry strategy

■ 5 days roadshow (Rio de Janeiro & São Paulo)

■ Results: 2 POCs – 5 proposals – 1 sales recruitment – Headoo Brazilactivity start-up

ZoomLYDBIZDEV / BIG DATA / SMART-CITY / MARKETING

Business development Stéréograph Brazil

■ Prospecting missions in Brazil organized for Chamber of Commerce and Industry of Lille (France) and Euratechnologies (1st French accelerator, TOP10 Europe), focusing on Stéréograph business opportunities

■ Tropicalisation of Stereograph’s model to adapt to local market

■ Local business development

■ Local projects management, interface with clients and production team in France

■ Long-term strategy strategy: start-up and development of local activities

Contact: Manuel Gomes| CEO Stereograph | +33 6 82 44 54 78 | manuel@stereograph.fr

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ZoomLYDACCELERATION / ROADSHOW / PROSPECTION / COUNTRY MANAGEMENT

Tag Commander setup in Brazil

■ 3 roadshows organized in Rio de Janeiro & São Paulo

■ Sponsored eTail LatAm, annual eCommerce conference in São Paulo, with Top 200 retailers and solution providers - one-to-one meetings and workshops

■ Sales prospecting with pure players (top 100 Comscore Brazil) in several sectors(banking, telco, retail, classifieds, etc.) and local subsidiaries of 100+ currentclients of Tag Commander

■ Meetings with publishers, advertisers, agencies, solution providers, partnersand entrepreneurs (affiliation, re-targeting, web analytics, e-mailing, CRM, etc.) within 250+ current partners of Tag Commander

■ Brazilian C-level interlocutors, directors in eCommerce, marketing, eBusiness, BizDev, consultants integrators and IT teams

■ Feedbacks from other European entrepreneurs, startups and unicorns, on bizdev subjects, market, HR, legal, pricing models, sales cycles, local specifics, etc.

■ Adaptation of sales material, pricing model, terms of sale, BP

■ Edition, presentation and follow-up commercial offers, closing of the first contracts, local representation and reporting

Contact: Michael Froment | CEO Tag Commander | michael.froment@tagcommander.com

ZoomLYDREPRESENTATION / E-COMMERCE / E-PAYMENT / CONSULTING

Easyflirt local representation

■ Administration of the Brazilian establishment + partners legal representation

■ Interface between Easyflirt and local providers (accounting, tax, legal)

■ Interface between Easyflirt and Brazilian payment gateways et acquirers

■ « Notas fiscais » (Brazilian legal invoice system) automation system choice support

Contact: Claude Weinachter | CFO 2L Multimédia | claude.weinachter@2lm.fr

Jérôme MOLES

jms@lyd-consulting.com+5521 99317-5885

François-Xavier SAINT-MARTIN

fxsaintmartin@zoomlab.com.br+5521 99361-1144