Zoom Fitness Finance Category Deck

zoommedia.com

Finance Category DeckReaching the Finance AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience with experience in the finance category, ideally suited to finance brand messaging.

Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 161)

3

Ideal Finance Target

© 2011 Zoom Media Corp. All rights reserved.

Owns a 401kIndex 142

Owns a major debit/credit cardIndex 126

Has a savings accountIndex 128

Owns mutual fundsIndex 149

Securities – mutual funds/stocksIndex 170

The Fitness Consumer has a wide variety of financial services

Has overdraft protectionIndex 137

MRI: Dioublebase 2012. Base = A18+ZoomFitness Network


ZoomFitness Consumers and loans

MRI:Doublebase 2012. Base = A18+ZoomFitness Network

Loans Index

Student loan 187

Auto loan 145

Personal line of credit 140

Home equity line of credit 137

Home mortgage 132

ZoomFitness consumers and loans…


ZoomFitness Consumers and Insurance

MRI:Doublebase 2012. Base = A18+ZoomFitness Network

Insurance Index

Renters insurance 161

Mortgage insurance 140

Medical insurance obtained from place of work 136

Home/Auto combined insurance 135

Comprehensive auto insurance 113

ZoomFitness Consumers are properly insured…


Taxes filed before IRS deadlineIndex 127

Used an internet/online tax preparation program or service

Index 126

Personally manually prepared taxesIndex 113

Fitness Consumers and taxes

Used computer software to prepare taxes

Index 119


Us


Fitness Consumers handle their finances online

Visited a website for financial information via mobile phone/smartphone

Index 158

Obtained financial information online Index 149

Online bankingIndex170

Paid bills onlineIndex 133

Ordered online banking service in last 12 monthsIndex 182

Track investments/trade stocks, bonds or mutual funds online

Index 142

Prepared for taxes using online/internet program or service Index 126



Super Influential Consumers: Finance/Investment

Index 237

Regularly recommends – finance and investingIndex 165

Source for “Regularly recommends – finance and investing” and “Buy and sell stocks to make money”: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

ZoomFitness Consumers are active investors

Very likely to invest in stocks, bonds or mutual funds in the next 12 months

Index 135

Owns investment real estateIndex 143

MRI: Dioublebase 2012 Base = A18+ZoomFitness Network


Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

zoommedia.com

Appendix

ZoomFitness HIST DISC ESPN TBS TNT

Have major debit/credit card 126 105 103 106 101 102

Has a rewards credit card 149 104 102 110 99 98

Ordered banking service online in past 12 months

182 105 106 107 105 100

Have interest checking account 134 110 104 108 99 100

Have overdraft protection 137 110 110 109 101 106

Credit Card Category – Top Entertainment 5 Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Happy to use the internet to carry out day to day banking

134 101 102 103 104 100

Obtained financial information online 149 110 108 111 114 107

Used internet/online tax preparation program or service

126 101 98 104 112 104

Internet Finance Sites - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison



Have a student loan 187 97 97 95 116 97

Have home equity line of credit 137 114 107 108 99 101

Have personal line of credit 140 110 106 106 102 104

Have renter’s insurance 161 93 92 96 96 91

Loans & Insurance Category- Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison



Have 401k 142 114 108 122 111 108

Own mutual funds/stocks 170 111 105 124 93 100

Own mutual funds/bonds 189 114 108 123 96 98

Investments Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison


Zoom Fitness Finance Category Deck

Economy & Finance

Transcript of Zoom Fitness Finance Category Deck