Zone Lecture, November 11th 2010, Blog your way to the top
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Transcript of Zone Lecture, November 11th 2010, Blog your way to the top
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Blog Your Blog Your
Way to The Way to The
TopTopBen Lumley
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Ben Lumley0School’s Speaker0Personal Achievement
Coach
www.thebenlumley.com
@ mrbensays
http://uk.linkedin.com/in/benlumley6
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So what?
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www.garyvaynerchuk.com
• Host of Wine Library TV
• Wants to own the NY Jets
• Appeared in the Wall Street
Jounral, Time Magazine, on
Late night with Conan O-Brien
• Built Vaynermedia from
online, now works with NHL
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www.lewishowes.com
• Former All American Football
Player
• Founded Sports Executives
Association and
SportsNetworker.com
• Go to guy for using LinkedIn to
build a business
• Conducted trainings and webinars
for more than 8,000 people
worldwide.
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www.taramohr.com
• Life Coach
• Written for USA Today, Forbes,
and Ode Magazine
• Regularly writes for the
Huffington Post
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www.envato.com
• Founder of Envato
• Started with nothing. Built PSDtuts 2006
• 8 million visitor p.m
• Sites in the top 1000 on the net
• Sole purpose of Envato is to help
people to earn and to learn, online.
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www.virtualbusinesslifestyle.com
• Ceo of Virtual Outsourcing firm
Live2Sell
• Virtual CEO mission
• Featured on BBC’s Click
• Only been online 9 months,
making massive amounts of
money through online efforts
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Your Voice = Your Brand
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Purple Cows
Success
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#1 Key to Success?
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Give a Crap!Gary Vay·ner·chuk
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Blogging...
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VS
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No matter what you do,
it’s about brand awareness
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9 killer tips for creating an awesome blog
In true blog post fashion...
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#1 Just start
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#2 Be consistent
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#3 Make it easy to share
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#4 Be clear on your niche
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#5 Create content for your niche
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#6 Interact
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#7 Provide Value (solve a problem)
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#8 Spread your word through guest posting
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#9 Play for the long game
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They don’t give it the attention it deserves
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They worry more about the way it looks
than what it does
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They listen to the negative voices in
their life
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They don’t believe in the
product/content/service
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Q and A
www.thebenlumley.com
@mrbensays
http://uk.linkedin.com/in/benlumley6