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Page 1
The Openbravo Opportunity
Sell more and more easily!
Page 2
The ERP landscape today
*21% of surveyed SMEs plan to change their ERP in the next 3 years
ERP Market % Growth Forecast
Page 3
30 years of ERP
have left us
with...
The ERP landscape today
Page 4
Less than 20% ERP Adoption!
High Cost +
Growing Complexity +
Poor Usability +
Inflexible Legacy Technology +
Vendor Lock in =
The ERP landscape today
Page 5
…but Openbravo offers a new vision for ERPs
Smart solutions, real results
Open platform
Powerful, productive, innovative
Ecosystem
Leverage the expertise of many
Solutions
The highest value for customers
Cloud based & highly
productive
Easy to extend
Modular
Commercial and open source coexistence
100% indirect business
Freedom to innovate
Ready to use
Agile
Always updateable
Page 6
The leading web-based
open source ERP
for SME
And this is why we are…
Page 7
Gathering the Opportunity
Openbravo offers Brand Awareness and Global Reach
> 60.000 unique visitors monthly at Openbravo.com
> 90.000 monthly Google searches
> 2.000.000 product downloads
Page 8
Gathering the Opportunity
Openbravo commercial success by the numbers
345% growth Professional Edition Subscriptions 2010
106 partners at the end of 2010
39 countries
Page 9
So…what is Openbravo ERP?
Page 10
Openbravo 3: a holistic vision for Agile ERP
Highest
Productivity
Business
Agility
Easy, powerful, integrated
Sustained
ROI
Flexible, modular, upgradable
New economics of ERP
Page 11
Functionally complete – Out of the box
Page 12
Over 320 additional modules to choose from
Modular and Easy to Adapt /Upgrade
ERP
Modulo
Modulo Modulo
For more information visit : http://www.openbravo.com/product/exchange
Page 13
The unique benefits of Openbravo 3
Agile ERP ensuring :
Highest Productivity
Business Agility
Sustained ROI
Page 14
…but the product is not
enough
Page 15
Openbravo Vision
An ERP in every Company!
> An Open Platform
> Through an Ecosystem
> Building Solutions
Powerful, productive, innovative
Leverage the expertise of many
The highest value for customers
Page 16
you
Page 17
The Unique Proposition of Openbravo to You
Channel Strategy 100% focused on you
Sustainable Growth 1
Respect for your business 2
Empowerment 3
Page 18
The Unique Proposition of Openbravo to You
Channel Strategy 100% focused on you
Sustainable Growth
Best project margin
We ensure recurring & scalable revenues
You can offer truly flexible solutions
You can offer your own solutions worldwide
Feeding the business with first line exposure (logo)
1
Page 19
The Unique Proposition of Openbravo to You
Channel Strategy 100% focused on you
Respect for your business
We do not sell direct
Only you implement to customers
Only you provide maintenance & support to customers
2
Page 20
The Unique Proposition of Openbravo to You
Empowerment
Be truly influential to your Vendor
We offer collaborative tools
We offer extensive on-line & on-site partner services
We commit as much as you to customers
3
Channel Strategy 100% focused on you
Page 21
The Unique Proposition of Openbravo to You
Channel Strategy 100% focused on you
Sustainable Growth 1
Respect for your business 2
Empowerment 3
Page 22
Partner Program to Enable Your Success
Privileges & Benefits
Right to use official Partner Logo
Exposure on openbravo.com
Right to sell Professional Edition
Golden Key for evaluation
Professional Edition commissions
Lead referrals
Access Channel Business Svcs.
Pre-sales support
Embedded support & training
Discounts on consulting services
Professional Edition for own use
Right to participate in Exchange
Obligations & Requirements
Honor the Partner Logo
Commitment to Professional
Edition
Knowledge and expertise
Trained and certified personnel
Timely lead qualification
Annual minimum new business
Minimum renewal rates
Annual fee
Page 23
How to start? - Requierements
The entry level to the Openbravo Partner Network is the Certified. To become a partner you
should comply with the following requierements :
Annual Partnership fee
Minimum Net
New Annual Subs
Consolidated company, web presence,
customer database
Yes, at least 1 Dedicated Sales Person
Functional and Technical Certifications
10 000 US$
5.000 US$
Customer Retention >80%
Experience in implementation of
Business APP
Yes, 2
Once you are partner you will have sales objetive, certification requirements, among others:
Page 24
Commission on Professional
Edition
Support
Discount on Openbravo services
Free Training (online)
Commissions on subscription
renewals
Access to presales
support
30%
48 cases/year
10%
2 seats
30% net of loyalty discount
Yes
Access to leads Yes
Access to Partner Portal Yes
How to start? - Benefits
As a partner you will have the following benefits:
Page 25
Annual Fee
Minimum Net
New Annual Subs ** 20.000 US$
Yes, 4
Sales training
Functional and Technical
Certifications
2 sales trained
6.500 US$
Customer Retention >80%
And the possibility to migrate to Gold partner ...
Commission on
Professional Edition
Support
Discount on Openbravo
services
Free Training (online)
Commissions on
subscription renewals
Access to presales
support
40%
Unlimited cases/year
15%
4 seats
40% net of loyalty discount
Yes
Access to leads Yes, priority
Access to Partner Portal Yes
Page 26
Affiliation
Privileges & Benefits
Right to use official Affiliate Logo
Right to sell Professional dition
Golden Key for evaluation
purposes
Paid access to Support &
Education
Paid access to consulting services
Limited access to Partner Portal
Limited access to Professional
Tools
Right to participate in Exchange
Obligations & Requirements
Respect the Affiliate Logo
Annual Fee of:
1000 USD
Page 27
Partnership or Affiliation – which on is right for you?
If you are committed to succeed as an Openbravo service
provider
Choose the Openbravo Partner Program
If you are unsure
Choose the Openbravo Affiliate Program
The Openbravo Partner program saves you money if you sell 2 or more Professional Editions subscriptions per year
Page 28
Conclusions
Sell more and more easily!
> An Open Platform Powerful, productive, innovative
> Great Awareness with less competition Visits, downloads, sales
> A Strategy focused on you Sustainable Growth, Respect, Empowerment
Page 29