Zoetic keynote: Transmedia SF

Social Network Storytelling

Sunday, February 12, 12

Justin Oliphant

* obligatory shot of me “directing”

Filmmaker

Photographer

Editor

Storyteller

enjoy watching roller

derby and baseball


Personal Projects


Worked at ImageMovers Digital

2007-2010


How far can social media networking take me and can I use it to tell a story?


How far can my social network take me?

• Travel from place to place based on friends and friends of friends suggestions

• Places I would go in a city were based on suggestions by friends

• Things I ate and experienced were based on what was my hosts favorites were

• Say “yes”

Guidelines:


Typical interaction

Current city status changes


Typical interaction


So how far can my social network take me?


Feb 2010 - Aug 2010

6 months, over 50 cities


Met over 80 hosts and personal guides.


Can social networking tell a story?


Storytelling Tools


•Each tool had pros and cons and were good at telling different aspects of the story.•The audience would fill the missing parts not updated.


So can social networking tell a story?


Success with Friend of a Friend Project

• Social networks connect users to the story and characters closely.

• Finding the right tools can help tell the story.

• Marketing tool was your storytelling tool.

• Characters can be tied to real people and places.

• Ended due to FoaF Project more of a documentary, but I wanted to create a fictional worlds.


San Francisco became my home baseand I immediately began work on taking the

lessons learned into my next project.


Zoetic LabsSunday, February 12, 12

Zoetic Structure

• Take lessons learned from FoaF.

• Theme based storytelling.

• Let the audience experience the magic first hand.

• Engage the potential audience more thoroughly than traditional/passive media

• Create story and touch points to be released over time.


BasicStoryline

• Modern day, 2012

• Prof. Henry Lightman asked to figure out if the world is going to end and if so how.

• He and his wife create 3 little robot travelers to document the best things in life (just in case the world does end)

• Henry is also dealing with his wife being terminally ill


Zoetic Guideline 1: FoaF Lessons

• Use social networks to connect users to the story and characters closely.

• Utilize specific tools available for the right story points.

• Use the storytelling platform to market the project.

• Tie characters to real people and places.

• Create a rich fictional world.


Tools for the Characters

• Facebook

• Google+

• Twitter

• Tumblr

• Youtube


Zoetic Guideline 2:What’s the theme?


Theme Based Storytelling

“Discovering the Best of Human Life”


Zoetic Guideline 3:First hand magic

Give people outside the story the choice to be the hero


“Help me Obi-wan Kenobi”


Thadeus

SF

Los Angeles, CANew York, NY

Shewsbury, MA

facebook.com/ThadeusBotmanSunday, February 12, 12

Hubert

Vancouver, BC

Carson City, NV

Sausalito, CA

SF

facebook.com/HubertBotmanSunday, February 12, 12

Nova

SF

San Francisco, CA

Boston, MA

Charlotte, NC

Austin, TX

facebook.com/NovaBotmanSunday, February 12, 12

Zoetic Guideline 4:Engaging the Audience


Design a little traveler robot


#Zoetic“Discovering the

Best of Human Life”

Twitter.com/ZoeticLabs


Zoetic Guideline 5:Releasing story and touch

points over time


Time

• Develop a strong foundation

• Get the story going

• Build on top of the foundation over time by adding more features that enhance the theme

• Grow the community

• Story and features are released over the course of 1 year

It’s an advantage


Next few monthsfor Zoetic Labs

• Henry’s Story Progresses

• Printable Robots

• Creating Camera App

• Reveal of Emily’s story

• Youtube Channel

• Quarterly Ebook - Curation

• Continued travels

• A few surprises...


Complexity is a Beautiful thing


Special Thanks

• Paul Garber

• Fon Davis

• Allison Murphy

• Fonco Creative

• Maya Zuckerman

• All the hosts


Transmedia SF

Hope to see collaborationeducation and development of

new stories in the Bay Area.

[email protected]


mailto:[email protected]

mailto:[email protected]

@ZoeticLabs

ZoeticLabs.com

facebook.com/ZoeticLabsSunday, February 12, 12

Zoetic keynote: Transmedia SF

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