Zinon Food Industry Sdn. BhdZinon Food Industry Sdn. Bhd

Objective

1. Increase sales

2. Improve customer royalty

3. Ensure business stay fresh and new

4. Introduce a new product

TARGET MARKET 1. Career women and housewife use their product to cook at home every

day. simple and fast

2. Students studying outside their home reduce their cost of living

PRODUCT, PRICE, AND DISTRIBUTION

STRATEGIES

1. Product Description

It specifically offering products such as flavoring rice dishes and stews , vermicelli and instant noodles . Major brands will be introduced in the market is " IMAN AND HILAL" that largely targeted to the female population and students . This product will be available in 60g , 70g , 100g , and 250g .

2. Pricing Strategy

Because the products offered for the first time on the market , the company will use penetration pricing strategy in which it will use low price strategy to penetrate the market and attract general customers to buy and try out their products .

3. Distribution Strategy

To ensure that the products reach the intended users, the company will use existing current distribution change. It will sell products wholesale to wholesale intermediary that return will sell to retailers.

4. Return Goals

This marketing strategy aims at ensuring total returns of about 40thousand every year which will be ploughed back for the growth of the product in the market. The main measure of the financial success of the marketing strategy will be the overall net profit that will be made every year. The total amount of sales will be used to assess the success of the marketing initiatives taken.

5. Advertising Strategy

In order to achieve the marketing objectives of the company will take a number of advertising strategies . Overall advertising strategy will incorporate different methods. It will place advertisements in the mass media. It will also make use of online direct marketing

6. Promotion Strategy

Internet sales promotion strategy

Traditional media strategy

Distribution Channel

7. Public RelationsPublic relations is important because it determines the relationship between the company and its stakeholders. Public relations is important in creating lasting relationships between businesses and their employees. Public relations is an important concept that determines the overall success of the business .

Internet public relations strategy

Traditional central public relations strategy

IMPLEMENTATION AND CONTROL

In the overall implementation of the project there will be a number of controls that will be put in place. The company will ensure that there is constant monitoring of the implementation. The company will ensure that the plan is implemented on time. There will be timely strategies that will be put in place to ensure that there is enough time to address any arising issue in the implementation of the marketing strategy. There will also be cost contingency that will be requested to cushion against the drift of cost strategy.