Zhaodi Liu Resume
1
Zhaodi Liu (469)-269-4436; [email protected] Personal Website: http://zhaodiliu.com; LinkedIn: http://www.linkedin.com/in/zhaodiliu/ EDUCATION The University of Texas at Dallas, Richardson, TX December 2014 M.S., Digital Marketing and Marketing Analysis GPA 3.61 Yangtze University, China, Jingzhou June 2013 B.S., Economics (Finance and Security Investment Oriented) GPA 3.65 TECHNICAL SKILLS & TOOLS HTML (Intermediate) SAS Coding (Intermediate ) Google Analytics (Advanced) Google AdWords (Advanced) Excel (Advanced) CSS (Intermediate) SQL (Intermediate) Social Media (Advanced) WordPress (Intermediate) Hootsuite (Intermediate) JavaScript (Basic) Visual Basic (Basic) SAS (Intermediate) Photoshop (Intermediate) UX Design (Basic) PROFESSIONAL EXPERIENCE Xtreme Swim, Plano, Texas May 2014—August 2014 Inbound Digital Marketing Intern (Inbound Marketing) Managed experiment of SEO and PPC using Google Analytics and AdWords, increasing session duration by 20% per month Implemented Facebook advertising campaign and increased new page likes by 113.7%, total reach by 2370.7% in one week Established E-commerce KPIs to monitor website performance using Moz, Hubspot and Alexa.com Developed a detailed view of the customer and utilized market analysis to increase competence and potential revenues Devised social media profiles and launched new social channels in Instagram, Pinterest and Google plus Multiple Start-ups, Downtown Dallas, Texas October 2014—February 2015 Digital Marketing Strategist (Digital Marketing and Social Media) Implemented the start-up TinasArt marketing strategy from the ground up, greatly increasing brand position and engagement Developed content posting strategy and explore Instagram Growth Hacking experiment for start-up FiveOH Designed Go-To-Market strategy and strategic position plan for new online Saas payroll startup Visage Payroll Instant API (Tech Wildcatters), Downtown Dallas, Texas February 2014—May 2014 Social Media Associate (Social Media) Designed and developed comprehensive digital marketing and marketing communication strategies Built a loyal brand following by actively engaging potential customers daily through Facebook and Twitter Explored growth hacking techniques and gained content ideas using Reddit, Feedly and private lists of Facebook and Twitter ACADEMIC PROJECTS ThermOne—Intelligent HVAC Business Idea Competition (Market Research) September 2013—December 2013 Collaborated with other teammates as a think-tank member to generate ideas for implementation Leaded the team to refine business ideas by using business model canvas and buyer utility map Designed, pre-tested and randomly sampled preliminary market research questionnaire through 500+ responses Identified target markets after detailed direct market research, specific population demographics and lifestyle characteristic Utilized second-hand market research to develop features that ensured customer retention and brand recognition Business Intelligence Project using SAS Enterprise Miner (Marketing Analytics) January 2014—May 2014 Used SAS program to build decision trees, logit regression and neural network model to predict marketing response Analyzed marketing research data by using segmentation, targeting, perception mapping and others marketing model Focused on detail and improved model accuracy up to 90.299% by establishing profit/loss confusion matrix and score model ORGANIZATION American Marketing Association, Dallas Fort Worth September 2013—Present Meetup, nod, LaunchDFW, DFW social media and SEO September 2013—Present
Transcript of Zhaodi Liu Resume
Zhaodi Liu (469)-269-4436; [email protected]
Personal Website: http://zhaodiliu.com; LinkedIn: http://www.linkedin.com/in/zhaodiliu/
EDUCATION
The University of Texas at Dallas, Richardson, TX December 2014
M.S., Digital Marketing and Marketing Analysis GPA 3.61
Yangtze University, China, Jingzhou June 2013
B.S., Economics (Finance and Security Investment Oriented) GPA 3.65
TECHNICAL SKILLS & TOOLS
HTML
(Intermediate)
SAS Coding
(Intermediate )
Google Analytics
(Advanced)
Google AdWords
(Advanced)
Excel
(Advanced)
CSS
(Intermediate)
SQL
(Intermediate)
Social Media
(Advanced)
WordPress
(Intermediate)
Hootsuite
(Intermediate)
JavaScript
(Basic)
Visual Basic
(Basic)
SAS
(Intermediate)
Photoshop
(Intermediate)
UX Design
(Basic)
PROFESSIONAL EXPERIENCE
Xtreme Swim, Plano, Texas May 2014—August 2014
Inbound Digital Marketing Intern (Inbound Marketing)
Managed experiment of SEO and PPC using Google Analytics and AdWords, increasing session duration by 20% per month
Implemented Facebook advertising campaign and increased new page likes by 113.7%, total reach by 2370.7% in one week
Established E-commerce KPIs to monitor website performance using Moz, Hubspot and Alexa.com
Developed a detailed view of the customer and utilized market analysis to increase competence and potential revenues
Devised social media profiles and launched new social channels in Instagram, Pinterest and Google plus
Multiple Start-ups, Downtown Dallas, Texas October 2014—February 2015
Digital Marketing Strategist (Digital Marketing and Social Media)
Implemented the start-up TinasArt marketing strategy from the ground up, greatly increasing brand position and engagement
Developed content posting strategy and explore Instagram Growth Hacking experiment for start-up FiveOH
Designed Go-To-Market strategy and strategic position plan for new online Saas payroll startup Visage Payroll
Instant API (Tech Wildcatters), Downtown Dallas, Texas February 2014—May 2014
Social Media Associate (Social Media)
Designed and developed comprehensive digital marketing and marketing communication strategies
Built a loyal brand following by actively engaging potential customers daily through Facebook and Twitter
Explored growth hacking techniques and gained content ideas using Reddit, Feedly and private lists of Facebook and Twitter
ACADEMIC PROJECTS
ThermOne—Intelligent HVAC Business Idea Competition (Market Research) September 2013—December 2013
Collaborated with other teammates as a think-tank member to generate ideas for implementation
Leaded the team to refine business ideas by using business model canvas and buyer utility map
Designed, pre-tested and randomly sampled preliminary market research questionnaire through 500+ responses
Identified target markets after detailed direct market research, specific population demographics and lifestyle characteristic
Utilized second-hand market research to develop features that ensured customer retention and brand recognition
Business Intelligence Project using SAS Enterprise Miner (Marketing Analytics) January 2014—May 2014
Used SAS program to build decision trees, logit regression and neural network model to predict marketing response
Analyzed marketing research data by using segmentation, targeting, perception mapping and others marketing model
Focused on detail and improved model accuracy up to 90.299% by establishing profit/loss confusion matrix and score model
ORGANIZATION
American Marketing Association, Dallas Fort Worth September 2013—Present
Meetup, nod, LaunchDFW, DFW social media and SEO September 2013—Present
