Zerona Marketing
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Transcript of Zerona Marketing
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Brings consumer credibility across all media platforms
Leeza Can Be Leveraged On:
• Internet
• TV
• Radio
• Leeza Gibbons radio program (“Hollywood Confidential”)
broadcast on over 120 stations nationwide
• Print – Magazine, Direct Mail, Email
• Broadcast live over the internet
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ZERONA SPOKESPERSON LEEZA GIBBONS
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Print Media
• Allure Magazine – August 2009
• Life and Style – August 3rd
• Aesthetic Guide – July/August 2009
• Harpers Bazaar – July, September 2009, January 2010
• Marie Claire – January 2010
Television
• Nightline
• CBS Early Show
• The Doctors
• Rachel Ray
• Numerous Local News Channels
• EXTRA
• The Insider
• Meet the Llamas
ZERONA® IN THE NEWS
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SBMI PHYSICIAN PORTAL – Helping Drive Patients
Available exclusively to SBMI Physicians, the Physician Portal is a 24x7 resource for ZERONA marketing and training support. Through the Physician Portal practices have access to an extensive library that includes:
ZERONA University – online training video series on the proper use of the ZERONA devicePractice Management and Development toolsSeasonal Marketing Campaigns Media Creative – examples next pageMarketing Best Practice WebcastsAdditional marketing resources and tools
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MEDIA & CREATIVE – Helping Drive Patients
• Direct Mail & Email Campaigns
• ZERONA Open House & Launch Party
• In-Office Marketing
• Shelf Talkers
– DVD for waiting room– CDs to give away to patients– Quarterly e-newsletter that can be emailed out– Referral card program
• 90 Day Success Plan – detailed step-by-step plan
• FindZerona.com – physician finder website