Sitefinity Partner Program June 2015 David Zuanelli Global Partner Program Director.
ZeroChaos Partner Program
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Transcript of ZeroChaos Partner Program
Strictly Confidential
Partner Program
Goal of the Partner Program is to gain a competitive advantage by gaining access to a partner s resources and relationships to grow & expand our business efficiently and effectively.
In order to do so, we need to identify a select group of companies that will collaborate with ZeroChaos as a Strategic Partner or a broader range of companies as Affiliate Partners to create real and significant business opportunities for each other and support them to closure.
The Partner Program describes a mutually beneficial relationship with organizations that would fall within two distinct categories and a third population of vendors/ASP s would exist within our community :
Strategic PartnerPaving way through the sale.Higher level of commitment, relationships, etc.
Affiliate PartnerIdentifying opportunities.Facilitating Introductions.
ZeroChaos Partner CommunityEstablishing a network of ASP s/Vendors to support ZC in the marketplace; create market opportunities
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Strategic Partner Description
What is a Strategic Partner?Describes a relationship with an organization or individual where they would introduce our workforce management solutions into a prospect and will actively work toward facilitating a business relationship with that prospect in partnership with ZeroChaos.
How are these relationships structured?Consistent LeadsRevenue sharing Formal Agreement
Who can be a Strategic Partner?Any organization or individual who has significant relationships that supports our business development objectives and engages with us in the sales process.C-Suite or Executive contacts to leverage. They will have influence over key buyers and will be able to secure opportunities at the most appropriate levels. Complimentary business services
Key Elements of a Strategic Partner :Common Prospects: Are we calling on the compatible, desirable clients?Common Interests: Do our goals/objectives align?Mutual Dependency: Do we both have something to gain from the relationship that is of great significance?Synergy: Is the sum greater than the parts? Cultural compatibility? Intangibles?
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Affiliate Partner Description
What is a Affiliate Partner?Less formal collaboration focused on lead sharing.Leverage relationships/knowledge to position ZeroChaos for the chance to win business.Not as involved in sale as a SP
How are these relationships structured?A formal agreement may or may not be in place between ZeroChaos and an Affiliate
Case by Case basisLead or Introduction
Who can be an Affiliate Partner?Same market space preferred or who are pursuing similar clients. Unique insight into a business opportunity; Contacts to further the opportunity for ZC; Complimentary business services where the greatest synergies exist.Affiliates can hedge against competition by referring ZCCollaboration may be anything from marketing, education, pursuit of RFP jointly, promise of shared business opportunities with clients, etc.Where applicable, we are promoting each other s business services/solutions.
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Partner Program Initiatives
Create/Develop Neutral Network or ZeroChaos Partner Community
Leverage all of the staffing vendors and ASP relationships that are reaching out to us to participate in our vendor networks or work with us in any capacity and create our own databaseEstablish a network of staffing firms that agree to profile themselves within our network
Partner-Focused Marketing SlickDevelopment of marketing slicks to communicate benefits of partnering with ZC as a Partner
Webinar SeriesDevelop webinar series to educate potential partners and prospects on our unique services/solutions
Design a Referral Program Develop a formal referral program for affiliate partners to encourage them to refer opportunities to us for consideration
Website PresenceImplement a page on the ZC website to promote our Partner Program and capture data on potential affiliate partners.
Strictly Confidential
Partner ProgramIdentifying Opportunities
Complimentary Business PartnersCompanies with services/solutions that align with ZC sCompanies focusing on same verticals / industries / prospects (preferably with solutions that align with ZC)Outsourcing Firms (PEO s, HRO s, ASO s)
Business ConsultantsProcurement Consultants, Supply Chain Consultants, Outsourcing Consultants, Sourcing Consultants, Management Consultants, Labor AttorneysExample: Consulting firm specializing in Supplier Improvement Program wants to partner with ZC to be a preferred SIP Consultant within our MSP.
Coopetition Businesses providing same services that would use ZC as a back-officeStaffing Firms Back-Office Payrolling SupportCompanies needing a diversity spend and need ZC IT Staffing consortium or consolidation of organizations supporting vendor-neutral MSP s. Staffing companies that would like to work with vendor-neutral MSP. Recruiting firm needing to build-in screening services as a pre-employment solution.
Vertical PartnersIdentifying sector/vertical that is ideal and engaging businesses supporting that vertical or again, with complimentary business services/solutionsWhy are we unique/different within that vertical?
Example: Healthcare Scheduling Software
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Why Partner with ZeroChaos?Messaging for Partner Program
A flexible partner you can trust to take care of your referrals / clientsExcellent customer serviceUnparalleled technology solutionsRelationship protection
Working together produces increased touch-points with prospect / customer to ensure relationship longevity
Achieve Diversity Spend Goals; ZC is a Certified Minority Business Enterprise (NMSDC CorporatePlus Designation)
Expand your Capabilities through White Label or Back Office Infrastructure Solution (Example: Payrolling)
ZC has financial stability and resources to support this modelAllows partner to offer more to their client and retain the relationship
Expanded / Enhanced Business Solution in Joint Partnership with ZC
Benefits: Revenue Generation Opportunities; Reduced Fees, Vendor Inclusion, Expansion of Current Capabilities
WE WELCOME YOUR IDEAS AND SUGGESTIONS!!