Creating Value through Zero Waste … Honda's Journey to Zero Waste
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ZERO TO PAIDSetting the Foundation
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WHO IS DAWNNAwww.Dawnna.com
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THE WEBINAR
Housekeeping What we will NOT cover What we will cover
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FOUNDATION
Your Differentiator What your audience wants Start NOW!
Ultimate Success
Healthy Career
Strong Foundation
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THE DIFFERENTIATORThe most ELUSIVE factor to Success
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THE DIFFERENTIATOR
Unique Your Manner Your Message Your Market
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THE DIFFERENTIATOR
The Copy Cat Copy style Copy message Wide Net
Monkey See Monkey Do is BAD!
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THE DIFFERENTIATOR
Your Differentiator Your Message Your Market Your Manner
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DEFINE YOUR MARKET
Sector: Technolog
y
Industry: Healthcare
Who Cares: Leaders
Expertise: Innovation
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DEFINE YOUR MARKET
Sector
Industry
Who Cares
Expertise
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WHAT YOUR AUDIENCE WANTSThe 3 Golden Rules
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If you are speakingbecause you have
something that youreally must say
THEN STOP TALKING!
WHAT THE AUDIENCE WANTS
They don’t want YOU It’s not about YOU It’s not about what YOU will do It’s not about what YOU are selling
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WHAT THE AUDIENCE WANTS
What the audience REALLY wants Information that will allow them to THINK and
ACT differently To Connect with the information in such a way
that it is relevant to their lives The Motivation to take action on new
information
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WHAT THE AUDIENCE WANTS
• What info is valuable?
• What is my IP?
Information
• What stories connect?
• Are they relevant?Connection
• How can I use the platform to motivate action?
Action
A H
appy A
udie
nce
and e
ven H
appie
r Eco
nom
ic Buyer
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WHAT THIS BUSINESS IS REALLY ABOUTIt’s not about SPEAKING!
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WHAT THIS BUSINESS IS ABOUT
What its NOT about Speaking Motivation Glamour
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WHAT THIS BUSINESS IS ABOUT
What its about Delivering Value Marketing Marketing Marketing Relationships
SUCCESS!
Relationships
Marketing
Value
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MARKETING
Marketing Reach your target market with valuable
information on a regular basis Be consistent Don’t over do it Don’t under do it
The Next Slide – I will show you the CHEAPEST marketing technique that brings the MOST value.
Get your PENS and PAPER ready
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BE A PEST – NOT REALLY
Ed Robinson’s PEST technique (P)ostcards (E)mail (S)nail Mail (T)elephone Call
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SUMMARYWrap it up
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SUMMARY
Your Differentiator and why it is important Your Audience Marketing
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OFFERwww.ZeroToPaid.com