impact educationExecutive Master in Mobility Innovations | eMA MOBI

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Do you really think we will still be driving our cars ourselves in 2025?

Imprint

Zeppelin Universität gemeinnützige GmbHAm Seemooser Horn 2088045 Friedrichshafen | Germany

Editorship: Tim GöbelEditor: Frauke RogallaArt Direction: Philipp N. Hertel

Date: August 2014

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Executive Master inMobility Innovations eMA MOBI

The Program at a Glance

Aim Education of interdisciplinary mobility innovation managers

Target group All professionals working in the transport industry – private, public and non-profit sector

Content Key economic, societal, cultural, environmental and technological aspects of global mobility

Duration 24 months

Scope 10 modules of 5 working days each, 2 online modules, and self-study

Language English

Locations Friedrichshafen, Brussels, Lyon, Berlin, Bad Homburg, Karlsruhe

Degree Master of Arts in Mobility Innovations

Investment € 24,900 tuition fee

Interested? zu.de/mobi

Are electric vehicles the ultimate form of sustainable transportation?Do you think we are ready to have our parcels delivered by drones?Don’t you think "Nighttrain to Lisbon" should not just be in the movies?Do you really think a sharing economy will revolutionise the transport sector?

Our aims

“The horse is here to stay, but the automobile is only a novelty – a fad.” Horace Rackham in 1903

The business-as-usual situation of more cars, ever-increasing air travel, energy- intensive logistics, and publicly financed urban transport can no longer deliver the future needs of the transport and logistics sector. The transport solutions of tomorrow must focus more on time and cost efficiency, sustainability, and inter- operability instead of just on the growth of individual sectors.

The 2-year Executive Master in Mobility Innovations course offers an excellent opportunity for professionals working in the transport sector and related fields to qualify as Mobility Innovation Managers. These are experts who understand the structures, functionalities, and challenges of the transport and logistics sector, as well as their interconnections and future trends.

As a participant, you go beyond passive learning by working on a business idea or case-study during the course, in this way bringing to life an integrated vision of future mobility. Your project can either be introduced during the application process or developed together with the team at the Amadeus Center for Mo-bility Studies | CfM, ZU.

You learn to evaluate national and global mobility markets in order to generate and implement new business models. The interdisciplinary program covers tech-nological, economic, environmental, and social aspects of mobility as well as de-mographic and psychographic backgrounds of users. You also learn how the dif-ferent transport markets and sectors work; what kind of challenges mobility and transport systems face in a globalized world and in different cultural settings; how these challenges lead to new paradigms, and how technology can organize efficient and adequate transport and logistic processes.

Credit Points

Modules 1– 12 48 CP

Project Work 12 CP

Presentations 2 CP

Methods and academic writing 2 CP

Master Thesis 26 CP

total 90 CP

1 CP = 25 study hours, 30% contact hours, 70% self study

Module 2Business Model-Innovation and Technology Management

Module 3Matching Strategies for Future Challenges

Module 4Intelligent Transport Systems (ITS) – Technological Innovations and Deployment

Module 6Consumer, Culture, Change

Module 7Fall-Academy: Transport Policy – The European Perspective(Brussels)Module 8

Intermodality and Functional Integration(Lyon)

Module 5International Regulation and IT Governance

Module 9Communication Technologies and Mobility

Module 10Socio-Economic Dimension: Assessing Mobility

Module 11Internationalization and Urbanization

Master Colloquium (2 days)

Module 1Making Mobility Work: Sustainability and Resiliency in the Transport Sector

Master Thesis Defense

E-Learning, Virtual Cam

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s, Eve

nts

Module 12 Implementation Strategies, Financial Dimensions & People Management

Mas

ter

Thesis

Project Work

Mobility & Transport Research(Module 1, 5, 7, 11)

Market Trends & Technological Innovations(Module 3, 4, 6, 8, 9)

Business Model Innovation & Implementation(Module 2, 10, 12)

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ay e-Learnin

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e-Learning

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Teaching Locat ions: Fr iedrichshafen, Ber l in, Bad Hom

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Project work on Tuesday and Thursday evenings

Each modulehas 5 days

Each moduleends withan examination

Modules

Module 2Business Model-Innovation and Technology Management

Module 3Matching Strategies for Future Challenges

Module 4Intelligent Transport Systems (ITS) – Technological Innovations and Deployment

Module 6Consumer, Culture, Change

Module 7Fall-Academy: Transport Policy – The European Perspective(Brussels)Module 8

Intermodality and Functional Integration(Lyon)

Module 5International Regulation and IT Governance

Module 9Communication Technologies and Mobility

Module 10Socio-Economic Dimension: Assessing Mobility

Module 11Internationalization and Urbanization

Master Colloquium (2 days)

Module 1Making Mobility Work: Sustainability and Resiliency in the Transport Sector

Master Thesis Defense

E-Learning, Virtual Cam

pu

s, Eve

nts

Module 12 Implementation Strategies, Financial Dimensions & People Management

Mas

ter

Thesis

Project Work

Mobility & Transport Research(Module 1, 5, 7, 11)

Market Trends & Technological Innovations(Module 3, 4, 6, 8, 9)

Business Model Innovation & Implementation(Module 2, 10, 12)

January February March M

ay e-Learnin

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eptember October January March

e-Learning

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May

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Sep

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Teaching Locat ions: Fr iedrichshafen, Ber l in, Bad Hom

burg, Brusse

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ProgramDetails about the modules: zu.de/mobi-modules

Key facts & selected lecturers

Target GroupThe Executive Master in Mobility Innovations is open to professionals from all transport and logistics industries (automotive, rail, shipping, aviation, etc) as well as related fields and supplier industries. The program is not consecutive, so it is open to participants with different backgrounds including engineers, po-licy officers, human resource managers, communications experts, and marketing executives.

Admission RequirementsA first university degree or equivalent At least 12 months of work experience in a relevant fieldGood English language skills are required and will be testedSuccessful admission process, including personal interviewFor participants who do not have a background in economics, a pre-course will be offered

ApplicationAny time at zu.de/applicationAfter filling in the application kick-off form, you will receive the log-in data for your personal application portalThe written application is followed by a personal interview and an English test Modules can also be booked individually by organizations or individuals

Program Structure 24-month executive program10 attendance modules of 5 working days each2 online modules as self-study elementsOne module in cooperation with the Laboratoire d’Economie des Transports University of Lyon 2, which takes place in Lyon 1 week “policy academy” in BrusselsTeaching locations are Friedrichshafen, Berlin, Bad Homburg, KarlsruheDegree: Master of Arts in Mobility Innovations (90 ECTS + 30 ECTS upon recognition of work experience)Formal qualification for a doctoral programMaximum of 20 participantsProgram language is English | exams can be taken in English or GermanTuition fee: € 24,900, € 6,225 per semesterProgram commences in January

ContactFrauke Rogalla, Program Director | +49 7541 6009 1605 | frauke.rogalla@zu.deAdditional information: zu.de/mobi

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Partners

Module 1Making Mobility Work: Sustainability and Resiliency in the Transport SectorProf. Dr. Wolfgang H. Schulz,Zeppelin University

| Introduction, basic theories and empirical facts

| Mobility, Transport, Logistics, Trade| The concept of sustainability and

resiliency

Module 5International Regulation and IT GovernanceProf. Dr. Georg Jochum,Zeppelin University

| Regulatory framework and relevant legal requirements

| Case Studies

Module 8Intermodality and Functional Integration Associate Prof. Dr. Laurent Guihéry,University of Lyon 2

| Introduction to intermodality and integ-ration of different transport modes

| Intermodal and multimodal business models for goods and passengers

| The role of public and private transport modes

Module 2Business Model Innovation and Technology ManagementChristian Lerch, Frauenhofer ISI

| Introduction to business model innovation and technology management on the basis of practical examples

| Business plan development and risk management

Module 10Socio-Economic Dimension: Assessing MobilityProf. Dr. Wolfgang H. Schulz,Zeppelin University

| Business studies and economics| Economic Resource Assessment| Cost-Benefit Analyses

Module 3Matching Strategies for Future ChallengesProf. Dr. Alexander Eisenkopf,Zeppelin University

| Key future challenges for transport and logistics

| Infrastructure, Environment and Externalities, Culture and Society, Funding and Finances

| Regulatory requirements and strategies

Module 6Consumer, Culture, ChangeProf. Dr. Arnd Florack,Zeppelin University

| Consumer behavior and marketing strategies

| Consumer behavior in different cultural settings

| Change management and behavioral change

Module 9Communication Technologies and MobilityProf. Dr. Horst Wieker,University of Applied Sience, Saarland

| Communications technologies as a business model enabler

| Technological development of communications technology

Module 4Intelligent Transport Systems (ITS) – Technological Innovations and DeploymentMatthias Schulze, Daimler AG

| Main trends, innovations and new technological developments

| Introduction to Intelligent Transport Systems (ITS)

| Intelligent Supply Chain Management

Module 7Fall Academy: Transport Policy – The European Perspective, BrusselsProf. Dr. Eckard Schröter,Zeppelin University

| EU institutions, multi-level policy making, governance

| EU legislation and its effects on national governments and policies

| Lobbying and regulatory cultures

Module 12Implementation Strategies, Financial Dimensions & People ManagementProf. Dr. Wolfgang H. Schulz,Zeppelin University

| Entrepreneurship and start-up implementation

| Decision analysis, accounting, controlling, project management

| Interdisciplinary human resource management

Module 11Internationalization and UrbanizationProf. Dr. Alexander Eisenkopf,Zeppelin University

| Emerging economies, new markets and international trade

| Mega cities and urban mobility| Multilocal lifestyles and (globalized)

working environments

The Program EcosystemThe Executive Master in Mobility Innovations is embedded within the activities of the Amadeus Center for Mobility Studies | CfM at the Zeppelin University. The program is also closely linked to the chair of Mobility, Trade, and Logistics.

Amadeus Center for Mobility Studies | CfMBased at the Zeppelin University, the CfM is committed to interdisciplinary, inter-sectoral and international analyses of regulatory, economic, ecological, cultural, or psychological conditions and perspectives of innovative business models on mobility and transport markets. Taking into account regulatory, ecological, economic, cultural, infrastructural, and legal requirements, the Amadeus Center for Mobility Studies applies a holistic perspective to mobility and transport. There is a special focus on assessing the implementation of new business models and economically evaluating mobility concepts. The CfM offers a neutral platform for businesses and organizations to meet with academic experts, transfer knowledge, and gain inspiration from each other. This is how the CfM facilitates cross-industrial and intermodal business model innovations.

CfM Advisory BoardThe CfM has a well-established advisory board composed of renowned repre-sentatives from industry and related fields. They meet twice a year to provide ideas and market insights for research areas. The advisory board also functions as an external advisory board for the Executive Master in Mobility Innovations, making sure the program incorporates all relevant market developments. The members of the advisory board are senior staff in the automotive industry, infra-structural and urban development planners, communication technology experts as well as high level professionals in the transport and logistics industry.

“The Executive Master in Mobility Innovations fills a gap in the German academic landscape by training experts from the areas of transport, travel, infrastructure, and industry to think and work in a connected, interlinked, and interdisciplinary way. This is absolutely crucial for the development of new, innovative, and market-based business models designed to facilitatemobility and reduce existing informational barriers.” Holger Taubmann, Senior Vice President Distribution, Amadeus IT Group

The program ecosystem

Advisory Board

Lufthansa AirPlus Servicekarten GmbHSiemens AGAmadeus Germany GmbH and Amadeus IT Group, S.A.DeinBus.de GmbHFVW MediengruppeVolkswagen AGDaimler AGRhein-Main-Verkehrsverbund GmbHZF Friedrichshafen AGDeutsche Lufthansa AG

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All Dates at a Glance

Prep-course in Business Economics (Optional) | December 15 – 19, 2014

Module 1 | FriedrichshafenSustainability & Resiliency | January 12 – 16, 2015 | Prof Dr Wolfgang H. Schulz

Module 2 | KarlsruheBusiness Model-Innovation | February 23 – 27, 2015 | Christian Lerch

Module 3 | FriedrichshafenFuture Challenges | March 16 – 20, 2015 | Prof Dr Alexander Eisenkopf

Module 4 | Ulm & FriedrichshafenIntelligent Transport Systems (ITS) | May 18 – 22, 2015 | Matthias Schulze

Module 5 | OnlineInternational Regulation | E-Learning | Online-Module | Prof Dr Georg Jochum

Module 6 | Bad HomburgConsumer, Culture, Change | September 14 – 18, 2015 | Prof Dr Arnd Florack

Module 7 | BrusselsFall Academy: Transport Policy | October 26 – 30, 2015 | Prof Dr Eckard Schröter

Module 8 | LyonIntermodality & Functional Integration | January 04 – 08, 2016 | Ass Prof Dr Laurent Guihéry Module 9 | BerlinCommunication Technologies | February 15 – 19, 2016 | Raphael Leiteritz, Prof Dr Ing Horst Wieker

Module 10 | OnlineSocial-Economic Dimension | E-learning | Online Module | Prof Dr Wolfgang H. Schulz Module 11 | FriedrichshafenInternationalization & Urbanization | April 11 – 15, 2016 | Prof Dr Alexander Eisenkopf

Module 12 | FriedrichshafenImplementation, Finance & People | August 29 – September 02, 2016 | Prof Dr Wolfgang H. Schulz Colloquium | April 16 – 17, 2016

Master-Thesis Phase | May 01 – October 31, 2016

Disputation | December 15 – 16, 2016

“Don’t Germans have better things to do than spend 36 hours a year in traffic jams? – It’s time for some new concepts!”

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