Zeno Seismic

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What is Zeno Seismic?

It’s the next generation of crisis and issues management.

Zeno Seismic is an integrated approach in the most challenging times, drawing on insights from the U.S. administration change, Brexit and today’s highly

charged global environment.

We’ve changed the crisis playbook and taken our experienced crisis strategy and powered it with cutting edge tools – digital engagement, research and

insights-driven methodology.

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The Seismic Integrated Approach: How It Works

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Before the Crisis Managing the AftershockSeismic: In Real-timeWhat companies

should do before a crisis strikes

Actions to take control and change momentum

Steps to recover and restoring confidence

Zeno Seismic

Seismic Strategy Playbook

Analytics Continuum

Accelerated Digital Response

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Advanced Positioning, Preparation, and

Protocols

Social, Web, and Mobile-enabled Readiness

Data-driven Strategy, Validation, and Execution

BEFORE THE CRISIS

THE SEISMIC STRATEGY PLAYBOOKA new online dimension powers our current proactive threat matrix approach and scenario planning.

• Seismic Threat Matrix

• Scenario Planning

• Influencer Alliance Audit

• Trigger Monitoring

• Mock Crisis Drill + Media Training

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SEISMIC: IN REAL-TIME

AN ACCELERATED DIGITAL RESPONSE

Zeno’s digital and social media capabilities come together – from a command center that tracks the conversation and identifies momentum and influences, to the use of earned, owned and paid properties online.

• “Always-on” Global Crisis Team

• Real-time Survey/Polling

• Heat Mapping and Testing Analysis

• Online Content Hub

• Seismic Analytics Dashboard

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MANAGING THE AFTERSHOCK

ANALYTICS CONTINUUMWhat happens on Day 2? Leverage skills and tools that inform the crisis response from the first trigger to the testing of the response content, to stakeholder monitoring and reputation impact assessment.

• Post-incident Analytics

• Contingency Planning

• Stakeholder Communication

• Media Programming (Earned, Owned, and Paid)

• SEO / SEM Strategy

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