Zenlist deck v3_1
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Transcript of Zenlist deck v3_1
13 September 2011 slide 1 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
Lorin David Kalisky, [email protected]
France: +33 (0)6 74 74 88 85USA: +1 (415) 860-7550
13 September 2011 slide 2 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
: Company Snapshot
Lorin Kalisky, founderProduct design, strategy, mar-comhttp://about.me/odog
Ilya Khamushkin, developerBack-end, UX, JavaScripthttp://twitter.com/dobrych
Robert LeppoByzantine Ventures
Mark LudwigByzantine Ventures
Timothy BovardEntrepreneurINSEAD
Miranda BotheEntrepreneur
Yann LechelleEntrepreneurFounder, AppsFire
Team
Financials
$200K F&F funding, 2009-2011
$350K Currently seeking
Technology• Linux / nginx • MongoDB / Python• Tornado / jQuery• Home-brewed jsMetal framework (open-sourced)
Investors/Advisors
13 September 2011 slide 3 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
Zenlist is like “Google AdSense for Classifieds”.
It lets any website publisher embed relevant
classified listings in their website and earn money.
: Classifieds for every website.
13 September 2011 slide 4 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• Worldwide classifieds market: > $100B
• Online classifieds (USA only): $14.1B
• Classifieds comprise 10% of total online advertising
• Online Classifieds revenue doubling since 2005
• Success of “traditional” classifieds determined by volume of audience via a mass-market, destination site
: Our Market
13 September 2011 slide 5 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• Numerous niche sites and services for (mostly) employment and real estate.
10% of market
Facebook and other very large web properties
A safe craigslist
International network of classifieds sites
: Our Competition
13 September 2011 slide 6 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• The remaining 150 million websites & blogs in the world and their audiences
• Website publishers want relevant, engaging, experiences for audiences and better monetization
• Website audiences want a trusted and effective classifieds experience (“Zenlistings”)
: Our Customers
13 September 2011 slide 7 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• For website publishers, Zenlist Publisher offers a sticky ad network with strong monetization opportunities
• Any website that runs banners or text ads can easily run “Zenlistings”
• For website audiences, Zenlist Classifieds means relevant social listings by people sharing common interests
: Our Solution
13 September 2011 slide 8 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• Easy copy-&-paste embedding in any website
• Publish a stand-alone classifieds section or as IAB-standard banner ad units
• Audience can browse, reply to, and post listings
• Zenlist syndicates listings to publisher network
• 100% customizable look-&-feel
• API supports custom integrations and third-party applications
: Our Product
The Zenlist IAB-standard “Medium Rectangle” 300x250-pixel widget
13 September 2011 slide 9 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• Publishers embed / integrate for free
• End-users post listings for free
• End-users pay for featured listing upgrades
• End-users pay for syndication upgrades
• Source publisher shares upgrade revenues
: Our Business Model
13 September 2011 slide 10 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
• 2009: “Friends & Family” round $200k
• March 2011: Soft-launch/beta release
• July 2011: Commitments from 2 large publishing platforms representing over 500K individual publishers
• Spring 2011: Public Release
• Summer 2011: “Seed+ Round” (seeking $350K)
: Milestones
13 September 2011 slide 11 CONFIDENTIAL - COPYRIGHT © 2011 - ZENLIST WAS CREATED BY FROG INDUSTRY
: Contact
Questions, feedback:
Lorin David Kalisky, Founder & [email protected]
France: +33 (0)6 74 74 88 85USA: +1 415 860 7550