ZENITH MEDIASTRATEGIC PROGRAMMATIC PARTNERSHIP

April 2014

Modest Activity on CBSi Open Exchange

» Zenith Media is currently spending approx $140.21 per month with CBSi in the Open Exchange at a $0.42 - $1.69 CPM range

Zenith Media: Current Programmatic State

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Jan-14 Feb-14 Mar-14

Untapped Opportunity

We feel there is a significant opportunity to gain a competitive advantage via priority look, accessing higher performing, more valuable uniques through CBSi’s private programmatic channels

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Select Access for Select Partners

» Entry into CBSi Select Access in our private exchange

» Gain priority look on top of the CBSi Open Exchange

» Bid in a private, invite-only marketplace

» CPM floors

» Scale in premium, safe environments

You are Invited…

OPPORTUNITY AD SIZES CPM FLOOR

CBS Interactive Display RON* 300x250 / 728x90 / 160x600 $5 floor

CBS Interactive Mobile Web RON** 300x250 / 300x50 $4 floor

Priority look at CBSi inventory with $5 CPM floor: Select Access

The Opportunity Snapshot…

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*CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS Sports Fantasy, CBS..com, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports. MLBtraderumors, onGamers

**CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com

Preferred Access for Preferred Partners

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Matching new and premium audience segments and placements with Zenith performance and brand campaigns.

» All the benefits of CBSi Select Access

PLUS…

» “First look” above Select Access

» Access to a custom programmatic rate card with premium direct-sold opportunities

● High-relevance category/contextual placements

● High-value audience segments

● Unique segments powered by CBSi first-party data

● Potential to expand to other custom segments

● Large format, high-impact Rich Media

You are Invited…

The Opportunity Snapshot…

… and other audience, contextual, or custom placements

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TYPE BRAND SEGMENT AD SIZES CPM

Fixed CPM – 20%

DISC*

Fixed CPM – 30%

DISC*

STANDARD DISPLAY CBS Interactive* CBS Interactive Display RON

300x250/728x90/970x66

$8.55 $6.84 $6

STANDARD MOBILE

CBS Interactive**

CBS Interactive Mobile Web RON 300x250/ 300x50 $7.15 $5.72 $5

DISPLAYLARGE

FORMATS

CBS InteractiveCBS Interactive Network Half Page 300x600

IAB Half Page 300x600 $12.00 $9.60 $8.40

CBS InteractiveCBS Interactive Network Film Strip 300x600

IAB FILM STRIP 300x600

$21.00 $16.80 $14.70

CBS InteractiveCBS Interactive Network Portrait 300x1050

IAB PORTRAIT 300x1050

$30.00 $24.00 $21.00

MOBILE RISING STARS

CBS InteractiveCBS Interactive Network Mobile IAB Pull/ Mobile IAB Slider IAB Pull/ IAB Slider $12 $9.60 $8.40

Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold inventory

*CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS.com CBS Sports Fantasy, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews, CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports, MLBtraderumors, onGamers

**CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com

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The Opportunity Snapshot…

Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold Large format Rich Media ad units

IAB Half Page 300x600 IAB Film Strip 300x600 IAB Portrait 300x1050

Prominent, eye-catching ad captures user attention. Large 300x1050 canvas can include several highly interactive features and content for both branding & performance campaigns.

Five-panel, scrolling creative gives users a multi-stage ad experience. Take users down the stages of the purchase funnel or employ creative, staged storytelling for your brand.

Creative palette and large real estate grabs user interest. Format allows for flexible advertiser messaging. Ideal for both branding and performance campaigns.

IAB Mobile Pull Ad IAB Mobile Slider Ad

Leverage natural device capabilities to express your idea and invite users to interact in a way that’s already familiar. Showcase sight, sound, motion and interactivity in this two-component ad that starts with a standard base ad and expands with a user “slide” or “pull” action.

Quarterly Direct Investment Level Access Level Pricing / Earned

discount

$XXXX/quarter Select Access $5 floor & priority look

$XXXX/quarter Preferred Access 20% discount on custom programmatic rate card

$XXXX/quarter Preferred Access 30% discount on custom programmatic rate card

Partner Commitment

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CBSi Open Access

CBSi Select Access

CBSi Preferred Access

CPM Floor/Rate Varies $5 CPM FloorRatecard/Discount

Ratecard

Invite-only Private Auction No Yes No

Invite-only Preferred Deals No No Yes

Priority look NoYes, above

Open Access

Yes, First Look above Select

Access

RON

Contextual/category targeting

Audience targeting

CBSi First-party data segments

Large Formats/IAB Rising Stars

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Overview

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Invite-only,

priority-look

Tap into the traffic you are not currently seeing today in the Open Exchange

Find more of your users and unlock

better performance

via priority-look

Premium level offers custom

rate card opportunities

and unique placements

Targeted media with

efficiencies of scale that

complement direct buys

Scalable for both

Performance and Brand

campaigns

Partner Benefits