Zen and the Art of Happiness Online

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Zen Art of Happiness Online and the

Transcript of Zen and the Art of Happiness Online

Page 1: Zen and the Art of Happiness Online

Zen

Art of Happiness Online and the

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Pamela Pavliscak

(part researcher, part data scientist, kinda panda)

@paminthelab ChangeSciences

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I love messy questions

I loathe messy answers

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data

despair

reality

WTF

experiments

happiness

Our journey

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Ancient wisdom says technology makes us miserable

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For every 1 article about tech making us happy, there are 100 about tech making us unhappy.

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Source: Change Sciences

Happiness looks like this on Instagram

Happy things Not so happy things

travel food friends

Source: Time Magazine

meanies dog doo technology

nature pets kids spiders work shots

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It distracts us from real life

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It is making us stupid

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“ I don’t drink, I don’t do drugs, but I am seriously addicted to my phone. M, Millennial, Wired

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Yet every day we see technology can make us happy

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Life satisfaction goes up with the introduction of new technologies

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“ It’s like part of my brain, it helps me be better than I am in so many ways.

M, Millennial, Wired

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It makes us seem Bad Ass

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1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2013 Discovered Twitter 2014 Made a Tumblr blog with daughter

A few of my happy tech moments

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As it turns out happiness is important

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Rated Better Than Other Sites

Source: Change Sciences

Ha

ppine

ss Ra

ting A

fter U

se

Aetna

Healthcare.gov

PBS

Priceline Bank of America

Citi Best Buy

n=7000

We feel happy, we think a site is better Amazon

Expedia

CBS WebMD

Ally

HGTV

eHealth

Chase Apple

Kayak

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Online study 250 sites 7000 people

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American HealthCare.gov Kayak Amazon Express

57! 70! 77!53!

Greater happiness, greater likelihood to return

American HealthCare.gov Kayak Amazon Express

57! 70! 77!53!

Likelihood to return Source: Change Sciences

Ha

ppine

ss Ra

ting A

fter U

se Delta

Priceline Bank of America

US Bank

T Rowe Price

Humana

Amazon

Expedia

WebMD Chase Home Depot

Best Buy

Kayak

CBS

Hotels.com USAA

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American HealthCare.gov Kayak Amazon Express

57 70 77 53

Source: Change Sciences

Happiness

Re

comm

enda

tions

More happiness, more recommendations

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Source: Topsy + Change Sciences

Happy sites 65+ social sentiment Less happy

45 social sentiment

Happy feeling, happy talk

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Happiness in the short-term impacts behavior in the long-term.

Happiness Mantra

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Happiness is elusive how do we understand it?

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We chase DELIGHT

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meh delighted bliss happy content (

- - (

( (

( (

! !

Happiness varies in its intensity

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weeks days hours minutes now now minutes hours days

knowing smile

now

anticipation

peak moment

afterglow

fond memory

Happiness unfolds in time

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50% genetics

40% activities

10% circumstances

We experience happiness differently

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Source: SelfieCity.net

Bangkok Sao Paolo

New York

Moscow

Berlin

(

(

We express happiness differently

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Your 10 is not my 10, (so you need more data).

Subjectivity Rule

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Source: Change Sciences

People say this makes them happy online

Not too busy

Beautiful and colorful

My favorite sites are easy to use

It has to be simple & clean

Convenience above all else

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Source: Shutterstock

parallax simple authentic

food cats infographics video

mobile

responsive clever flat

IoT big

tiles

typography

Designers think maybe this (for now)

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We have trouble predicting what will make us happy.

Happy Design Paradox

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Thought experiments 100 people

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ModCloth

something dresses something tchotchkes

awesome retro fashion pic

unknown

We remember selectively

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We remember where we focus attention, rather than the details.

Gooey Memory Maxim

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We remember the feeling

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Happiness is… made out of data!

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Subjective

Measure multiple dimensions

Projective Physical

Objective

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Field research 500 people

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The path to happiness online is only five steps

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Easyf

Trustworthy

Creative

Connected

Meaningful

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Easy 1

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I think, therefore I am confused. Benjamin Hoff The Tao of Pooh

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AUTONOMY

I can accomplish it without questions

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Source: Change Sciences

American HealthCare.gov Kayak Amazon Express

57 70 77 53

Time

Su

ccess

not so happy

happy

More time without success, less happy

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Familiarity breeds happiness, people like to anticipate.

The Joy of Next

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CONTROL

I am a bit less anxious

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MASTERY

I’ve got this down

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“ There is a trick to it but now that I know the trick, I tell everyone.

-M, Boomer, Wired

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When you can walk on rice paper without tearing, you will not be heard.

Kung Fu

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Source: Change Sciences

Ea

se of

Use

Comb

ined S

core

65

Without easy, there is no happy

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Trustworthy 2

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AUTHENTICITY

There is a real person in there

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“ Most big companies sound like they are talking to themselves about themselves. -F, Boomer, Wired

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You can’t say you are going to jump the Grand Canyon, and then jump some other canyon.

Evil Kneivel

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RESPECT

You know the boundaries

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CARE

You’ve got me covered

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It’s not enough to map their journey, if you don’t have their backs.

Trust Theorem

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Be kind whenever possible, it is always possible.

Dalai Lama

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Creative 3

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+ + + =

We tire of what once made us happy

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We feel happy on familiar sites, but we also take them for granted.

Expectation Creep

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PLAY

I can try things out without risk

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“ One minute I’m just playing around and the next thing I know it’s a credit hit.

-M, Boomer, Wired

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CURIOSITY

I can explore with no shame

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“ The last thing I want is to feel bad about myself because I clicked on something.

-F, Millennial, Wired

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VARIETY

You surprise me a little

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Sometimes it is better to travel, than to arrive.

Robert Pirsig Zen & the Art of Motorcycle Maintenance

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Connected 4

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LIKE-MINDED

I belong here

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CURATED

A want to be a part of this tribe

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“ Even though I know it’s an algorithm, somehow it feels personal and human.

-M, Millennial, Influencer

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Meaningful 5

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CONTINUITY

Bridge the digital / real divide

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NARRATIVE

I’m part of a bigger story

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We are all golden sunflowers on the inside. Allen Ginsberg

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There is no secret ingredient. Kung Fu Panda

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There are five! Easy, trustworthy, creative, connected, meaningful

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Happiness First @paminthelab ChangeSciences