Zemanta - SocialCrush Columbia - Better Business Blogging - Part 1
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Transcript of Zemanta - SocialCrush Columbia - Better Business Blogging - Part 1
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Blogging
is the most cost-effective
Content Marketing Strategyfor
Small Businesses
Bostjan Spetic, Zemanta inc., [email protected]
8/17/11
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Content Marketing = Media
Storytelling – Exclusivity – Rhythm
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Content Strategy
Why would I read your blog?
Thought leadership News Spotlight Report
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1hr Content Marketing Strategy
Setup infrastructure in 1hr Spend 1hr per day/week blogging Spend 1hr per month analyzing results
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Perfect Blog Post
One page of text Simple language
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Perfect Blog Post
One page of text Simple language At least one image
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Perfect Blog Post
One page of text Simple language At least one image Links to explanations
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Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others
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Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others Easy to share
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Perfect Blog Post
One page of text Simple language At least one image Links to explanations Further reading
Your own & others Easy to share Call to action!
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Example 1 – Car wash
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Example 2 - Stickers
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Closing the loop - Measure
Online Sales Leads: ask clients if they learned from website Net promoter score – NPS
Improve based on feedback!