April 10th, 2018

ZEE’s Digital Entertainment Platform ZEE5 Selects BuyDRM’s KeyOS Multi-DRM Platform

AUTHOR: Hunter Levy

Hunter@keyos.com

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© 2018 BuyDRM Inc. All rights reserved.

ZEE’s Digital Entertainment Platform ZEE5 Selects BuyDRM’s KeyOS Multi-DRM Platform KeyOS provides a studio-approved DRM lifecycle platform for premium media operators around the globe.

April 10th, 2018—Austin, TX and Mumbai, India — ZEE5, Zee Entertainment

Enterprises Ltd’s brand new digital entertainment platform has partnered with BuyDRM

to secure its online media content. ZEE5 is India’s largest, most comprehensive digital

entertainment platform for language content. It offers the best of Originals, Indian and

International Movies and TV Shows, Music, Live TV, and Health and Lifestyle content -

across 12 languages.

ZEE5 will utilize the BuyDRM’s KeyOS™ MultiKey™ Service, along with KeyOS™

MultiPlay™ SDKs, for its multi-DRM strategy.

As part of the KeyOS Multi-DRM Platform, the MultiKey Service supports the industry-

leading DRMs, such as Microsoft PlayReady, Google Widevine and Apple FairPlay,

which power the widest variety of premium content for consumers. BuyDRM’s KeyOS

MultiPlay SDKs allow for protected premium content playback using a feature rich player

with multi-DRM support integrated into a client’s app for Apple iTunes and Google Play.

BuyDRM has pioneered DRM as a Service (DaaS), providing highly available DRM

technologies through modern, easy to deploy, secure APIs. Using a variety of common

programming languages, the KeyOS Platform enables major studios, content licensees

and OTT operators to quickly deploy studio-approved DRM within their existing content

workflows.

“We selected BuyDRM as our DRM partner as it offered a Multi-DRM solution to serve

content across multiple devices. The ability to download content and watch it offline is

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© 2018 BuyDRM Inc. All rights reserved.

extremely critical in a country like India where data costs are still a concern, and that’s

one of the key features offered by ZEE5. For this we needed a strong DRM platform in

place, which BuyDRM was able to provide.” said Mr. Amit Goenka, CEO – Zee

International and Z5 Global.

Christopher Levy, CEO and Founder, BuyDRM, said: “ZEEL is a global media and

entertainment powerhouse reaching over a billion viewers worldwide. BuyDRM takes

great pride in being a technology partner for their digital platform ZEE5 that was recently

launched in India. We are confident that our DRM technology will not only address the

rights of content owners, but also enable consumers to view content when and where

they choose.”

About BuyDRM BuyDRM™ is a leading provider of Digital Rights Management and Content Security

Services for the entertainment, enterprise, transportation and education industries with

customers spanning the globe. With 17 years of market-leading experience implementing

commercial DRM solutions and media technologies, BuyDRM has amassed substantial

success stories for many of today’s largest brands.

OTT and IPTV operators, television networks, movie studios, MVPDs, telcos and

premium content distributors use the BuyDRM award-winning KeyOS multi-DRM

Platform to provide robust content security for their IP video offerings to a variety of

connected and disconnected devices. BuyDRM customers include BBC iPlayer and BBC

iPlayer Radio, BBC Worldwide, Sony Pictures Entertainment, Sony DADC, Sony Crackle,

Sony Pictures Television Networks, Warner Brothers, Showtime Networks, Deluxe,

Vubiquity, Cinedigm, SONIFI Solutions, ABC Australia, Limelight Networks, AMC

Networks, Telus, Bell Media, Zee Entertainment Enterprises, and Sinclair Broadcast

Group.

For more information please visit http://www.buydrm.com

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© 2018 BuyDRM Inc. All rights reserved.

About ZEE5 ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment

Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content

across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada,

Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand

Content and 90+ live TV channels. The platform brings together the best of Originals,

Indian and International Movies and TV Shows, Music, Live TV and Health and Lifestyle

content all in one single destination. ZEE5 offers ground breaking features like 11

navigational languages, content download option, seamless video playback and Voice

Search.

The ZEE5 App can be downloaded from Google Play Store and iOS App Store. It is also

available at www.zee5.com, as a Progressive Web App (PWA), and on Android TVs and

Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Follow ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5