ZEDTalk 2: Creativity and integration

25
A Creston Communications company

description

ZEDTalk 2: Creativity and integration

Transcript of ZEDTalk 2: Creativity and integration

Page 1: ZEDTalk 2: Creativity and integration

A Creston Communications company

Page 2: ZEDTalk 2: Creativity and integration

A Creston Communications company

Page 3: ZEDTalk 2: Creativity and integration

A Creston Communications company

Page 4: ZEDTalk 2: Creativity and integration

A Creston Communications company

Little Moovies

Caitlin Ryan, Group executive creative director, Karmarama@cvrtwit @karmarama

http://www.slideshare.net/SarahWright/caitlin-ryan

Page 5: ZEDTalk 2: Creativity and integration

A Creston Communications company

Little Moovies

Chris Martin, Creative director, Watson Phillips Norman@WPNLondon

http://www.slideshare.net/SarahWright/chris-martin

Page 6: ZEDTalk 2: Creativity and integration

A Creston Communications company

Little Moovies

Beri Cheetham, Executive creative director, Leo Burnett@Berisford @LeoBurnettLDN

http://www.slideshare.net/SarahWright/beri-cheetham

Page 7: ZEDTalk 2: Creativity and integration

A Creston Communications company

Little Moovies

Nicky Bullard, Executive creative director, LIDA @lidalondonCharlie Wilson, Chief creative officer, Ogilvy @Ogilvy

Page 8: ZEDTalk 2: Creativity and integration

A Creston Communications company

Little Moovies

Patrick Collister, Head of design, Google@directnewideas @google

Page 9: ZEDTalk 2: Creativity and integration

Advertising has changed

Digital Milk

Digital MilkZEDtalk

Page 10: ZEDTalk 2: Creativity and integration

Advertising has changed25 years ago!

Page 11: ZEDTalk 2: Creativity and integration

Advertising has changedThe TV commercial

Page 12: ZEDTalk 2: Creativity and integration

Advertising has changedWhat would we do today?

Page 13: ZEDTalk 2: Creativity and integration

Advertising has changedRecruitment

Page 14: ZEDTalk 2: Creativity and integration

Advertising has changedHub, Hygiene, Hero

Page 15: ZEDTalk 2: Creativity and integration

Advertising has changedIs there a little Messi among them?

Page 16: ZEDTalk 2: Creativity and integration

Advertising has changedThe bootcamp coaches

Page 17: ZEDTalk 2: Creativity and integration

Advertising has changedHero video

Page 18: ZEDTalk 2: Creativity and integration

Advertising has changedOrchestration

Page 19: ZEDTalk 2: Creativity and integration

Advertising has changedThen and Now

•In 1989 I reported on boys playing football

•In 2013 I can get them out into the fields

Page 20: ZEDTalk 2: Creativity and integration

Advertising has changedThe data reveals

Page 21: ZEDTalk 2: Creativity and integration

Advertising has changedThe top trending sport

Page 22: ZEDTalk 2: Creativity and integration

Advertising has changedUpload and share

Page 23: ZEDTalk 2: Creativity and integration

Advertising has changedHero video

Page 24: ZEDTalk 2: Creativity and integration
Page 25: ZEDTalk 2: Creativity and integration

A Creston Communications company