ZayedUniversity—CollegeofCommunicationandMediaSciences ... · raphy, CV/Resume and best Arabic...
Transcript of ZayedUniversity—CollegeofCommunicationandMediaSciences ... · raphy, CV/Resume and best Arabic...
Standard 5. Scholarship: Research, Creative and Professional Activity by Lena Jayyusi with Alia Yunis and Nadia Rahman
Standard 6. Student Ser-
vices by Renee Everett with Micaela Moraes
Standard 7. Resources,
Facilities and Equipment by Matt Dyck with Wil McCarthy and Andrea Juhasz
Standard 8. Professional
and Public Service by Wil McCarthy and James Piecowye
Standard 9. Assessment
of Learning Outcomes by Badran Badran and Gael-le Duthler
By Badran Badran In preparation for the official ACEJMC pre-site visit to our Col-lege in February 2013, several CCMS faculty and staff were involved in the research and writing of a preliminary overview of the college during fall. This collaborative effort was modeled on the nine ACEJMC accrediting standards. To ac-complish this task, the College Accreditation Office had con-tacted colleagues with a particu-lar expertise and/or interest during spring of last year, asking them if they would be ready to write their respective parts. Drafts for each section were prepared in October, which was followed by a College confer-ence in November where each author(s) presented their part and faculty voiced their opinions and suggestions. After further
editing by the accreditation office staff, all sections were merged into one document. Dean Marilyn Roberts was the editor of this document which started small, then grew larg-er and larger each day. The final document will have the following parts after an intro-duction by Dean Roberts: Standard 1. Mission, Gov-
ernance and Administra-tion by Marilyn Roberts
Standard 2. Curriculum
and Instruction by Badran Badran with Jack Hillwig.
Standard 3. Diversity and
Inclusiveness by Ode Amaize and Faye Kotsi.
Standard 4. Full-Time and
Part-Time Faculty by Da-vid Bulla
Faculty, Staff Complete Preliminary Overview
MasterCard's Devereux Addresses Alumni, Students
By Renee Everett On November 21, 2012, the College of Communication and Media Sciences (CCMS) hosted a speaker presenta-tion, followed by an organiza-tional meeting, for the first CCMS alumni chapter. This marks the first attempt to organize this group into a functioning alumni chapter.
The speaker was Patricia Deve-reux, Group Head of Corporate Philanthropy & Citizenship for MasterCard Worldwide and was provided by GolinHarris, UAE. Ms. Devereux is responsi-ble for the development, imple-mentation and growth of Mas-terCard’s global philanthropic strategy.
A group of approximately 40 students and alumni attended. Following Ms. Devereux’s dis-cussion, alumni stayed and held a brief organizational meeting. A president was cho-sen and a travel/study pro-posal was discussed as a fu-ture project.
Zayed University—College of Communication and Media Sciences
Monday January 14, 2013 Volume 2, Issue 3
ACCREDITATION
CCMS Calendar
ACEJMC’s pre-site visit is scheduled for 24th till 26th Feb-ruary 2013 in Abu Dhabi and Dubai.
Middle East PR Conference 2013 will be held Feb-ruary 3rd & 4th in Dubai
ZUMEFF 2013 will take place on April 30th & May 1st in Abu Dhabi
Middle East Event Awards is scheduled for May 22 in Dubai.
Update
Mastercard’s Patricia Devereux
Welcome to the third edition of the CCMS Accreditation Newsletter
The College’s National Advisory Council (NAC) in Dubai recently held its first meet-ing for this academic year. In her welcom-ing remarks, Dean Marilyn Roberts stressed the importance of the NAC and its support-ive and advisory roles to the College. Next, the NAC approved its terms of reference and confirmed the appointment of Mr. Fran-cis Mathews, veteran journalist and Editor-At-Large of the Gulf News newspaper, as the NAC/Dubai president for a two-year term. With CCMS Associate Dean Renee Everett and faculty present, Dean Roberts
gave a state of the College overview, including highlights of the College’s strategic planning process. Associate Dean Everett talked about the College’s internship pro-gram and the evolving rela-tionship with its alumnae. Next, Dr. Badran Badran in-formed the NAC members that the College has recently been re-accredited by the
International Advertising Association (IAA) for a second term and described the College’s efforts in preparing for inter-national program accreditation with the U.S.-based Accrediting Council on Educa-tion in Journalism and Mass Communica-tion (ACEJMC). After lunch, the NAC and faculty engaged in a conversation about Emiratization and what employers are currently looking for in a communication and media graduate. At the end of the meeting, NAC members toured the new du multimedia lab.
College’s National Advisory Council Holds Meeting in Dubai
College Deans Visit CCMS
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ACCREDITATION UPDATE
The college recently welcomed two distinguished international academic visitors who were in Dubai to attend an international meeting; Susan King - Dean, John Thomas Kerr Distinguished Professor at the School of Journalism and Mass Communication, UNC Chapel Hill and Yuen Ying Chan - Director and Professor of the University of Hong Kong's School of Journalism and Media Studies. The guests also attended part of a faculty meeting.
NAC meeting in Dubai
“Accreditation is among various outside influences when developing an ideal journalism curriculum. The value of journalism stand-ards for undergraduate pro-grams has been studied and is still debated. This study discovers views of opinion leaders in U.S. journalism programs, as surveyed pro-gram directors give reasons for being accredited or not. The most important reason
for schools with, or obtain-ing accreditation is reputa-tion enhancement.* But many directors question accreditation’s value. Some perceive the cap on journal-ism credits that students can take as a limitation of stu-dent development and a hindrance to responding to increasing media industry convergence.” Editor: Other top reasons given include “accreditation
process leads to valuable data to make program stronger” and “accreditation is mandated by university leadership.” Abstract of “Reputation Cycles: The Value of Ac-creditation for Undergradu-ate Journalism Programs,” by Blom, R., Davenport, L. and Bowe, Brian. Journal-ism and Mass Communica-tion Educator. 67 (4), 392-406.
students to exercise technol-ogy skills and exhibit their best communication content and projects. Integrated Stra-tegic Communications and Converged Media students are leading the way by add-ing branding and by integrat-i n g Y o u T u b e a n d SoundCloud. The ePortfolios use WordPress CMS because of its open code develop-
By Jack Frizzell. In 2012-2013, the College of Communication and Me-dia Sciences continues to improve its display ePortfo-lio program. All students publish a professional biog-raphy, CV/Resume and best Arabic and English prod-ucts. The program provides an essential baseline web-publishing experience for
ment, collaborative communi-ty and commitment to rapidly releasing new versions based on the latest web and mobile standards. In creating their display ePortfolios, students use their web and mobile con-tent and communication skills to advance practice in their specialization and con-tinually improve our commu-nity.
Study Reveals Reasons for Seeking Accreditation
E-Portfolio Training Underway
Task Force on AEJMC in the Global Century
21st century. Task force members have considered structural changes to sup-port global partnerships, expand international membership, emissaries and delegations to scores of journalism associations around the world, and ex-pand international circula-tion of its journals. All this is designed to im-
prove discourse among AEJMC scholars and scholars abroad. AEJMC shall benefit enormously from forging ahead with overdue global reforms.” Prof. Charles Self is a former CCMS International Advisory Board member. Guest Editorial, International Communication Research Journal, Vol. 47, No. 3-4, Fall 2012.
A 15-member Task Force on AEJMC in the Global Century, six of whose members are based out-side of the U.S., was re-cently formed. It is chaired by Prof. Charles Self, past AEJMC president. According to Self, the task force “can help align AEJMC with the changes sweeping the globe in the
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Volume 2, Issue 3
Recent Publications (Middle East Focus) Axford, B. (2011). Talk About a Revolution: social Media and the MENA Uprisings. Globalizations, 8 (5), pp. 681-686. Bhuiyan, S. (2011). Social Media and Its Effectiveness in the Political Reform Movement in Egypt. Media Educator, 1, August. pp. 14-20. Cottle, S. (2011). Media and the Arab Uprisings of 2011: research Notes. Journalism, 12 (5), pp. 647-659. McDaniel, A. (2011). News from the BBC, CNN, and Al Jazeera: How the Three Broadcasters Cover the Middle East. American Communication Journal, 13 (1), pp. 1-2. Prasad, K. (2011). New Media and Public Relations in Oman: Embracing Innovation in the Digital Era. Global Media Journal: Mediterranean Edition, 6 (1), pp. 53-57. Zeng, L. & Tahat, K. (2012). Picturing Terrorism through Arabic Lenses: A Comparative Analysis of Al Jazeera and Al Arabiya. Asian Journal of Communication, 22 (5), pp. 433-448.
CCMS Publications