Zattoo Advertising 2020ads.zattoo.com/Praesentationen/Zattoo-Ads-Presentation...Mobile 39% Web 23%...

ZattooAdvertising 2020Switzerland

February 2020

About us

3

2

1Zattoo is an OTT (over-the-top) service that

offers streaming of live, catch up and VOD TV

on a variety of devices and platforms.

Zattoo was founded in Switzerland / USA

With offices in 3 countries, Zattoo is a

worldwide operating company with more than

160 employees.

More than 160 Zattooies in the Team.

Zattoo is with more than 20 million registered

users the biggest TV-Streaming provider in

Europe for B2C and B2B clients.

Biggest TV-Streaming Provider in Europe

The TV-ProductZattoo is an OTT (over-the-top) service that offers streaming of

live, catch up and VOD TV content on a variety of devices.

Connected TV

Samsung ᛫ LG ᛫ Xbox One/360 ᛫ Apple TV ᛫

Amazon Fire TV ᛫ Chromecast ᛫ Android TV

Mobile

iOS ᛫ Android ᛫ Windows 10

Web

Browser ᛫ Windows 10

Advertising Options

Zattoo offers a wide range of video and display advertising

options on more than 16 different platforms.

Video Ads

Display Ads

Special Promotions

Formats

Video

Preroll

Midroll

Display

Billboard

Halfpage Ad

Skyscraper

TV Side Ad

Leaderboard

Mobile

Video (all ad formats)

Prestitial

Medium Rectangle

Billboard/Leaderboard

Mobile Banner

Ad Formats

Video AdvertisingPre Roll

Stand alone spot

Start Up & Channel Switch Ad

Free TV

Devices: Desktop, Tablet, Smartphone,

Bigscreen

Video AdvertisingMid Roll

Video on Demand / Dynamic Ad Insertion

Free & Pay TV

Seamlessly stitched into content

Big Size/Full Size Player

VAST 4, HD Quality

Display / DesktopBillboard / Wideboard

Front page

Size 970x250 / 994x250

First Point of Contact

Display / DesktopTV Side Ad

Next to Live TV, below the channel list

Size 300x250

Display / DesktopHalfpage Ad

Front Page, Sub Pages

Size: 300x600

First Point of Contact on Desktop

Display / DesktopLeaderboard

Size 728x90

Front Page

Display / DesktopNative Teaser Card Highlight Page

Various Positions

Format Content or App Install

Size Fluent

Display / Smartphone & TabletPrestitial

Right at the start

Size 768x1024 / 1024x768

Size 320x480 / 480x320

Image or Rich Media

Display / TabletBillboard & Leaderboard

Front page

Size 930x180 & 728x90

Image or Rich Media

Display / TabletMedium Rectangle

Below Live Stream

Size 300x250

Display / SmartphoneMedium Rectangle

Front page

Size 300x250

Display / SmartphoneMobile Banner Ad

Channel List

Size 300x50/75/100 px

Mobile39%

Web 23%

Big Screen38%

Mobile40%

Web 22%

Big Screen38%

Mobile52%

Web 19%

Big Screen29%

Unique User per Device

Mobile39%

Web 23%

Big Screen38%

Mobile: 99`498 uU / 7`021`315 Ais

WEB: 54`733 uU / 3`569`350 Ais

BigScreen: 92`577 uU / 460`558 Ais

Tennis Laver Cup

Sunday 22.9.19

Mobile: 121`271 uU / 12`185`111 Ais

WEB: 70`928 uU / 5`681`102 Ais

BigScreen: 115`456 uU / 1`641`477 Ais

Fussball Europa League

Wednesday 18.9.19

Mobile: 105`243 uU / 9`855`989 Ais

WEB: 61`451 uU / 4`589`373 Ais

BigScreen: 101`930 uU / 1`108`826 Ais

No Event

Friday 9.8.19

Wimbledon Final

Sunday 14.7.19

Mobile: 139`742 uU / 9`762`016 Ais

WEB: 72`418 uU / 4`328`788 Ais

BigScreen: 108`341 uU / 727`899 Ais

Special Formats

Display / Desktop & TabletBranding Day

Exclusive Branding around the Live stream

Direct bookings and Programmatic

Guaranteed

Image or Rich Media

Size Desktop 1800x1200

Size Tablet 2200x1025

Size Prestitial 786x1024 & 320x480

Branded-Channel

Two different kind of Branded Channel

Preferred placement under the top 20

channels

With a click on the Logo your short

videos are playing in endless loop

Ask for special technical specifications

B2C Promos

B2C-Promos Zattoo

B2C Newsletter-Promo, incl. Landingpage.

Sent to 134.107 users. Opening rate: 26.7%

Click rate: 2.7%

Universal promoted her new movie Pets 2 and our

useres coult win a special goddie bag and a cinema

voucher

B2C-Promos Partner

Zweifel Chips made a special competition on her 60th

anniversary. Customer could win a voucher for a

Zattoo Premium Account

ask for special technical specifications

Targeting Options

Socio Demographic

Age

Gender

Language

Targeting Options

TV based Interests

Channel

Content Category

Content Genre

Geo & Device

Country (DE, CH)

Device (iOS, Android

Connected TV,

Web, etc.)

DFP Audience Segments

Interest / Behavioral

Targeting

Always on, fixed price but

non guaranteed inventory

+ Data Targetings available

02. Preferred Deals

Highest priority, guaranteed

inventory and a fixed price

+ Data Targetings available

01. I/O or PG

Pre-Selected Partners that

work together with Zattoo

03. Partners

Leftover inventory is available

on the open market

04. Open Auction

Buying Options on Zattoo

Parts for a great personal TV Ad Experience

Top notch design, great user

experience, reliable, easy to use

01. FANTASTIC PRODUCT

First party data through user

analytics & sign in

03. HIGH QUALITY TARGETING DATA

Branding Day & Special Promotions

02. INNOVATIVE AD FORMATS

All video ad slots are always in view

04. TOP OF THE CLASS VIEWABILITY

Net Metrix

NetMetrix-Audit Unique ClientsJan 2020

Unique Clients/Tsd

Zattoo 842

Teleboy 367

Wilmaa 263

Top 20 CH-WebsitesUnique User per day2019

Zattoo on place 14 and with thebiggest growth since the last Evaluation (+52.2%)

Tech. Specs & Price List 2020

Tech Specs. 2020

Pricelist Video 2020

Extra charges: Discounts Cancelation fee

Targeting 10% Non Profit Discount 50% 5 days before start date 20%

French Targeting 10% Agency comission 5% During the campaign 50%

Branch exclusivity n.a New-Bizz 10%

Video

CPM in CHF Format Note CPM in CHF Format Note

First Channel Switch AD

(Preroll)100 *.mp4 100 *.mp4

Dynamic AD Insertion 100 *.mp4 100 *.mp4

Bumper Ad n.a *.mp4 n.a *.mp4

90

95

Mix of Channel Switch and

StartUp AD based on inventory

Run of Video (Preroll) *.mp4 *.mp4

*.mp4

Mix of Channel Switch

and StartUp AD based on

inventory

*.mp4Channel Switch Ad (Preroll) 90

95

Pricelist Display 2020

Display

CPM in CHF Format Note CPM in CHF Format Note

Half Page Ad 70 *.jpg *.gif *.html5

Prestitial 70

Skyscraper *.jpg *.gif *.html5

Mobile Banner

*.jpg *.gif Newsletter 100 *.jpg *.gif 100

30

*.jpg *.gif *.html58

70

*.jpg *.gif *.html5

*.jpg *.gif *.html5 max. 40 sec displeyed30

Native Ad 30 *.jpg *.gif *.html5

Medium Rectangle / TV Side Ad *.jpg *.gif *.html5 max. 40 sec displeyed30

Billboard *.jpg *.gif *.html5 *.jpg *.gif *.html5 Tablet only70

Leaderboard / Mobile Billboard *.jpg *.gif *.html5 30 *.jpg *.gif *.html530

Point of Contact

Martin Schlenker

Head of Advertising

+41 79 319 05 [email protected]

Marga Cupin

Sales Manager


Timm Bernhardt

Programmatic Manager


Manuela Zimmermann

Sales Support

+ 41 79 896 68 [email protected]

Sebastian Sarbinowski

Operations Manager

+ 49 173 3503750 [email protected]

Nasha Arbiza

Junior Operations Specialist

+49 151 [email protected]

February 2020

Thank You

Switzerland

Zattoo Advertising 2020ads.zattoo.com/Praesentationen/Zattoo-Ads-Presentation...Mobile 39% Web 23%...

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