Zalora App Marketing Success Story
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Transcript of Zalora App Marketing Success Story
![Page 1: Zalora App Marketing Success Story](https://reader036.fdocuments.in/reader036/viewer/2022082314/588456c61a28ab903b8b6211/html5/thumbnails/1.jpg)
Success Stories
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http://www.zalora.com/Tailoring higher App sales
Vizury is a preferred partner for us, delivering strong performance for our mobile app retargeting campaigns. We saw a meaningful jump in the scale of our retargeting program after we started working with Vizury. Vizury delivered 2x better scale at the same ROI when compared to some other app re-engagement partners. Their ability to optimize towards an ROI and their expertise in various channels including Facebook truly helps!
Kaushal BhalotiaHead – Online Marketing
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05/03/2023 © 2015 3
CASE STUDY:T H E C L I E N T
• Leading online fashion retailer in Asia• Over 10 million mobile app users across the sub-
continent
O B J E C T I V E S
1. Retarget app drop offs2. Boost in-app conversions3. Optimize acquisition
spendingT H E V I Z U R Y S O L U T I O N• SDK-less integration for data collection• Banner deep linking to ensure user lands on the
product page• Android & iOS compatible to maximize reach• Integrated with leading mobile app publishers like
Google, Facebook, InMobi, MoPub, Smaato, Nexage, Appnexus
• Optimization with bidding based on 100+ parameters and HTML5 banners with customized messaging
R E S U LT S
18%2x
VIZURY CONTRIBUTION TO IN-APP TRANSACTIONS
HIGHER IN-APP CONVERSION RATE FOR VIZURY CAMPAIGN
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Thank You
Website: www.vizury.comEmail: [email protected]© Copyright 2015 Vizury | All Rights Reserved