An unmissable learning opportunity for all professionals working in convention bureaux, tourist offices, congress centres, airlines, hotels, DMCs, PCOs & meeting planners!

27th > 31st AUGUST 2016

Zagreb, CROATIA

#ECMSS16

Zagreb

Dear colleagues,

With great pleasure we invite you to the 30th annual ECM Summer School, taking place in Zagreb, Croatia, from 27th to 31st August 2016.

The ECM Summer School provides great insight into the structure and functioning of the Meetings Industry. It sets the background and context to this most lucrative sector of tourism, illustrating its subject with up-to-date and cutting edge examples of European best practice. It is perfect for those just starting out in the sector and quickly wanting to get up to speed, and for those of you who are exploring its potential as a tool of commercial and economic development. Course content is both relevant and practical, and at the same time is incisive and leading edge.

The ECM Summer School is tailored for staff of convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention centres, exhibition centres, suppliers of ancillary and other products.

The 2016 edition is a very special event since ECM Summer School celebrates its 30th Edition! One more excellent reason for students to subscribe!

We look forward to welcoming you in Zagreb!

WELCOMEZagreb

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PIER PAOLO MARIOTTICourse Director

BETTINA BUNGEECM Vice-President

ZLATAN MUFTICDirector, Zagreb Convention Bureau

IGNASI DE DELÀSECM President

Zagreb - the capital of the Republic of Croatia, one of the oldest European cities with its history running back to the 11th century, and yet one of Europe’s youngest metropolises

Zagreb - easily accessible from all parts of Europe by air and road

Zagreb - administrative, economic, diplomatic and cultural capital of the country

Zagreb - more than fifty museums, galleries and art collections and about twenty theatres and musical venues

Zagreb - a unique blend of Central European cultural heritage and Mediterranean way of life

Zagreb - major city attractions and hotels conveniently located in the heart of the city, all within walking distance

Zagreb - city of numerous open air cafés, festivals and events in city parks and squares all year round

Zagreb - city of a special atmosphere and the unique hospitable feel thanks to its proverbially open-hearted inhabitants

Zagreb - a city where captivating city atmosphere and making business make a perfect match

Welcome!

VENUEECM Summer School will be held in Sheraton Zagreb Hotel http://www.hotel-sheratonzagreb.com/en

Located in the city centre, Sheraton Zagreb Hotel is just a stroll away from the main attractions where Zagreb’s history and tradition can be witnessed in museums and galleries, architecture, numerous theatres, lively cafés, and bars. Offering easy access to the city’s main points of interest and close to public transport, Sheraton Zagreb is the hotel of choice for business and leisure travellers.

THE 30th ECM SUMMER SCHOOL | 3 #ECMSS16

WHY ZAGREB?

#ECMSS16

SATURDAY 27th AUGUST 2016Individual arrivals of participants and faculty

15:00 - 18:45 Registration at Sheraton Zagreb Hotel

16:00 Introduction to European Cities Marketing

Bettina Bunge

16:15 Welcome remarks and introduction of the

convention destination Zagreb

Zlatan Muftic

17:00 - 19:00 First gathering, introduction of the course

programme, scene setting, round of

introductions for students and Faculty

Pier Paolo Mariotti

19:00 Welcome reception and cocktail at Dverce Palace

SUNDAY 28th AUGUST 201608:00 The Meetings Industry - definitions, players, tools -

an overview

Christian Mutschlechner

09:00 Marketing & promotion of your city/region in the

meetings industry - where to start, what to

consider, how to build a plan!

Heike Mahmoud

09:40 Clients are around any corner - how to find them,

which tools help you?

Anne Wallin-Rødven

10:20 Round table on marketing and promotion of your

city/region in the Meetings Industry - where to

start, what to consider, how to build a plan!

11:00 Coffee break

11:20 Introduction to a healthy lifestyle - Cain Leathem

followed by a healthy lunch sponsored by

13:30 ICCA Association Database: Finding Clients

Dennis Speet

14:00 Trade exhibitions - a key tool to get in touch with

clients?

Nalan Emre

14:30 Meetings Industry Press - friend or foe - can you

trust them?

Cécile Koch

15:00 How to use social media to communicate and

promote in the Meetings Industry

Miguel Neves

15:30 How to deal with clients requests

Elisabeth Hansa

16:00 Coffee break

16:20 Workshops on the following subjects:

a) Using the ICCA database to qualify clients - hands

on training - Dennis Speet

b) Social media (storytelling) workshop - Miguel Neves

c) Working with the press to put your

destination on the map - Cécile Koch

d) How exhibitions can help you make your

destination known - Nalan Emre & Paul Flackett

e) Everything you ever wanted to ask about dealing

with RFPs - Elisabeth Hansa

17:00 Workshops a) - e) repeated

17:50 - 18:00 Closing remarks

19:30 Departure to Students and Faculty Dinner at Okrugljak

22:30 Return to Hotel

PROGRAMME27th > 31st AUGUST 2016

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MONDAY 29th AUGUST 201608:30 RFP and decision making process of corporate

clients

Luca Favetta

09:30 RFP and decision making process of associations

Daniel Waigl

10:30 Coffee break

10:50 Intermediaries - are they clients, are they suppliers?

What role are they playing?

Nicola McGrane

11:50 A long and winding road - to bid or not to bid?

Christian Mutschlechner

12:30 Lunch sponsored by

13:30 Wake up after lunch with Cain

13:45 Workshops

a) Bids - in depth examples - Christian Mutschlechner

b) Everything you ever wanted to know about PCOs

and intermediaries - Nicola McGrane

c) Everything you ever wanted to know about

corporate clients - Luca Favetta

d) Everything you ever wanted to ask about

associations - Daniel Waigl

14:30 Coffee break

14:45 Workshops a) - d) repeated

15:30 Briefing for the group work sessions -

how to prepare a bid presentation / a site

inspection itinerary

15:45 Site inspections at Venues in Zagreb

Evening free for the students

19:30 Faculty leaves for dinner

TUESDAY 30th AUGUST 2016

08:00 Small is beautiful - opportunities for second tiered

destinations

Pier Paolo Mariotti

08:30 Knowledge building and coopetition: how ECM can

help you perform better

Olivier Ponti

09:00 An overview of the RFP process in America

Christine «Shimo» Shimasaki

09:30 Meetings Statistics: data collection, mining

and interpretation

Panel discussion moderated by Olivier Ponti, with Dennis Speet,

Christian Mutschlechner & Christine «Shimo» Shimasaki

10:15 Coffee break

10:35 Now that you have identified your potential clients,

how can you bring them to your city? Fam trips and

site inspections

Anne Wallin-Rødven

11:00 Group work - preparing a bid presentation and

making a site inspection itinerary

12:45 Lunch sponsored by

14:00 Wake up after lunch with Cain

16:30 Bid presentations and presentations of site inspection

itineraries (each group has 10 minutes)

17:30 Presentation of the ECM Summer School next

destination and closing remarks

Pier Paolo Mariotti

19:00 Departure for Gala Dinner at Mimara Museum

Handing over of the certificates and presents

WEDNESDAY 31st AUGUST 2016 Individual departure

THE 30th ECM SUMMER SCHOOL | 5 #ECMSS16 #ECMSS16

VenueThe ECM Summer School 2016 will take place at Sheraton Zagreb Hotel.

AddressKneza Borne 2Zagreb 10000Croatia

Tel: +(385) (1) 455 3535E-mail: sheraton.zagreb@sheratonzagreb.comhttp://www.hotel-sheratonzagreb.com/

Accommodation All participants are accommodated in single rooms at Sheraton Zagreb Hotel.

PaymentPayment must accompany registration. Registration without payment information will not be processed.

Registration feeThe registration fee includes all course material relating to the ECM Summer School, as well as 4 room nights, coffee breaks, lunches and dinners for the duration of the course as stated in the programme. Please note that Monday evening is free for students, dinner is not included in the costs. Any personal expenses made during your stay (minibar, room service…) are to be directly paid to the hotel upon departure. Travel expenses are not included.

Registration confirmationAfter your registration on the ECM Summer School website (http://www.cvent.com/d/zrqggx/4W) you will receive a confirmation and all necessary information.

Cancellation / Refund PolicyAny cancellation must be received in writing before July 31, 2016, and is subject to a 150 Euro administration fee. After July 31, no refund will be made. However, you may send a substitute in your place. Telephone cancellations will not be accepted.

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THE FACULTY

PRACTICAL INFORMATION

Nalan Emre

Luca Favetta

Paul Flackett

Elisabeth Hansa, M.A.

Cécile Koch

Cain Leathem

Heike Mahmoud, CMP

Pier Paolo Mariotti, CMM, CMP

Nicola McGrane

Christian Mutschlechner

Miguel Neves, CMP

Olivier Ponti

Christine «Shimo» Shimasaki, CDME, CMP

Dennis Speet

Daniel Waigl

Anne Wallin Rødven

Organising Director, IMEX Group

Marketing Expert and Events Professional

Managing Director, IMEX Group

CEO, Elisabeth Hansa - Support & Strategy On Demand

Managing Director, MIM Europe & HeadQuarters magazines

Exercise & Nutrition Consultant, GB Fitness

Director Conventions, visitBerlin, Berlin Convention Office

Meeting Manager, EURAC Research, Course Director

Managing Director, Conference Partners Ltd., Council member, IAPCO

Director, Vienna Convention Bureau

Digital Content and Community Manager, IMEX Group

Manager Research, Amsterdam Marketing

Managing Director of empowerMINT.com & Event Impact Calculator, DMAI

Director Marketing & Sales, ICCA

Executive Director, Cardiovascular & Interventional Radiological Society of Europe

Consultant, InspirAR

TRAVEL TO ZAGREBWhether you choose to travel to Zagreb by road, air or rail, Zagreb is always geographically close: it is only 1 hour flying time from Vienna or Munich, 1.5 hours from Frankfurt and2 hours from London and Paris.

By airCroatia Airlines is the national carrier and a Star Alliance member. It operates most frequent and favourable flights to Zagreb and has regular flights to major European cities and beyond. It also flies within the country, connecting Zagreb with Dubrovnik, Split, Zadar, Pula and Osijek. www.croatiaairlines.comZagreb International Airport serves most major airlines and low-cost carriers, such as: Croatia Airlines, Lufthansa, Air France, Austrian Airlines, Aeroflot, Eurolot, Air Portugal, EL AL Israel Airlines, Fly Dubai, Quatar Airways, British Airways, Turkish Airlines, Easy Jet, Iberia, Norwegian, Vueling Barcelona, Royal Dutch Airlines Amsterdam, Germanwings. http://www.zagreb-airport.hr/home

Croatian airlines - special discount!book your flights on www.croatianairlines.com between April 1 and July 1 2016 and get a 25% discount for travel dates going from August 20 to September 7 2016. Enter the promo code H5GQ51C6R3MB when purchasing your ticket.Please find the confitions of this offer on the event platform.

By railYou can easily reach Zagreb by fast Eurocity and Intercity trains network; there are connections to Munich, Zurich, Salzburg, Innsbruck, Venice, Vienna, Graz, Ljubljana, Budapest, Belgrade.http://www.raileurope-world.com/city/zagrebCentral Railway station http://www.hzpp.hr/en is located in the center of the city and is next to tram and taxi stops.

How to reach Sheraton Zagreb Hotel?Sheraton Zagreb Hotel is located in the center of Zagreb, only fifteen minutes walk from the Josip Jelačić square, the central city square. By carRegardless the direction you are coming from, follow the signs indicating directions to city centre (Zagreb centar). When in the broader city centre, you’ll find signs indicating precise directions on how to get to the Sheraton Zagreb Hotel. The hotel has indoor garage.

Public transport and taxiThe city’s main urban transportation system is the tram. Tram lines 2, 4, 6, 8, 9 and 13 will lead you directly to the Sheraton Zagreb Hotel. For tram lines 2 and 6 exit on the station Branimirova or on the Sheraton station for lines 4, 8, 9 and 13. Taxi stand is in front of the Sheraton Zagreb Hotel.

Central Railway Station (Glavni kolodvor Zagreb)If you are coming by train, Sheraton Zagreb Hotel is only 10 minute walk to the east. From the central railway station, tram lines 4, 9 and 13 will lead you straight to the hotel entrance. Exit at the Sheraton station (third station).

Airport Pleso Zagreb (Zračna luka Pleso)Conveniently, the Zagreb International Airport is located only 16 km from the city centre, which makes it a 25 minute drive. There are shuttle busses connecting airport and the Central Bus Station in the city, operating on regular basis. From there, take tram no. 8 (3 stops), 2 or 6 (2 stops).Zagreb Taxi service has its regular terminal at the airport as well.

Zagreb Bus Station (Autobusni kolodvor Zagreb)If you are arriving by bus, Sheraton Zagreb Hotel is just 10 minute walk from the Zagreb Bus Station to the west.Tram lines 6 and 8 will lead you directly to the hotel in few minutes. Exit at Branimir station. The hotel is located on your right side.

QUESTIONS CONCERNING THE PROGRAMMELanguageAll sessions will be conducted in English. No translation will be provided.

CMP CertificationThe ECM Summer School is eligible for CMP Certification.

ClimateMaximum daily average temperature climbs to 30 degrees Celsius in August, the minimum is around 25 degrees.

Dress codeSessions and Saturday and Sunday dinners: casual.Gala Dinner: smart casual. Due to air conditioned rooms at the hotel, we kindly ask participants to bring a warm jacket.

FOR MORE INFORMATION, CONTACTECM Head Office29D rue de Talant21000 Dijon - FranceTel.: +33 3 80 56 02 01Fax.: +33 3 80 56 02 05katy@europeancitiesmarketing.comwww.europeancitiesmarketing.com

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REGISTRATION FEES

Early bird before 30 June 2016 € 1,400 € 1,650 € 1,200After 30 June 2016 € 1,500 € 1,750 € 1,300

Enrolment is limited to 70 participants* Group rate = three or more delegates from the same organisation

Register online at: www.europeancitiesmarketing.com

ECM members Non-members Group rate*

#ECMSS168 | THE 30th ECM SUMMER SCHOOL

ECM Summer School