ZAGG Incorporated“Optimizing The Revolution Of Gadgets-Invisible Shields”

Tala Hammoud

With the increased number of competitors, it is highly required that these companies optimize their

businesses

Source: Google images

ZAGG Incorporated engages in the design and distribution of accessories and protective coverings for

electronics

Source: Google images

ZAGG has a very well developed website , easily navigated and connected to the whole world

through variety of social media

Source: Google images

ZAGG’s main product, invisibleSHIELD, is made from a protective film covering that is of high

quality

Source: Google images

ZAGG is considered number 1 in selling screen protectors among most competitors

Source: Google trends: screen protectors

However, ZAGG’s business does not only rely on those protective devices

Having several competitors such as BestBuy, Logitech, Belkin makes it hard for ZAGG to succeed in every

single domain

Source: Google images

BestBuy and Belkin compete with ZAGG in iPhones’ selling

Source: Google trends: iphones

Logitech competes with ZAGG in IPads’ selling

Source: Google trends: IPads

Belkin competes with ZAGG in IPad Air keyboard case selling

Source: Google trends: IPad keyboard case

So, ZAGG should be aware of all the strengths that could be of great benefit if developed properly

• High Profitability• High Revenue• Barriers of Market Entry• Screen protector is a unique

product for ZAGG• Wide use of social media

ZAGG should be also aware of the weaknesses to work on and improve

• Investing more in research anddeveloping the company• Lack of popularity• Weak tax Structure• Many Iphone accessories companies are currently available

Opportunities are always available to move forward

• Expand the market• Provide new assets•Iphone sales are tremendously

increasing since the release ofIphone 5

Threats are always there for any business but the red flag is scary when competitors are watching!

•Increasing costs such as: laborand production costs• Unpredicted problems• Business Risks

Improving Crawability! What if?

What if ZAGG’s sitemaps are improved by adding more links to the site’s products; Google, bingo or Google Analytics, etc..?

Source: Google images

Relevance! What if?

Multiple H1’S are being applied for the same page. What if pages are improved by separating text from

images?

Source: Google images

Popularity

Source: Opensiteexplorer.org

Bestbuy is on the top of competitors. ZAGG requires more work on their domain to optimize

visibility and ranking

ZAGG acquired 435, 584 visitors in March 2015, the lowest number compared to other competitors

Source: Compete.com

Source: Alexa.com

ZAGG Global rank is 22, 724 while ZAGG US rank is 5, 786, the lowest ranking among competitors

Source: Opensiteexplorer.or, Alexa.com, and compete.com

Popularity Summary

CONVERSION OPTIMIZATION

Online forms should be available for customers to fill

and submit whenever needed

Source: Google images

CONVERSION OPTIMIZATION-More to improve!

Third part reviews should be also

available for anyone who would like to purchase online

Source: Google images

Contact me Tala Hammoud

Arizona State University, W.P. Carey School of Businesstala_hammoud92@hotmail.com

Want to know more?