Zagat Example

2011/12 corporate products

www.zagat.com/solutions

Call 1.800.540.9609 or e-mail [email protected] to order www.zagat.com /solutions

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IconicZagat is a pop culture icon frequently highlighted and parodied by the media, receiving millions of media impressions weekly.

What We Offer:Gifts & Guides: Keep your name top-of-mind year long with our popular imprinted guides and gift sets.

Digital Products: Give your clients instant access to Zagat Ratings & Reviews. Easy to deliver. Easy to measure.

Licensed Products: Put Zagat content on any platform: print, digital, online, applications, software, mass media.

Advertising & Sponsorships: Reach our top-level audience through ads, microsites, mobile sponsorships and custom events.

Custom Cover Editions: Create your very own Zagat guide. Combine our long shelf-life content with your messaging.

Custom Research: Market research is our core function. Our surveys can help you learn more about your customers.

tV features include:

• Regis & Kelly

• Saturday Night Live

• Seinfeld

• Sex & The City

• The Daily Show

• The Simpsons

• Two and a Half Men

• Chelsea Lately

• Bill Maher

• David Letterman

• Ellen Degeneres

• Today Show

A Powerful Marketing ToolLeverage the strength of the Zagat brand to enhance your company’s marketing efforts.


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Gifts & Guides Stay top-of-mind all year long with our popular imprintable guides and gift sets.

deluxe editiOns

Zagat’s best-selling trusted guides become powerful marketing tools when co-branded with your logo and messaging – perfect for use as holiday gifts, event premiums, loyalty rewards and so much more.

leather-BOund editiOns

Leather-bound guides have a high perceived value with silver-edged pages, a satin ribbon marker and can be stamped with your company’s name and logo. Also includes a black gift box.

2-BOOk & 3-BOOk sets

Choose any two or any three Deluxe Edition Zagat guides in our stylish box sets to create a valuable personal gift. Emboss the box cover and guides with your company’s logo.

deluxe editiOn & ZaGat.cOm Gift set

Get the best of both worlds by bundling a Deluxe Edition guide (any title of your choice) with a one-year Premium Membership to ZAGAT.com that covers hundreds of cities worldwide.

neW YOrk citY Weekend editiOn

This all-new gift set includes three pocket-sized guides to help both tourists and native New Yorkers get the best out of a NYC weekend. From Friday night dinner and drinks, to a day of shopping on Saturday, wrapping up with Sunday morning brunch, the New York City Weekend Edition will ensure the most memorable nightlife, shopping and dining experiences in the Big Apple. Slip case available for customization, minimum order required.

siGnature sinGle & executiVe dOuBle leather slipcases

Select any one or two of our Deluxe Edition guides and present them in these high-quality black leather slipcases. Slipcases can be blind-embossed with your company’s logo.


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Custom Editions Create your very own Zagat guide. Combine our content with your branding and imagery in a variety of formats.

custOm cOVer editiOns

This unique marketing vehicle reinforces your brand with every use. Take any one of our existing titles and customize the cover and inside pages to promote your brand, products and/or services.

Packaging Options Present your gifts in style with our wide variety of packaging options.

custOm cOntent editiOns

Build your own co-branded Special Edition Zagat guide to reinforce your brand positioning and maximize the impact of your marketing message. Mix and match content by theme, market and more to create a guide that is uniquely yours. Available in a variety of sizes and formats.

• Custom Mini-Guides

Lightweight, inexpensive and effective, Mini-Guides have the same dimensions as our stand- ard guides but have fewer pages. Their slim size makes them perfect for use as an event premium or direct mail piece.

• Pocket and Neighborhood Guides

Deliver your marketing message and reinforce the benefits of a particular location with a custom Pocket or Neighborhood guide.

• Wallet Guides

Our most compact in size, Wallet Guides are great for on-pack promotions, magazine insertions, giveaways, guerilla marketing and event premiums.

Gift BOxes

Our high-quality gift box holds one full-size guide and includes a vellum liner.

mailinG BOxes

Make fulfillment easy with these self-sealing mailing boxes–a perfect fit for any full-size guide.

cOrruGated mailinG BOxes

These sturdy mailers are a perfect fit for all of our gift boxes.

• Small – fits small gift box

• Medium – fits gift box for Signature Single Leather Slipcase

• Large – fits a large gift box for our Executive Double Leather Slipcase

mailinG enVelOpes

These colorful envelopes can hold a single guide and are available in blue, red, green and white. Made of non-rip material with a self- sealing adhesive strip.

hOlidaY cards

Let us make your holiday gifting even easier. Choose a holiday card design that is sized to complement any of our guides or box sets.


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Content Licensing Engage consumers and add value and interest to your marketing platforms by including Zagat content that speaks to your target audience.

ZAGAT.com Premium Memberships With access to trusted ratings and reviews for restaurants in hundreds of cities worldwide, ZAGAT.com is a fun, valuable gift that your clients will use and appreciate year-round.

ZaGat cOntent can appear in:• Magazine Inserts

• Mass Media

• Navigation Devices

• Print

• Product Packaging

• Websites & Microsites

chOOse BY:• Market

• Content theme

• Cuisine type

• Feature

• Etc.

cO-Branded landinG paGe

Create a co-branded ZAGAT.com experience for your gift recipients. Your advertisements will run exclusively for the life of the gift membership – keeping your brand top-of-mind throughout the year.

custOmiZe Gift memBerships With YOur messaGinG

Available as printed gift cards or codes for electronic distribution.


Open House SponsorshipGain maximum exposure and 100% SOV by sponsoring FREE access to ZAGAT.com Ratings & Reviews for a limited time – presented by “your company.”

Package may Include:

• 100% SOV ads

• Customized landing page

• Dedicated e-mail announcements

• Homepage presence on ZAGAT.com

• PR support

E-mail SponsorshipSpeak to an engaged audience of food and leisure enthusiasts by sponsoring any one of our numerous e-mail announcements.

Options Include:

• Dedicated e-mails

• Mobile product news

• Store e-mails

• Survey e-mails

• ZAGAT.com offers

• Zagat Wine promotions

• Other special offers

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High Visibility AdvertisingRun prominent, above-the-fold ads on ZAGAT.com. We will create an impression-based package based on your budget and goals.

• Geo and destination

• Cuisine (e.g., Japanese, Italian, etc.)

• Demographics (e.g., Gender, Age)

• Roadblocks and site takeovers

• Ratings (e.g., Places with 27 for food or higher)

• Category or feature (e.g., Lists, Blog, etc.)

• User type (e.g., Members, Premium Members)

driVe traffic and Build Brand aWareness With Our unique tarGetinG and ad capaBilities:

Custom Homepage PlacementsFor maximum exposure, custom sponsorships and large marketing partnerships may include integrated, co-branded homepage placements.


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Zagat Buzz SponsorshipThe incredibly popular Zagat Buzz blog covers the hottest openings and closings, trends, news, features, special events and more! Align your brand with valuable content that ZAGAT.com users request and rely on every week.

Custom Content Sponsorships & Microsites Provide ZAGAT.com users with FREE access to Ratings & Reviews, presented by “your company.” Feature free content within a cobranded microsite and/or on search and browse result pages throughout the site.

e-neWsletter take-OVer

Advertise in all editions, or choose only select editions.

E-mail reach by edition

• Best of the Buzz (282K)

• NYC (280K)

• Los Angeles (89K)

• San Francisco (70K)

• Washington, DC (53K)

• Philadelphia (51K)

• Boston (46K)

• Chicago (41K)

• London (24K)

• Avg. open rate: 15%

BlOG series

Develop engaging and relevant editorial content (e.g., Top 10 places in NYC to watch the Super Bowl, How to make a great mojito, etc.), brought to you by “your company.” Promote your brand alongside valuable, trusted information that ZAGAT.com users rely on and are eager to read. Incorporate video, Q&A interviews, etc.

“Sponsored by” designation is clickable and can drive traffic back to your site.


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Zagat Presents Event Sponsorship Our popular culinary event program consists of exclusive, one-of-a-kind dining experiences at new and notable spots in major U.S. markets. Reach an engaged audience by sponsoring one or more events that could include a tasting, wine pairings, prix fixe menus, previews and/or special chef demonstrations. Note: events for a private guest list are also available.

Zagat Social Media Create a unique, viral social media campaign to run on Facebook, Twitter and other popular networks. Campaigns may include quick polls and surveys, contests, sweepstakes and more.

Our impressiVe fan Base

Official “Suggested User” in the Food & Drink Category on Twitter

Ranked No. 1 “Food List Curator” on Twitter

Ranked in the Top 1% of all Twitter Accounts!

Sponsorship includes:

• Dedicated e-mail(s) sent to ZAGAT.com members

• Event signage (menu, goody bags, giveaways, etc.)

• Homepage presence

• Optional site with rich media content for event (i.e., videos, recipes, etc.)

• Reserved seats for VIP’s and brand ambassador

• “Sponsored by” placement on Zagat Presents homepage

• Social media outreach

• Geotargeted banners

• Zagat Buzz e-newsletter placement

Learn more at www.zagat.com/zagatpresents


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Custom Digital GuidesLeverage Zagat’s engaging content and powerful brand to create a customized digital Zagat guide to be distributed virally. Select a city and theme that speaks to your target audience. Guides may be promoted through the Zagat Buzz blog and e-newsletter, ZAGAT.com ads, a custom landing page and Zagat’s social networks.

Custom Research Leverage our proprietary research methodology to learn more about your customers and competitors, evaluate your brand or further explore market segmentation within any indus-try. Our survey results have been incorporated into major awards, recognition programs and have been heavily promoted in large-scale consumer marketing and advertising initiatives.

mOnthlY traffic and stats:• 125,000 sessions

• 800K – 1M page views

• 50% are iPhone users

Ratings & Reviews are only available to ZAGAT.com Premium Members

custOm surVeYs We haVe cOnducted include:• Airlines

• Beverage/Liquor

• Cruise Lines

• Fast Food

• New Markets

• Physicians

• Travel/Tourism

• Wireless Carriers

• And more to come!

CLIENT: StarbucksPRODUCT: Grande of YouJOB#: P06207_ASPACE: FULL PAGE 4/CBLEED: NoneTRIM: 11.55” x 21”SAFETY: NoneGUTTER: NonePUBS: NYT, Boston GlobeISSUE: 8/17/10TRAFFIC: Michelle NguyenART BUYER: NoneACCOUNT: Michael VergaRETOUCH: NonePRODUCTION: Tony RussoART DIRECTOR: Kim HaxstonCOPYWRITER: Laddie Peterson

This advertisement was prepared by BBDO New York

FontsHelvetica Neue (55 Roman), Gotham (Medium)Graphic Name Color Space Eff. Res.6196-1.tif (CMYK; 344 ppi)

Filename: P06207_A_SBS_GEN_V2

Proof #: 2 Path: STARBUCKS:Volumes:STARBUCKS:P0..._A_Mechanicals:P06207_A_SBS_GEN_V2 Operators: Wolcott, Catherine / Blane

Ink Names Cyan Magenta Yellow Black

Created: 8-13-2010 2:13 PM Saved: 8-13-2010 2:13 PMPrinted: 8-13-2010 2:15 PMPrint Scale: None

®

®Registered trademark of Zagat Survey, LLC, used with permission. Within the Fast Food and Quick Refreshment categories, ZAGAT 2010 National Restaurant Chain Survey.©2010 Starbucks Coffee Company. All rights reserved.

®Registered trademark of Zagat Survey, LLC, used with permission. Within the Fast Food and Quick Refreshment categories, ZAGAT 2010 National Restaurant Chain Survey.©2010 Starbucks Coffee Company. All rights reserved.

T:11.55”

T:21”

Mobile SponsorshipSponsor our mobile site to reach a growing audience of tech-savvy foodies. Recieve 100% SOV of all the estimated above-the-fold banners.

Call 1.800.540.9609 or e-mail [email protected] to order

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4 Columbus Circle, New York, NY 100191.800.540.9609 • 212.977.6000

Fax: [email protected] • www.zagat.com/solutions

Available Content

U.S. Restaurants

• America’s Top

• Atlanta

• Boston

• Charlotte

• Chicago

• Cincinnati

• Cleveland

• Columbus

• Connecticut

• Denver/Mtn. Resorts

• Detroit

• Kansas City

• Las Vegas

• Long Island

• Los Angeles/So. California

• Miami/So. Florida

• Minneapolis/St. Paul

• Naples

• New Jersey

• New York City

• Orlando

• Philadelphia

• Phoenix/Scottsdale/Tucson

• Portland

• Sacramento

• Salt Lake City/Mtn. Resorts

• San Diego

• San Francisco Bay Area

• Seattle

• St. Louis

• Tampa/Sarasota

• Texas

• Washington, DC/Baltimore

• Westchester/Hudson Valley

International Restaurants

• Beijing

• Canada

• Europe’s Top

• Hong Kong

• London

• Shanghai

• Tokyo (English)

• World’s Top Restaurants

Hotels

• Top U.S. Hotels, Resorts & Spas

• World’s Top Hotels, Resorts & Spas

Lifestyle Content

• America’s Top Golf Courses

• World’s Best Movies

• NYC Food Lover’s

• NYC Nightlife

• NYC Shopping

4 Columbus Circle, New York, NY 100191.800.540.9609 • 212.977.6000

Fax: [email protected] • www.zagat.com/solutions

“Tim and Nina are doing a great job of keeping up with the kids lately.” – CNET

“The world’s leading provider of consumer-based content.” – Business Week

“The most trusted guide.” – The Today shoW

“...the perfect solution to provide value to our customers.” – DirecT TV

“...critical to our promotion and helped make the campaign memorable.” – inTel corporaTion

“...a unique, high-impact vehicle for connecting with our audience in a meaningful way.”

– yahoo

“The hottest guide series in the U.S.”– usa Today

”The people’s choice empire.” – chicago Tribune

Zagat Example

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