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W l f l f l f ! Welcome to wonderful stage of life! The beginning of exciting feelings.

Aged generation that is , we call, “the Premium Age”

It is the era that the Baby Boom Generation has been entering to later in their life.

Long Life Holding CO., LTD.

CEO M k E d

We have been running this business more than 20 years since 1986 as a “total care service company”. Now we clearly understand and insist that the real necessity in care service is the idea of “luxury Service” rather than that of “Care” itself CEO Masakazu Endothe idea of luxury Service rather than that of Care itself.

We believe elderly people are not getting old, but they are facing the exciting stage of maturity life.

Therefore, we would like to create progressive service comparing to popular and old fashioned care-centred ideologies.

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Pay Nursing Home ServiceJapan Long Life

CO., LTD. Long LifeCO., LTD. Long Life Training Centre

Long Life Good Feeling

Research Centre

Managerial Control of the GroupLong Life Holding

CO., LTD.

Research Centre

Nobara Nursery School

Home-Visit Nursing Care ServiceL Care

[Board Members of Long Life Holding](From Left)Executive Director Akiyasu TakimuraRepresentative President Masakazu Endo

Co., LTD.

Long Life Medical Welfare College

pSenior Executive Director Hiromi KojimaRepresentative Vice President Masami KitamuraDirector Takatsugu Yonezawa

Food ServiceLong Life Dining

CO., LTD.

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The History of Long Life Group Our road to the ultimate level of service

1986

•Since Sep 1986, our previous company named “Kansai Fukushi Jigyosya Co., Ltd” was established. •We have started our business from Home Visit Bath Care Service, which is that we visit customers house and help them to take a bath.

Our road to the ultimate level of service

1990•We have started a pay nursing home under the national regulations and the licenses from the councils. •Our first pay nursing home was “Long Life Nagai Park І”.

1998•Changed company name from “Kansai Fukushi Jigyosya Co., Ltd” to “ Japan Long Life Co., Ltd.”

1999•Opened “Long Life Medical Welfare College”.

1999

2002•Listed on Osaka Securities Exchange Hercules •Ticker Code: 4355

2007•L Cares Co., Ltd, took over the business of Comsn Inc. and started Home Visit Nursing Care Services.

•Changed company name from “Japan Long Life Co., Ltd” to “ Long Life Holding Co., Ltd.” as a pure holding2008

Changed company name from Japan Long Life Co., Ltd to Long Life Holding Co., Ltd. as a pure holding company.

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Pay Nursing home Service

Make “how our customers want to live” real! Good Feeling makes customers’ satisfaction real .

But we carefully need to think what “satisfaction” is.

Japan Long Life Co Ltd

I believe we are able to bring real “satisfaction” with high

quality of care, comfortable space, and customers’ impression

of “Long Life offers such a wonderful services!”Japan Long Life Co., Ltd.

CEO Hiromi Kojima

of Long Life offers such a wonderful services!

We continually seek to inspire customers' positive life

based on our own services.

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Pay Nursing home ServiceWelcome back to home!

W p i f lfilli pp t We promise fulfilling support and service for your smile. Live…Main dining, Café space, Helping

to go shopping, placing clean staffs etc.

Eat…Highly experienced cook offer delicious and healthy foods considering customers' nutrition condition.

Medical…We have Medical Network, and hence it enablesMedical…We have Medical Network, and hence it enables to handle mental and physical cares for 24hours-basis.

Play... We prepare a number of programs such as travels events lessons and salon etctravels, events, lessons, and salon etc.

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Pay Nursing home Service

Growing older does not mean “suffering”, but “enjoyment”.

Culture Respect individual dignity in the context of their cultural background, hobbies and life historyhobbies, and life history.Create comfortable

space which customers prefer to stay longer.

CareComfortable

Offer high quality of care service with respecting customers pride, dignity, and will.

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Pay Nursing home Service

All for the Good Feeling…The Importance of Trainings

Pre-entry Join TelephoneBusiness Manners 3 months 6 months

For College grads

Pre entry training

Join company

Telephone training

MannersKnowledge

training

3 months training

6 months training

For Skill UpF S ll Up• Business Manners• 2 Weeks training

• Service Director Training• Leader Training

• 3 Months training• Management Director Training

• Supervisor Training• Abroad Training

A d And so on…

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Home-Visit Nursing Care Service

Create the moment of “Happiness”.We are offering various kinds of services in order to satisfy

customers’ will that they want to be “being-myself” in their

own homes We promise that our services are different fromown homes. We promise that our services are different from

general ones, because we are trying to change the fixed

nursing image dramatically through our care services . L Care Co., Ltd.

CEO Takatsugu YonezawaTherefore, we give cares to customers with full of comfort and

happiness.

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Home-Visit Nursing Care ServiceWhat we offer…9 kinds of services in total

Care Plan ServiceC f

In Home Nursing ServiceCare Manager plans what kind of services are necessary according to customer’s level of nursing care.

We dispatch Nurses and Health workers based on Medical Doctors diagnosis.

In home Bath ServiceWe drive a car to customers' house with carrying a bath to support taking a bath at his / her own home.

In Home Dental ServiceDental Surgeon, Hygienist, and assistance visit customers’ home to treat dental care, artificial tooth, and dental matters as a whole.

Day ServiceWe offer fantastic place like a salon, which enables customers to talk, eat,

l i h h i f i d

Small Sized- Multifunctional Care ServiceThis is a mixture of Day service, In Home Care Service, and Short Stay. Customer

bl i i hplay with their friends.

In Home Care ServiceAssistance for eating taking a bath

enables to receive appropriate care, much like they are at home.

Welfare EquipmentsWe offer a various kinds of welfareAssistance for eating, taking a bath,

mid-night care etc in order to support customer’s self abilities.

We offer a various kinds of welfare equipments in order to help and support customers and their families.

Disability Welfare ServiceAssistance for health care, domestic affaires t i d t t t ’ lf

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etc in order to support customer’s self abilities.

Food Service

“Delicious food” leads customers into Happy life.We insist that delicious and healthy foods make people happy.

Eating is kinds of healing and relaxing as well as one of

enjoyment in life

Long Life Dining Co., Ltd.

enjoyment in life.

We offer a number of different kinds of menus to support

customers healthy dietary habit with their happiness.CEO Yasuhiro Hashimoto

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CHINA-JAPAN CAREGIVER EXCHANGE FRIENDSHIP ASSOCIATION

Establishment Ceremony of Establishment Ceremony of “China-Japan Caregiver Exchange

Friendship Association“25th/Ma h/2010 25th/March/2010

@ Hotel New Hankyu OsakaWe invited more than 60 people including members from Shanghai Government and Consul General and staffs of Consulate General of China in Osaka.

China and Japan, both of us carry the same problems of “aging society”. Therefore, Long Life Holding Co., Ltd. involved in the e tabli h e t of Chi a Ja a Ca egi e E cha geestablishment of China- Japan Caregiver Exchange Friendship Association and we are intending to co-operate future activities of the association.We believe exchanging friendship between China and Japan surely solves future nursing care problems

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Japan surely solves future nursing care problems.

Corporate Social Responsibility

Female Employees

1. Following a line of Equal Employment Opportunity Act for Men and Women. 2. Putting importance on female positions in organization. 3. Kinder garden. 4. Encouraging staffs to come back to work after giving birth.

Recruitment1. Encouraging to hire High school Grad. 2. Encouraging to hire University and College grad. 3. Encouraging to hire Disability person. 4. Encouraging to hire Foreigners.

CSR

Regional Contribution

Human

1. Holding meetings for Nursing Care and Dental Care. 2. Holding soup-run volunteers in poor district in Osaka. 3. Clean up activities called Caravan team.

1 S tti th i i t S l h t d PCSR Human Rights

Disclosure

1. Setting the warning process against Sexual harassment and Power harassment in organization.

1. Timely disclosure. 2. Equal information for all investors, media, and Disclosure

Staff Training

related people.

1. Enhancement of staff training systems and programs. 2. We own Training centres in Osaka and Okayama Pref. and focus on staff trainings.

Corporate Governance 1. Ensuring and acknowledging compliance to all staff members.

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Financial Highlights(Milli ) (Milli )

8,453 8,148 8,500

8,000

10,000342 360

300

400Sales Recurring Profits(Million yen) (Million yen)

3,4424,022

4,854

4,000

6,000108

29 165 150

100

200

0

2,000

2005/10Actual

2006/10Actual

2007/10Actual

2008/10Actual

2009/10Actual

2010/10Company

200

100

2005/10Actual

2006/10Actual

2007/10Actual

2008/10Actual

2009/10Actual

2010/10Company

Estimation

Estimation

110

150

100

150

200 Net Profits(Million yen) We had faced financial difficulties after

business succession of Comsn, Inc. which run home-visit nursing care service.

52

5 227 56

50

0

50

100

2005/10Actual

2006/10Actual

2007/10Actual

2008/10Actual

2009/10Actual

2010/10Company

E ti ti

However, we have built up profitable company structure in order to become a pioneer in this industry.Therefore, we recovered and have been

250

200

150

100Estimation making profits, that is, long awaited “V-

shaped recovery” has come true.

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Thank you for your attention…Thank you for your attention…

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